Bulk SMS – Most Effective For Reaching Your Target Customer

Why using BULK SMS? The question that readily comes to mind is “why not use Radio, Television or newspaper for my advertisement or information source to my clients”. To answer this question for a better decision making, let us take into consideration the following statistics.

advertising in local newspapers, Radio and Television stations daily thinking that their products will be seen by hundreds of thousands of people. Whether you have a product or services you want to market to Nigerians or you have an announcement to make, whatever your needs are, Bulk SMS is the right tool you need to fulfill your communication desire.

Current statistics shows that; 9% of Nigerians watch TV daily; 19% of Nigerians listen to radio daily; 4% of Nigerians read newspapers daily; Less than 2% of Nigerians use the internet daily; 50% of Nigerians use GSM phone daily.From the statistics above you will therefore see the need to always make use of the most used medium (GSM phone) to communicate your information or advertisements for your messages to get to your target audience instantly. This is because people goes about with their cell phones and any information you want your target audience to receive can be achieved by using the services of bulk messaging.

There are many features which makes bulk messaging more advantageous :-

  • Single and Bulk Text Messaging
  • Bulk SMS directly from Excel with customizable speed & sender id
  • Grouping FunctionalityBLOG1 29-3
  • Online Address Book
  • Online Group Management
  • Fast Delivery to all networks Nationwide
  • Free Chat/Email/Telephone Support
  • Long SMS facility available on request (More than 160 Characters).
  • Unique Excel plugin software to send sms directly from excel sheet
  • Two way messaging using our Mantra Communicator
  • Short Code Services available at 56767
  • Long Code Services available at 56767776
  • Virtual 10 digit number available for economical 2 way messaging
  • Premium Support without extra cost
  • No setup fees, No monthly fees, No hidden costs

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Manage Business Communications With Bulk SMS Provider

Then why are the ideas not converting into results? Maybe because of not using the right platform or not following the right kind of strategy that makes client communication better or not having a widespread reach. If this is the case with your
business then get it right instantly with bulk messaging services.It is one of the simplest and best ways to add value to your business as it’s perfect for instant communication putting your ideas across in just 160 characters and more importantly it is cost effective. It is basically sending texts to all your contacts in one go and keeping them informed and updated with all the happenings.

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Instant and Interactive

They are totally effective as it has almost 100% chance of reaching the target audience and if anyone receives a message on their mobile phones people do open it and read as it tends to be less time-consuming and less intrusive.

Track and Document

You have an option to keep a track record and document them. This in long run helps you to keep a record of the customer response and work accordingly. When you keep a track of things you know what works well and what doesn’t.

Retaining existing and making new customers

Keeping your customers informed from time to time about new developments and happenings through messages is the easiest way to keep in touch with them. You can keep updating your client list by adding walk in contacts or existing customers referring new ones.

Global Reach

They offer a wide spread reach as far as your contacts be they can be reached through SMS in any part of the world. It gives your business a global platform to reach out to audience that are not even in your vicinity putting you on the global map directly with what just a text.

Marketing and Advertising at its best

Marketing and advertising both are the lifeblood of business and bulk messaging has become an integral part of it. Expressive words have the power to reach out to millions and sending text is the perfect way to spread them.

Perfect Timing

Timing plays an important role in any campaign and it changes with the industry. With this service you have an option to send SMS to your patrons at your selected time.

Customized Messages

Sending personalized wishes is a great way to let your customer know you care be it with birthday, anniversary or festivals. It adds a personal touch making the customer feel special and in turn increasing brand loyalty on their part.

Experiment and Grow

With direct communication you have the opportunity to experiment and grow as you can draft several messages and send them accordingly. You can come to know what kind of text appeal what kind of audience and then go forward with it and keep
growing.

Cost-Effective

Keeping it under budget is a challenge most business organizations face especially when it comes to marketing, promotion and advertising. The service proves to be highly cost-effective with instant reach as you can imagine the expenses of making
hundreds of telephonic calls and the time it will take.

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Top 10 SMS Marketing Tips

blog 23-3If you’re trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices.Short Message Service (SMS) marketing is another one of these methods. It’s a low-cost, high-return marketing system that uses text messaging to convey content or offer it to customers. When used successfully, it creates an effective platform for communicating with mobile customers. Below are some of the most effective SMS tactics I have seen that can help boost response rates.

