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How To Get Good Response From Bulk SMS Service

Enterprise companies worldwide are turning to bulk SMS messaging as a mass marketing communication tool and business notification solution. With good reason: with over 6 billion people using mobile phones worldwide, the notion of easily texting hundreds of thousands of customers or prospects has great appeal and can achieve real world results. SMS Bulk Messaging provides enterprises, banks, media companies, consumer brands — practically any business in any industry — to reach large numbers of their users instantly. In fact, native SMS enjoys high opt-in rates nearly everywhere.

Having said that, there is some common ground and also some general advice which will help you get good response from Bulk SMS, so here goes

Target audience: What do you want to achieve?

Think about what you actually want to achieve from your Bulk SMS campaign. Is it a text back response, a phone call, an email, a visit to your website, etc. This will help you in writing your message and selecting your target audience. For example if you were texting older people you might want to have a phone number to call rather than a text back response as in all probability the majority of that target market will prefer using the telephone to talk to someone.

Valid phone numbers matter: Ensure messages are being sent to SMS-capable phone numbers.

When running a bulk SMS campaign, it’s conceivable that some of the numbers on your list are landlines or VOIP numbers incapable of receiving SMS. Messages sent to these numbers will not be delivered, but depending on your working agreement, you may be charged for them regardless. Most SMS providers only check if the number has a valid format; they do not check if it is capable of receiving SMS. Find a provider who does.

Automated responses matter: Make sure to manage customer responses.

SMS is such an effective channel for engaging with your customers that it’s important to anticipate, and effectively handle, responses to your messages. One way to do this is to provide a set of keywords in delivered text messages that customers can include in their replies. A keyword makes it easy to build automated response handling. For example, if you’re running a promotion where the first 1,000 customers who respond to a text message get a special deal, ask them to reply with a ‘Y’ if they want to participate. Make certain your provider is able to respond automatically and in real-time.

Compliance matters: Get customer approvals before messaging.

As a rule, you should never initiate an SMS campaign without your customer’s permission. Depending on your geographic location, your company is likely required to comply with wireless carrier compliance rules, industry standards, and applicable local law. One key compliance requirement is to ensure that recipients of your SMS messages have expressly consented or “opted-in” to receiving texts as part of your campaign. It’s recommended to familiarize yourself with compliance standards for opt-in message flow.

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How to Use Bulk SMS Marketing to Diversify Your Traffic

Simply in case, you don’t recognize SMS – an acronym, which stands for “short message service” refers to when an advertiser sends short marketing messages to capacity or modern-day patron’s mobile devices. Those messages can be dispatched a good way to replace a client on a brand new product line or bargain this is being made available. The message also can be sent in purpose to solicit new enterprise commonly a recipient has to decide-in to get hold of such messages on their mobile device.

SMS marketing can help you to diversify your traffic in several important ways

For starters, mobile phone users tend to be a more diverse audience than users of older communications technologies. They tend to be younger, more tech savvy and more culturally diverse.
You can tailor your message easily and inexpensively to reach certain markets. This can be done by knowing as much as you can about the demographic group you wish to reach. These things include types of media the target group uses.What are their Internet habits?
You can also send the text in the language of the group you wish to reach.
You can send out surveys that can tell you more about the groups you wish to reach and then use that data to reach out to and broaden your customer base.

SMS is an important part of your overall marketing strategy and you must keep certain ideas in mind when trying to diversify traffic to your site.

A well thought out SMS should have these components

Identify your target audience. This will, of course, influence your message and many other factors.
Find an online SMS marketing agency. SMS is very affordable compared to other forms of mass advertising.
Respect opt-in rules. Everyone hates spammers!
Craft your message. Design your message for your audience, purpose, product, etc.
Be brief. Do not use more than 160 characters.
Start with the offer. Make the offer hard to refuse.
Include a call to action such as “buy now” “visit”, etc.
Mention your brand name. Don’t forget to put your name out there.
Monitor the results. The effectiveness of an advertising campaign cannot be gauged if the results are not monitored.

