SMS Marketing – Page 2 – Dove Soft- Bulk SMS

Why You Should Use Bulk SMS Marketing

SMS is an important and reliable communication tool for business marketing campaign these days. People think that mobile marketing is all about new mobile apps and new handsets in the market. The truth is, Bulk SMS Marketing is the key to mobile marketing is about engagement; and this is an easy way to engage mobile users. Apart from the online method, the other way of advertising is Bulk SMS, if you are thinking how then you must haven’t noticed the promotional SMSes which you get every now and then on your phone. Among the means of communication, the most effective, quick, easy and cheapest means to communicate with the clients is bulk SMS marketing.

Nowadays, almost everyone (adult, teenagers, businessmen etc) have a mobile phone. Messages are opened, with a 98% open rate within 15 minutes of receipt and 90% reply rate within 3 minutes. Sending SMS to people is an excellent strategy because the information is delivered to the client directly. SMS should definitely be integrated as a powerful engaging approach in your overall marketing strategy.

The Big Benefits Of Using Bulk SMS Marketing

High Open Rate

As compared to email marketing, text messaging has an amazing high open rate. Usually, all SMS sent are read while only a number of emails sent are opened. When a customer experiences that vibration on their mobile or hears a message tone, they always see. In some cases, SMS are opened automatically, which is not true in the case of emails.

High Readability

Text messages provide you with utmost readability. It has been found in a recent survey that people have the tendency to immediately read the messages. As a matter of fact, 97% of the messages that you send to your clients are instantly read. This efficiency is something that you cannot achieve if you are using any other tool. So, you can be completely assured of your messages being read with SMS marketing.

Quick Delivery

Bulk Text messaging is lighting fast, actually putting your message into your customer’s’ palm in just seconds after you send the information. The average time for all SMS services or mobile carriers is approximately 7 seconds from sent to received. There are various marketing strategies too that are really fast, but the swiftness of SMS is incomparable.

Easy Reach

Now a day’s even the simplest mobile phone has SMS features. People do not need an internet connection to access the SMS features( that is the best bulk SMS benefits it has very few dependencies). That means you can reach more user with SMS than any other platform.

Effortless

Sending an SMS is not rocket science and not requires any Ph.D. degree. Any person who has a mobile knows how to send SMS. But, if you are looking for Sending bulk SMS to your customer then mobile is not a good choice. You need something more reliable and more effective.

Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Provider…

How To Effectively Target Potential Customer

Brainstorming an effective marketing strategy is never easy to work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive and often it’s both. However, this time and monetary investment could yield game-changing results for your company. Are you starting to roll out your marketing plan and netting yourself some customers? Follow these steps to be successful.

1. Survey Customers

You won’t be able to connect effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as well as members of your target market, to find out how you can better present your product or service, or what aspects might be missing from what you’re currently offering.

2. Research Your Competitors And Find Out Who Their Customers Are

An easy way to find out which kind of marketing campaign works and which don’t is by researching competitors in your industry. Not only will this inexpensive effort give you some ideas to follow for your own campaigns, but this research will also reveal dark spots in your competitor’s process and present new directions for you to take your own marketing strategy.

3. Target Ads

Far cheaper than most methods of advertising, Facebook and Google targeted ads prove that a little can go a long way. While most advertising in the real world only reaches whoever comes across a billboard, bus stop or commercial, these targeted ads can locate the people who are most likely to need your service based on geographical location, demographics and browsing activity.

4. Smart Social Media

There’s having a presence on social media, and then there’s having a social media presence. When it comes to keeping customers, a little more effort on Facebook, Twitter and Instagram really go the distance.

5. Respond To Every Email, Tweet, Facebook Comment, And Phone Call

Adjust Yourself As Necessary When Paul English was still presiding over Kayak, one of the most valuable practices he insisted on implementing was to keep an extremely annoying, loud phone in the middle of the office to receive customer complaints.

6. Affiliate Marketing

Affiliate marketing has been around since the early days of the Web, and it’s still an overlooked but highly effective means to raise your brand awareness significantly.

