Facts About Bulk SMS Which Will Add Value to Your Business

India happens to be one of the hottest Smart phone market and it is still growing. No wonder why an increasing number of business units have started cashing on bulk SMS for their promotions. Whether it is about promotional offers that can enhance sales or information about the newly launched product or service, need to deliver information on a large scale in a short time period has prompted people seek bulk Sms solutions.
Bulk SMS is a great way to communicate instantly. That apart, it is the simplest, easiest and cost effective way to add value to your business.
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Best Way to Market and Advertise: How?
Bulk messaging is an integral part of marketing and advertising. Expressive words have a great impact and sending text is just the right way to spread these messages. Keeping your customers informed is the best way to reach your potential clients. Bulk SMS are delivered instantly, have higher open rate and are very interactive.
 
Retain the Old Customers and Make New Ones:
If you want to build loyal customers you need to keep them intimated at regular intervals. Bulk SMS is the best way to keep them updated. Also, you can keep clients’ list updated by adding the walk-in-contacts and the new customers referred by the previous ones.
 
Wide Spread Reach:
No matter where your customers reside, bulk SMS can reach far and wide. Owing to their global reach, they can be sent to your clients residing in any part of the world.
 
Customized Messages Build Your Brand Loyalty:
Sending personalized wishes to your customers is a great way to show them that you care. You can send messages on their anniversaries, their birthdays and their important festivals. It is a great way to add a pinch of personal touch and make your customers feel special.
In short, both Bulk SMS are the cost effective solution for promotional campaigns. That apart, they have a global reach and can create a strong brand loyalty.
Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Marketing, Bulk SMS Mumbai…..

 

Guidelines for Successful Bulk SMS Campaign.

Running an SMS Campaign to market a brand or product is a solid and affordable marketing approach. Sending your advertisement messages through SMS to clients, prospects or some other expected beneficiaries give the brand or product the required visibility.

An awesome aspect concerning SMS is that almost 100% of all gadgets available are SMS empowered, making it the mobile channel that offers the most extensive reach possible.

To make the SMS Campaign a success it is necessary to run it according to expert guidelines.

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Guidelines for Successful SMS Campaign.

Understand the SMS marketing vision – Goals or the end result the brand aims to achieve should be reflect in the core of the strategy to make the SMS Campaign successful.
Assemble an Ark to incorporate a Cross-functional Team – Having a cross-functional team to help imagine and execute the SMS marketing will be a standout amongst the most essential parts to ensuring ROI with SMS Marketing Services.

A Call-To-Action must be a part of SMS Marketing Services – A standout amongst the most well-known reasons Bulk SMS Marketing fail is that the CTA (Call to action) is not introduced in a way that the customers perceive what to do.

The SMS Campaign must be ROI driven – Treat the most faithful clients with some additional adoration, and an extraordinary approach to do that is incentivize clients to opt-in by offering something of significant worth.

Use Immediacy in your SMS Marketing Services – More than 90% of SMS messages are read within 3 minutes, which makes SMS campaign one of the most prompt channels accessible to connect with prospects.

Consistency should be an important part of SMS Campaign strategy – About informing the clients, one clearly needs to have something of significant value to state within each message, however going months without connecting through Bulk SMS is likely going to cause a high unsubscribe rate with each SMS sent.

Make certain to pay heed upon above-mentioned Guidelines as they are the mantra for successful SMS campaign.

Bulk SMS – An Efficient Way For Small Businesses For Advertising.

When it comes to marketing or advertising of brand or product small businesses generally have a misconception that promotion via Bulk SMS Service only for big corporations with big budgets. This scenario is not completely true, small businesses can and should adopt SMS marketing campaigns to help grow their business and take advantage of SMS’s efficiency and reliability. SMS advertising boasts an impressive 98% open rate with 83% of the text messages being opened within the first three minutes. After the message has been opened, the efforts of SMS advertising result in 8 times more responses than email campaigns. The following points mentioned below highlights how efficient it is to uses Bulk SMS for advertising.

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  1. Bulk SMS Campaigns are affordable as compared to other mediums.

Small businesses often have only small marketing budgets. But, here is some good news, SMS marketing is cheap, whereas advertising agencies are expensive, as are snail mail campaigns and even phone calls can be pricey, especially if you’re calling internationally. However, most bulk texting services offer extremely affordable flat rates, allowing you to send hundreds or even thousands of messages without breaking your budget.