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How You Can Boost Your Retail Business With SMS Marketing

In order to build long term relationship and trust among its customers, retailers are making use of SMS marketing service to bring back more and more customers to their stores. It is a need of an hour to associate loyal clientele with

blog 2 29-5.png utmost care and special attention. Structuring a loyalty program via SMS service is one of the best ways to make customers coming into the stores regularly.Promoting brands, new arrivals, announcing discount offers, special festive rate cards, updates on new launches, product details are few of the services which retailers are using with the help of texting services. Retailers consider SMS marketing as best tool for marketing campaigns. They feel they can have a direct communication channel with their customers, while sending text message.

1. Try To Get The Mobile Numbers of Customers

Customer’s mobile numbers are the best way to get the desired results. There are some ways through which you can collect their numbers.You can ask people text back to your SMS for a shortcode to get 50% off on your next purchase or getting reward points. Research showed that more than 6000 numbers receive in 24 hours if going by this method.

2. Create Relationship with Your Customers

After having received the figures, time has come to appreciate them for their doing. This is probably an effective way to gain the loyalty of the customers. Shoot a simple thanking message with the specification of what they are interested in purchasing. This move of yours will build a strong base of a longer and lasting relationship with the customers.

3. Regularly Intimate Them About their Order

If you are operating an online retailing business then you should know the importance of timely delivery of the products to the customers. More than 90% people feel frustrated by not knowing the arrival date and time of their order. So, this is very crucial for you to keep them inform about the confirmation and order delivery updates to them.

4. Send Personal Message for better Connect

You have to present you different from the bunch of competitors on the market. Personal messages are the perfect way to move them to your side.You can send these private messages interlinked with your offer to the people. It will increase your rate of success by dividing your numbers based on their activity, age, and gender.

5. After Sale SMS

If you want to retain your customers for a longer duration, than, these after purchasing SMS plays a crucial role. You can ask them for their review about the product or send back with their thoughts on the betterment of the quality. This will feel them that they have a value in your eyes and they will surely get back to you with good feedback.

6. The timing of Your Messages

Always make sure that your messages only reach them at the appropriate time. You can also schedule your messages to send them on a particular time when the customers are ready to receive and make their response. Do not send any promotional messages too early in the morning or too late in the night.

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Why Your Business Needs A Good Mobile Marketing Strategy

If you want to get more out of mobile marketing, you’ll benefit from developing a mobile marketing strategy that covers all of the bases.These days, more and more entrepreneurs are discovering the power and potential of mobile marketing and they are using this marketing format in order to grab vital market share in their niches.

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As a business owner, you should make use of mobile marketing no matter the kind of service you render or the size of your business. With a good mobile presence, your
business would be able to grow beyond your imagination. Since potential customers do virtually everything on their mobile devices, when they also need the particular products you sell or service you render, they would do a mobile search for it. And if your business has a mobile presence you are can be easily contacted. But when they cannot find your business using a mobile search, you would be missing out on potential customers on a daily basis.

1. You’ll Access the Power of Texting

When you want to add a call-to-action to your mobile marketing campaign, with a mind to accessing lightning-fast engagement (and, hopefully, lots of conversions), using text messaging in order to deliver your brand message will be a wise course of action. Fast results are what every entrepreneur wants from mobile marketing strategies. The truth is that people really enjoy getting texts and most of them read their texts within a minute and a half of getting them.

2. People do most of their shopping on mobile devices

The advent of mobile devices, the internet, and Android app development have made people too lazy to walk into physical stores to buy things. If you can search for an eatery that delivers take out to customers with your mobile device, why would you want to go there physically, especially when you just feel like resting at home? As a business owner, you should invest in mobile marketing to give people the option of buying without visiting the store. You can get an android app development company to help you build your mobile presence, to attract more customers to your business.Even if customers still visit your store physically more than they do online, you still need to take mobile marketing seriously.

