SMS Marketing Company – Page 4 – Dove Soft- Bulk SMS

Bulk SMS Service For Educational Institutions

Bulk SMS for Education Institutes in India is an important aspect of life, ought to be carried out in the most effective way for a relevant feedback to be achieved. The Introduction of Bulk SMS Service for Education Institute was a major breakthrough towards effective communication. The gaps that had crippled information dissemination between school administrators and students have since been filled this service. This venture has been beneficial to schools in various ways.

Bulk SMS for Educational Institutions

Sending out Notifications

Education Bodies in India such as schools, colleagues and universities have students enrolled in large numbers. It would be naive to post important information on the notice board. To add on, students of the new generation rarely even have time for the notice board. This is where bulk SMS services have been effective. As the students are able to receive text notifications in the shortest time possible.

Rescheduling and Cancellation of lectures

Lecturers are able to notify the students in the classes. If there has been a reschedule in the timetable or if the lecture has been foregone. This gives the students a psychological preparation for the next class.

Reminders about

Owing to the large population of students in Indian Institutions, the SMS service gives the examination department an ample time in sending out reminders on examination time and venues to students. This limits the last-minute rush and confusion as witnessed in a poorly managed school system.

Features of Bulk SMS

Organisation

Universally, institutions that have adopted the automated Bulk SMS system have been noted to mark improvements in terms of organization. One would easily tell between a school system that is organized and one that’s not when the SMS system comes into play.

Academic Excellence

Institutions that have embraced the Bulk SMS Service for the educational system have catapulted in terms of students academic performance. Most students have posted a positive deviation in their grades with the introduction of this system. This clearly portrays excellence to be as a result of organization and effective communication between the School administrators and students, bridged by the SMS notifications.

This communication system has proven to be effective in various school, colleagues, and universities settings and with positive results. Schools are hereby advised to embrace efficient communication channels within their system and Bulk SMS for Schools service is definitely the thing to go for.

How Bulk SMS Service Is Beneficial For The Human Resource(HR) Department.

The human resources (HR) department is one of the most important sections in any company and by embracing technology, especially automated or Bulk SMS, these HR departments can be streamlined. While smaller businesses will have someone to handle all of these tasks as part of their job, bigger companies will have a dedicated department or outsource the responsibility.

HR departments don’t just exist to protect the company and employees. While there is a stigma that HR exists in order to ‘look busy’ or to implement tasks, they handle a range of vital applications. From handling employee contracts to checking on company culture, HR has a massive job to do.

Depending on how many employees may currently be in the company, HR can be bogged down with needless queries and problems that would take an employee second to find out on their own. It is because of this that systems need to be implemented in order to streamline HR, such as automated or Bulk SMS.

Use Of Bulk SMS Service To Check On Company Morale.

Every business needs to keep a positive company morale. If not, soon employee productivity and work ethic will begin to fall, which results in resignations across the board. Employees can be kept happy by listening to them, taking an interest in their work, and implementing fun gatherings where everyone can relax. However, you need to anticipate negativity before it is too late.

Every HR department has their employee’s mobile phone numbers on record. By sending out an automated two-way SMS at regular intervals, HR is able to receive feedback from employees on their well-being. This can include problems with managers, unrealistic deadlines, and if the coffee machine isn’t up to scratch.

The system can collect the information and list it as anonymous to make the employee feel safe. After all, if they are complaining about a manager then they don’t want the person to know. This is easier than sending out a form or Google Doc the employees fill in.

Handling Easy Queries.

Surprisingly, many companies do not implement a system with an employee’s information for their own reference. For example, some businesses will only calculate the amount of leave available when it comes time to create a payslip. This can cause a few problems as staff members need this information throughout the year. And not all HR IT systems are as user-friendly as they should be.

That is why HR departments would benefit from a two-way automated SMS system. An employee would be able to SMS the word “SICK LEAVE” to the system to see how many days they have used and have left in the current cycle. This system would free up many HR employees from looking up basic information and increase time efficiency.