7. Establish Trust In Your Community: Publish User Reviews, Get Likes, Syndicate Articles

With so many new, competing businesses congesting almost every industry, it’s getting increasingly difficult to stand out and grow a decent-sized following. To gain support, companies first have to establish trust. As more than 88 percent of consumers trust online reviews as much as personal recommendations.

8. Connect With The Right Influencers

Engaging with big players in your industry can be an extremely effective way to garner a wider share base. After all, if you can get the attention of a thought leader or an influencer, you have the chance to capture their fans and friends, as well as establish trust and credibility.

9. Post Relevant Content On Blogs

Keeping a practice of continually and diligently publishing relevant and original blog content not only helps keep your company shining in the warm Google sun, but it also helps potential customers truly get to know your company and where it’s coming from. The content doesn’t have to be self-promotional (and shouldn’t be), but it should offer context into why your product or service is important, suggest the best ways to solve industry-related problems.

10. Craft An Engaging Newsletter To Foster Leads

One of the most time-consuming aspects of online marketing is generating leads. Often, that involves analyzing customer demographics and social media activity, putting out ads and online surveys and updating user data from year to year.

Tags:- Bulk SMS, Bulk SMS Marketing, Bulk SMS India, …..

Identify New Business Opportunities As Bulk SMS Reseller

The Bulk SMS business has been quite popular for quite some time. The unique way to send text messages to millions of people at one click either from a mobile or from a Web application is a brilliant way to reach the consumers immediately and at a very affordable price. The Bulk SMS has got a lot of applications for its unique features and the success rate of Bulk SMS has been very high. Setting a Bulk SMS business is not that difficult. There will be a certain expenditure required to start a Bulk SMS Gateway business which many young aspirants or small-scale business entrepreneurs who are hoping to make some quick money at a significantly low cost. The better way to start a Bulk SMS business is to take up the bulk SMS reseller program.

Bulk SMS Reseller program while brings you all the facilities a Bulk SMS Gateway business is having, the significant difference is that here you do not have to invest any money for setting up the business and the running cost of the business is significantly low. What benefits you can get if you choose a top bulk SMS reseller program will be clear once you go through the contents in the following paragraphs.

The Features Of A Bulk SMS Reseller Program:

Pricing And Customers:

In bulk SMS reseller business, the buyer who intends to start a business purchases Bulk SMS from the Bulk SMS service provider. Thus the SMS credits which are obtained can be sold by him at his own wish and to the selected customers. He can make small groups where the SMS in bulk can be sold for which the price may be suitably decided by the best bulk SMS reseller. Bulk SMS credits having no time frame for expiry can be sold by the bulk sms reseller at a date which may be suitable for him to sell. Even if a slight increase in the SMS being sold to the customers, the bulk SMS reseller stands a bright chance to earn a significant profit.

The Technical Supports:

The Bulk SMS Reseller can be free of the technical complexities as the technical aspects will be taken care of the provider. Since the bulk SMS reseller will use the facilities provided by the Bulk SMS provider, there is no headache for him to go into details of the technicalities involved in the business.

The SMS Portal:

It will be worth looking for a bulk SMS reseller program which offers a Bulk SMS portal which will be fully functional. The Reseller will get access to the Website for launching his business and he can make it customized as per his requirement. The control panel of the Website is normally given under the control of the Bulk SMS Reseller. The Reseller can fix the online payment apps for receiving online payments. Also, the Bulk SMS Reseller can share the Website with the social networking pages which will further improve the credibility of his business.

How Bulk SMS Marketing Helps Small Businesses

If you’re a savvy small business owner, you’re probably already actively trying to acquire new customers by any means available to you. If you run a small business, I’m sure the idea about sending a bulk text to your customers has crossed your mind. Everyone is texting these days… and it’s one of the hottest methods to communicate with customers. Every business needs to start using bulk text messages, right now. Small businesses can use SMS marketing to tell customers about new products, services, and other important information. However, before you get to that point, you need to collect some phone numbers.