3. People spend a lot of time on their mobile devices

A large number of people own some kind of mobile device and are most times glued to it. This is because the mobile device can do almost all they need effortlessly. Why bother to watch TV series on your TV when you can watch it on your mobile device anytime you want and anywhere. You do not have to drag the remote with any family member or go out to order pizza. With the way people spend so much time on their phones, business owners need to realize that, the best way to market their business is through mobile marketing.

4.Mobile marketing reaches more people

Owning a mobile device is not limited to a particular age, it cuts across all age groups. People from the age of 65 and above are making use of mobile devices, making it the one of the largest demographic. With this kind of demographic, you do not have to worry if mobile marketing would get to your potential audience.

Mobile marketing isn’t the whole ball of wax. However, it’s one important branch of web marketing. When you incorporate a more comprehensive mobile marketing strategy into your overall web marketing campaign, you’ll be doing all that you can to grab market share from your competitors. If you don’t take care of your mobile marketing strategy, your business rivals may succeed in taking market share away from you.

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How To Attract More Clients To Your Business With Bulk SMS

Every business needs quick and easier way to generate quality leads. As a startup it is a biggest challenge, how to get new customers everyday. There are few practices we can opt everyday to get quality leads or say good clients inquiries everyday.For some businesses, their target audience might consider SMS marketing too invasive.Many (other) Bulk SMS Service providers will tell you all you have to do is set up a bulk texting account, advertise a special offer that people can only respond to by SMS, and the new customers will come rolling in. Let your customers be informed time to time with useful stuff that will help them to grow. Always be expressive and try to help your targeted audience with some useful text and visualization details.

Using keywords that are short, familiar, and only use the twenty-six letters of the alphabet, but it is also important to choose which keywords you use carefully. If, for example, you are a beauty salon advertising a discount on “Trim Tuesday” over the radio, you should not use the keyword HAIR. This could be misspelled as HARE or misheard as HERE, HEAR or even HOYA depending on your accent. The same would apply to any word that is frequently misspelled.

You also need to be careful about some vanity dedicated short codes. It may be cool to have a numeric sequence that spells out the name of your business, but there may be other interpretations of that same numeric sequence. For example, if you own the Shintu Health and Fitness Center, the numeric sequence 744688 spells the word SHINTU on a cellphone keypad. However, the numeric sequence 744688 can also spell PIGOUT – not such a great idea for a health and fitness center.

The final tip for attracting new customers with SMS marketing is to keep monitoring your responses, review your spikes in engagement and your churn rate (the percentage at which customers opt out of your service). Then adjust your text message marketing campaign as necessary. It could be that a different keyword would help you acquire new customers with text message marketing. It may be your choice of short code, or you may have to change your incentive for attracting new customers with Bulk SMS.

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Get Business Leads at an Affordable Cost With Bulk SMS

There are many factors which contribute to the growth of the businesses. It is the sales which actually determine the number of products or services being actually purchased by the customers. For increasing the sales, the leads play a vital role. Many of businesses are using various ways to get those leads which can ensure its sales growth. The main problem in generating those quality leads is the cost that is being incurred in it. However, there are many of the ways through which one can get the business leads at an affordable cost.

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Bulk SMS surveys revealed that majority of business owners go for Bulk SMS services to promote their business. This is considered as a beneficial step for the development of organization. With feedback, you can easily improve your business standards effortlessly. Bulk SMS service not only aids in promotion but also provide instant ROI to your services. Let’s see what can help in getting instant ROI with Bulk SMS service:-

1. Keep it simple

It usually happens that we receive a message and start reading it but, at the end, we realize that it is not completed in one thread and we leave it there. To avoid this with your services, try to keep your text simple and short; don’t add a long tale with irrelevant information. Bulk SMS service in Hyderabad is considered as a great tool to promote business.

