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How To Use Bulk SMS for Business Marketing Purpose

In today’s highly competitive market, traders and business entrepreneurs are always trying to find out new ways that will help them reach out to maximum number of potential customers at the earliest. With modern modes of

blog 2 29-3 communication and interaction within easy access, business owners can promote their trade successfully to a wider spectrum of people within minutes. Bulk SMS is the new age technology that has not only caught the fancy of youngsters but also business organizations to be used as an effective means of marketing.Though there are various types of messaging services provided by telecommunication companies, the concept of Bulk Sms has gained maximum popularity for its simple, reliable and speedy functionalities. It is seen that many times it happens that we cannot contact a person through phone; however with help of a SMS, we can convey our message in a short and precise manner instantly.

Another benefit of using Bulk Sms option as marketing tool is that it is extremely budget friendly and cost effective. Compared to a call, the SMS service is available at a much cheaper rate, thus allowing you to enjoy equal benefits of marketing in low investment cost. Popular brands use this facility to inform customers about various promotional activities and services that help improve the sales by leap.

Let us explore some of the main advantages of Bulk SMS Marketing :-

1: Selective Customer Profiles

One of the primary advantages of using Bulk SMS for Indian companies is that you can select your customer profiles. Service Providers have personal information on customers and can provide a company personal phone numbers according to a specific required target group. However, make sure that you find a best Bulk SMS Service Provider in India with a good reputation to ensure that the sms are being sent to the right people.

2: Non-Intrusive Marketing

It is important for any business to use non-intrusive methods in their marketing approach. Even a general marketing call (telephonic) in the wrong time could mean that a person will hold a negative impression on a brand / company. This is why most companies prefer Bulk sms over telecalling as the initial way to approach prospective customers!

3: Direct Approach

Any Bulk SMS reaches a person’s personal phone, so you can be sure that your brand has been exposed to a person directly. This direct approach is the main reason why businesses in India prefer to use the services of a reliable Bulk SMS Service Provider in India who has the right resources. A resourceful and reputed service provider has personal phone numbers categorized according various target groups. However, remember that there are many smaller companies providing such services, and you need to ensure that you have contacted the right vendor.

Boost up your business successfully with help of Bulk SMS service that makes business marketing a comfortable and relaxing task at hand.

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HOW TO CREATE SUCCESSFUL BRANDING THROUGH BULK SMS SERVICE

Do you own or run a business at any time? Are you promoting it via Bulk SMS in India? If not, you are leaving a lot of money on the table. Bulk SMS is exceptionally popular these days and are now used by more and more companies to promote, market and brand their business. So, how can one create a successful brand name by using the bulk SMS? Here, we have come up with reasons. why you should begin using bulk SMS service are part of your marketing strategy?

1) It is a sure shot way to grab attention

We live in an over-communicated world. Despite that, attention has become a scarce commodity today. However, attention is something that is highly coveted by the marketers. Only the enterprises and the businesses that are prosperous are able to grab the eyeballs of their potential and existing customers. And they ought to pay for it through the nose. However, today, things are changing or rather, say evolving. Thanks to the Bulk SMS, you can now grab the attention of your target audience, cheaply and certainly. We are so addicted to our mobile phones, that we just cannot stand the sound of a ringing mobile.

2) There is a guarantee of being read

The major struggle that the businesses face with their customers and potential customers is that they have the authority to decide and ignore the marketers’ adverts. However, with the bulk SMS service, it is almost impossible for the customers to ignore the messages without having to read them first. As you know, TV ads can be skipped, phone calls can be ignored, online ads can be blocked, newspapers ads can be jettisoned, but the messages that are sent by the Bulk SMS provider, just can’t be ignored.

3) Bulk SMS service can be automated

If you run a business, you already know that there are several sides to a business and over a hundred good ways to do a thing. But, the time to do these things is very limited. This is the reason why there are several abandoned projects. However, if you opt for bulk SMS in India over the traditional marketing strategies you can free up a lot of your time. How? All you have to do is set up your message and take a walk. After you come back, all your messages would be sent.

4) Bulk SMS are responsive

Going by the statistics, there are 20% people who will respond to your text messages. However, that only does little to help you grasp the actual thing. This is because there are other variables associated with it such as the quality of the database and the effect of the message. Together all of this attribute to the effectiveness of the SMS marketing campaigns.

