Bulk SMS Marketing: Expand Your Business Using Bulk SMS


Why use SMS marketing?
There are few forms of communication available to a company that are as direct and effective in taking a message and literally putting it right in the hands of the intended consumer. If a doctor’s office wants to keep patients up-to-dat
e about the physician’s availability, SMS is the perfect way to do it. It is also a much cheaper method of communication that other direct marketing alternatives, such as mailing reminders or making phone calls. As in the example of a doctor’s office, it’s easier and cheaper to send reminders about appointments to patients via text messaging than it is to have an assistant place a phone call and try to talk directly with the patient.
Getting started with bulk SMS
Choose a bulk SMS provider
Most popular CRM systems already include a way to plug in modules to handle Bulk SMS campaigns, so the biggest thing you need to get started is to find a capable bulk SMS provider. This means finding a firm that can handle the volume of traffic that you require at a price that’s appropriate to your needs. You should also ask the provider how much overhead for growth each plan offers and how overages are handled.
It’s also important to discuss legal issues with the bulk SMS provider. If a company’s approach sounds sketchy, move along until you find a firm whose
methods are appropriate to your situation. And finally, you should check that the provider can actually deliver SMSes to the cellphones in your target geographic area. This might involve taking a look at the cell network provider list that the bulk SMS provider can deliver to.
Integrate bulk SMS provider
You’ll also need to see that the system integrates properly with the CRM and website software that you’re using. For CMSes such as Drupal and WordPress, there will usually be a plugin for the major bulk SMS providers. While integrating the SMS solution with your website is the cleanest solution, even if the SMS provider does not integrate with your website, it might still be possible to use it if it has its own web interface that you log on to and upload your number list to. Always discuss these potential problems in advance and be wary of providers that dismiss your concerns by saying they’ll deal with issues as they come up.
Send bulk SMS
Once you have everything plugged in and tested, it’s time to send that first text! One of the best Bulk SMS tips we can pass along is to make sure that first message is polite and explains why the message is being sent. There will be opt-outs, and the important thing is to make sure that everyone who is receiving messages wants to be getting them. Once you and your customers are on the same page, everyone will find that Bulk SMS is a great way to keep up-to-date regarding deals, appointments and critical information.
Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Mumbai…..
Thеrе аrе a lоt оf dіgіtаl marketing сhаnnеlѕ. Mоѕt of оur tіmе and еffоrt іѕ spent оn thе mоѕt visible сhаnnеlѕ: ѕеаrсh ads, display ads, SEO, ѕосіаl, еmаіl аnd соntеnt. Whіlе thеѕе are key strategies thаt dеѕеrvе a lоt of attention, іt саn ѕоmеtіmеѕ mеаn that other smaller but еquаllу powerful channels fаll by thе wayside. Onе of these oft-missed channels іѕ ѕоmеthіng that роtеntіаl customers (аnd рrоbаblу еvеrуоnе you know) use every dау: SMS. SMS Marketing is known to come as a reliable option to reach out to end users with precise and targeted messages. Mentioned below is a complied data that compares SMS marketing with the other modes of marketing to give you an overview of their current standing as an effective marketing tool.
1) Open Rate
– Open Rate of SMS Marketing – 90%
– Open Rate of other modes of marketing – 30 to 35%
These numbers do not leave anything for us to debate on as your customer is bound to read your message sent via SMS.
2) Quantity matters
– Number of text messages; the lesser, the better
– Number of emails or ads, the more the better
We do not need to think about this twice. Just think about how you treat your messages and emails. If you keep receiving an email from the same address, there is a probability you might just open it once. With messages, nobody is tolerant towards unnecessary disturbance. The point of a text message is just to give out the required information in a precise manner and that’s what people expect from marketing messages.
3) Nature of Campaign/SMS
The nature of the message is very vital for text messages and any other mode of marketing. For instance, if you have an offer or discount to offer to your customers, SMS Marketing is the perfect mode. No other medium of marketing will create an impact as text messages when discounts and offers are
considered.
4) Click – Through – Rate
– The CTR of SMS Marketing – 40%
– The CTR of other modes of marketing – 7 to 10%
The reason why every marketer is taking SMS Marketing seriously is because of the wide penetration of mobile phones in the market. Mobile phoneare affordable and within everybody’s reach and so are the data packages. And so, the possibility of the end-user opening the link sent via message, provided it is of their given interests, is much higher now than ever.
5) Conversion іѕ іnсrеdіblу hіgh
SMS mаrkеtіng асhіеvеѕ significantly hіghеr соnvеrѕіоn rates thаn mоѕt mаrkеtіng сhаnnеlѕ. This comes down tо a combination of аll оf thе аbоvе
роіntѕ: it’s аbоut rеlеvаnt marketing mеѕѕаgеѕ іn thе right рlасе аt the rіght tіmе. Whether you want to drіvе people tо уоur wеbѕіtе or іn-ѕtоrе, SMS mаrkеtіng gеtѕ the mеѕѕаgе tо your сuѕtоmеrѕ and mаkеѕ it simple for them to асt fаѕt.
Tags:- Bulk SMS, Bulk SMS Marketing, Bulk SMS Service……
Businesses are driven by profit maximization, it’s a universal tru
th! In order to achieve this goal business owners/organizations continuously look out for creative and innovative marketing strategies to better market their products and services. Today, there are so many effective mediums to choose from in order to initiate a successful marketing campaign for example; Newspaper, television, internet, radio, billboards etc. the focus of this article is going to be on how to initiate a successful SMS marketing campaign and how to make it more effective.
With all the messaging going on, it’s no wonder marketing teams are finding SMS marketing to be extremely successful. In many industries, mobile messaging provides the most effective direct marketing channel. If you’re running mobile messaging campaigns, or are thinking about starting, here’s some tips from what we’ve seen work well.
Segment Your Audience
I often hear people complain about the SMS or email marketing they receive. Most people report “almost all the marketing messages I get are useless.”But when you dig a bit deeper, you find that when you send the right message to the right customer, they say “I liked that message, but that wasn’t marketing, that was useful!”Segmentation and targeting means ensuring any individual gets the message most relevant to them. It can make the difference between seeming like an informational message and spam.
Timing is Key Message Timing
As they say, timing is everything. There are two important aspects of timing that you should pay attention to if you want your SMS campaign to be successful. First, open-ended messages are less successful than messages that have deals that expire. Create the text of your SMS to portray that the deal is “expires soon” or something similar. The second aspect of this tip is completely unrelated to the last. You want to make sure your SMS messages are sent at opportune times. Marketing emails on Saturdays often produce dire results, but SMS can often have its best day on a Saturday. Experiment with timing.
There’s Power in Triggered Messages
The average email open rate climbs gradually after sending for about 24 hours. The average SMS open rate spikes, with 70% of opens happening in the first 60 minutes. This immediacy allows for triggered SMS messages. For example, if you have a regular customer over a period of time, and they stop coming into your store, you can send them a text with deals to get them to come back. These messages can be triggered by any action (or inaction) by the customer, from not coming to visit your eCommerce shop to buying a particular product.
Short, Sweet, and Simple
This may be the most important tip to follow if you want your SMS campaign to be successful. For one thing, remember that most carriers limit the length of a text message to 160 characters. Besides that, however, the faster you get to the meat of your message, the better.50% off your next order. CLICK HERE. Expires Sunday. That’s a fantastic message, since it gets right to the point, offers easy instructions on what to do, and tells the customer that the deal expires soon. You also want to make sure you’re not sending trivialities to your customers.
Prettify Your Links
Let’s face it, URLs are unsightly even when they turn out normally. Add in URL tracking extensions and it can get really ugly. The best way to solve this problem is to use a URL shortener like Google’s Goo.gl or Bit.ly. These take your unsightly URL and transform them into a short URL that looks much better. There’s another benefit to using a URL shortener: It saves you space. We’ve already talked about how important it is for you to keep things short and simple.
Don’t Be a Spammer
Finally, remember that the ability to send an SMS to a potential (or past) customer is a privilege, not a right. If you bother them too often, or send messages with no point, then you are likely to lose that privilege. Nobody likes spam so don’t send it. Good messages should be anticipated, they should be personal and they should be relevant. A good marketing message is one your customer will miss if you don’t send. That’s what you should be aiming for.
Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Marketing…..
What is Bulk SMS?
Bulk SMS stands for bulk messaging. Bulk SMS is used by companies, enterprises, banks, schools, and small businesses. Bulk SMS is used for sending sms (short message service) to mobile no. Bulk SMS is used as promotional sms for sms marketing. It is also used for various alert sms messages like transaction alert sms from bank, train and bus reservation, and order confirmation from website. You can send sms in bulk such as you can send 1 lac sms in just single click. Bulk SMS is the best way to send sms from the web. Web sms help you to send text sms message to mobile. Bulk SMS is the best way to send sms to mobile. It is also called as web to sms.