2. Ask them

Ask your customers only about those things that help you in fulfilling your business goals. You can ask them about the services which need improvement or any other question that can be advantageous for your business and needs to be changed. Improved services will definitely attract customers to your website and help in instant ROI.

3. Time

If you want high response then, you should keep timing in your mind. Do not send message at irrelevant time like in 3 am in the morning. If you are keeping audience’s need and timing in mind then it can help you in instant ROI. Bulk SMS in Hyderabad is sent keeping the audience need and time in mind.

4. Bonus and Add-On’s

Offer bonus to the customers with different services and offers. Use Bulk SMS Service to inform your customer about the bonus provided by your company. This will definitely bring out customers for you and result in instant ROI.

5. Update

You should update your clients with your new offers and services so that you can gain more audience and hence high ROI. Bulk SMS Mumbai is used by many companies to increase their ROI through third party services. You can also take help from online sites which provide effective services with instant ROI.

Bulk SMS – A Key to Promoting Your Business

blog 16-5.png SMS marketing has literally expanded the business options for many companies all over the world. As a strong tool for reaching out to the target audience and enhancing sales, bulk SMS marketing is nowadays used by both small and large business firms for boosting their sales.

There are mainly two types of Bulk SMS services, transactional SMS and promotional SMS, both of which require an optimum quality Bulk SMS gateway for attaining maximum effectiveness.

SMS marketing – an inside look

With more and more people choosing to use smartphones for the distinct benefits that they offer, mobile advertising has become a smart way for companies to promote their services and products. Bulk SMS services not only serve to promote a business but also let the customers know about important updates. An instant messaging service or bulk SMS service operated through a SMS gateway software can be used for sending effectively planned messages to a large number of customers, thereby increasing the number of sales. Moreover, since messaging is a cheap but effective promotional technique, it can allow business firms to real the best benefits without spending too much.

Different types of SMS services geared at marketing

With strategic SMS marketing, a company can drive sales leads, make new customers, enhance relationships with the existing ones and also plan for better marketing techniques in future. An SMS gateway server can be used for both promotional and transactional Bulk SMS services.

Promotional SMS: These SMSs are sent with the sole aim of promoting a brand and the products or services that it has to offer.

Transactional SMS: These Bulk SMSs are meant for updating the customers about a particular transaction that they are carrying out with a company. They can provide customers with updated information about different products and services. The transactional SMSs are also delivered to the DND numbers.

Attaining success with a SMS marketing campaign

Since SMS marketing is a highly cost effective and efficient promotional technique, more companies are now choosing to invest in it. The first step to achieve success with this form of marketing is choosing an open source Bulk SMS gateway software. Once a company has come up with a comprehensive customer database, this SMS gateway application can be used for sending well planned and customized SMSs to various existing and new customers. Since bulk SMSs need fast dispatching services, the open source Bulk SMS gateway server chosen should be able to provide with the requisite speed.

Choosing SMS Gateway program

There are various companies offering SMS gateway for Windows, Mac and other leading operating systems. These SMS gateway provider USA companies can also provide with a range of packages that can suit the diverse needs of different clients. Apart from offering a Bulk SMS aggregator software for the business purposes of their clients, these service providers can also present them with customized solutions and consulting services which can in turn boost their prospects of attaining success with their campaigns. In order to find the best SMS gateway software in the market, it is also advisable for a business firm to carry out detailed market research about the various products as that would help in making a wise decision.

SMS API for Developers

Our secure SMS API is the only tool you’ll need to schedule, send and receive messages from your existing systems.It’s robust too -even the most demanding applications see high message throughput using our API. If you already have systems in place to communicate with colleagues, clients and customers, it’s quick and easy to connect to Reach interfaces and add Bulk SMS functions to your existing CRM system or other operating structure.