5) Bulk SMS are immediate

Now, when would you want your clients or customers to see your marketing message? If you want them to see your message at 12 in the afternoon, send the message at 12 and it will reach it to them at that very time. However, this factor does not consider the other aspects that aren’t in control of the Bulk SMS provider such as a phone is off or out of coverage area. In other cases, there is no waiting, no delay, and no traffic jam.

6) Bulk SMS service is cheap, very cheap to say the least

One of the most vital metrics in any business is CPA i.e. the Cost Per Acquisition. What is CPA? CPA is the entire market expense made to win a customer. If you calculate the cost, per advertising method, you’ll understand as to how expensive it gets for a business to acquire a new customer. However, if you compare the Bulk SMS Service, to other marketing strategies, you’ll realize how disbelievingly cheaper it is.

7) Bulk SMS are integrative

Having said all the above, it is crucial for you to know that Bulk SMS do not exist in a vacuum. In order to be able to fetch the true potential of the bulk messages, you have to integrate it with other marketing approaches such as websites, phone calls, pay per click ads, email marketing, and others. However, it goes without saying, that the type of marketing strategy chosen by you, will depend on the kind of product or service that you are selling keeping in view your marketing objectives.

Why SMS Marketing Makes Sense For Both Large And Small Businesses

According to a survey by SAP, 70% of people feel that SMS marketing is a good way for an organisation to get their attention. In fact, according to research by The Wireless Association, the open rate of text promotions/offers is a whopping 98% while the open rate of emails is a mere 22%! Despite these numbers, when it comes to brands reaching consumers, email marketing is still the more commonly used tactic even though text message marketing — which includes coupons, special offers, and participation in loyalty programs — is redeemed eight or more times frequently than email.

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If you are not leveraging SMS in your marketing mix it might be time to reconsider. Whether you are a small business or a major consumer brand, you can implement successful SMS marketing strategy.

Here are reasons you should take advantage of SMS marketing today:

SMS marketing is more effective than email

As stated earlier the open rate of text is a staggering 98% compared to the email open rate of just 22%. While an email might sit in a customer’s inbox all day, people’s phones will sit in their pockets or even better in their hand. Therefore a text is read within minutes, making it a great channel for flash sales and same-day promotions.

Reach a highly-engaged audience

Consumers opt into mobile programs making a careful decision about which text campaigns they choose. This differs from email campaigns where consumers subscribe more generally to brands they may only be temporarily interested in. Because according to The Wireless Association, users limit themselves to brands they truly care about when opting into SMS promotions, therefore brands are able to market more directly to a captive, and loyal, target audience.

Build your brand conversation

While email communication is a one-way street, people can actually reply to an SMS promotion and engage with the brand through two-way SMS dialogue. By opening the doors of conversation between brand and consumer, and creating customer engagement, marketers ultimately create a stronger relationship and build brand trust.

Sell more and drive awareness

Unlike email, which tends to drive online sales, text promotions drive engagement to bring consumers in-store. Once in-store, the consumer is then more likely to buy other products. According to TimeTrade research on the State of retail 2015, a consumer’s in-store basket size is on average three times larger than if you drove their purchase online.

Measuring ad value

With so many customer acquisition points for SMS programs, brands can easily track where users are texting in to join (via in-store advertising, print advertising, etc.) and measure the relative effectiveness of that advertisement. An example of this was Pepsi Max’s “2015 Field of Dreams” campaign which allowed Pepsi to measure consumer opt in value.

Send highly targeted communication

Long gone are the days when business owners would send out text messages in the hope that the SMS would reach the targeted demographic of their store or business. Today mobile marketing campaigns are much more effective because you can choose which customers to tailor your promotional campaign to base on the marketing information you have previously collected.

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Audience Targeting In Bulk SMS Marketing

Bulk SMS marketing, like normal mobile marketing, gives you the ability to market directly towards your customers’ hands in real time. However, bulk SMS also gives you the ability to segment and target your audiences based on a number of different factors. These factors are usually dependent on their age, whether they are male or female, what their interests are, and where they are located. Of course, you can choose to segment you audience however you feel would be most beneficial to your company. So when you tailor your messages to each of your individual audience segments, your subscribers (your customers have to opt-in to your database f

or legal reasons) will be receiving messages that are geared more towards them and will come across much more personal than if you just blasted your entire database at one time. We already know that a whopping 98% of all text messages are opened and read, so by delivering personalized messages to your customer base you will be virtually guaranteeing yourself a very significant return rate on your investment. In fact, in many studies about 20% of sent text messages get a return in some way shape or form and some have even gotten as high as a 30% rate of return.