1. Offer incentives.

Tempt your customers by offering coupons or deals through texts for those who subscribe to your SMS business. This makes customers feel like they are a part of a secret club or community.

2. Keep your message short and sweet.

Over 90 percent of all SMS messages are read within 3 minutes, making it an intimate way to connect with your customers. With only 160 characters to use, ensure your message is to-the-point and delivers high value so your customer is motivated to respond positively.

3. Have a clear call-to-action.

Two factors drive an SMS campaign: the keyword and a short code. If you want customers to take part in a campaign that has them text your keyword to a five digit number (your short code) make sure those two items stand out and aren’t buried in the message.

4. Integrate MMS (Multimedia Messaging Service)

If you have a hard time with the 160-character limit, use MMS to send video clips or images to your customers. You can even include YouTube URLs, giving your customers a visual about your business.

5. Make contests interactive.

When customers enter a contest or opt in, include your website or social media links in your automated reply. It’s a simple and quick way to connect customers to your various pages, enticing them to click on the links.

6. Encourage your customers via texts.

Text messages can prod your users to share your social media links. The best advertising is by word of mouth, and award your top referrers with a special deal or freebie product.

7. Create a sense of urgency.
Including some sort of expiration date encourages customers to respond faster, helping you achieve results or gain information as quickly as possible.

8. If texting an offer to your customers, make it exclusive.

Include the fact that the deal is being offered to all VIP text customers and make them feel like they are a part of something special. If the offer were available to anyone, then being a subscriber becomes less appealing.

9. Use your texts as hooks to your social media.

Promote any contests or sweepstakes you’re offering on your social media pages through the texts you send your customers. You can engage them further through those pages, but use your texts to direct them there.

10. Ask questions or send surveys.

Ask customers their opinion on a product or idea, or even if you should launch a business page on a new social media platform. Once you have results, text them to your customers or post the results on one of your social media pages and direct your subscribers to it.

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Why SMS Marketing Is Perfect For Small Business Owners

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– First things first, some of you might be asking: what exactly is SMS marketing ?
Also known as text message marketing, it’s perhaps one of the most affordable and immediate mobile communication methods. When it comes to small business marketing, this solution proves to be quite effective. This is one of the most common examples of text message marketing. So, now that you’re pretty familiar with the actual concept, here’s seven reasons why small business owners should use text marketing.
 
1. Personalization
While tons of other marketing methods push direct selling and unqualified offers, text message marketing doesn’t. Small business owners can personalize SMS campaigns, even send subscriber’s an offer on their actual birthday. When it comes to mobile marketing in general, personalization is key.
 
2. The ROI is Undeniable
When testing out new marketing methods, you want to make sure you’re getting a good return on your investment.Now, keep in mind ROI should only be calculated under specific circumstances. For example, don’t measure the effectiveness of your social and mobile campaigns in the same equation. Also, keep it limited to a certain period of time. The more specific you are with this equation, the better.
 
3. 99 Percent of All Text Messages are Opened
Compared to less than 30 percent of emails, you can’t argue with the engagement or reach of text messaging in general. Think about the last time you had one new text message and didn’t open it. Probably never, right? I personally know I open every single text message that’s sent to my phone, even the most unwelcomed ones.
 
4. Affordability
Text message marketing costs little to nothing, especially when compared to the monetary reward. When you choose SMS marketing, you partner with a tactic that grows with you. It’s affordable, but at the same time, is never something you can outgrow. Need to send one million messages? Now you can.
 
5. New Concept
What does this mean for you, the small business owner? You can get ahead of the curve. Rise above the competition, and be an early adopter.Show your customers that staying on top of the latest marketing trends is important. What’s one of the worst things that can happen to a small business owner? Becoming a laggard.
 
6.Strengthens Customer Relationships
Text marketing enhances brand loyalty by strengthening customer relationships. When you’re consistently making personal connections with your customers via mobile device, they become more reliant on your communication.Never reliant in a bad way, but they look forward to your promotions and announcements. They love being treated like VIPs, and rewarded with consistent offers.
 