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How bulk SMS marketing can impact your real estate business

Real estate text marketing is a communications strategy that is quick, reliable, and critical towards maintaining relationships with vendors, buyers, brokers, landlords, and tenants. As a realtor, you’re aware that everything is time-sensitive. You can’t afford to wait for a buyer to check their emails, and risk losing out on a hot new listing. Equally as important, you can’t afford to spend excessive amounts of your valuable time placing calls to those uninterested. Texting is fast, immediate, has a high response rate and is the most requested form of communication to date.

Everyone has a mobile phone

One of the largest benefits to using Bulk SMS marketing is its penetration in the worldwide market. In general, most people own a mobile phone, which gives companies greater access to the world’s 7.5 billion population. While not all phones are able to access social media or receive emails, every phone, regardless of make or model, is capable of receiving an SMS. This makes bulk SMS marketing the most robust form of technological marketing available, especially when SMS open-rates are sitting between 98 and 99 percent. With this simple means of communicating, real estate agents are able to reach a far greater range of potential customers, which in turn leads to new sales opportunities.

Prospecting and profiling clients

Using SMS marketing is the most convenient way to contact customers, especially if it is a matter of urgency. By using a customer relations management (CRM) system, and by integrating AI into their websites, real estate agents are able to collect information about customers and the type of properties that they are looking for. This enables the agent to create a profile around the customer for sales and prospecting purposes. When something new is on the market, the agents can use bulk SMS messages to notify all of those with matching criteria to the property.

Using bulk SMS marketing for sales support

When purchasing or renting a property, customers need to be kept up to date every step of the way. This is where bulk SMS marketing tools and CRM software integration come into play. Often, realtors are dealing with several property and customer processes at once. By updating their CRM to state that a bond or lease has been approved, the system can SMS all customers at the same time without any additional legwork. The same can be said for agents that deal with new developments. Bulk SMS marketing tools can be utilized to update clients on the progress of their new homes, or any setbacks that may occur.

Rental management

For agents that manage a large number of rental properties, especially those in the same area or complex, a Bulk SMS management tool becomes indispensable. This is utilized for after-sales service and the day-to-day operations of those properties. For example, if there is a problem with electricity in the area, or buildings are to be re-painted, the agents can create a single SMS and send it out to all of those affected.

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How the Education Sector Can Benefit from SMS Messaging

Nowadays education is the most important for our country. Everywhere the parents are very clear about education, the parents are dreaming about their child and joining/admission to the schools. In this case, the school management has the complete responsibilities of the students and they need to take care of students discipline education and health. For the school management cannot go to everyone’s home but they can communicate with the parents with the Transactional Bulk SMS.

The education sector can greatly benefit from the use of SMS messaging, as it can be a good way to build strong relationships with students, parents and also other members of staff. These are some of the ways to make good use of SMS messaging in the education sector.

Weather Alerts

When the winter season starts, there are often weather conditions which can affect travelling and even lead to closures. Quite often, parents and students don’t know about these until they have reached the school grounds, which means a wasted journey and can cause worry if there are no child care arrangements for younger children.

Parent-Teacher Meetings

Parents often lead busy lives and it can be easy to forget about meetings, particularly if they have been sent by letter in advance. With the use of SMS, parents can receive gentle reminders about upcoming parent/teacher meetings, so they don’t miss them.

Exam Dates

Through the use of bulk SMS, schools and universities can also send reminders about exam dates and locations of the exams. It can also be a good way of quickly informing students about any changes to the exams or allowing them to ask questions if there is anything they are unsure of.

Upcoming Events

There are always events going on at schools, universities and nurseries, so much so that it can be very difficult to keep up with them. With online SMS, parents and students can be quickly informed about any new events they may wish to attend and also receive reminders as the date approaches.

Urgent Messages

It can often be difficult to get ahold of parents by phone, especially if they are at work, and sometimes situations occur which require urgent attention – for example, if a child gets sick and needs to be picked up, or if they are involved in an accident. Parents are far more receptive to picking up an SMS alert than they are with a telephone call, so it means you can reach them quickly.