Here are some of the reasons to adopt SMS marketing as part of your marketing strategy if you’re a start-up/small business:

A Wider reach:

SMS marketing offers a large potential audience. According to statistics, 91% of adults keep their mobile within reach, which makes it impossible to ignore the power of a mobile phone. While inboxes are filled with hundreds of never-opened emails, text messages are an almost guaranteed read. On average, the open rate for SMS is 97%. This is three times the average email open rate of 27.2% – giving SMS a very definite edge

Personalized texts:

Customers are probably the most important factor to consider when starting a business. However, getting them on board with you can be one of the most difficult steps. Luckily, small businesses have one huge advantage over big players – many know their customers personally. Small businesses can use personalized SMS-sending discounts, notifications of sales, and invitations to events – this is going to make customers feel valued.

Affordability:

While many might think that SMS marketing is only for big corporations and big budgets, the reality is rather different. The truth is SMS marketing won’t break your budget. The service is affordable and you can send hundreds or even thousands of SMS without breaking the bank.

Short surveys:

Feedback plays a key role in helping a business to become successful and grow. Find out your customers’ opinions about the experience they have with your brand. This information then can be used to adjust your business to fit their needs more accurately.

Cost Effective Marketing Strategy:

In the current digital age most of the people carrying their smart and mobile phones all the time, this is the reason small businesses moving towards the Bulk SMS Marketing service. As compared to other marketing tools such as print media, electronic media, and digital media, Bulk SMS is affordable and easily adopted marketing technique.

Send useful reminders:

In India more than 80% of people are using mobile phones, in today’s busy world everything is available on your fingertips. Bulk SMS can be used to inform your customers about time, location, appointment, schedule, offers and discounts. Text messaging service is very helpful to connect with your customers at any time.

How Bulk SMS Provider Helps You In Increasing Your Business

We are living in the era of mobile revolution, where businesses are trying hard to retain customers and earn maximum profit. In such a scenario using the services of bulk SMS provider can prove to be very fruitful. Often we get confused that which bulk SMS service provider should be undertaken to derive maximum benefit. Bulk SMS business is growing tremendously and is expected to reach great heights in the near future. So using the services of a bulk SMS company for promotion is a good option.

Before selecting a bulk SMS provider make sure that it meets all your expectations. Don’t just go by the name instead believe in your own experience. The best bulk SMS service provider not only will have affordable pricing but it will surely have some extraordinary features which differentiate it from the rest.

There are a lot of factors to be considered before choosing bulk SMS provider.

High Delivery Rates:-

Choose company has framed a unique presence with 96% SMS Delivery providing customized text solutions by incorporating diversified components in making an SMS communication happen. The Marketers can benefit through varied verticals of Bulk services like Bulk SMS, Long Code, Short URL, and Excel Plug-in with well-framed API integrations, multiple operator connectivity and an intelligently furnished Bulk SMS gateway technology enhancing high SMS deliverability.

Real-Time Reports and Analytics:-

Select a company which provides Real-Time Reports and Analytics directly redeemed from Operator which gets updated in real time in the application based on DLR status (Dynamic Language Runtime) and so the marketers can track their delivery status of each and every SMS that is sent through our UI. For Promotional accounts, we ensure that all the DND numbers are waved off from the contact lists automatically.

Easy SMS API for integration:-

API is always the main factor for any online or e-commerce business. So make sure it has all SMS functionality such as easy integration, fetch deliver reports, customized SMS formats and many more. Also ask your provider for API documentation which contains sample coding of main programming languages such as Java, Php, Dotnet etc. Standard service provider API’s are easy to understand and integrate into your app/software. Also such API’s are free to use which reduces the effort and time also.

Data Security:

Significantly, Data Security plays a major key role in any type of business. We take our clientele data privacy and security measures seriously and enforce them at any cost minimizing risk factor on all levels.

Cost-Effective:-

We are transparent with the prices and there are no differentiating charges with customers. As our application is loaded with wide varied features and those which apply to your business or used alone are charged.

Tags:- Bulk SMS, Bulk SMS Provider, Bulk SMS Service…

Tips to Run a Bulk SMS Marketing Campaign

A bulk SMS marketing campaign is all about the words; you will not deal bulk SMS marketing benefits with photos, videos or clever graphics, just words. Therefore, you have to take the time to look for the right words to engage the recipient and drive them to do an action, all in just 160 characters. Just like with any marketing campaign, there is no one-size-fits-all; each brand and target audience requires a unique approach.

