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What Is The Differences Between Transactional And Promotional Message?

Bulk SMS is an effective tool for an advertisement for business marketing. Various companies such as educational consultants, MNC’s and various companies are using Bulk SMS Service for the advertisement purpose to reach their set goal. It has two major routes from which message would reach target audients. ds blog 13-6

There are two types of messages available to the clients that can help them to fulfill their different objectives and targets. On one hand, there is one type of message that can help clients to pass the necessary information to their customers and on the other hand, there is a second type of message that can help clients to promote their products or services.

These two types of messages are as follows:

1. Transactional

2. Promotional

These two message types will help you to pass your messages in a reliable and cost-effective manner. It helps to target different segments of society. Both message types have different features. The difference between Transactional and Promotional Messages (SMS) are as follows:-

Transactional Messages:

This type of message will help you to pass the necessary information to your existing customers for using your product or service. This will not take any promotional content, this type of message is only used to send important information, reminder or alert to existing customers. Transactional SMS is very helpful for delivering information to existing clients or a set of audience.

Transactional SMS Features

6 Character Sender ID
The service is applicable 24×7
The Message gets delivered to DND & Non-DND Numbers both
It works on a template basis. The templates with 75% of Static Content and 25% Variables

Example: Dear customer, your account balance is Rs xxxxx. Regards, XYZ bank.

Promotional SMS:

This type of message is used to send SMS with an objective to promote your products or services. This is an effective marketing a tool which is considered as one of the quickest, trustworthy and cost-effective marketing tool with the advertising purpose.

Promotional SMS Features

It has very important features such as.
High Priority SMS Gateway and Normal SMS Gateway.
Sender ID will be generated with the Dynamic Numeric Sender ID.
Multiple SMS Gateway which will be assigned to all clients automatically.

Example: Now get 4.5% interest on all your fixed deposit. Regards, XYZ Bank.

So the main difference between transactional and promotional messages are that transactional messages are meant for educating/informing existing customers whereas promotional messages are used to promote products & services.

Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Provider, SMS Marekting

Ways To Market Your Business Through Bulk SMS

Bulk SMS Marketing means sending a large number of short text messages at once to the big group of recipients at the same time. It works similarly as the normal text messages sent from smartphones with the only difference that Bulk SMS is sent from the internet & at the same time to all the recipients, desktop software using a reliable SMS gateway. Bulk SMS provides a two-way communication service directly from internet enabled computer. India has the world’s fastest growing Mobile phone market, Promote Your Business with Bulk SMS Marketing Service, a very cost effective & fast option. SMS campaigns also deliver marketing materials to a rather personal virtual space. It allows you to make new customers and to maintain healthy business relations with the existing ones.

When done right,Bulk SMS Marketing can generate a high volume of revenue for your business. 97% of mobile users reading a text message within 15 minutes of receiving it. This translates into revenue because SMS is compatible with every handset in the world, even when there isn’t an active internet connection. Bulk SMS marketing is the perfect way to reach your customers wherever they are in a fast and inexpensive way. Almost half of Bulk SMS marketing campaigns generate a successful return on investment. Effective SMS Text Marketing enables direct relationships with customers, builds loyalty, whilst ultimately generates revenue.

All of us are aware about the Bulk SMS Service being used for marketing & advertising, we should also know how to use these services more efficiently to retain the existing customers.

Here are some ways of marketing through Bulk SMS:

Customer Followups
Promotional Marketing
Send Special Promo Offers
Customer Feedback & Ratings
Intimate Customers Of New Product Or Service

So, here it was the key ways in which the large or small business houses can use Bulk SMS to manage, market and promote their business better.

Increase Your Online Business Through Bulk SMS Marketing

Mobile marketing is evolving with the time. The smartphone market is booming, As per survey in end of 2019 mobile phone market will cross 810 million users. According to the survey, an average person opens his phone more than 150 times a day.This is the best time to enter into mobile marketing market. SMS is all time favorite medium for a top-level marketer. They know the value of SMS and its ROI. SMS is the only marketing medium that gives you highest CTR as compared to any other marketing medium.

Bulk SMS is also getting very popular as a marketing tool. Many companies are choosing Bulk SMS Marketing to promote their products and offers. Sending Bulk SMS is a great way of marketing as it delivers the right and complete information to the customer. Since, there are no personal calls involved, the message reaches the customer without disturbing him. The receiver can read the message as and when he wants to.

There is not just one advantage of using Bulk SMS as mobile marketing, but there are many. And if you are into an online business, you can surely get benefit out of it. As people are more into the digital world, so with the help of mobile marketing, online businesses have many platforms for promoting their business.One of the traditional ways of mobile marketing is by using the Bulk SMS Service Provider Company. You can send SMS’s to different customers and that too in very less cost. With the help of the Bulk SMS Service Provider, you can get other facilities also like keeping track of delivery of SMS.

Out of all the ways of mobile marketing, the most used way is Bulk SMS from a reliable Bulk SMS Provider. And many online businesses have earned huge profit from it.

Why SMS Is The Best Next Generation Marketing Tool

Bulk SMS is the best way to reach out to millions of people within seconds. Bulk SMS marketing has such a low set up and running costs that campaigns can be launched and executed for a tiny fraction of costs associated with the more traditional marketing methods. With this cost-effectiveness and high return in investment, bulk SMS marketing is an almost essential marketing tool for any modern SME. It serves as the powerful, effective and convenient medium of transferring information. Bulk SMS has become an ideal choice for every marketer.