1. SMS polling
Asking your customers for feedback encourages them to participate while giving you valuable feedback. It is an effective method of yielding results and opening two-way communication. Typically, using short codes is the fastest, most direct and efficient way of opening this two-way communication, and it’s cost-effective too. SMS polling is used by everyone from politicians and sports teams to non-profits, restaurants and small business owners to connect with their audience, get feedback and, based on that feedback, adapt to meet their customers’ needs.
2. Two-factor authentication
There are many ways two-factor authentication (2FA) can improve your application security. We’ve seen it become a crucial verification step for internet
banking and ecommerce, but a more contemporary use is transport . In a world where instant messaging is widely used to connect with others, there are numerous social messaging apps.
3. Improving lives
Bulk messaging can literally saves lives. With a worrying decline in global blood donation rates, SMS is used to remind donors of their next appointment and, when there is a severe shortage of blood, ask them to donate again. However, Sweden is taking it to the next level by SMSing donors when their blood is used, thereby notifying them that their blood has potentially saved a life, and encouraging them to donate again in the future. It’s created a dialogue on social media, spreading the word and creating online visibility.
4. Bulk SMS to optimize email marketing
Many companies are integrating SMS marketing into their email campaigns. With SMS open rates at 98%, they have realized the importance of boosting email open rates, and, ultimately, conversion rates, by incorporating bulk messaging. Including URLs promotes website traffic and encourages subscriptions. Total customer views are improved and companies can track customer activity back to the SMS. These campaigns are driven by short codes and keywords, and need to be clear and beneficial to the recipient. Companies need to think of new ideas and keep up with trends to keep their customers engaged.
5. Aiding education
Education facilities around the world are using bulk messaging to simultaneously reach teachers, learners and parents by sending SMS messages when in need of substitute teachers, and initiating parent communication. Ever pressed for time, this method eliminates the arduous task of making phone calls and replaces it with a quick, effective SMS, sent to selected recipients asking who is available as a substitute teacher. Those who are keen to work will reply immediately, knowing that it’s first come, first serve.
Tags:- Bulk SMS Delhi, Bulk SMS Service, Bulk SMS….
Today the most interesting and popular device of communication is mobile phone. It was costly when the mobile companies first launched it. But as the number of mobile companies started to increase, the price of the phones began decreasing. And now
after a long period of its invention, mobile phones are available in a large number. In fact SMS comes next to phone call now-a- days. It is a very easy process to connect with someone. Because of this SMS has become the means of marketing.