Using a template has proven to be effective, allowing you to make the most of the advantages of bulk SMS marketing. Each template has an attention-grabbing headline, a clear and concise offer, and a strong call to action. These are the 3 essential components that drive a response from the recipient. Every text also gives a sense of urgency and exclusivity, adding to the conversion rates. If you want to run your own Bulk SMS Marketing campaign, here are some simple but important tips to follow:-

1. Introduce yourself

Conversations are built on context. You have to introduce context into your text message by telling them who you are. Do this early; do this by changing the sender name so they will know where it is from even before they open the text, or by adding it right into the text copy. Do not assume that your recipient will know who the text is from.

2. Do not use text speak

With just 160 characters to play with, you might be tempted to talk in text speak so you can save on real estate. Although some of your target audience will not mind, many more might be infuriated. Text speak can also confuse your recipients, resulting in the message not correctly understood. Finally, it can project an unprofessional image for your business.

3. Keep it focused

Simplicity is key in marketing. Even when you have more than 160 characters to work with, it is advised that you keep your message simple. Only include one offer per message and ensure that it is succinct and clear. Know your target audience and directly speak to them. Only include those details that matter. If they have to keep and show the SMS to get the offer, tell them; if they need to call, include in the message your phone number.

4. Start with an attention grabber

Look for something that will engage your customer right on and compel them to read the rest of the message. This can be a simple word or phrase. Use capital letters for your headline to give it the highest impact possible. Your attention grabber can read OFFER, MEMBER DEAL, NEWS or BIG DISCOUNT.

5. End with a call to action

The call to action is an important part of your SMS message. It tells the recipient what you want them to do like if you want them to call you, send your email or visit your website. The key to a good call to action is to word it in a way that it is simple, direct and commanding.

6. Promote exclusivity

Your subscribers allowed you to contact them, so reward them and make them feel like they are part of an exclusive club. The language you should promote exclusivity. Use words like ‘member special’ or ‘show this text’ to make your customers think that this promotion is only available to those who subscribed to your text messages.

7. Make it urgent

Leverage that instantaneous nature of text message and add some urgency to your marketing campaign. Add a fixed date on which the promotion will end, or the small number of stocks available or left. This will compel the people to act now, while also ensuring that your business quickly sees results.

Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Marketing…

Why Bulk SMS Is Great for Promoting Your Products and Services

An important part of mobile marketing is bulk SMS services that occupy a central role and is almost an inseparable part of mobile marketing. People are so attached to their smartphones these days that they check their phones at least thrice within an hour even during the busiest parts of their day! Using bulk SMS, a derivative of the Internet, businesses can save a lot of their time and money for accessing their audience for promoting their products and services. There are many benefits of using bulk SMS as a marketing tool. Here we’ll look at some of the most significant benefits of this technology:-

Customer’s Attention

Getting customer’s attention is the key to open the possibility for your business or service. Here the necessary aspect that counts to be working for the customers is a span of time spent by the customers in reading an e-mail or SMS. It also includes the effort that is made by the customer while reading the text. So even if it is read with a fleeting sight, it stays there in the customer’s attention.

Economical and quicker

Bulk SMS services allow you to deliver your messages to millions around the world with minimum expense and in the shortest possible time. Bulk SMS makes an effective marketing tool for businesses. Businesses that require you to remain in touch with your field staff will especially find bulk SMS of great help.

Quick Feedback from Customers

Research shows that 31 per cent of consumers will respond to a survey via smartphone. Brands can initiate surveys via SMS and receive results in relatively short amount of time. The average response time is less than six minutes. Customer feedback is valuable information for businesses. This data helps the company improve its products. Customer feedback also helps the company learn more about market trends and gain a better understanding of what customers like and don’t like.

Highest open rates

bulk SMS is still the leader in open rates with almost 99% readers reading the messages that land in their inbox. Not many people sift through promotional emails that go to the junk within a few days before even being read, also social media ads and promotions may feel overly intrusive and can be controlled by users to lessen them. With bulk SMS your marketing message will be read by the targeted audience.

