Bulk SMS – Page 10 – Dove Soft- Bulk SMS

REASONS WHY SMS MARKETING IS BETTER THAN ANY OTHER MODE OF MARKETING

BLOG 2 31-1 Thеrе аrе a lоt оf dіgіtаl marketing сhаnnеlѕ. Mоѕt of оur tіmе and еffоrt іѕ spent оn thе mоѕt visible сhаnnеlѕ: ѕеаrсh ads, display ads, SEO, ѕосіаl, еmаіl аnd соntеnt. Whіlе thеѕе are key strategies thаt dеѕеrvе a lоt of attention, іt саn ѕоmеtіmеѕ mеаn that other smaller but еquаllу powerful channels fаll by thе wayside. Onе of these oft-missed channels іѕ ѕоmеthіng that роtеntіаl customers (аnd рrоbаblу еvеrуоnе you know) use every dау: SMS. SMS Marketing is known to come as a reliable option to reach out to end users with precise and targeted messages. Mentioned below is a complied data that compares SMS marketing with the other modes of marketing to give you an overview of their current standing as an effective marketing tool.

1) Open Rate
– Open Rate of SMS Marketing – 90%
– Open Rate of other modes of marketing – 30 to 35%
These numbers do not leave anything for us to debate on as your customer is bound to read your message sent via SMS.

2) Quantity matters
– Number of text messages; the lesser, the better
– Number of emails or ads, the more the better
We do not need to think about this twice. Just think about how you treat your messages and emails. If you keep receiving an email from the same address, there is a probability you might just open it once. With messages, nobody is tolerant towards unnecessary disturbance. The point of a text message is just to give out the required information in a precise manner and that’s what people expect from marketing messages.

3) Nature of Campaign/SMS
The nature of the message is very vital for text messages and any other mode of marketing. For instance, if you have an offer or discount to offer to your customers, SMS Marketing is the perfect mode. No other medium of marketing will create an impact as text messages when discounts and offers are
considered.

4) Click – Through – Rate
– The CTR of SMS Marketing – 40%
– The CTR of other modes of marketing – 7 to 10%
The reason why every marketer is taking SMS Marketing seriously is because of the wide penetration of mobile phones in the market. Mobile phoneare affordable and within everybody’s reach and so are the data packages. And so, the possibility of the end-user opening the link sent via message, provided it is of their given interests, is much higher now than ever.

5) Conversion іѕ іnсrеdіblу hіgh
SMS mаrkеtіng асhіеvеѕ significantly hіghеr соnvеrѕіоn rates thаn mоѕt mаrkеtіng сhаnnеlѕ. This comes down tо a combination of аll оf thе аbоvе
роіntѕ: it’s аbоut rеlеvаnt marketing mеѕѕаgеѕ іn thе right рlасе аt the rіght tіmе. Whether you want to drіvе people tо уоur wеbѕіtе or іn-ѕtоrе, SMS mаrkеtіng gеtѕ the mеѕѕаgе tо your сuѕtоmеrѕ and mаkеѕ it simple for them to асt fаѕt.

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Tips for a Successful SMS Marketing Campaign

Businesses are driven by profit maximization, it’s a universal tru BLOG 1 31-1 th! In order to achieve this goal business owners/organizations continuously look out for creative and innovative marketing strategies to better market their products and services. Today, there are so many effective mediums to choose from in order to initiate a successful marketing campaign for example; Newspaper, television, internet, radio, billboards etc. the focus of this article is going to be on how to initiate a successful SMS marketing campaign and how to make it more effective.

With all the messaging going on, it’s no wonder marketing teams are finding SMS marketing to be extremely successful. In many industries, mobile messaging provides the most effective direct marketing channel. If you’re running mobile messaging campaigns, or are thinking about starting, here’s some tips from what we’ve seen work well.

Segment Your Audience
I often hear people complain about the SMS or email marketing they receive. Most people report “almost all the marketing messages I get are useless.”But when you dig a bit deeper, you find that when you send the right message to the right customer, they say “I liked that message, but that wasn’t marketing, that was useful!”Segmentation and targeting means ensuring any individual gets the message most relevant to them. It can make the difference between seeming like an informational message and spam.