Reasons why Bulk SMS is a great next-generation tool

It’s a direct, immediate channel

SMS is one of the most immediate channels available; with a read rate of 97% within 15 minutes delivery, you can be reassured that your time-critical messages will be read almost instantly. A significant 45% of SMS campaigns generate a successful ROI, reaching over 50% when combined with other popular channels such as email and social media.

It can support and integrate with other channels

It is important that all channels work well together within the marketing mix and SMS is no exception. SMS is a great standalone channel, however, it also has the ability to enhance and support other marketing mediums, such as social media. As well as being great on its own, SMS is also function to enhance and support other popular mediums among consumers.

You can increase customer engagement

Think of SMS as a way to enhance how your brand engages with your customers across the entire customer lifecycle. Businesses should remember to vary the type of the content they send out – while customers may value updates and news on forthcoming developments within the brand, this information is best delivered via Bulk SMS where longer, more creative messaging is more appropriate.

You can learn more about your customers

SMS is a great channel to get feedback from your customers via surveys. Research shows that on average 31% of consumers will respond to a survey via SMS with the average response time for users being just over 5 minutes. Meaning you can get great results in a short period of time.

The key to success with Bulk SMS in sales is having good judgment and carefully considering the scenario and what channel of communication makes the most sense. There is no other marketing tool as effective as Bulk SMS Marketing.

What Is Bulk SMS And How It Is Useful For Your Business

Businesses in all aspects of the world need to achieve a wanted target marketing. To achieve this target, they require a marketing gadget. This ought to help them show the characteristics of the products and services that they offer. The best approaches to do that is through Bulk SMS Marketing. Bulk SMS is an affordable and accessible service. We can use bulk SMS service for our customers such as to give the latest information, providing alerts about offers and price-saving deals. Bulk SMS service is sort of technique to captivate customers by giving them valuable services. Bulk SMS is a method for sending instant messages to multiple people with the click of a single button. There are few forms of communication available to a company that is as direct and effective in taking a message and literally putting it right in the hands of the intended consumer.

The benefit of using Bulk Sms option as a marketing tool is that it is extremely budget friendly and cost-effective. Compared to a call, the SMS service is available at a much cheaper rate, thus allowing you to enjoy equal benefits of marketing at low investment cost. Popular brands use this facility to inform customers about various promotional activities and services that help improve sales by leap.

Bulk SMS definitely plays a big role with easy to access options. Not only you can keep your customers updated about all new events and happenings, but also stay in touch with client feedback, reviews, and reports which successfully help in business development and improvement. If you want to convey an urgent piece of information to your clients or customers, SMS plays a crucial role in sending mass messages directly to cell phones.

Moreover, a huge marketing team is not required to send unlimited SMS in just a click. Bulk SMS can be scheduled as a result of which one does not have to spend the entire day for marketing via Bulk SMS. The companies that provide bulk SMS service also help in managing the SMS campaigns. The audiences can be set according to the language, age, etc. Size of the business does not matter much. Any kind of business can make use of Bulk SMS Service.

Starting Bulk SMS service for your business is just 3 steps away

Choose the best Bulk SMS Provider
Integrate bulk SMS provider
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Things You Must Know About Bulk SMS

In today’s world, Bulk SMS is one of the most important and common marketing strategies that are used all over the world. With the advancement of technology every individual has now a mobile device on their hand. Marketers have to use all possible channels through which they can gain the attention of the audience. Bulk SMS not only helps in gaining the market presence but also improve the sales and profit of the business. SMS is the only truly universal communication mechanism, which, irrespective of technology, has the ability to reach 7 billion devices and over 5 billion people globally.

SMS Marketing Is a Crucial Part Of Mobile Marketing

When we speak about mobile marketing, we must pay special attention to SMS marketing since SMS has proved to be one of the most effective marketing and sales tools. This small portion of information, delivered to your mobile phone, has a phenomenal 98% open rate within 3 minutes! No other marketing tool can offer such an efficiency rate, making SMS marketing the most convenient way to deliver your business message to your customers and prospects.

Considerations In Choosing Bulk SMS Company

It is not only the cost that you should check when you are selecting Bulk SMS Company but you also have to look after a number of vital factors that will help your business to grow in the most accelerated way. Such as The speed of the SMS, Hidden price, your data protection, Easy to use and many more like this. That is the reason it is always advised to consider all the mentioned factors before you actually choose the bulk SMS Company.

Bulk SMS builds quality customer relationships

Bulk SMS will improve your marketing and customer communication. Why? Because it is fast, cost-effective, it builds meaningful conversation and is a permission-based (opt-in), which customers appreciate a lot. Bulk SMS Service allows businesses of all sizes to send large quantities of SMS messages to various mobile phones through different mobile networks. To say it simply: Bulk SMS enables you to deliver an SMS to a large number of recipients, at once. If used smartly, Bulk SMS Service can even become your perfect business pitch.

Need a Bulk SMS Provider In Your Business

Bulk SMS Provider is the important link between you and Mobile Network Operator. There are several Mobile Network Operators operating across regions. They manage the delivery of your message via various alternative routes to ensure delivery despite traffic at a Network Operator in any particular region. Bulk SMS Providers provide you software to send SMS. This software is also known as ‘SMS Gateway’. Short Messages Service provider can provide you customized SMS Gateways.