1. Geographic targeting: An expert service provider allows you to send your bulk sms to any state, region or area. You can even go to the extent of specifying the pin code of your target area. If your service is region specific sending nationwide sms is just a waste of time and money. So such geographic targeting ensures the maximum ROI for your SMS marketing campaign.

2. Psychographic targeting: This method ensures that the SMS you send reaches the customers only when they prefer to read it. For example if a customer is busy during weekdays and prefers to receive ad messages during weekends when he shops, then your message will reach him right on time.

3. Demographic targeting: Demographics are crucial aspects of any marketing campaign and this targeting is particularly useful for sms marketing. For example if your product is a face cream for 30+ age group women then your Bulk SMS will reach the desired audience through demographic targeting.

4. Mobiliographic Targeting: If your ad contains video or multimedia content it will be sent only to mobiles which support multimedia content.

5. Contextual Targeting: This type of targeting ensures your message accompanies a sms which is in context with your offering.

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Effective Mobile Marketing Strategies

Are you missing out on an important opportunity to capture more leads, engage local consumers, and increase your sales? If you don’t have a mobile marketing strategy, there’s a good chance you are leaving opportunities behind.

Marketing as Mobile and Local as Your Customers Marketing as Mobile and Local as Your Customers Some business owners may think mobile marketing is best left to big businesses. However, you don’t need to have a big budget to see real and lasting results with mobile marketing. There are many affordable ways that mobile can increase visibility and customer engagement.

In fact, if you don’t have a strategy, you may be losing out on significant opportunities for new sales. According to one study from Google, 40% of mobile searches have a local intent. This means that if you’re not utilizing mobile marketing tactics, you may be passing up the chance to reach local consumers.

Here are just four of the best big business mobile marketing strategies that local businesses can use to increase visibility in the local market and bring in more customers.

1. Mobile-Friendly Websites

Creating a mobile-friendly website is no longer optional. Many customers will go elsewhere if your website is hard to read or navigate from their mobile device. In fact, one survey shows that 53% of mobile website visitors will leave a webpage if it fails to load within three seconds [3]. Since more consumers are using their mobile devices to search for local products and services while on-the-go, it is vital that you develop a mobile-friendly website that provides a positive mobile user experience.

2. Mobile Advertising

Mobile advertising is not just for big businesses. Local businesses can use geo-targeted mobile ads to ensure that their marketing message reaches customers that are likely to convert. Pair this with a carefully crafted marketing message, and your business will boost traffic in no time.

3. Branded Mobile Apps

Branded mobile apps are another great mobile marketing strategy that can work for local businesses. Though this may not apply to all types of companies, branded apps can be used for easier mobile shopping, customer loyalty programs, reservation and appointment scheduling, and delivering the latest deals and promotions.

4. Bulk SMS Marketing

Bulk SMS or text marketing is another popular strategy that big companies use that also works incredibly well for local businesses. It allows you to send text messages to customers to notify them about special sales, promotions, and other notifications such as shipping updates or reservation confirmations. Two-way SMS messaging can also provide a better customer service experience because it provides quick, on-the-go answers.

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How to Find a Reliable Bulk SMS Service Provider

Most of the companies are dependent upon the advertisements for reaching to the consumers at large, but the old techniques of advertising are replaced by the SMS marketing. It is nowadays getting popular because of its affordability level, and it can be reached to the maximum consumers at large. The Bulk SMS Services are helping the companies to reach out to their potential users but for this, the owners should find the reliable agencies that can provide efficient services to its clientele.