7. SMS Marketing is Here to Stay
Can you picture going one day without your cellphone? How about one week? Based on your answers to those questions, do you really think mobile marketing and mobile communication are going anywhere anytime soon? Probably not. With that said, you should prioritize marketing methods that take advantage of these communication habits.
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Bulk SMS: Growing Demand In The Market

We are living in a world where there is cut throat competition among st everyone in their respective fields. To survive in the market it is important to understand the needs of the customers and keep them satisfied over the period of time so that the business can be sustained in the long term. Connectivity is the most important link between the customer and the business. With this the customer is continuously being aware of the latest offers and discounts which are there.

There are various communication means which are being utilized, out of which SMS service is one of the most used mediums used. This is because SMS marketing is a cost effective and least time consuming tool. With most of the population in India using cell phones, it is safe to say that every person will be having a cell phone to a smart phone. From placement companies to Retail outlets, every industry understands the importance of SMS service. The most important use of this service is that messages can be sent in Bulk SMS to the targeted groups. It infers to that at one go messages can be sent to the masses and the cost which is involved with this service is very low. The opening rate in SMS is high as a compared to Emails which are sent, this is because in sms there it is assured that the message will be delivered elsewhere in email it may land up in spam or junk unlike sms is which is spam free.

Apart from sending updates and offers to the customers SMS is very useful for those people who are in the field of sales as they will get constant updates. This service can be applicable to an event also. If we take the example that there is a concert in Delhi, then Bulk SMS Service in Delhi providers will be sending messages to give updates about the event, from tickets prices to getting notified about the event at one go all the recipients get the message.

Why Bulk SMS Is An Effective Marketing Strategy

If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time.One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled, making it the mobile channel that offers the widest reach possible.

When it comes to creating a successful, well-rounded mobile marketing strategy, SMS marketing plays a vital role. This is due to the large number of benefits it carries when compared with similar marketing methods. But what is it exactly that makes
SMS marketing so effective ?

The following points aim to help you discover why :

1. Drastically reduce your overall marketing time: Shrink the amount of time you spend planning, creating and distributing your marketing campaigns using SMS marketing. More traditional methods of marketing require extensive planning before they are put into practice. The ability to get you messages into your customers’ hands instantly, as soon as you have something to tell your audience, is a feature that cannot be matched by other forms of marketing.

2. Enjoy cost-effective results: SMS marketing is one of the cheapest forms of marketing available. You only need to pay out a small sum for the number of text messages you purchase which is minimal when compared to the cost of printed adverts, poster production, TV adverts, etc.

3. Filter out uninterested individuals: Because SMS marketing is an opt-in service you are only targeting the customers who have an actual interested in your product, eliminating the time and money spent contacting individuals who are not willing to
interact with your business.

4. Get straight to the point: The limited characters in a standard text message ensure that the messages you send are precise and contain only the relevant and important information that your customers need to know. This removes the unnecessary waffle
that nobody likes to read.

5. Global marketing reach: With the number of active handsets across the globe now over the billion threshold, you would be crazy not to want to tap into this huge market. Sending text messages is just one of the ways to do this.

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Creative Marketing Strategies With Bulk SMS

It is not all that hard to make use of bulk SMS services to get your marketing message across. It forms part of a very effective marketing strategy that can be implemented with ease by businesses all over. All that is needed is to type in a single marketing message, then send it to as many customers as you have in your database.Making use of creative marketing strategies will ensure you stand out from your competition and attract the attention of people who are already interested in what you have to offer them. Various cell phone companies who offer SMS services would also offer users bulk SMS services that will allow them to send messages in bulk that could be send from your website to a service provider.

Bulk SMS gateways like these consist of various kinds which also allow one to compose messages to two or more recipients and create a group list as well.With a word count of 160 or more, you could easily make the most out of your marketing efforts through using the bulk SMS messaging system. This way your marketing messages are less full of fluff and directly targets the interests of your customers. There would be no need to beat around the bush, which most consumers would appreciate as it shows their time is being valued. For the bulk SMS services to work effectively, you should clearly distinguish between bulk services provided and the SMS aggregate company.

Business people in Australia find that Bulk SMS Service are among the best creative marketing strategies to use when targeting local customers. It is been reported as an intelligent marketing tool that help business owners save time and money, which are both precious commodities in the fast business world we live in.It is the kind of tool that proves to be pretty effective in sending the latest updates about your business and it creates an awareness among your customers about new product launches. Besides, Bulk SMS is great for sending out emergency alerts to your customers about special offers that is about to expire soon, regardless of where they may find themselves.

