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Why Your Business Needs A Good Mobile Marketing Strategy

If you want to get more out of mobile marketing, you’ll benefit from developing a mobile marketing strategy that covers all of the bases.These days, more and more entrepreneurs are discovering the power and potential of mobile marketing and they are using this marketing format in order to grab vital market share in their niches.

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As a business owner, you should make use of mobile marketing no matter the kind of service you render or the size of your business. With a good mobile presence, your
business would be able to grow beyond your imagination. Since potential customers do virtually everything on their mobile devices, when they also need the particular products you sell or service you render, they would do a mobile search for it. And if your business has a mobile presence you are can be easily contacted. But when they cannot find your business using a mobile search, you would be missing out on potential customers on a daily basis.

1. You’ll Access the Power of Texting

When you want to add a call-to-action to your mobile marketing campaign, with a mind to accessing lightning-fast engagement (and, hopefully, lots of conversions), using text messaging in order to deliver your brand message will be a wise course of action. Fast results are what every entrepreneur wants from mobile marketing strategies. The truth is that people really enjoy getting texts and most of them read their texts within a minute and a half of getting them.

2. People do most of their shopping on mobile devices

The advent of mobile devices, the internet, and Android app development have made people too lazy to walk into physical stores to buy things. If you can search for an eatery that delivers take out to customers with your mobile device, why would you want to go there physically, especially when you just feel like resting at home? As a business owner, you should invest in mobile marketing to give people the option of buying without visiting the store. You can get an android app development company to help you build your mobile presence, to attract more customers to your business.Even if customers still visit your store physically more than they do online, you still need to take mobile marketing seriously.

3. People spend a lot of time on their mobile devices

A large number of people own some kind of mobile device and are most times glued to it. This is because the mobile device can do almost all they need effortlessly. Why bother to watch TV series on your TV when you can watch it on your mobile device anytime you want and anywhere. You do not have to drag the remote with any family member or go out to order pizza. With the way people spend so much time on their phones, business owners need to realize that, the best way to market their business is through mobile marketing.

4.Mobile marketing reaches more people

Owning a mobile device is not limited to a particular age, it cuts across all age groups. People from the age of 65 and above are making use of mobile devices, making it the one of the largest demographic. With this kind of demographic, you do not have to worry if mobile marketing would get to your potential audience.

Mobile marketing isn’t the whole ball of wax. However, it’s one important branch of web marketing. When you incorporate a more comprehensive mobile marketing strategy into your overall web marketing campaign, you’ll be doing all that you can to grab market share from your competitors. If you don’t take care of your mobile marketing strategy, your business rivals may succeed in taking market share away from you.

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How To Attract More Clients To Your Business With Bulk SMS

Every business needs quick and easier way to generate quality leads. As a startup it is a biggest challenge, how to get new customers everyday. There are few practices we can opt everyday to get quality leads or say good clients inquiries everyday.For some businesses, their target audience might consider SMS marketing too invasive.Many (other) Bulk SMS Service providers will tell you all you have to do is set up a bulk texting account, advertise a special offer that people can only respond to by SMS, and the new customers will come rolling in. Let your customers be informed time to time with useful stuff that will help them to grow. Always be expressive and try to help your targeted audience with some useful text and visualization details.

Using keywords that are short, familiar, and only use the twenty-six letters of the alphabet, but it is also important to choose which keywords you use carefully. If, for example, you are a beauty salon advertising a discount on “Trim Tuesday” over the radio, you should not use the keyword HAIR. This could be misspelled as HARE or misheard as HERE, HEAR or even HOYA depending on your accent. The same would apply to any word that is frequently misspelled.

You also need to be careful about some vanity dedicated short codes. It may be cool to have a numeric sequence that spells out the name of your business, but there may be other interpretations of that same numeric sequence. For example, if you own the Shintu Health and Fitness Center, the numeric sequence 744688 spells the word SHINTU on a cellphone keypad. However, the numeric sequence 744688 can also spell PIGOUT – not such a great idea for a health and fitness center.

The final tip for attracting new customers with SMS marketing is to keep monitoring your responses, review your spikes in engagement and your churn rate (the percentage at which customers opt out of your service). Then adjust your text message marketing campaign as necessary. It could be that a different keyword would help you acquire new customers with text message marketing. It may be your choice of short code, or you may have to change your incentive for attracting new customers with Bulk SMS.

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Get Business Leads at an Affordable Cost With Bulk SMS

There are many factors which contribute to the growth of the businesses. It is the sales which actually determine the number of products or services being actually purchased by the customers. For increasing the sales, the leads play a vital role. Many of businesses are using various ways to get those leads which can ensure its sales growth. The main problem in generating those quality leads is the cost that is being incurred in it. However, there are many of the ways through which one can get the business leads at an affordable cost.

