SMS Marketing Company – Page 6 – Dove Soft- Bulk SMS

How to Use Bulk SMS For Business Marketing Needs

Why use SMS marketing?

There are few forms of communication available to a company that are as direct and effective in taking a message and literally putting it right in the hands of the intended consumer. If a doctor’s office wants to keep patients up-to-dat BS2 31-1 e about the physician’s availability, SMS is the perfect way to do it. It is also a much cheaper method of communication that other direct marketing alternatives, such as mailing reminders or making phone calls. As in the example of a doctor’s office, it’s easier and cheaper to send reminders about appointments to patients via text messaging than it is to have an assistant place a phone call and try to talk directly with the patient.

Getting started with bulk SMS

Choose a bulk SMS provider

Most popular CRM systems already include a way to plug in modules to handle Bulk SMS campaigns, so the biggest thing you need to get started is to find a capable bulk SMS provider. This means finding a firm that can handle the volume of traffic that you require at a price that’s appropriate to your needs. You should also ask the provider how much overhead for growth each plan offers and how overages are handled.

It’s also important to discuss legal issues with the bulk SMS provider. If a company’s approach sounds sketchy, move along until you find a firm whose
methods are appropriate to your situation. And finally, you should check that the provider can actually deliver SMSes to the cellphones in your target geographic area. This might involve taking a look at the cell network provider list that the bulk SMS provider can deliver to.

Integrate bulk SMS provider

You’ll also need to see that the system integrates properly with the CRM and website software that you’re using. For CMSes such as Drupal and WordPress, there will usually be a plugin for the major bulk SMS providers. While integrating the SMS solution with your website is the cleanest solution, even if the SMS provider does not integrate with your website, it might still be possible to use it if it has its own web interface that you log on to and upload your number list to. Always discuss these potential problems in advance and be wary of providers that dismiss your concerns by saying they’ll deal with issues as they come up.

Send bulk SMS

Once you have everything plugged in and tested, it’s time to send that first text! One of the best Bulk SMS tips we can pass along is to make sure that first message is polite and explains why the message is being sent. There will be opt-outs, and the important thing is to make sure that everyone who is receiving messages wants to be getting them. Once you and your customers are on the same page, everyone will find that Bulk SMS is a great way to keep up-to-date regarding deals, appointments and critical information.

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REASONS WHY SMS MARKETING IS BETTER THAN ANY OTHER MODE OF MARKETING

BLOG 2 31-1 Thеrе аrе a lоt оf dіgіtаl marketing сhаnnеlѕ. Mоѕt of оur tіmе and еffоrt іѕ spent оn thе mоѕt visible сhаnnеlѕ: ѕеаrсh ads, display ads, SEO, ѕосіаl, еmаіl аnd соntеnt. Whіlе thеѕе are key strategies thаt dеѕеrvе a lоt of attention, іt саn ѕоmеtіmеѕ mеаn that other smaller but еquаllу powerful channels fаll by thе wayside. Onе of these oft-missed channels іѕ ѕоmеthіng that роtеntіаl customers (аnd рrоbаblу еvеrуоnе you know) use every dау: SMS. SMS Marketing is known to come as a reliable option to reach out to end users with precise and targeted messages. Mentioned below is a complied data that compares SMS marketing with the other modes of marketing to give you an overview of their current standing as an effective marketing tool.

1) Open Rate
– Open Rate of SMS Marketing – 90%
– Open Rate of other modes of marketing – 30 to 35%
These numbers do not leave anything for us to debate on as your customer is bound to read your message sent via SMS.

2) Quantity matters
– Number of text messages; the lesser, the better
– Number of emails or ads, the more the better
We do not need to think about this twice. Just think about how you treat your messages and emails. If you keep receiving an email from the same address, there is a probability you might just open it once. With messages, nobody is tolerant towards unnecessary disturbance. The point of a text message is just to give out the required information in a precise manner and that’s what people expect from marketing messages.

3) Nature of Campaign/SMS
The nature of the message is very vital for text messages and any other mode of marketing. For instance, if you have an offer or discount to offer to your customers, SMS Marketing is the perfect mode. No other medium of marketing will create an impact as text messages when discounts and offers are
considered.

4) Click – Through – Rate
– The CTR of SMS Marketing – 40%
– The CTR of other modes of marketing – 7 to 10%
The reason why every marketer is taking SMS Marketing seriously is because of the wide penetration of mobile phones in the market. Mobile phoneare affordable and within everybody’s reach and so are the data packages. And so, the possibility of the end-user opening the link sent via message, provided it is of their given interests, is much higher now than ever.