SMS Marketing:Extremely Affordable Way Of Marketing

SMS Marketing is extremely affordable and offers one of the best return on investments. It directly impacts your profit margin or indirectly earns you money by deepening your customers’ interest in your business. It also boosts loyalty of your
customers to your company and product. Customer loyalty is the single most important driver of growth and profitability’ and yet according to the Indian Chamber of Commerce: ‘73% of customers leave [businesses] because of perceived indifference to them’ SMS Marketing enable the user to have one-to-one and one-to-many communication options to promote and share the business information. Today, marketers are considering the text messaging as a greater deal when it comes to quicker and smarter communication with the target audience.

Researchers say that SMS marketing is an extremely helpful tool for big or small businesses. It can serve a few purposes –

  • Reach people near-instantly, wherever they’re at
  • Send SMS to specific individuals or entire lists
  • Save time & money, compared with phone calls
  • Schedule SMS to automatically send at a specified time
  • Send urgent alerts with just the click of a button
  • Easily reach people all over the world

If you run a business, we can help you out we believe we have great technology and have built a great marketing tool. We also have a depth of SMS and retention marketing knowledge which allows us to find the correct solution for you and to suggest ways the SMS can complement your marketing plans.

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SMS Marketing – An Economical Tool Of Lead Generation

SMS abbreviated from Short Message Service is a service that enables short messages of generally no more than 140-160 characters in length to be sent and transmitted from a mobile or web. Text messaging enables information to be sent to groups of people quickly and conveniently. In case of printed media and other types of marketing such as television or radio, the consumers must for instance, listen to the radio or watch the television for the ad to reach them. Whereas for bulk SMS advertising the mobile handset are normally always switched on to receive a message. The users receive their messages as soon as the phone is in the wireless network. There are three possible ways the mobile communication can happen: mobile to mobile, mobile to web and web 2 mobile.

The major areas where SMS marketing is used are banks, drink firms, entertainment and leisure venues. SMS are even used for the registration, bank transactions, m-commerce or mobile payment and for customer feedback. As a marketing tool, SMS text messages are used in many other ways also. Marketer can also build a brand name by sending the SMS to wider audience by using company name as sender id/name. Also the product keyword as a sender name can be more effective if your company intends to sell something directly.

Short code SMS service which is usually five digit number can be used to record the customer response or gauge the popularity of the product. It can also be used as money making service just like pay per click- PPC in case of internet marketing. Also some SMS marketing website offers free SMS service in which 80 characters are used by site visitor and 80 characters by the advertisers. This is useful for both members as site visitors get the SMS for free whereas advertiser can reach the SMS receiving end effortlessly.

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Marketing Strategies In The Digital Age

Bulk SMS sending is a prevalent and practical promoting technique for any business. Though it is effective and enables production of a large database of mobile telephone numbers yet there are reasons why such message strategies can fall flat. Initial one being the way that in many cases the motivating forces given to clients in bulk SMS campaign in India is inadequate and neglects to arouse interest in the brains of the clients to take further action. Furthermore, the SMS is not noticeable to the client owing to its poor position.

1. MASS SMS CAMPAIGN IN INDIA:

The Significance of Incentives. It is a actuality that in current world, just about everyone possesses a mobile phone in this manner in the event that you send messages in mass. It can reach a wide cross-area of population. Nonetheless, in this respect, one must appreciate as to why a client will display enthusiasm for such as SMS.

2. UTILIZATION ELECTRONIC MEDIA IN MARKETING:bulk sms services:

In this point of view, it needs to be said that simple sending bulk SMS and doing promoting is insufficient. The organization need to make an attention to its items and administrations, It needs to place promotions different electronic media, highlight the advertisements out in the open spots where there is sufficient perceivably, pulling in the consideration of greatest individuals. Through such practice, individual come to know about the items and then if they get SMS then they can show.

3. OTHER MARKETING STRATEGIES THAT OF A BUSINESS USE:

Everybody will recognize that there has been a significant advancement in science and innovation. Such mechanical advancement has talented advanced endeavors with new methods, components of marketing. Not just bulk SMS campaign in India, organizations also do email marketing, SEO promoting. They even participate n different re-marketing strategies. It is a actuality that marketing is key yet it is insufficient.

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