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Bulk SMS surveys revealed that majority of business owners go for Bulk SMS services to promote their business. This is considered as a beneficial step for the development of organization. With feedback, you can easily improve your business standards effortlessly. Bulk SMS service not only aids in promotion but also provide instant ROI to your services. Let’s see what can help in getting instant ROI with Bulk SMS service:-

1. Keep it simple

It usually happens that we receive a message and start reading it but, at the end, we realize that it is not completed in one thread and we leave it there. To avoid this with your services, try to keep your text simple and short; don’t add a long tale with irrelevant information. Bulk SMS service in Hyderabad is considered as a great tool to promote business.

2. Ask them

Ask your customers only about those things that help you in fulfilling your business goals. You can ask them about the services which need improvement or any other question that can be advantageous for your business and needs to be changed. Improved services will definitely attract customers to your website and help in instant ROI.

3. Time

If you want high response then, you should keep timing in your mind. Do not send message at irrelevant time like in 3 am in the morning. If you are keeping audience’s need and timing in mind then it can help you in instant ROI. Bulk SMS in Hyderabad is sent keeping the audience need and time in mind.

4. Bonus and Add-On’s

Offer bonus to the customers with different services and offers. Use Bulk SMS Service to inform your customer about the bonus provided by your company. This will definitely bring out customers for you and result in instant ROI.

5. Update

You should update your clients with your new offers and services so that you can gain more audience and hence high ROI. Bulk SMS Mumbai is used by many companies to increase their ROI through third party services. You can also take help from online sites which provide effective services with instant ROI.

What Can Bulk SMS Do For Your Business?

Mobile phone usage has continued every month to reach new highs. According to the Digital in 2017 Global Overview, more than half of the world uses smartphones and almost two-third of the world’s population owns a mobile phone. The report indicates that over fifty percent of online traffic is through mobile phones. blog 21-5

These statistics are clearly indicating that bulk SMS services are worth taking a look at to see if they can generate a positive ROI for businesses. With Bulk SMS businesses can can reach out to large numbers of customers and potential customers instantly. The only limit on how many people you can reach is the number of people you have cell phone numbers for (and approval from them to send the bulk SMS messages).

The Big Benefits Of Bulk SMS for Your Business:

1. Open and Read Rates Of Over 98%

As we said earlier, the biggest advantage is that you will get high open and read rates with Bulk SMS. Over 98% recipients open and read the text messages within the 4 minutes of its delivery. In contrast, the open rate of e-mail marketing is between 20-30 percent.

2. Flexibility – It Can Be Scheduled And Sent Any Time On Short Notice

Today, in this rapidly changing environment, every business should be able to target their customers in a matter of minutes and also get their desired results. Bulk SMS can be used to drive sales of specific items on specific days to clear out extra stock or to feature new stock arrivals.

3. High ROI and Low Cost (Can Cost As Little As Under $100 Per Send)

Other ways of promotions (TV commercials, newspaper ads, and other outdoor advertising) can be too expensive for small businesses. On the other hand, Bulk SMS Marketing services are comparatively quite cheaper than the other forms. It requires very low-level setup costs and low pay per use costs. For example, you can target more than 1000 customers in minutes with the cost of under $100.

4. An Easy Tool To Stay In Contact & Retain Existing Customers

With the help of Bulk SMS, you have the luxury of targeting interested audiences. SMS marketing is based on getting the customer’s permission with opt in and opt out features. Once you have this permission you cand send them message on a regular basis to keep your company top of mind, present them with offers to try and get them to buy additional products or services, or remind them of what they have purchased from you to increase product usage. It is a great way to establish a strong relationship with the customer.

5. SMS Can Be Used To Drive Revenue

SMS can be used to drive revenue by notifying customers of special offers, or simply notifying customers and prospective customers of new products/services you are now offering. Typically free samples, Buy 1 get one free, or high % off deals work the best. Keep in mind that how you word your text message is a very important aspect in getting maximum responses. Studies show that the first 30 or less words of your Bulk SMS will make or break your success.

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Bulk SMS – A Key to Promoting Your Business

blog 16-5.png SMS marketing has literally expanded the business options for many companies all over the world. As a strong tool for reaching out to the target audience and enhancing sales, bulk SMS marketing is nowadays used by both small and large business firms for boosting their sales.

There are mainly two types of Bulk SMS services, transactional SMS and promotional SMS, both of which require an optimum quality Bulk SMS gateway for attaining maximum effectiveness.

SMS marketing – an inside look

With more and more people choosing to use smartphones for the distinct benefits that they offer, mobile advertising has become a smart way for companies to promote their services and products. Bulk SMS services not only serve to promote a business but also let the customers know about important updates. An instant messaging service or bulk SMS service operated through a SMS gateway software can be used for sending effectively planned messages to a large number of customers, thereby increasing the number of sales. Moreover, since messaging is a cheap but effective promotional technique, it can allow business firms to real the best benefits without spending too much.

Different types of SMS services geared at marketing

With strategic SMS marketing, a company can drive sales leads, make new customers, enhance relationships with the existing ones and also plan for better marketing techniques in future. An SMS gateway server can be used for both promotional and transactional Bulk SMS services.