Capture the largest customer-base

With Bulk SMS Service one can capture the largest customer-base with the least effort and expense. Bulk SMS Service providers in Delhi offer great value for money packages suitable to the business needs of most companies. It is easy to build your brand one reader at a time through well-thought promotions sent to their inbox.

SMS does not irritate your likely clients

The customer certainly has a reason to get irritated when receiving messages while in office or driving through traffic. SMS has this exclusive feature of not disturbing the customers, as it silently delivers the desired message while the customers continue to be busy with their schedule. The receiver can go through the message at their convenience and can be expected to spend time understanding the product under promotion.

Free of spam

The great thing is that there are no spam boxes involved in Bulk SMS Marketing! You can always reach out to phone numbers that are not listed on the NDNC registry (DND numbers). Unlike email, SMS is really free of spam. When you are promoting your product or service, using the email, at times the message may land up in junk mail and remain unread.

How To Use Bulk SMS As Marketing Tool To Increase Your Business

Bulk SMS marketing has garnered huge attention in the recent past due to the increased usage of smartphones and highest open rates when compared to other marketing platforms. On an average, people check their phone more than 90 times. Bulk SMS marketing is a powerful tool with the potential to make businesses grow. Bulk SMS Marketing is the process of sending a single message to a huge audience at the same time to market your services.

Bulk SMS Marketing Best Practices & It’s Features:

1. Identify Target Audience

For any campaign to achieve the desired success, it’s important to identify who their target audience is. Once the target audience is identified, the next step would be to design an SMS marketing campaign according to the consumer. When identifying the target audience, it’s imperative to follow a combination of criteria like age, gender, demographics, occupation, consumer interest in the product etc. This gives businesses a higher chance of reaching the right audience which will end up adding customers and increase revenue.

2. Create Visibility

Bulk SMS can help increase visibility and aid in building a brand. SMS Marketing may be plenty but they compel the consumer to look at it at least once. A-well-a constituted SMS marketing campaign can aide in creating visibility for business by ensuring that the required information is available at the consumer’s fingertips. For a business unit to grow and prosper, creating and maintaining brand visibility is paramount.

3. Creative content

Bulk SMS is an economical option for all businesses, the challenge arises when each business is eyeing to increase revenue through the same channel of marketing to reach customers. With so many brands trying to reach customers inbox, how does how one brand stand out from another? Messages have a character limitation of 160 characters per message and multi-language give you about half of those characters. The content should be moulded in accordance with the grasping power of the targeted consumers. A short and to the point message makes for an effective advertisement.

4. Personalized reach

Customers respond more to materials addressed directly to them, so insert your clients name when you can. Businesses should provide a personal touch while sending messages by customizing the messages, for example adding names instead of a generic “Dear customer.” This shows the customers that you as brand care for your customer and ready to go the extra length to gain their trust. It also makes the customer feel, the offer or promotion sent on their mobile number is exclusive. You can also target your customer with more relevant with the help of Bulk SMS as per their preferences.

5. Strategic Timing

An important aspect of a well-planned SMS marketing campaign is its timing. A strategically planned campaign can yield high results and enable a business unit to grow and achieve its objectives. Sending text messages at the appropriate time will increase brand visibility within the target audience. If you want to make the most of your posts, you will need to send them out at their preferred times. Of course, this doesn’t guarantee success, but this customer insight does give you a much higher chance of reaching yours.

6. Exclusive offers

With the small yet effective window available through Bulk SMS marketing, it’s important to grab customer’s attention by sending exclusive offers. These offers must have multiple uses in terms of whether they are doing online shopping from your app or website or visiting your store. If they are your previous customer who hasn’t made a purchase for quite some time, sending them an exclusive coupon via text message allows you to retarget audience and increase business revenue.

Conclusion

Bulk SMS marketing tool may be simple, but it is one of the best medium to quickly grow your business. Fortunately, any business can implement a Bulk SMS Marketing tool to increase their business easily, which means they can put Bulk SMS Marketing to work for them!