So, how can you get the most out of your budget? First, you need to grow your SMS database list. To do this, you should promote your SMS campaign over the rest of your advertising platforms. Include instructions on how to opt-in to receive your email newsletter, and include this on in-store signage, leaflets, your social media pages, website and any other places you advertise.

  1. Engage Interested Customers at the Right Time

While consumers will quickly and nonchalantly opt-in an email marketing campaign, they use more discretion when it comes to mobile text messaging campaigns. Users limit themselves on to the brands that they are genuinely interested in for SMS advertising campaigns.

As with most facets of life, timing is everything. The best practice is to use a little common sense in determining when you should send messages. Instead of sending out text messages in the middle of working hours, you can increase your response by sending the message at a more appropriate time.

  1. Your Customer Service Stands above others with help of bulk SMS

Small businesses have a natural lead over big corporations when it comes to customer service: 80% of Individuals agree that smaller companies place a greater emphasis on customer service than large businesses. And this is important when you consider that 73% Indian consumers say they are willing to spend more with companies they think provide top-notch customer service.

So, how can Bulk SMS help you to maintain excellent customer service?

Texting is great for polling

Tips and advice

Solving problems

Quick updates and any delays in service can be circulated to individuals via SMS.

Personalized and targeted Messages Can be Sent with Help of bulk SMS.

Bulk SMS Marketing – Set Up Your Campaign In Just 4 Steps.

Bulk SMS marketing is a proven and cost-effective, online internet advertising to promote offers and increase sales. Today am going to review simple web SMS software for marketing internet business from Dove Soft. Basically, messaging technology is really fast and effective. Reports claim that email marketing is often ignored and end up in customers spam box in most of the campaigns. Dove Soft assures that 99.7% of messages are read most of the time. You can upload, store and manage total customer base in various groups for several marketing campaigns. For Bulk SMS marketing plans cost wise Dove Soft offers to pay as you go plans without requiring any contracts. Some of the prime features of Dove Soft are that you can send fully customizable & brandable messages for marketing internet business in bulk. Also upload, store & manage your contact lists online in real time. In addition, there is no need to install any software to download and no hardware to set up the API.

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It is a simple 1-2-3-4 step to launch a Bulk SMS marketing campaign. First, you have to upload the contacts either individually or in bulk from a CSV file. Then you can categorize the contacts into several groups for different marketing promotions.  Just like composing an email, group messaging with Bulk SMS API is simple and easy. If you want to schedule a campaign to be executed on a future date it is possible with this platform.

Also once the messages are sent, The Bulk SMS API allows tracking the status of each recipient in real time. Hence while marketing internet business; the Bulk SMS marketing program is inevitable for online internet advertising.

Bulk SMS Tips For Brand Awareness.

Whether you belong to a league of marketing giants or if you are just a mere startup – The need to widespread your brand’s core value is the decisive factor. Companies allocate high budgets for the sake of brand management, which may vary from industry to industry. However, brand marketing is one such area where businesses never forget to leave an impression.

The digital era is loaded with quick changing metrics and as businesses, it is important to increase brand awareness within the market and most importantly, within the customers.

What can be the most result oriented practice for increasing brand awareness?

The answer is: Only a channel that is available to all, has a high open rate and possesses a global reach.

MASS TEXTING via Bulk SMS – is the best of all options.

WHY MASS TEXT MESSAGING?

The name itself suggests that mass text messaging is meant for the masses. And nothing can uplift your brand presence more than the channel of mass texting. The battle between various marketing channels is nothing new for the potential marketers. All businesses are aware of the fact that Bulk SMS for businesses not only provides them with cheaper rates, but they also know that no other channel can ever come close to bulk texting.

BRAND AWARENESS – But WHY?

A brand really turns into a brand when it has all the sufficient ingredients to speak about the company’s values.

Brands who do not implement the strategy of Bulk texting tend to get isolated. They cannot compete with their existing market rivals. That means leaving Bulk texting can seriously be a grave mistake for all brands.

Is there any other way.

Despite all current statistics and recent studies, people often ask about better alternatives.

But in reality, there is no alternative of something that is in itself the ‘best’.

Here, we are talking about “Mass Texting”. A brand can opt for a number of Bulk SMS gateway providers, but bulk SMS service remains the same across the board.

MASS TEXT – What’s Required?

Remember that since your brand needs to connect with a large number of customers or users, then it is important to note down that long codes are of no use to you. Mass texting can be messaging only be done by using shortcodes.