Bulk SMS In Use Of A Reminder System

Many companies have internal calendars, but with the number of meetings that fill these, things may get lost. Instead of just having important company updates and events on the calendar, SMS all employees about them. By having these reminders, it would ensure that no employee forgets about a company update or schedules another appointment for the same time.

The Automated Bulk SMS system can also be used for company updates to keep employees up to date with the general goings-on. Notifications may consist of internet outages, cleaning staff being away, the acquisition of a big client, or staff birthdays, increasing time efficiency without needless meetings.

It’s not just HR departments that will benefit from an automated Bulk SMS implementation. In this recent article, we look at six industries using SMS messaging, such as healthcare, shopping, and financial services.

Dove Soft Private Limited is a trusted and leading Bulk SMS service provider company. The company provides SMS solutions to all types of organizations.

Why Is Bulk SMS a Great Marketing Tool

Bulk SMS Service is a great marketing tool which has transformed the way of business for any kind of businesses. If your Message is short & appealing to targeted customers surely it will be read by your customers. Bulk SMS Software is a marketing tool which allows you to send thousands of messages in a single second. If you need to pass on urgent information to your customers or contacts, Bulk SMS is a better option is to send message that is sent directly to the mobile phones of your contacts so you can reach them wherever they are. E- Mail communication is not always effective as Much Bulk SMS.

Bulk SMS is a one of the best marketing tools that has changed the way of entire business model. If your SMS is short, crisp and eye candy to target audience then it would be read by all majority of the people. Bulk messaging allows you to send millions of text SMS in just a single click. If you want to convey an urgent piece of information to your clients or customers, SMS plays a crucial role in sending mass messages directly to the cell phones. Today people are active on mobile: Mobile phones are very important in each and everyone life be it a kid or an adult. Now a days all the major work is done via mobile. So because of more active users on mobile devices, Bulk SMS gives a big platform to reach all the mobile users.

1. Reach More with SMS:

There are more than 5 billion mobile users in 2017(source) and the number is increasing rapidly. That shows that you can reach more consumers with an SMS than any other tool.

2. Connect with Customer:

With SMS Service to connect with your customer is easier now. SMS service allows you to send a personalized text to your customer. So, you can send your greeting message or ask for service feedback and you also send them language based massages also. These are some tactile marketer use to build a relationship with the customers.

3. Cost Effective & reliable:

When it comes to market your business or promote your product, there are many platforms you can go with but when it comes to cost most of the marketing platform are a bit more expensive. But, when it comes to SMS services it is not just affordable but effective & reliable also.

4. Easy & time saving:

It is easy because you just need to add content & your customer number and hit send button that’s it you are done.And its time saving because you don’t have to create a long flyer or draft long newsletter; in SMS you have to just write important stuff about your product in 160 characters and you are all done to start your SMS marketing campaign.

5. High Open Rates:

The best thing about SMS marketing is you will get high Open Rates. Research shows that 90% of all text messages are read within 3 minutes. With high open rates, you get high conversion rates also.

6. Customer Relationship Management:

To maintain relationship with your existing customers Bulk SMS Service provides an attractive marketing tool. Sending alerts from your company as customer’s availed service from you make them happy and make them to go for next purchase.

7. High Response Rate:

Due to high response rate from SMS Service, Companies use this to generate leads and convert it into business. This is the easy way to generate revenue for your business.

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How To Get Good Response From Bulk SMS Service

Enterprise companies worldwide are turning to bulk SMS messaging as a mass marketing communication tool and business notification solution. With good reason: with over 6 billion people using mobile phones worldwide, the notion of easily texting hundreds of thousands of customers or prospects has great appeal and can achieve real world results. SMS Bulk Messaging provides enterprises, banks, media companies, consumer brands — practically any business in any industry — to reach large numbers of their users instantly. In fact, native SMS enjoys high opt-in rates nearly everywhere.

Having said that, there is some common ground and also some general advice which will help you get good response from Bulk SMS, so here goes

Target audience: What do you want to achieve?

Think about what you actually want to achieve from your Bulk SMS campaign. Is it a text back response, a phone call, an email, a visit to your website, etc. This will help you in writing your message and selecting your target audience. For example if you were texting older people you might want to have a phone number to call rather than a text back response as in all probability the majority of that target market will prefer using the telephone to talk to someone.