Timing is Key Message Timing
As they say, timing is everything. There are two important aspects of timing that you should pay attention to if you want your SMS campaign to be successful. First, open-ended messages are less successful than messages that have deals that expire. Create the text of your SMS to portray that the deal is “expires soon” or something similar. The second aspect of this tip is completely unrelated to the last. You want to make sure your SMS messages are sent at opportune times. Marketing emails on Saturdays often produce dire results, but SMS can often have its best day on a Saturday. Experiment with timing.

There’s Power in Triggered Messages
The average email open rate climbs gradually after sending for about 24 hours. The average SMS open rate spikes, with 70% of opens happening in the first 60 minutes. This immediacy allows for triggered SMS messages. For example, if you have a regular customer over a period of time, and they stop coming into your store, you can send them a text with deals to get them to come back. These messages can be triggered by any action (or inaction) by the customer, from not coming to visit your eCommerce shop to buying a particular product.

Short, Sweet, and Simple
This may be the most important tip to follow if you want your SMS campaign to be successful. For one thing, remember that most carriers limit the length of a text message to 160 characters. Besides that, however, the faster you get to the meat of your message, the better.50% off your next order. CLICK HERE. Expires Sunday. That’s a fantastic message, since it gets right to the point, offers easy instructions on what to do, and tells the customer that the deal expires soon. You also want to make sure you’re not sending trivialities to your customers.

Prettify Your Links
Let’s face it, URLs are unsightly even when they turn out normally. Add in URL tracking extensions and it can get really ugly. The best way to solve this problem is to use a URL shortener like Google’s Goo.gl or Bit.ly. These take your unsightly URL and transform them into a short URL that looks much better. There’s another benefit to using a URL shortener: It saves you space. We’ve already talked about how important it is for you to keep things short and simple.

Don’t Be a Spammer
Finally, remember that the ability to send an SMS to a potential (or past) customer is a privilege, not a right. If you bother them too often, or send messages with no point, then you are likely to lose that privilege. Nobody likes spam so don’t send it. Good messages should be anticipated, they should be personal and they should be relevant. A good marketing message is one your customer will miss if you don’t send. That’s what you should be aiming for.

Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Marketing…..

Innovative Ways Businesses Are Using Bulk SMS Messaging

What is Bulk SMS?

Bulk SMS stands for bulk messaging. Bulk SMS is used by companies, enterprises, banks, schools, and small businesses. Bulk SMS is used for sending sms (short message service) to mobile no. Bulk SMS is used as promotional sms for sms marketing. It is also used for various alert sms messages like transaction alert sms from bank, train and bus reservation, and order confirmation from website. You can send sms in bulk such as you can send 1 lac sms in just single click. Bulk SMS is the best way to send sms from the web. Web sms help you to send text sms message to mobile. Bulk SMS is the best way to send sms to mobile. It is also called as web to sms.

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1. SMS polling

Asking your customers for feedback encourages them to participate while giving you valuable feedback. It is an effective method of yielding results and opening two-way communication. Typically, using short codes is the fastest, most direct and efficient way of opening this two-way communication, and it’s cost-effective too. SMS polling is used by everyone from politicians and sports teams to non-profits, restaurants and small business owners to connect with their audience, get feedback and, based on that feedback, adapt to meet their customers’ needs.

2. Two-factor authentication

There are many ways two-factor authentication (2FA) can improve your application security. We’ve seen it become a crucial verification step for internet
banking and ecommerce, but a more contemporary use is transport . In a world where instant messaging is widely used to connect with others, there are numerous social messaging apps.

3. Improving lives

Bulk messaging can literally saves lives. With a worrying decline in global blood donation rates, SMS is used to remind donors of their next appointment and, when there is a severe shortage of blood, ask them to donate again. However, Sweden is taking it to the next level by SMSing donors when their blood is used, thereby notifying them that their blood has potentially saved a life, and encouraging them to donate again in the future. It’s created a dialogue on social media, spreading the word and creating online visibility.

4. Bulk SMS to optimize email marketing

Many companies are integrating SMS marketing into their email campaigns. With SMS open rates at 98%, they have realized the importance of boosting email open rates, and, ultimately, conversion rates, by incorporating bulk messaging. Including URLs promotes website traffic and encourages subscriptions. Total customer views are improved and companies can track customer activity back to the SMS. These campaigns are driven by short codes and keywords, and need to be clear and beneficial to the recipient. Companies need to think of new ideas and keep up with trends to keep their customers engaged.

