

Running an SMS Campaign to market a brand or product is a solid and affordable marketing approach. Sending your advertisement messages through SMS to clients, prospects or some other expected beneficiaries give the brand or product the required visibility.
An awesome aspect concerning SMS is that almost 100% of all gadgets available are SMS empowered, making it the mobile channel that offers the most extensive reach possible.
To make the SMS Campaign a success it is necessary to run it according to expert guidelines.

Guidelines for Successful SMS Campaign.
Understand the SMS marketing vision – Goals or the end result the brand aims to achieve should be reflect in the core of the strategy to make the SMS Campaign successful.
Assemble an Ark to incorporate a Cross-functional Team – Having a cross-functional team to help imagine and execute the SMS marketing will be a standout amongst the most essential parts to ensuring ROI with SMS Marketing Services.
A Call-To-Action must be a part of SMS Marketing Services – A standout amongst the most well-known reasons Bulk SMS Marketing fail is that the CTA (Call to action) is not introduced in a way that the customers perceive what to do.
The SMS Campaign must be ROI driven – Treat the most faithful clients with some additional adoration, and an extraordinary approach to do that is incentivize clients to opt-in by offering something of significant worth.
Use Immediacy in your SMS Marketing Services – More than 90% of SMS messages are read within 3 minutes, which makes SMS campaign one of the most prompt channels accessible to connect with prospects.
Consistency should be an important part of SMS Campaign strategy – About informing the clients, one clearly needs to have something of significant value to state within each message, however going months without connecting through Bulk SMS is likely going to cause a high unsubscribe rate with each SMS sent.
Make certain to pay heed upon above-mentioned Guidelines as they are the mantra for successful SMS campaign.
When it comes to marketing or advertising of brand or product small businesses generally have a misconception that promotion via Bulk SMS Service only for big corporations with big budgets. This scenario is not completely true, small businesses can and should adopt SMS marketing campaigns to help grow their business and take advantage of SMS’s efficiency and reliability. SMS advertising boasts an impressive 98% open rate with 83% of the text messages being opened within the first three minutes. After the message has been opened, the efforts of SMS advertising result in 8 times more responses than email campaigns. The following points mentioned below highlights how efficient it is to uses Bulk SMS for advertising.

Small businesses often have only small marketing budgets. But, here is some good news, SMS marketing is cheap, whereas advertising agencies are expensive, as are snail mail campaigns and even phone calls can be pricey, especially if you’re calling internationally. However, most bulk texting services offer extremely affordable flat rates, allowing you to send hundreds or even thousands of messages without breaking your budget.
So, how can you get the most out of your budget? First, you need to grow your SMS database list. To do this, you should promote your SMS campaign over the rest of your advertising platforms. Include instructions on how to opt-in to receive your email newsletter, and include this on in-store signage, leaflets, your social media pages, website and any other places you advertise.
While consumers will quickly and nonchalantly opt-in an email marketing campaign, they use more discretion when it comes to mobile text messaging campaigns. Users limit themselves on to the brands that they are genuinely interested in for SMS advertising campaigns.
As with most facets of life, timing is everything. The best practice is to use a little common sense in determining when you should send messages. Instead of sending out text messages in the middle of working hours, you can increase your response by sending the message at a more appropriate time.
Small businesses have a natural lead over big corporations when it comes to customer service: 80% of Individuals agree that smaller companies place a greater emphasis on customer service than large businesses. And this is important when you consider that 73% Indian consumers say they are willing to spend more with companies they think provide top-notch customer service.
So, how can Bulk SMS help you to maintain excellent customer service?
Texting is great for polling
Tips and advice
Solving problems
Quick updates and any delays in service can be circulated to individuals via SMS.
Personalized and targeted Messages Can be Sent with Help of bulk SMS.
Bulk SMS marketing is a proven and cost-effective, online internet advertising to promote offers and increase sales. Today am going to review simple web SMS software for marketing internet business from Dove Soft. Basically, messaging technology is really fast and effective. Reports claim that email marketing is often ignored and end up in customers spam box in most of the campaigns. Dove Soft assures that 99.7% of messages are read most of the time. You can upload, store and manage total customer base in various groups for several marketing campaigns. For Bulk SMS marketing plans cost wise Dove Soft offers to pay as you go plans without requiring any contracts. Some of the prime features of Dove Soft are that you can send fully customizable & brandable messages for marketing internet business in bulk. Also upload, store & manage your contact lists online in real time. In addition, there is no need to install any software to download and no hardware to set up the API.