With the growth of technology various new aspects like internet, music, videos or games are attached to the mobile phones.popularity of SMS has remained the same. It is because of this that sending SMS is a very easy process. You have to just write and click on the sending option. As mobile is used by a large number of people, marketing is very easy through SMS. At first it is a spam free communication service. The problems that you face with email do not happen in this service. At one time the same SMS can be sent to a large number of people. It is possible within a few minutes.
Bulk SMS Service is preferable also for another reason. Suppose it is you to whom the details of any product will be provided. But if the companies send you SMS you can read it at the free time. You will be in a relaxed mood and also interested in the details.
Bulk SMS is the cheapest way of marketing. Moreover it gives you instant service. The customer receives the message within a few seconds of its delivery. You can be sure about the delivery because in this service problems are not so often created.
You can convey everything about the product in 160 words because one SMS contains 160 words in it.
Why using BULK SMS? The question that readily comes to mind is “why not use Radio, Television or newspaper for my advertisement or information source to my clients”. To answer this question for a better decision making, let us take into consideration the following statistics.
advertising in local newspapers, Radio and Television stations daily thinking that their products will be seen by hundreds of thousands of people. Whether you have a product or services you want to market to Nigerians or you have an announcement to make, whatever your needs are, Bulk SMS is the right tool you need to fulfill your communication desire.
Current statistics shows that; 9% of Nigerians watch TV daily; 19% of Nigerians listen to radio daily; 4% of Nigerians read newspapers daily; Less than 2% of Nigerians use the internet daily; 50% of Nigerians use GSM phone daily.From the statistics above you will therefore see the need to always make use of the most used medium (GSM phone) to communicate your information or advertisements for your messages to get to your target audience instantly. This is because people goes about with their cell phones and any information you want your target audience to receive can be achieved by using the services of bulk messaging.
There are many features which makes bulk messaging more advantageous :-

Tags :- Bulk SMS, Bulk SMS Service, Bulk SMS Delhi…..

We are living in a world where there is cut throat competition among st everyone in their respective fields. To survive in the market it is important to understand the needs of the customers and keep them satisfied over the period of time so that the business can be sustained in the long term. Connectivity is the most important link between the customer and the business. With this the customer is continuously being aware of the latest offers and discounts which are there.
There are various communication means which are being utilized, out of which SMS service is one of the most used mediums used. This is because SMS marketing is a cost effective and least time consuming tool. With most of the population in India using cell phones, it is safe to say that every person will be having a cell phone to a smart phone. From placement companies to Retail outlets, every industry understands the importance of SMS service. The most important use of this service is that messages can be sent in Bulk SMS to the targeted groups. It infers to that at one go messages can be sent to the masses and the cost which is involved with this service is very low. The opening rate in SMS is high as a compared to Emails which are sent, this is because in sms there it is assured that the message will be delivered elsewhere in email it may land up in spam or junk unlike sms is which is spam free.

Apart from sending updates and offers to the customers SMS is very useful for those people who are in the field of sales as they will get constant updates. This service can be applicable to an event also. If we take the example that there is a concert in Delhi, then Bulk SMS Service in Delhi providers will be sending messages to give updates about the event, from tickets prices to getting notified about the event at one go all the recipients get the message.