Valid phone numbers matter: Ensure messages are being sent to SMS-capable phone numbers.

When running a bulk SMS campaign, it’s conceivable that some of the numbers on your list are landlines or VOIP numbers incapable of receiving SMS. Messages sent to these numbers will not be delivered, but depending on your working agreement, you may be charged for them regardless. Most SMS providers only check if the number has a valid format; they do not check if it is capable of receiving SMS. Find a provider who does.

Automated responses matter: Make sure to manage customer responses.

SMS is such an effective channel for engaging with your customers that it’s important to anticipate, and effectively handle, responses to your messages. One way to do this is to provide a set of keywords in delivered text messages that customers can include in their replies. A keyword makes it easy to build automated response handling. For example, if you’re running a promotion where the first 1,000 customers who respond to a text message get a special deal, ask them to reply with a ‘Y’ if they want to participate. Make certain your provider is able to respond automatically and in real-time.

Compliance matters: Get customer approvals before messaging.

As a rule, you should never initiate an SMS campaign without your customer’s permission. Depending on your geographic location, your company is likely required to comply with wireless carrier compliance rules, industry standards, and applicable local law. One key compliance requirement is to ensure that recipients of your SMS messages have expressly consented or “opted-in” to receiving texts as part of your campaign. It’s recommended to familiarize yourself with compliance standards for opt-in message flow.

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How to Use Bulk SMS Marketing to Diversify Your Traffic

Simply in case, you don’t recognize SMS – an acronym, which stands for “short message service” refers to when an advertiser sends short marketing messages to capacity or modern-day patron’s mobile devices. Those messages can be dispatched a good way to replace a client on a brand new product line or bargain this is being made available. The message also can be sent in purpose to solicit new enterprise commonly a recipient has to decide-in to get hold of such messages on their mobile device.

SMS marketing can help you to diversify your traffic in several important ways

For starters, mobile phone users tend to be a more diverse audience than users of older communications technologies. They tend to be younger, more tech savvy and more culturally diverse.
You can tailor your message easily and inexpensively to reach certain markets. This can be done by knowing as much as you can about the demographic group you wish to reach. These things include types of media the target group uses.What are their Internet habits?
You can also send the text in the language of the group you wish to reach.
You can send out surveys that can tell you more about the groups you wish to reach and then use that data to reach out to and broaden your customer base.

SMS is an important part of your overall marketing strategy and you must keep certain ideas in mind when trying to diversify traffic to your site.

A well thought out SMS should have these components

Identify your target audience. This will, of course, influence your message and many other factors.
Find an online SMS marketing agency. SMS is very affordable compared to other forms of mass advertising.
Respect opt-in rules. Everyone hates spammers!
Craft your message. Design your message for your audience, purpose, product, etc.
Be brief. Do not use more than 160 characters.
Start with the offer. Make the offer hard to refuse.
Include a call to action such as “buy now” “visit”, etc.
Mention your brand name. Don’t forget to put your name out there.
Monitor the results. The effectiveness of an advertising campaign cannot be gauged if the results are not monitored.

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Why Your Business Needs A Good Mobile Marketing Strategy

If you want to get more out of mobile marketing, you’ll benefit from developing a mobile marketing strategy that covers all of the bases.These days, more and more entrepreneurs are discovering the power and potential of mobile marketing and they are using this marketing format in order to grab vital market share in their niches.

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As a business owner, you should make use of mobile marketing no matter the kind of service you render or the size of your business. With a good mobile presence, your
business would be able to grow beyond your imagination. Since potential customers do virtually everything on their mobile devices, when they also need the particular products you sell or service you render, they would do a mobile search for it. And if your business has a mobile presence you are can be easily contacted. But when they cannot find your business using a mobile search, you would be missing out on potential customers on a daily basis.