5. Aiding education

Education facilities around the world are using bulk messaging to simultaneously reach teachers, learners and parents by sending SMS messages when in need of substitute teachers, and initiating parent communication. Ever pressed for time, this method eliminates the arduous task of making phone calls and replaces it with a quick, effective SMS, sent to selected recipients asking who is available as a substitute teacher. Those who are keen to work will reply immediately, knowing that it’s first come, first serve.

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Role Of Bulk Messaging In E-Commerce Industry

The world today is at the peak of a digital revolution. Right from accessing emails, banking, buying movie tickets, connecting with friends, shopping, to ordering food and much more; everything is done through internet. Web has turned into an imperative framework in our daily life. This changing digital ecosystem has given a steady boost to the e-Commerce sector in our country.The business sector in this age is completely service dependent. Customers are attracted to businesses with better products and outstanding customer service.

For any e-Commerce organization, customer interaction plays a vital role in customer satisfaction and business growth. As you need to communicate with your consumers on daily basis, you must choose a marketing policy which is convenient, reasonable and dependable. However, the most important point is, it must be quick and safe.Bulk messages are speedy, secure and a very cheap means of communication, which makes it ideal to establish constant communication between e-commerce companies and potential customers.

Sharing Order Details

For any e-Commerce business, communicating information about an order detail is a very essential component. SMS service can be easily developed for transactional messages, either as a companion or in place of email message.

Shipment and Delivery Updates

After a customer places an order, real-time information about shipment and delivery can be easily shared with the customers via text messages. You can update the buyer about the status of shipment or delivery through text instead of emails as it is easier to access.

Customer Service

Text messages is an invaluable way to engage with your customers. Not only you can easily share information to them, you can also have a service to receive messages from customers. Texting is a much preferred mode of communication compared to emailing because it is easy to access and reply.

Market New Products

Bulk messaging is a great way to communicate with customers when new products are launched. Bulk text messaging can be added to your business marketing portfolio. Whenever there is a product launch, your customers can be easily informed about it.

Promotions

In addition to marketing new products, SMS marketing platform can also be used to send bulk messages during any promotion or offer season. It also provides lucrative space for short-term promotions and flash sales. Moreover, you can offer freebies to entice customers to purchase goods from your portal.

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Easy Marketing With Bulk SMS

Today the most interesting and popular device of communication is mobile phone. It was costly when the mobile companies first launched it. But as the number of mobile companies started to increase, the price of the phones began decreasing. And now
after a long period of its invention, mobile phones are available in a large number. In fact SMS comes next to phone call now-a- days. It is a very easy process to connect with someone. Because of this SMS has become the means of marketing.

With the growth of technology various new aspects like internet, music, videos or games are attached to the mobile phones.popularity of SMS has remained the same. It is because of this that sending SMS is a very easy process. You have to just write and click on the sending option. As mobile is used by a large number of people, marketing is very easy through SMS. At first it is a spam free communication service. The problems that you face with email do not happen in this service. At one time the same SMS can be sent to a large number of people. It is possible within a few minutes.

Bulk SMS Service is preferable also for another reason. Suppose it is you to whom the details of any product will be provided. But if the companies send you SMS you can read it at the free time. You will be in a relaxed mood and also interested in the details.

Bulk SMS is the cheapest way of marketing. Moreover it gives you instant service. The customer receives the message within a few seconds of its delivery. You can be sure about the delivery because in this service problems are not so often created.
You can convey everything about the product in 160 words because one SMS contains 160 words in it.

Bulk SMS – Most Effective For Reaching Your Target Customer

Why using BULK SMS? The question that readily comes to mind is “why not use Radio, Television or newspaper for my advertisement or information source to my clients”. To answer this question for a better decision making, let us take into consideration the following statistics.

advertising in local newspapers, Radio and Television stations daily thinking that their products will be seen by hundreds of thousands of people. Whether you have a product or services you want to market to Nigerians or you have an announcement to make, whatever your needs are, Bulk SMS is the right tool you need to fulfill your communication desire.

Current statistics shows that; 9% of Nigerians watch TV daily; 19% of Nigerians listen to radio daily; 4% of Nigerians read newspapers daily; Less than 2% of Nigerians use the internet daily; 50% of Nigerians use GSM phone daily.From the statistics above you will therefore see the need to always make use of the most used medium (GSM phone) to communicate your information or advertisements for your messages to get to your target audience instantly. This is because people goes about with their cell phones and any information you want your target audience to receive can be achieved by using the services of bulk messaging.