Coursework Deadlines

It is important for students to ensure they don’t miss their deadlines for handing in coursework, but with busy schedules, it can often be difficult to keep track of when work is due in. Of course, many universities have this information on their own online system, but this doesn’t mean that students will look at it.

Non-Uniform Days

It is often the case that students and parents completely forget about non-uniform days until their child lets them know that they were the only one in uniform. This can be embarrassing and can leave parents feeling guilty for making their child feel excluded.

In-Service Days

Parents need to have childcare in place for holidays and in-service days, but often, these are not relayed until the very last minute. In-service day SMS reminders can be set up and sent out in bulk to parents. This can relieve a lot of stress and hassle for parents and can help build good, positive relationships.

Staff Contact

SMS messaging can also be used for a more efficient way of keeping in touch with staff. It can be used to let them know about any events coming up or as a means of filling staff absences quickly.

Special Offers

Campus stores and restaurants can also use SMS effectively to let students know about any special offers they have on or new products as they arrive. Students are always on their phones, so this is the most effective way to keep in touch with them.

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Tips to Optimize Bulk SMS Marketing Campaigns

Bulk SMS help businesses use mobile marketing effectively, whether it is to build prospective customer database, to generate leads with effective campaigns, to convert them with special offers or to retain existing customers through loyalty points and timely feedback process.

The results you achieve are often based on what you learn from previous campaigns and big data. And that’s why we recommend you to conduct campaigns that can be easily tracked and give you granular analytics. It is imperative that you use this data to make key decisions, gain valuable insights into customer behavior and campaign effectiveness and continuously optimize your mobile marketing campaigns to achieve the best results. Take a look below at our top tips to increase the performance of your next mobile marketing campaign…

1. Include a clear call to action

Ensure that the reason for the SMS is made clear. You want the recipient to act on your SMS, so tell them what they need to do to benefit from the information they have been sent.

2. Track your campaigns and optimize

Make sure you measure how effective your SMS marketing campaign has been so you can improve it further next time. How many responses did you get? What was your return on investment? Try texting different offers, at various times of the day, days of the week, or target different groups of customers.

3. Be prepared and know when your customers respond

Pick the right time to send SMS campaigns to your customers. If you want to generate an action or response then make sure you leave your customers enough time during the day to do so.

4. Be concise and keep it short

A single SMS message consists of 160 characters. For the most cost-effective campaign you need to choose your words carefully. Get to the point straight away, the benefit or reward to the recipient should be clear.

5. Find the right frequency

Should you send your SMS campaigns daily, weekly or monthly? If you send messages too frequently, customers might get annoyed and unsubscribe from the service. However if you leave it too long between messages, the customer may lose interest and will have forgotten why they subscribed in the first place.

6. Create a sense of urgency

Set an expiry date to your discount coupons and vouchers. Limited time validity creates a sense of urgency for your customers and results in higher conversion rates.

7. Don’t overdo it – less is more

Make sure you manage your contact groups properly, and avoid repeatedly sending the same SMS marketing message to recipients. Keep your communication fresh and engaging.

8. Keep your database clean

It can be costly to continue sending messages to old numbers. Be sure to regularly check and delete the numbers that can’t be reached to save time and money. Three strikes and you’re out is a good principle.

10. Respect the opt-out mechanism

Include a simple opt-out option regularly in your texts. Always ensure you make it clear to your customers that they can stop receiving messages from you at any time.

11. Know your audience

Make sure that the recipient is going to be interested in what you have to offer. It’s likely that each offer or message will need to be tailored to individual customer groups. Age, gender, location and past purchases should all be taken into account when you send out your messages. For example you wouldn’t offer free lipstick to men, because it’s likely the response rate would be next to zero and some of your customers may choose to unsubscribe as a result.

12. Personalise your texts for a better experience

Use our mail merge feature and insert names, appointment times or other customer-specific details into your messages for that personalized message. You can also brand your text by setting the Sender Name on the Bulk SMS message as your company name for maximum impact.

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