1. You’ll Access the Power of Texting

When you want to add a call-to-action to your mobile marketing campaign, with a mind to accessing lightning-fast engagement (and, hopefully, lots of conversions), using text messaging in order to deliver your brand message will be a wise course of action. Fast results are what every entrepreneur wants from mobile marketing strategies. The truth is that people really enjoy getting texts and most of them read their texts within a minute and a half of getting them.

2. People do most of their shopping on mobile devices

The advent of mobile devices, the internet, and Android app development have made people too lazy to walk into physical stores to buy things. If you can search for an eatery that delivers take out to customers with your mobile device, why would you want to go there physically, especially when you just feel like resting at home? As a business owner, you should invest in mobile marketing to give people the option of buying without visiting the store. You can get an android app development company to help you build your mobile presence, to attract more customers to your business.Even if customers still visit your store physically more than they do online, you still need to take mobile marketing seriously.

3. People spend a lot of time on their mobile devices

A large number of people own some kind of mobile device and are most times glued to it. This is because the mobile device can do almost all they need effortlessly. Why bother to watch TV series on your TV when you can watch it on your mobile device anytime you want and anywhere. You do not have to drag the remote with any family member or go out to order pizza. With the way people spend so much time on their phones, business owners need to realize that, the best way to market their business is through mobile marketing.

4.Mobile marketing reaches more people

Owning a mobile device is not limited to a particular age, it cuts across all age groups. People from the age of 65 and above are making use of mobile devices, making it the one of the largest demographic. With this kind of demographic, you do not have to worry if mobile marketing would get to your potential audience.

Mobile marketing isn’t the whole ball of wax. However, it’s one important branch of web marketing. When you incorporate a more comprehensive mobile marketing strategy into your overall web marketing campaign, you’ll be doing all that you can to grab market share from your competitors. If you don’t take care of your mobile marketing strategy, your business rivals may succeed in taking market share away from you.

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Tips to Optimize Bulk SMS Marketing Campaigns

Bulk SMS help businesses use mobile marketing effectively, whether it is to build prospective customer database, to generate leads with effective campaigns, to convert them with special offers or to retain existing customers through loyalty points and timely feedback process.

The results you achieve are often based on what you learn from previous campaigns and big data. And that’s why we recommend you to conduct campaigns that can be easily tracked and give you granular analytics. It is imperative that you use this data to make key decisions, gain valuable insights into customer behavior and campaign effectiveness and continuously optimize your mobile marketing campaigns to achieve the best results. Take a look below at our top tips to increase the performance of your next mobile marketing campaign…

1. Include a clear call to action

Ensure that the reason for the SMS is made clear. You want the recipient to act on your SMS, so tell them what they need to do to benefit from the information they have been sent.

2. Track your campaigns and optimize

Make sure you measure how effective your SMS marketing campaign has been so you can improve it further next time. How many responses did you get? What was your return on investment? Try texting different offers, at various times of the day, days of the week, or target different groups of customers.

3. Be prepared and know when your customers respond

Pick the right time to send SMS campaigns to your customers. If you want to generate an action or response then make sure you leave your customers enough time during the day to do so.

4. Be concise and keep it short

A single SMS message consists of 160 characters. For the most cost-effective campaign you need to choose your words carefully. Get to the point straight away, the benefit or reward to the recipient should be clear.

5. Find the right frequency

Should you send your SMS campaigns daily, weekly or monthly? If you send messages too frequently, customers might get annoyed and unsubscribe from the service. However if you leave it too long between messages, the customer may lose interest and will have forgotten why they subscribed in the first place.

6. Create a sense of urgency

Set an expiry date to your discount coupons and vouchers. Limited time validity creates a sense of urgency for your customers and results in higher conversion rates.

7. Don’t overdo it – less is more

Make sure you manage your contact groups properly, and avoid repeatedly sending the same SMS marketing message to recipients. Keep your communication fresh and engaging.

8. Keep your database clean

It can be costly to continue sending messages to old numbers. Be sure to regularly check and delete the numbers that can’t be reached to save time and money. Three strikes and you’re out is a good principle.

10. Respect the opt-out mechanism

Include a simple opt-out option regularly in your texts. Always ensure you make it clear to your customers that they can stop receiving messages from you at any time.