5) Conversion іѕ іnсrеdіblу hіgh
SMS mаrkеtіng асhіеvеѕ significantly hіghеr соnvеrѕіоn rates thаn mоѕt mаrkеtіng сhаnnеlѕ. This comes down tо a combination of аll оf thе аbоvе
роіntѕ: it’s аbоut rеlеvаnt marketing mеѕѕаgеѕ іn thе right рlасе аt the rіght tіmе. Whether you want to drіvе people tо уоur wеbѕіtе or іn-ѕtоrе, SMS mаrkеtіng gеtѕ the mеѕѕаgе tо your сuѕtоmеrѕ and mаkеѕ it simple for them to асt fаѕt.

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Why Is Bulk SMS a Great Marketing Tool

blog 1 24-1 Bulk SMS Service is a great marketing tool which has transformed the way of business for any kind of businesses. If your Message is short & appealing to targeted customers surely it will be read by your customers. Bulk SMS Software is a marketing tool which allows you to send thousands of messages in a single second. If you need to pass on urgent information to your customers or contacts, Bulk SMS is a better option is to send message that is sent directly to the mobile phones of your contacts so you can reach them wherever they are. E- Mail communication is not always effective as much Bulk SMS.

Bulk SMS is a one of the best marketing tools that has changed the way of entire business model. If your SMS is short, crisp and eye candy to target audience then it would be read by all majority of the people. Bulk messaging allows you to send millions of text SMS in just a single click. If you want to convey an urgent piece of information to your clients or customers, SMS plays a crucial role in sending mass messages directly to the cell phones. Today people are active on mobile: Mobile phones are very important in each and everyone life be it a kid or an adult. Now a days all the major work is done via mobile. So because of more active users on mobile deceives, bulk text SMS gives a big platform to reach all the mobile users.

1. Reach More with SMS: There are more than 5 billion mobile users in 2017(source) and the number is increasing rapidly. That shows that you can reach
more consumers with an SMS than any other tool.

2. Connect with Customer: With SMS Service to connect with your customer is easier now. SMS service allows you to send a personalized text to your customer. So, you can send your greeting message or ask for service feedback and you also send them language based massages also. These are some tactile marketer use to build a relationship with the customers.

3. Cost Effective & reliable: When it comes to market your business or promote your product, there are many platforms you can go with but when it comes to cost most of the marketing platform are a bit more expensive. But, when it comes to SMS services it is not just affordable but effective & reliable also.

4. Easy & time saving: It is easy because you just need to add content & your customer number and hit send button that’s it you are done.And its time saving because you don’t have to create a long flyer or draft long newsletter; in SMS you have to just write important stuff about your product in 160 characters and you are all done to start your SMS marketing campaign.

5. High Open Rates: The best thing about SMS marketing is you will get high Open Rates. Research shows that 90% of all text messages are read within 3 minutes. With high open rates, you get high conversion rates also.

6. Customer Relationship Management: To maintain relationship with your existing customers BULK SMS Service provides an attractive marketing tool. Sending alerts from your company as customer’s availed service from you make them happy and make them to go for next purchase.

7. High Response Rate: Due to high response rate from SMS Service, Companies use this to generate leads and convert it into business. This is the easy way to generate revenue for your business.

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Bulk SMS: Growing Demand In The Market

We are living in a world where there is cut throat competition among st everyone in their respective fields. To survive in the market it is important to understand the needs of the customers and keep them satisfied over the period of time so that the business can be sustained in the long term. Connectivity is the most important link between the customer and the business. With this the customer is continuously being aware of the latest offers and discounts which are there.

There are various communication means which are being utilized, out of which SMS service is one of the most used mediums used. This is because SMS marketing is a cost effective and least time consuming tool. With most of the population in India using cell phones, it is safe to say that every person will be having a cell phone to a smart phone. From placement companies to Retail outlets, every industry understands the importance of SMS service. The most important use of this service is that messages can be sent in Bulk SMS to the targeted groups. It infers to that at one go messages can be sent to the masses and the cost which is involved with this service is very low. The opening rate in SMS is high as a compared to Emails which are sent, this is because in sms there it is assured that the message will be delivered elsewhere in email it may land up in spam or junk unlike sms is which is spam free.