Points to Consider while Finding SMS Service Provider

There are end number of organizations operating in the market and provide the Bulk SMS Services to the small, medium and large-scale companies. Many packages are being offered by these companies and can be chosen by the company professionals according to their requirements. This is one of the simplest means of reaching out to a large number of consumers to make them aware of the latest offers and provide the news about the launch of your new products and services. Here are some of the points that can be considered before sourcing out this service to the reliable SMS provider:-

It is mandatory to conduct a thorough research about every SMS provider that is available in the area that is within your reach. You can compare the
offers and discounts that are provided under the packages and the suitability according to your organization.
The next thing is to contact the reliable service provider who can give the services according to your requirements and ask about their pattern of services
before finalizing it.
Even an appointment should be fixed with the professional of the particular agency so that they can discuss with you the specific requirements and get
the better idea of what the company exactly needs.
It is necessary to shortlist three to four companies before assigning the task to a particular company as to compare their offers, prices, listing, and
packages that suit your business best. From this, the company can go for the final outsourcing agency.
The company should also foresee that the Bulk SMS Services organization they have chosen fits best with the nature of their business. It should also
provide after-sales services and help the company in carrying out the whole process.
From the above-stated points, it is clear that the companies should research in an advanced manner about the reliable Bulk SMS provider in the particular
area before finally outsourcing their work.

How Bulk SMS Marketing Is Beneficial For Every Business

Bulk SMS, voice calls, these are the things creating big differences in the marketing strategy of various brands. Every business with a large customer
base uses this tool to engage with the consumers and market the products and services.

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For all the business owners who are confused about adding this tool to their marketing strategy, here are a few amazing benefits of having a Bulk SMS
gateway provider.

Fast method to reach your customers

The technology has enhanced the communication system to a great extent. And the bulk message sending further increases the effectiveness of reaching out to the customers for the businesses. Organizations hire the services, so that, they can act on their marketing strategies at the speed of light. It takes 6 to 7 seconds and the company sends the promotional message to all the mobile numbers of the possible buyers.

Better than email marketing

With SMS system, one doesn’t have to worry about the spam or filters. The message reaches directly into the pockets of the consumers. This helps in getting the maximum returns on the investments made in the strategy.

Easy customization

As a single message is sent out to a large target group of people, it requires minimum changes to add updates in the content. This is how a company can frequently add information about the new products or services in the content and send it to all the targeted audience.

Gets better engagement

Mobile is the most personal possession of the people today. Most of the youth generation spends 80 percent of their day going through their mobile. This is why SMS service proves to be a great help in engaging the potential buyer and grab their attention. No other method is as effective as this one when it comes to engaging people.

To the point

The “To the point” approach to this service is a great advantage for marketers to send a clear message to their target consumer. It doesn’t have all the unnecessary clutter that decreases the effectiveness of the core message. It only focuses on the concise.

Covers all demographics

There is no other better method to tap the targeted market. The range of this service has no limit, due to the fact that, there are more mobiles on this
earth than the number people living.

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Reasons SMS Marketing Is Essential to the Modern Marketplace

SMS marketing has been around since the 90s. Until recently, it was viewed as a bit of a niche tool. Now that businesses have realized how powerful it is, SMS marketing has experienced a surge in popularity. The simple fact is that the modern marketplace is changing, and Text has become one of the best ways to reach out to your customers. When executed correctly, SMS marketing is more powerful than any other method of digital outreach.

1) SMS is Mobile

These days, mobile content is king. Traffic from phones and tablets now exceeds that from desktop sources. While PPC marketing, SEO, and web design scramble to catch up to the rapid changes in how we access information, sending and receiving text messages is a reflex that is natural to most consumers. There is no special training or explanation necessary, your audience will know exactly what to do with your message.

2) SMS is Read

Take a look at the stats of your mailing list. Even with a list of engaged readers, you’ll be lucky to hit a 30% open rate. SMS marketing, on the other hand, has an open rate of 90% within 3 minutes of sending the message. Most consumers have their mobile phone on them at all times, and receive notifications whenever a text message is delivered. Plus, SMS is a somewhat uncommon promotional method, so user’s inboxes aren’t flooded with promotional material. For the time being, SMS marketing is the most effective digital marketing technique you can employ.

3)SMS is Reliable

But SMS is incredibly reliable. Users can opt-in and out instantly. This means that when you send out an SMS campaign, you’ll have 100% certainty that every subscriber on your list will receive your message.