There are many features which makes bulk messaging more advantageous :-

Single and Bulk Text Messaging
Bulk SMS directly from Excel with customizable speed & sender id
Grouping Functionality
Online Address Book
Online Group Management
Fast Delivery to all networks Nationwide
Free Chat/Email/Telephone Support
Long SMS facility available on request (More than 160 Characters).
Unique Excel plugin software to send sms directly from excel sheet
Two way messaging using our Mantra Communicator
Short Code Services available at 56767
Long Code Services available at 56767776
Virtual 10 digit number available for economical 2 way messaging
Premium Support without extra cost
No setup fees, No monthly fees, No hidden costs

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Manage Business Communications With Bulk SMS Provider

Then why are the ideas not converting into results? Maybe because of not using the right platform or not following the right kind of strategy that makes client communication better or not having a widespread reach. If this is the case with your
business then get it right instantly with bulk messaging services.It is one of the simplest and best ways to add value to your business as it’s perfect for instant communication putting your ideas across in just 160 characters and more importantly it is cost effective. It is basically sending texts to all your contacts in one go and keeping them informed and updated with all the happenings.

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Instant and Interactive

They are totally effective as it has almost 100% chance of reaching the target audience and if anyone receives a message on their mobile phones people do open it and read as it tends to be less time-consuming and less intrusive.

Track and Document

You have an option to keep a track record and document them. This in long run helps you to keep a record of the customer response and work accordingly. When you keep a track of things you know what works well and what doesn’t.

Retaining existing and making new customers

Keeping your customers informed from time to time about new developments and happenings through messages is the easiest way to keep in touch with them. You can keep updating your client list by adding walk in contacts or existing customers referring new ones.

Global Reach

They offer a wide spread reach as far as your contacts be they can be reached through SMS in any part of the world. It gives your business a global platform to reach out to audience that are not even in your vicinity putting you on the global map directly with what just a text.

Marketing and Advertising at its best

Marketing and advertising both are the lifeblood of business and bulk messaging has become an integral part of it. Expressive words have the power to reach out to millions and sending text is the perfect way to spread them.

Perfect Timing

Timing plays an important role in any campaign and it changes with the industry. With this service you have an option to send SMS to your patrons at your selected time.

Customized Messages

Sending personalized wishes is a great way to let your customer know you care be it with birthday, anniversary or festivals. It adds a personal touch making the customer feel special and in turn increasing brand loyalty on their part.

Experiment and Grow

With direct communication you have the opportunity to experiment and grow as you can draft several messages and send them accordingly. You can come to know what kind of text appeal what kind of audience and then go forward with it and keep
growing.

Cost-Effective

Keeping it under budget is a challenge most business organizations face especially when it comes to marketing, promotion and advertising. The service proves to be highly cost-effective with instant reach as you can imagine the expenses of making
hundreds of telephonic calls and the time it will take.

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Top 10 SMS Marketing Tips

If you’re trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices.Short Message Service (SMS) marketing is another one of these methods. It’s a low-cost, high-return marketing system that uses text messaging to convey content or offer it to customers. When used successfully, it creates an effective platform for communicating with mobile customers. Below are some of the most effective SMS tactics I have seen that can help boost response rates.

1. Offer incentives.

Tempt your customers by offering coupons or deals through texts for those who subscribe to your SMS business. This makes customers feel like they are a part of a secret club or community.

2. Keep your message short and sweet.

Over 90 percent of all SMS messages are read within 3 minutes, making it an intimate way to connect with your customers. With only 160 characters to use, ensure your message is to-the-point and delivers high value so your customer is motivated to respond positively.

3. Have a clear call-to-action.

Two factors drive an SMS campaign: the keyword and a short code. If you want customers to take part in a campaign that has them text your keyword to a five digit number (your short code) make sure those two items stand out and aren’t buried in the message.

4. Integrate MMS (Multimedia Messaging Service)

If you have a hard time with the 160-character limit, use MMS to send video clips or images to your customers. You can even include YouTube URLs, giving your customers a visual about your business.

5. Make contests interactive.

When customers enter a contest or opt in, include your website or social media links in your automated reply. It’s a simple and quick way to connect customers to your various pages, enticing them to click on the links.

6. Encourage your customers via texts.

Text messages can prod your users to share your social media links. The best advertising is by word of mouth, and award your top referrers with a special deal or freebie product.

7. Create a sense of urgency.
Including some sort of expiration date encourages customers to respond faster, helping you achieve results or gain information as quickly as possible.