Apart from sending updates and offers to the customers SMS is very useful for those people who are in the field of sales as they will get constant updates. This service can be applicable to an event also. If we take the example that there is a concert in Delhi, then Bulk SMS Service in Delhi providers will be sending messages to give updates about the event, from tickets prices to getting notified about the event at one go all the recipients get the message.

Creative Marketing Strategies With Bulk SMS

It is not all that hard to make use of bulk SMS services to get your marketing message across. It forms part of a very effective marketing strategy that can be implemented with ease by businesses all over. All that is needed is to type in a single marketing message, then send it to as many customers as you have in your database.Making use of creative marketing strategies will ensure you stand out from your competition and attract the attention of people who are already interested in what you have to offer them. Various cell phone companies who offer SMS services would also offer users bulk SMS services that will allow them to send messages in bulk that could be send from your website to a service provider.

Bulk SMS gateways like these consist of various kinds which also allow one to compose messages to two or more recipients and create a group list as well.With a word count of 160 or more, you could easily make the most out of your marketing efforts through using the bulk SMS messaging system. This way your marketing messages are less full of fluff and directly targets the interests of your customers. There would be no need to beat around the bush, which most consumers would appreciate as it shows their time is being valued. For the bulk SMS services to work effectively, you should clearly distinguish between bulk services provided and the SMS aggregate company.

Business people in Australia find that Bulk SMS Service are among the best creative marketing strategies to use when targeting local customers. It is been reported as an intelligent marketing tool that help business owners save time and money, which are both precious commodities in the fast business world we live in.It is the kind of tool that proves to be pretty effective in sending the latest updates about your business and it creates an awareness among your customers about new product launches. Besides, Bulk SMS is great for sending out emergency alerts to your customers about special offers that is about to expire soon, regardless of where they may find themselves.

SMS Marketing:Extremely Affordable Way Of Marketing

SMS Marketing is extremely affordable and offers one of the best return on investments. It directly impacts your profit margin or indirectly earns you money by deepening your customers’ interest in your business. It also boosts loyalty of your
customers to your company and product. Customer loyalty is the single most important driver of growth and profitability’ and yet according to the Indian Chamber of Commerce: ‘73% of customers leave [businesses] because of perceived indifference to them’ SMS Marketing enable the user to have one-to-one and one-to-many communication options to promote and share the business information. Today, marketers are considering the text messaging as a greater deal when it comes to quicker and smarter communication with the target audience.

Researchers say that SMS marketing is an extremely helpful tool for big or small businesses. It can serve a few purposes –

Reach people near-instantly, wherever they’re at
Send SMS to specific individuals or entire lists
Save time & money, compared with phone calls
Schedule SMS to automatically send at a specified time
Send urgent alerts with just the click of a button
Easily reach people all over the world

If you run a business, we can help you out we believe we have great technology and have built a great marketing tool. We also have a depth of SMS and retention marketing knowledge which allows us to find the correct solution for you and to suggest ways the SMS can complement your marketing plans.

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Why Bulk SMS

Businesses of all sizes are discovering that they can effectively integrate SMS marketing into a larger marketing strategy. With the help of SMS marketing automation, brands can create, schedule, and automate smart targeting campaigns.

It’s not spam

SMS messaging follows the rules of permission based marketing. It’s 100 percent opt-in based. Simply put, customers have to give their expressed consent before receiving SMS messages. This can be done in one of three ways. New subscribers can double opt-in via web widget, add their cell number to a compliant sign-up form or text to join. The latter is the most common. After opting in, the new subscriber will receive an auto reply confirming their subscription. If the opt-in was accidental, they can simply reply STOP, and all messaging will cease.

Everyone reads texts

Ok, well almost everyone — 90 percent of all text messages are read within three minutes of being received. This isn’t just a fluffy statistic. Recent research gathered by Dynmark.com also suggests that “almost one third of of those targeted with
SMS advertising campaigns respond to the correspondence; with almost half of this group going on to make a purchase.” This research totally speaks for itself. And yes, U.S. citizens can register with the do not call registry, but this has nothing to do with the sending and receiving of SMS.

Character limitation forces marketers to get right to the point

There is a 160 character limit on text messages. With SMS, it’s simply about providing an irresistible offer. There’s no point in droning on and on with a 300-word marketing message. Subscribers are opting in to receive an exclusive offer, not to hear about how your day is going. Our current digital age rewards simple marketing messages with easy to understand calls to action. The 160 character limit on SMS messages is actually ideal.