Shortcode text messaging is basically another term for text messaging. While using a shortcode, firstly you need to set up a keyword for your campaign. Give your campaign a ‘keyword’ and then move forward to setting up your campaign to send bulk text messages.

Sending text messages via shortcodes is an automated process. Once you are done with the keyword and campaign formation, you are ready to employ mass text messaging for brand awareness.

THINGS TO AVOID DURING MASS TEXTING MESSAGING

During mass text messaging, brands should be very careful because spamming is strictly prohibited. Also, there are global regulators that require compliance with their set of rules. Any violation or misuse can result against your will. Always make sure to practice sure communication no matter which channel you are using.

After throwing light on the basic concept of mass texting messaging, it’s time for some handy tips you need to know:

8 TIPS TO INCREASE YOUR BRAND AWARENESS

Say more in less:

In the current fast-forward world, no one really cares how long you write or speak. People don’t have time to listen or read a lengthy piece. Just remain concise and short with your words.

Be genuine:

Drifting away from what you really are can be a negative thing. Make sure to hold firm grounds to your brand’s identity. Always be genuine as a company.

There is no shortcut to success:

We all dream of quick success. However, effective results need time to show up. Patience is the key for all brands to increase their brand presence. Make people aware of your vision – even if takes time.

All customers are equal:

Never treat anyone of your customer as a non-potential customer. You never know if a customer who is not an attraction today might be your biggest buyer later on.

Bulk SMS is the winning mantra:

Speaking of SMS, we mean mass text messaging. If your brand is seeking to outplay all competitors, so only mass texting is the all-in-one solution.

Integration with a Bulk SMS API:

Brands who have their own CRM can get the real-time benefit of integrating their CRM modules or systems with an SMS API. Integration will enable you to expand your reach and increase your brand reputation.

Automation is the future:

The future lies in the technology of automation. Most of the brands have already abandoned using manual strategies. Your brand needs to move accordingly and embrace automated marketing practices such as Bulk SMS or mass text messaging.

Start rolling now

Much has been said already: it’s time to step up and start employing mass text messaging for brand awareness.

Without further ado, integrate your system or go to a Bulk SMS gateway provider and help your brand to increase its presence and spread awareness among the customers.

Why to Choose Bulk SMS For Business

SMS is a creative way to get your promotional messages to your existing and potential customers. SMS marketing has been tested over the last 20 years and has proved its effectiveness in creating awareness and driving customers to outlets. Let us tell you why you should tap on this important marketing channel:
1. It’s Speedy
TIME IS MONEY…. With SMS marketing there is no time wasted on designs, media booking, etc. At JorMall we can guarantee you that your campaign can be broadcasted in less than 10 minutes. This way you can capture the moment and react to market factors in no time.
 
2. Mobile Friendly
Mobile phones are here to stay…SMS messaging is compatible with every mobile phone. No need whatsoever to worry about messages not getting through.
 
3. Eco Friendly
We have to take care of our planet…SMS messages has the least impact on carbon emissions. Use it without feeling any guilt on any environmental impacts.
 
4. Customers Adore It
Customers are always looking for a special deal, discounts, or bargains. Studies proved that 76% of recipients always read their SMS messages, 17% occasionally read it and they have to have a look at it if they want to delete it.
 
5. Direct
Mobile phone owners are within arm’s reach of their handsets 24/7. There can’t be a more direct way to communicate your message.
 
6. Simple
SMS is small and simple and gets across without any other information around. This will provide focus and direct attention.
 
7. Trackable
What you order is what you get. Unlike any other media SMS can give you an accurate count of each campaign delivered quantity. At JorMall our clients can even request an operator report to prove the quantity of SMS delivered.
 
8. Targeted
SMS messaging will go to the right target. Targeting can be segmented by gender, age, profession, area of residence and a lot more. At JorMall we have a database consisting of 5.5 million numbers categorized in a variety of classifications that are designed to ensure that you’re SMS broadcast will go to the right audience.
 
9. Measurable
Users of SMS marketing can easily measure the impact of each campaign and its related costs. At JorMall a big number of our clients have stated that SMS marketing has been their strongest media channel and the most cost effective.
10. Personal
Knowing your customers and communicating with them has proven to be one of the strongest and effective ways to drive sales. At JorMall a variety of solutions and applications are offered to our customers at no cost to do just that. Please feel free to ask for a demo of our services.
11. Inexpensive
SMS campaigns are affordable for all shapes and sizes. That is not all; SMS campaigns have proved to show a healthy return on investments.
 