4) SMS is Trackable

SMS marketing is an traceable channel. You have the ability to track all of the meaningful metrics of your campaign. You can see, in real time, how many messages have been delivered and how many have been read. You are also able to track customer engagement through responses and conversions. In fact, it’s even possible for you to create targeted campaigns that will allow you to gain a further understanding of your mobile database.

5) SMS is Engaging

Consumers are more willing to engage with businesses through text than through any other medium. According to the Mobile Marketing Association, consumers are five times more likely to respond to a text message than an email. For them, SMS is easy. Responding to a message just takes a few quick taps. Compared with other marketing strategies such as interstitials and pop up advertising, SMS marketing harbors positive feelings with clients instead of frustration.

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How To Use Bulk SMS In Diffrent Way

Your customers are your most valuable asset you must cherish carefully if you want your business to grow. There are plenty of ways to establish communication with your customers, but once you start, you will soon learn it demands a lot of time and effort to do it the right way. This is why big businesses need help in managing these relations. Customers remember the service a lot longer than they remember the price.

Plenty of companies make frequent use of SMS marketing company for various reasons :-

#1 Marketing Texts

Marketing texts are most effective at getting customers to repeat purchase at a very low cost, once they have opted-in to your contacts list.

#2 Notifications

Notification SMS messages tell your customers when they are required to carry out an action. This can be anything from the time to return a book to the library to you being low on credit for your parking account.

#3 Automated Reminders

Automated reminders are scheduled to prompt customers to carry out regular activities at a set time each day/week/month/year. These will ensure your customers don’t forget. Without them many businesses would lose out on the revenue from this activity time after time.

#4 Appointments

Any business that deals with appointments, from doctors to sports coaches, knows of the lost revenue from missed appointments. They miss out on the revenue from the missed person and don’t have enough time to fill the slot again.

#5 Security Authorization

SMS is a highly effective method of completing quick security checks. Businesses can quickly ensure that they are the owner of the handset or are aware of a potential security threat. This is important for many companies to prevent fraud.

#6 Enquiry Handling

SMS is a two way channel, so both the customer and your business can communicate with each other. It has proved a quick, direct and hassle-free method for customers seeking information or the resolution of issues.

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How to Use Bulk SMS Marketing to Diversify Your Traffic

You know the importance of SMS marketing in a well-rounded advertising campaign. Along with social media, SEO, link building and other methods, SMS marketing services has joined the pantheon of indispensable tools for online businesses to promote themselves. Just in case you don’t know SMS – an acronym, which stands for “short message service” – refers to when an advertiser sends short advertising messages to potential or current customer’s mobile devices. These messages can be sent in order to update a customer on a new product line or discount that is being made available. The message can also be sent in order to solicit new business. Usually a recipient has to opt-in to receive such messages on their mobile device.

So with that refresher in mind as to what SMS marketing is, the questions remain: How can you use bulk sms marketing to diversity traffic to your site or product? Also, how do you administer an effective sms marketing campaign?

Diversifying Your SMS Campaign:

SMS marketing can help you to diversify your traffic in several important ways:

For starters, mobile phone users tend to be a more diverse audience than users of older communications technologies. They tend to be younger, more tech savvy and more culturally diverse.
You can tailor you message easily and inexpensively to reach certain markets. This can be done by knowing as much as you can about the demographic group you wish to reach. These things include types of mediathe target group uses.What are their Internet habits?
You can also send the text in the language of the group you wish to reach.
You can send out surveys that can tell you more about the groups you wish to reach and then use that data to reach out to and broaden your customer base.

Having an effective SMS is an important part of your overall marketing strategy and you must keep certain ideas in mind when trying to diversify traffic to your site. The first thing before you seek to buy Bulk SMS sending software or join a site that will send SMS online to mobile devices for you is to configure your campaign. A well thought out SMS should have these components:

Identify your target audience. This will of course influence your message and many other factors.
Find an online SMS marketing agency. SMS is very affordable compared to other forms of mass advertising.
Respect opt-in rules. Everyone hates spammers!
Craft your message. Design your message for your audience, purpose, product, etc.
Be brief. Do not use more than 160 characters.
Start with the offer. Make the offer hard to refuse.
Include a call to action such as “buy now” “visit”, etc.
Mention your brand name. Don’t forget to put your name out there.
Monitor the results. The effectiveness of an advertising campaign cannot be gauged if the results are not monitored.

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