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SMS Communication Solution For Your Business

By sending bulk SMSes you can reach and engage any sized group of contacts within seconds, easily communicating with customers, clients and staff. This tool is beneficial for any business size, proving effective that email campaigns.

Promote your business through SMS campaigns

Transactional SMS

Send transactional smses to all your customers. This facility can be used to send OTPs, alerts, transactional codes, etc only to your registered users.

Promotional SMS

Send discount or new offers to a set of potential customer database over the mobile phones. It’s a part of mobile marketing to get more revenue for your business.

– Group SMS
Send alerts, updates and information on behalf of your organization to a list of customers. Shoot SMSes scheduling date and time, ensuring more customer engagement on mobile phones.

– Delivery reports
Get detailed reports of the SMSes sent, delivered and opened. Download these reports to analyse and verify the success rate of your mobile marketing campaigns.

– Mobile marketing
Ensure brand awareness and revenue with promotional and engaging SMSes. Reach out to more people with personalized texts.

Reach out to your target audience

SMS marketing is an important source of revenue for any business. Bulk SMSes help you reach out to a set of target audience in no time. They prove to be very effective for SMS marketing. You also get detailed reports on the open rates of those SMSes, with the help of which you can analyze the success of your SMS marketing campaigns.

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SMS Marketing – An Economical Tool Of Lead Generation

SMS abbreviated from Short Message Service is a service that enables short messages of generally no more than 140-160 characters in length to be sent and transmitted from a mobile or web. Text messaging enables information to be sent to groups of people quickly and conveniently. In case of printed media and other types of marketing such as television or radio, the consumers must for instance, listen to the radio or watch the television for the ad to reach them. Whereas for bulk SMS advertising the mobile handset are normally always switched on to receive a message. The users receive their messages as soon as the phone is in the wireless network. There are three possible ways the mobile communication can happen: mobile to mobile, mobile to web and web 2 mobile.

The major areas where SMS marketing is used are banks, drink firms, entertainment and leisure venues. SMS are even used for the registration, bank transactions, m-commerce or mobile payment and for customer feedback. As a marketing tool, SMS text messages are used in many other ways also. Marketer can also build a brand name by sending the SMS to wider audience by using company name as sender id/name. Also the product keyword as a sender name can be more effective if your company intends to sell something directly.

Short code SMS service which is usually five digit number can be used to record the customer response or gauge the popularity of the product. It can also be used as money making service just like pay per click- PPC in case of internet marketing. Also some SMS marketing website offers free SMS service in which 80 characters are used by site visitor and 80 characters by the advertisers. This is useful for both members as site visitors get the SMS for free whereas advertiser can reach the SMS receiving end effortlessly.

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Essential Tips for Effective Advertising

Brand managers do an awesome job of taking a lot of information and turning it into clear, compelling communications. Don’t make their job and harder by not following these 5 simple tips for creating more effective advertising.Many advertising budgets are only managed by brand managers. The money is owned by the product managers – who are really fighting against one another for their unfair share of the budget. Since dollars are so tight, they are expected to work harder than ever.

Have a goal that sales and finance agree to –

No matter how simple this one sounds, it’s true. The agreement on what you are trying to do has to be a shared and bought- into goal. The CFO has to see a return on investment and the sales team has to believe that you aren’t wasting money that
they’d just as soon like to use to lower prices.

Don’t be afraid to be creative but the goal isn’t to win awards

You’ll find the team is more creative when the problem is focused on delivering against a very specific goal in a simple and compelling way. Don’t mistake this process as being easy. Having a narrow focus and a simple message is difficult and feels
like you are making compromises.

What ONE THING do you want them to do

This is maybe a nice way of saying have a single message in your ad. With a single purpose behind that message. Let’s keep blaming the product manager (and I was one for many years).

Give them a reason to do it with a clear call-to-action

Don’t lose your single-mindedness now, it’s go time. Turn the tables on the product manager. Is there an incentive that can be used to drive sales? A discount on an first purchase, a BOGO, a promotion, a coupon? Even if your goal is to only drive a
lead, create incentives that will not only deliver the greatest numbers, but also the highest qualit Don’t be afraid to be creative but the goal isn’t to win awards.

Know who you are talking to – and why

Remember that product manager trying to drive sales? They now want this ad to be as broad as possible. Here’s an example that building product companies can relate to: having an ad that is written so generically that it “covers” architects, builders,
re modelers, dealers, home centers and any consumers that see it too. Hello – that’s talking to no one.

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