11. Know your audience

Make sure that the recipient is going to be interested in what you have to offer. It’s likely that each offer or message will need to be tailored to individual customer groups. Age, gender, location and past purchases should all be taken into account when you send out your messages. For example you wouldn’t offer free lipstick to men, because it’s likely the response rate would be next to zero and some of your customers may choose to unsubscribe as a result.

12. Personalise your texts for a better experience

Use our mail merge feature and insert names, appointment times or other customer-specific details into your messages for that personalized message. You can also brand your text by setting the Sender Name on the Bulk SMS message as your company name for maximum impact.

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How Banks are Using SMS to Increase Convenience

As the name suggests, Bulk SMS banking is a service that allows clients to access information from their financial institution via their mobile phone’s push and pull text features. Push messages refer to the messages that the bank sends to the client’s phone without request for the information, while pull messages are those that the client initiates by requesting certain information.Both push and pull messages can be valuable for clients and their banking partners. Clients are able to determine which types of messages they want to sign up for and can always opt out of a particular Bulk SMS Service if they feel it’s unnecessary. Here’s a little more information about both:

Push Messages

An example of a push message would be a bank sending a client an Bulk SMS notification after a large amount was withdrawn from their account. This gives the client a timely warning, should the withdrawal be the result of fraud.Other types of push messages include things like periodic account balancing reporting, successful payment of issued checks, insufficient funds notifications, password authentication, large payments on credit card balances, and other related notices.

Pull Messages

An example of a pull message would be a client sending a text message to the bank asking for an update on their current account balance. The bank would then send an automated message back saying something like, “Your checking account balance is currently $975.36.” Other types of pull messages include things like electronic bill payment, transfer between accounts, stop payment instructions, foreign currency exchange rate request, ATM card suspension, statement request, and more.

Benefits of Text Banking

Convenience for Clients

Perhaps the biggest benefit of text banking is that it provides additional conveniences to clients. When a client can control things like transfers and balance inquiries straight from their mobile phone’s Bulk SMS platform, they’re able to streamline complicated tasks and focus on other important tasks in their personal life. Convenience is a big deal when individuals are searching for a bank. People expect a bank to offer simple, yet safe services.

Time Savings for Institutions

From the institution’s point of view, text banking is a significant time saving technology. Since the majority of phone calls and emails are associated with simple issues and tasks, there’s no reason for a bank to distract employees with these time-consuming tasks.When clients are able to send a simple message and receive automated updates for their requests, this reduces call center volume and frees your customer Bulk SMS Service reps to focus on clients who are physically present in branch locations.

Enhanced Customer Experience

Ask any individual who has used text banking about the underlying benefit of the technology, and most will tell you about how it significantly reduces frustration. Whether it’s a real-time notification that someone has withdrawn money from their checking account or the ability to verify account balances without logging into a cumbersome online account, text banking dramatically enhances the customer experience.

Increased Loyalty

Finally, all of these factors lead to increased loyalty between clients and their banks. By offering convenient service and security, banks find it easier to facilitate relationships and build long-term client loyalty. This loyalty enhances customer lifetime value and enhances the institution’s chances of selling more products and services to clients over time. It’s a win-win situation for everyone involved.

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Why Mobile Marketing is Great For Your Business

Businesses of all sizes are discovering that they can effectively integrate Bulk SMS marketing into a larger marketing strategy. With the help

Bulk SMS marketing automation, brands can create, schedule, and automate smart p of targeting campaigns. As a business owner, you wouldn’t be alone if you were skeptical of Bulk SMS marketing. The two major objections to SMS are that it’s a dated marketing technique and that it’s too intrusive. The refreshing truth paints an entirely different story. Bulk SMS is an extremely powerful, efficient and effective way of communicating with your customers and it’s high time that businesses took note of it.

Speed and flexibility

Your business will need to adapt to the day-to-day fluidity of the modern business world. Flexibility is key to these constant adaptations. Bulk SMS marketing has virtually zero lead-time, allowing communication to be created and delivered to the target audience within a matter of minutes. This can be used to drive footfall on a slow day or clear old stock ahead of imminent new arrivals. Clickatell Platform allows businesses to instantly respond to the events of the day or to a competitor’s promotion. It allows you to stay one step ahead of the game, and that’s a vital advantage to keep.