12. Interactivity
SMS messages can include additional features in the form of a link. Through this feature additional information can be included in the following types:
A. Forms
B. Multimedia
C. Vouchers
D. Geographic Location
 
Tags:- Bulk SMSBulk SMS Service, Bulk SMS Company…..

Bulk SMS For Business

Bulk SMS for Business basically refers to an advertising medium where the organizations send single promotional information to numerous individuals at the same time. Bulk SMS reseller can integrate the SMS gateway with your CRM software and database server.
 
What is so important about Bulk SMS?
It is most important to pick and choose a bulk SMS provider very carefully. With this cost-effective and high perentage of return on investment, bulk SMS marketing is one of the most important and essential marketing tool for any modern SME. There is over more than 4 billion mobile phone users worldwide, bulk SMS strategy was designed to grab the attention of customers. So if you would like to reliably promote your business, then bulk business SMS through online text message software is highly recommended for this use  because it makes you grow at a very low investment.
Many businesses and small and large companies are using SMS in the USA for their office communications for example, reports generation, office memorandums, data gathering, and much more. The requirements of Bulk SMS Services refer especially to the causation of the huge variety of SMS messages to the mobile phones of a predetermine of recipients. In a percentage of cases, SMS gateway providers make it necessary for customers to use up the credit within a stipulated time period.
 
Bulk SMS For Business
Bulk SMS technology has led to an industry-with a wide acceptance in marketing strategies. For businesses that are standing still or just starting out and would like to improve their overall standing by going all in with a marketing or advertising campaign, more often than not their number one consideration would be the cost. Therefore, to increase customer base and sales, SMS marketing has become an efficient and effective tool. Moreover, one can also use this form of messaging to send a single message to millions of people in a few seconds, which is regarded as one of the biggest advantages of bulk SMS. Bulk SMS messaging can sometimes be hampered by heavy traffic on networks. Good communication to customers can now be achieved more cost efficiently and easily with the help of a reliable bulk SMS provider. The increased use of Bulk SMS service has made giant strides all over the world, creating an opportunity for you to tap into. Making sure that your message is clear, friendly, and not imposing, you will most definitely get a positive response from a high percentage of your clients when they receive your message. If you cannot  reach your specific target audience or create awareness about your products and services, you will never get a successful response from customers.
Using bulk SMS reduces the external as well as internal communication costs considerably. Therefore it can easily be said that this is one of the most cost effective ways of modern communication in the present day world.Any type of organization or business requiring to send critical information on to multiple recipients simultaneously can make use of bulk text messaging.Of course, you need the phone numbers to start off with. However, customers might even subscribe to SMS alerts to get information about the latest offers, services, and products. And since the people love text messaging, both to send and receive, it’s grown into one of the most powerful market platforms in the world over the internet. Though the use of direct mail and other forms of direct marketing are still in use, SMS marketing has taken the center stage. Bulk SMS also is known as Bulk Messaging allows a large number of text messages to be delivered through mobile carriers. The advantages of Bulk messaging services are cost-effectiveness, time-saving, instant delivery of messages, the measurable response to the sent Bulk SMS Servicefrom the recipients.

How To Use Bulk SMS for Business Marketing Purpose

In today’s highly competitive market, traders and business entrepreneurs are always trying to find out new ways that will help them reach out to maximum number of potential customers at the earliest. With modern modes of

blog 2 29-3 communication and interaction within easy access, business owners can promote their trade successfully to a wider spectrum of people within minutes. Bulk SMS is the new age technology that has not only caught the fancy of youngsters but also business organizations to be used as an effective means of marketing.Though there are various types of messaging services provided by telecommunication companies, the concept of Bulk Sms has gained maximum popularity for its simple, reliable and speedy functionalities. It is seen that many times it happens that we cannot contact a person through phone; however with help of a SMS, we can convey our message in a short and precise manner instantly.

Another benefit of using Bulk Sms option as marketing tool is that it is extremely budget friendly and cost effective. Compared to a call, the SMS service is available at a much cheaper rate, thus allowing you to enjoy equal benefits of marketing in low investment cost. Popular brands use this facility to inform customers about various promotional activities and services that help improve the sales by leap.