HOW TO PROMOTE YOUR BRAND WITH SMS MARKETING

If you think that the function of SMS was only to make announcements and confirmations, then you might want to rethink that. Several companies use SMS marketing frequently for dealing with the high volume of work for announcements and confirmations, with good reason. Furthermore, everybody has a cell phone and most customers keep it close to them 24 hours a day. An important part of mobile marketing is bulk SMS services that occupy a central role and is almost an inseparable part of mobile marketing. Here is how businesses can promote their brand with SMS marketing. Many mobile marketing strategists prefer to use bulk SMS as a tool for promoting business.

The Information Provided

Messages reach people directly on their personal number, and hence carry critical information about your products and services. If the message concerns a survey or a matter that requires a reply to the text; the information must be even more precise. While the service provider does not generally control the content of the text; a reliable vendor will be able to advise you about the kind of content which is more relatable and effective in the given context.

Customized promotion

Through bulk SMS, business promotions can be customized in the most attractive way. While there is a restriction in the message length, the creators come with intuitive ideas that will make the lead open the message, read through with interest and then take their decision. It helps one’s brand to get into the consumer’s hands quickly and efficiently overpowering all other competitors in the market.

SMS is the most ROI-driven tool of digital marketing

Do you want to send 500 messages or a 1000 or even 5 million within a single minute with just a few clicks of the mouse? You can be assured that the pricing will hardly break the bank.

Highest open rates

Bulk SMS is still the leader in open rates with almost 99% readers reading the messages that land in their inbox. Not many people sift through promotional emails that go to the junk within a few days before even being read, also social media ads and promotions may feel overly intrusive and can be controlled by users to lessen them. With bulk SMS your marketing message will be read by the targeted audience.

Improves Loyalty

Mobile marketing strategies are adapted to retain the existing customer base and bring in new customers in plenty to reap the maximum profits from the business. With Bulk SMS Marketing, the business related information reaches the customer 24*7 and improves loyalty among the existing customers. The potential customers become long-time reliable customers thus boosting the business prospects for the company.

Bulk SMS helps to build a brand identity that customers know and trust, as sending well-timed messages relevant to their needs is the best form of sales-flattery any brand worth its salt can do, and that’s what Bulk SMS Service providers help you do!

Improve Your Company Presence Via Bulk SMS Marketing

Today’s market is fiercely competitive. Everyone wants to reach on top. Marketing techniques also have been changed according to time. Now marketers using digital technology to reach the people instantly. You can track the growth of promotion or marketing in digital techniques. That’s why bulk SMS marketing is growing these days because you can reach a mostly audience with the help of bulk SMS marketing. As you know everyone keeps their mobile phone with them all the time and most people checks all new incoming text messages. You send the promotional, transactional bulk SMS. You can create more productivity from your business if you are using bulk SMS service in a smart way.

• Send your best services to the target group and categorize their need with age and gender.

• Bulk SMS is extremely reasonably priced than some other media available in the communication service. It is advised to find a reliable and friendly SMS business partner that provides efficient and effective SMS services.

• One more vital aspect in doing Bulk SMS Marketing is that there should in no way be any spamming involved in your SMS Marketing campaigns as such a practice would stop clients from your business.

• SMS is a short message service, the text that you are conveying should also be small and concise and to the point, in a successful and proficient way.

• Request them for a review from your important clients. Try to enhance those services that are not good for your business.

• Send bulk SMS to your clients about your next deal offer so they can appreciate it. It will increase the client’s interest.

• At the point When this tactic starts going fine, you will see astounding positive outcomes. Bulk SMS advertising through coupons lies in the crafted planning that is developed on the idea of best services of payment, transport and redemption.

• You can strengthen your connection with your clients by sending those messages on celebrations and occasions to update them about your special offers. This will make them feel unique and important. In turn, they may elevate your business to their friends and relatives.

Therefore, in order to get increased website traffic to your companies, the above ways are very helpful in creating a lead with Bulk SMS marketing strategy. It can build a trusted relationship with your prospective clients. A well-planned approach of SMS Marketing brings you more clients, as well as helps in building positive relationships with your current customers. A Bulk SMS service provider in India can help you in sending Bulk SMS and promoting your business easily. There are numerous online websites or you can say third-party sites that can help you in leading your business with Bulk SMS Marketing.