Unmatched personalized communication

Bulk SMS marketing messages can be personalized to your customer base and delivered to their pockets within seconds. This personalization is built around anything from their name to their buying behavior or demographic. They can even be location-based, crafting a message based on different stores or different regions of the country. And make no mistake, personalized messages are powerful.

Quick Feedback from Customers

Research shows that 31 percent of consumers will respond to a survey via smartphone. Brands can initiate surveys via Bulk SMS and receive results in relatively short amount of time. The average response time is less than six minutes. Customer feedback is valuable information for businesses. This data helps the company improve its products.

High Conversion Rate

Bulk SMS has a very high conversion rate. Mobile users respond to call-to-actions in text messages more than any other marketing channel. Time Warner has used Bulk SMS to boost late bill collections by 49 percent and Kiehl’s saw over 73 percent of their opted-in customers make a purchase as a result of receiving Bulk SMS product alerts. The reason conversion rates are higher in SMS is the simplicity of the marketing message.

Highly targeted SMS marketing communication

The more traditional methods of marketing are also at a disadvantage when it comes to who sees and reads them. For any savvy business owner, it’s essential that every marketing message that’s put out is as targeted as possible. This keeps the costs of the communication down. As Bulk SMS marketing is mostly permission based, you’re most likely to be reaching out to people that you already have a relationship with and have agreed to receive marketing messages from you.

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Accomplishing Business Communication With Bulk SMS

Accomplishing Business Communication with Bulk SMS We can all agree unanimously that communication offers a great platform for establishing good relationships, whether professional or personal. This has been supported by the fact that technology has availed to us several ways to enhance communication even further. But the problem still lies, why ideas are not bearing desired results. Perhaps it’s because of lack of a proper strategy or platform to get the desired outcomes.

Bulk messaging service is the easiest way to send notifications to all your clients at the same time. It helps keep them updated with the happenings and new product and service introductions. This service lets you send from hundre

ds to thousands of phone contacts to achieve promotion, product launches, adverts, in

vitations, reminders, wishes, reporting new policies among many others. Here are a number of ways through which bulk SMS can help you accomplish business communication.

Advertising and marketing

These two are the essence of any business and bulk messaging has become a crucial part of it. By using expressive words, you have the power at your fingertips to buy over millions of customers and sending bulk SMS to them is the perfect way to make it possible. Irrespective of whether you are doing marketing for your services and products or simply advertising your business to make it known, it can all be achieved by first reaching out to the existing customers and potential clients. Keep them informed about your business proceedings with bulk SMS.

It is instant and interactive

Bulk SMSs are instant in that by clicking the send button, the recipients in the other end will receive the message as long as their phones are active. Unlike emails, they don’t have to get online to get notified of the new emails in their inboxes. Most people often open and read messages on receiving them since they do not consume much of the reader’s time and they are also less intrusive.

It’s easier to retain existing and acquire new customers

Most customers often flee away when they don’t receive any updates about a business they like to associate with. Not because they want to, but because they forget about the business as time goes by. Bulk SMS is the cheapest and easiest way to keep your clients informed and updated about your business’ developments.

Reaching to clients globally

Bulk SMS lets you reach your clients in a vast geographical region. You can reach yourclients at any part of the globe as long as they are located in a place where messages can reach to. This way, you can create a global platform that can address audiences that are not within your vicinity.

Cost effective

Marketing is actually the most expensive part of doing business. With bulk SMS, you can reach out to your audience at the least expensive costs.

Keeping track record

Any business values information and can never know how it is doing without it. Bulk SMS Service enables a business to keep a track record of how customers respond after a marketing effort has been used. This way, you’ll be able to know whether what you are doing is actually working or need to device new strategies.

Experimenting and growing

With Bulk SMS, it is easier to experiment on the types of messages that best appeal your audiences. You can create different messages with different themes, send them accordingly and then determine the type of text appeal that your audiences respond positively to.