It is a simple 1-2-3-4 step to launch a Bulk SMS marketing campaign. First, you have to upload the contacts either individually or in bulk from a CSV file. Then you can categorize the contacts into several groups for different marketing promotions. Just like composing an email, group messaging with Bulk SMS API is simple and easy. If you want to schedule a campaign to be executed on a future date it is possible with this platform.
Also once the messages are sent, The Bulk SMS API allows tracking the status of each recipient in real time. Hence while marketing internet business; the Bulk SMS marketing program is inevitable for online internet advertising.
Whether you belong to a league of marketing giants or if you are just a mere startup – The need to widespread your brand’s core value is the decisive factor. Companies allocate high budgets for the sake of brand management, which may vary from industry to industry. However, brand marketing is one such area where businesses never forget to leave an impression.
The digital era is loaded with quick changing metrics and as businesses, it is important to increase brand awareness within the market and most importantly, within the customers.
What can be the most result oriented practice for increasing brand awareness?
The answer is: Only a channel that is available to all, has a high open rate and possesses a global reach.
MASS TEXTING via Bulk SMS – is the best of all options.
WHY MASS TEXT MESSAGING?
The name itself suggests that mass text messaging is meant for the masses. And nothing can uplift your brand presence more than the channel of mass texting. The battle between various marketing channels is nothing new for the potential marketers. All businesses are aware of the fact that Bulk SMS for businesses not only provides them with cheaper rates, but they also know that no other channel can ever come close to bulk texting.
BRAND AWARENESS – But WHY?
A brand really turns into a brand when it has all the sufficient ingredients to speak about the company’s values.
Brands who do not implement the strategy of Bulk texting tend to get isolated. They cannot compete with their existing market rivals. That means leaving Bulk texting can seriously be a grave mistake for all brands.
Is there any other way.
Despite all current statistics and recent studies, people often ask about better alternatives.
But in reality, there is no alternative of something that is in itself the ‘best’.
Here, we are talking about “Mass Texting”. A brand can opt for a number of Bulk SMS gateway providers, but bulk SMS service remains the same across the board.
MASS TEXT – What’s Required?
Remember that since your brand needs to connect with a large number of customers or users, then it is important to note down that long codes are of no use to you. Mass texting can be messaging only be done by using shortcodes.
Shortcode text messaging is basically another term for text messaging. While using a shortcode, firstly you need to set up a keyword for your campaign. Give your campaign a ‘keyword’ and then move forward to setting up your campaign to send bulk text messages.
Sending text messages via shortcodes is an automated process. Once you are done with the keyword and campaign formation, you are ready to employ mass text messaging for brand awareness.
THINGS TO AVOID DURING MASS TEXTING MESSAGING
During mass text messaging, brands should be very careful because spamming is strictly prohibited. Also, there are global regulators that require compliance with their set of rules. Any violation or misuse can result against your will. Always make sure to practice sure communication no matter which channel you are using.
After throwing light on the basic concept of mass texting messaging, it’s time for some handy tips you need to know:
8 TIPS TO INCREASE YOUR BRAND AWARENESS
Say more in less:
In the current fast-forward world, no one really cares how long you write or speak. People don’t have time to listen or read a lengthy piece. Just remain concise and short with your words.
Be genuine:
Drifting away from what you really are can be a negative thing. Make sure to hold firm grounds to your brand’s identity. Always be genuine as a company.
There is no shortcut to success:
We all dream of quick success. However, effective results need time to show up. Patience is the key for all brands to increase their brand presence. Make people aware of your vision – even if takes time.
All customers are equal:
Never treat anyone of your customer as a non-potential customer. You never know if a customer who is not an attraction today might be your biggest buyer later on.
Bulk SMS is the winning mantra:
Speaking of SMS, we mean mass text messaging. If your brand is seeking to outplay all competitors, so only mass texting is the all-in-one solution.
Integration with a Bulk SMS API:
Brands who have their own CRM can get the real-time benefit of integrating their CRM modules or systems with an SMS API. Integration will enable you to expand your reach and increase your brand reputation.
Automation is the future:
The future lies in the technology of automation. Most of the brands have already abandoned using manual strategies. Your brand needs to move accordingly and embrace automated marketing practices such as Bulk SMS or mass text messaging.
Start rolling now
Much has been said already: it’s time to step up and start employing mass text messaging for brand awareness.
Without further ado, integrate your system or go to a Bulk SMS gateway provider and help your brand to increase its presence and spread awareness among the customers.

It is most important to pick and choose a bulk SMS provider very carefully. With this cost-effective and high perentage of return on investment, bulk SMS marketing is one of the most important and essential marketing tool for any modern SME. There is over more than 4 billion mobile phone users worldwide, bulk SMS strategy was designed to grab the attention of customers. So if you would like to reliably promote your business, then bulk business SMS through online text message software is highly recommended for this use because it makes you grow at a very low investment.
communication and interaction within easy access, business owners can promote their trade successfully to a wider spectrum of people within minutes. Bulk SMS is the new age technology that has not only caught the fancy of youngsters but also business organizations to be used as an effective means of marketing.Though there are various types of messaging services provided by telecommunication companies, the concept of Bulk Sms has gained maximum popularity for its simple, reliable and speedy functionalities. It is seen that many times it happens that we cannot contact a person through phone; however with help of a SMS, we can convey our message in a short and precise manner instantly.
Another benefit of using Bulk Sms option as marketing tool is that it is extremely budget friendly and cost effective. Compared to a call, the SMS service is available at a much cheaper rate, thus allowing you to enjoy equal benefits of marketing in low investment cost. Popular brands use this facility to inform customers about various promotional activities and services that help improve the sales by leap.
Bulk SMS is a method through which Enterprises send out SMSes to their varied client base through suitable partner over a reliable network. These SMS can be promotional, transactional or OTP (one time passwords). SMS relays through various routing methods. Bulk SMS are easy and affordable solution for enterprises that cannot pay heavy amount to tie-up with big telecom players.

Bulk SMS is a very common, time saving and economical method of communication in today’s business world. From new offers to confirmation of the order, subscription alerts to renewal notifications, all are being covered through one-way or two-way SMS aggregator based connectivity.
With the stiff competition amongst the Bulk SMS customers are always at an advantage of choosing the best route and the cheapest rate to get there SMS delivered.
There are few pointers that need to be considered while choosing Bulk SMS Provider :-
Bulk SMS are SMS delivery companies that tie-up with various enterprises to handle their SMS traffic. They partner with network operators and various
other aggregators to provide Bulk SMS services.