Let us explore some of the main advantages of Bulk SMS Marketing :-
1: Selective Customer Profiles
One of the primary advantages of using Bulk SMS for Indian companies is that you can select your customer profiles. Service Providers have personal information on customers and can provide a company personal phone numbers according to a specific required target group. However, make sure that you find a best Bulk SMS Service Provider in India with a good reputation to ensure that the sms are being sent to the right people.
2: Non-Intrusive Marketing
It is important for any business to use non-intrusive methods in their marketing approach. Even a general marketing call (telephonic) in the wrong time could mean that a person will hold a negative impression on a brand / company. This is why most companies prefer Bulk sms over telecalling as the initial way to approach prospective customers!
3: Direct Approach
Any Bulk SMS reaches a person’s personal phone, so you can be sure that your brand has been exposed to a person directly. This direct approach is the main reason why businesses in India prefer to use the services of a reliable Bulk SMS Service Provider in India who has the right resources. A resourceful and reputed service provider has personal phone numbers categorized according various target groups. However, remember that there are many smaller companies providing such services, and you need to ensure that you have contacted the right vendor.
Boost up your business successfully with help of Bulk SMS service that makes business marketing a comfortable and relaxing task at hand.
Tags:- Bulk SMS, Bulk SMS Mumbai, Bulk SMS Service….

Audience Targeting In Bulk SMS Marketing

Bulk SMS marketing, like normal mobile marketing, gives you the ability to market directly towards your customers’ hands in real time. However, bulk SMS also gives you the ability to segment and target your audiences based on a number of different factors. These factors are usually dependent on their age, whether they are male or female, what their interests are, and where they are located. Of course, you can choose to segment you audience however you feel would be most beneficial to your company. So when you tailor your messages to each of your individual audience segments, your subscribers (your customers have to opt-in to your database f

or legal reasons) will be receiving messages that are geared more towards them and will come across much more personal than if you just blasted your entire database at one time. We already know that a whopping 98% of all text messages are opened and read, so by delivering personalized messages to your customer base you will be virtually guaranteeing yourself a very significant return rate on your investment. In fact, in many studies about 20% of sent text messages get a return in some way shape or form and some have even gotten as high as a 30% rate of return.
1. Geographic targeting: An expert service provider allows you to send your bulk sms to any state, region or area. You can even go to the extent of specifying the pin code of your target area. If your service is region specific sending nationwide sms is just a waste of time and money. So such geographic targeting ensures the maximum ROI for your SMS marketing campaign.
 
2. Psychographic targeting: This method ensures that the SMS you send reaches the customers only when they prefer to read it. For example if a customer is busy during weekdays and prefers to receive ad messages during weekends when he shops, then your message will reach him right on time.
3. Demographic targeting: Demographics are crucial aspects of any marketing campaign and this targeting is particularly useful for sms marketing. For example if your product is a face cream for 30+ age group women then your Bulk SMS will reach the desired audience through demographic targeting.
4. Mobiliographic Targeting: If your ad contains video or multimedia content it will be sent only to mobiles which support multimedia content.
5. Contextual Targeting: This type of targeting ensures your message accompanies a sms which is in context with your offering.
Tags:- Bulk SMS, Bulk SMS Service….

Bulk SMS – Hot Technique To Reach Customers Quickly

Bulk SMS is a method through which Enterprises send out SMSes to their varied client base through suitable partner over a reliable network. These SMS can be promotional, transactional or OTP (one time passwords). SMS relays through various routing methods. Bulk SMS are easy and affordable solution for enterprises that cannot pay heavy amount to tie-up with big telecom players.
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Bulk SMS is a very common, time saving and economical method of communication in today’s business world. From new offers to confirmation of the  order, subscription alerts to renewal notifications, all are being covered through one-way or two-way SMS aggregator based connectivity.

With the stiff competition amongst the Bulk SMS customers are always at an advantage of choosing the best route and the cheapest rate to get there SMS delivered.

There are few pointers that need to be considered while choosing Bulk SMS Provider :-

  • Do check the network coverage for international messaging. If the network coverage is not good then your message might not reach your target
    customer in other country.
  • Do not fall prey to low cost always. Low cost can directly link to low quality. Do take a test call before finalizing on one.
  • Various bulk SMS gateways supports two-way messaging. For each method a separate protocol is required. Do check the supported protocols of the
    aggregator.
  • Minimum purchase requirement should also be checked. You get better rates for volume its pure economics. The customer can always withdraw if not
    satisfied.
  • Few service providers do not show the entire fees to keep their per SMS cost low. These are later on implied on the customer in form of hidden charges
    or additional cost. So fee related conditions should be clearly discussed while signing a contract.

Bulk SMS are SMS delivery companies that tie-up with various enterprises to handle their SMS traffic. They partner with network operators and various
other aggregators to provide Bulk SMS services.

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