8. If texting an offer to your customers, make it exclusive.

Include the fact that the deal is being offered to all VIP text customers and make them feel like they are a part of something special. If the offer were available to anyone, then being a subscriber becomes less appealing.

9. Use your texts as hooks to your social media.

Promote any contests or sweepstakes you’re offering on your social media pages through the texts you send your customers. You can engage them further through those pages, but use your texts to direct them there.

10. Ask questions or send surveys.

Ask customers their opinion on a product or idea, or even if you should launch a business page on a new social media platform. Once you have results, text them to your customers or post the results on one of your social media pages and direct your subscribers to it.

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Why SMS Marketing Is Perfect For Small Business Owners

– First things first, some of you might be asking: what exactly is SMS marketing ?

Also known as text message marketing, it’s perhaps one of the most affordable and immediate mobile communication methods. When it comes to small business marketing, this solution proves to be quite effective. This is one of the most common examples of text message marketing. So, now that you’re pretty familiar with the actual concept, here’s seven reasons why small business owners should use text marketing.

1. Personalization

While tons of other marketing methods push direct selling and unqualified offers, text message marketing doesn’t. Small business owners can personalize SMS campaigns, even send subscriber’s an offer on their actual birthday. When it comes to mobile marketing in general, personalization is key.

2. The ROI is Undeniable

When testing out new marketing methods, you want to make sure you’re getting a good return on your investment.Now, keep in mind ROI should only be calculated under specific circumstances. For example, don’t measure the effectiveness of your social and mobile campaigns in the same equation. Also, keep it limited to a certain period of time. The more specific you are with this equation, the better.

3. 99 Percent of All Text Messages are Opened

Compared to less than 30 percent of emails, you can’t argue with the engagement or reach of text messaging in general. Think about the last time you had one new text message and didn’t open it. Probably never, right? I personally know I open every single text message that’s sent to my phone, even the most unwelcomed ones.

4. Affordability

Text message marketing costs little to nothing, especially when compared to the monetary reward. When you choose SMS marketing, you partner with a tactic that grows with you. It’s affordable, but at the same time, is never something you can outgrow. Need to send one million messages? Now you can.

5. New Concept

What does this mean for you, the small business owner? You can get ahead of the curve. Rise above the competition, and be an early adopter.Show your customers that staying on top of the latest marketing trends is important. What’s one of the worst things that can happen to a small business owner? Becoming a laggard.

6.Strengthens Customer Relationships

Text marketing enhances brand loyalty by strengthening customer relationships. When you’re consistently making personal connections with your customers via mobile device, they become more reliant on your communication.Never reliant in a bad way, but they look forward to your promotions and announcements. They love being treated like VIPs, and rewarded with consistent offers.

7. SMS Marketing is Here to Stay

Can you picture going one day without your cellphone? How about one week? Based on your answers to those questions, do you really think mobile marketing and mobile communication are going anywhere anytime soon? Probably not. With that said, you should prioritize marketing methods that take advantage of these communication habits.

Tags:- Bulk SMS, Bulk SMS Provider, Bulk SMS Service, Bulk SMS Company….

Bulk SMS: Growing Demand In The Market

We are living in a world where there is cut throat competition among st everyone in their respective fields. To survive in the market it is important to understand the needs of the customers and keep them satisfied over the period of time so that the business can be sustained in the long term. Connectivity is the most important link between the customer and the business. With this the customer is continuously being aware of the latest offers and discounts which are there.

There are various communication means which are being utilized, out of which SMS service is one of the most used mediums used. This is because SMS marketing is a cost effective and least time consuming tool. With most of the population in India using cell phones, it is safe to say that every person will be having a cell phone to a smart phone. From placement companies to Retail outlets, every industry understands the importance of SMS service. The most important use of this service is that messages can be sent in Bulk SMS to the targeted groups. It infers to that at one go messages can be sent to the masses and the cost which is involved with this service is very low. The opening rate in SMS is high as a compared to Emails which are sent, this is because in sms there it is assured that the message will be delivered elsewhere in email it may land up in spam or junk unlike sms is which is spam free.

Apart from sending updates and offers to the customers SMS is very useful for those people who are in the field of sales as they will get constant updates. This service can be applicable to an event also. If we take the example that there is a concert in Delhi, then Bulk SMS Service in Delhi providers will be sending messages to give updates about the event, from tickets prices to getting notified about the event at one go all the recipients get the message.