Promotional SMS: These SMSs are sent with the sole aim of promoting a brand and the products or services that it has to offer.

Transactional SMS: These Bulk SMSs are meant for updating the customers about a particular transaction that they are carrying out with a company. They can provide customers with updated information about different products and services. The transactional SMSs are also delivered to the DND numbers.

Attaining success with a SMS marketing campaign

Since SMS marketing is a highly cost effective and efficient promotional technique, more companies are now choosing to invest in it. The first step to achieve success with this form of marketing is choosing an open source Bulk SMS gateway software. Once a company has come up with a comprehensive customer database, this SMS gateway application can be used for sending well planned and customized SMSs to various existing and new customers. Since bulk SMSs need fast dispatching services, the open source Bulk SMS gateway server chosen should be able to provide with the requisite speed.

Choosing SMS Gateway program

There are various companies offering SMS gateway for Windows, Mac and other leading operating systems. These SMS gateway provider USA companies can also provide with a range of packages that can suit the diverse needs of different clients. Apart from offering a Bulk SMS aggregator software for the business purposes of their clients, these service providers can also present them with customized solutions and consulting services which can in turn boost their prospects of attaining success with their campaigns. In order to find the best SMS gateway software in the market, it is also advisable for a business firm to carry out detailed market research about the various products as that would help in making a wise decision.

SMS API for Developers

Our secure SMS API is the only tool you’ll need to schedule, send and receive messages from your existing systems.It’s robust too -even the most demanding applications see high message throughput using our API. If you already have systems in place to communicate with colleagues, clients and customers, it’s quick and easy to connect to Reach interfaces and add Bulk SMS functions to your existing CRM system or other operating structure.

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How bulk SMS marketing can impact your real estate business

Real estate text marketing is a communications strategy that is quick, reliable, and critical towards maintaining relationships with vendors, buyers, brokers, landlords, and tenants. As a realtor, you’re aware that everything is time-sensitive. You can’t afford to wait for a buyer to check their emails, and risk losing out on a hot new listing. Equally as important, you can’t afford to spend excessive amounts of your valuable time placing calls to those uninterested. Texting is fast, immediate, has a high response rate and is the most requested form of communication to date.

Everyone has a mobile phone

One of the largest benefits to using Bulk SMS marketing is its penetration in the worldwide market. In general, most people own a mobile phone, which gives companies greater access to the world’s 7.5 billion population. While not all phones are able to access social media or receive emails, every phone, regardless of make or model, is capable of receiving an SMS. This makes bulk SMS marketing the most robust form of technological marketing available, especially when SMS open-rates are sitting between 98 and 99 percent. With this simple means of communicating, real estate agents are able to reach a far greater range of potential customers, which in turn leads to new sales opportunities.

Prospecting and profiling clients

Using SMS marketing is the most convenient way to contact customers, especially if it is a matter of urgency. By using a customer relations management (CRM) system, and by integrating AI into their websites, real estate agents are able to collect information about customers and the type of properties that they are looking for. This enables the agent to create a profile around the customer for sales and prospecting purposes. When something new is on the market, the agents can use bulk SMS messages to notify all of those with matching criteria to the property.

Using bulk SMS marketing for sales support

When purchasing or renting a property, customers need to be kept up to date every step of the way. This is where bulk SMS marketing tools and CRM software integration come into play. Often, realtors are dealing with several property and customer processes at once. By updating their CRM to state that a bond or lease has been approved, the system can SMS all customers at the same time without any additional legwork. The same can be said for agents that deal with new developments. Bulk SMS marketing tools can be utilized to update clients on the progress of their new homes, or any setbacks that may occur.

Rental management

For agents that manage a large number of rental properties, especially those in the same area or complex, a Bulk SMS management tool becomes indispensable. This is utilized for after-sales service and the day-to-day operations of those properties. For example, if there is a problem with electricity in the area, or buildings are to be re-painted, the agents can create a single SMS and send it out to all of those affected.

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Tips to Optimize Bulk SMS Marketing Campaigns

Bulk SMS help businesses use mobile marketing effectively, whether it is to build prospective customer database, to generate leads with effective campaigns, to convert them with special offers or to retain existing customers through loyalty points and timely feedback process.

The results you achieve are often based on what you learn from previous campaigns and big data. And that’s why we recommend you to conduct campaigns that can be easily tracked and give you granular analytics. It is imperative that you use this data to make key decisions, gain valuable insights into customer behavior and campaign effectiveness and continuously optimize your mobile marketing campaigns to achieve the best results. Take a look below at our top tips to increase the performance of your next mobile marketing campaign…

1. Include a clear call to action

Ensure that the reason for the SMS is made clear. You want the recipient to act on your SMS, so tell them what they need to do to benefit from the information they have been sent.

2. Track your campaigns and optimize

Make sure you measure how effective your SMS marketing campaign has been so you can improve it further next time. How many responses did you get? What was your return on investment? Try texting different offers, at various times of the day, days of the week, or target different groups of customers.

3. Be prepared and know when your customers respond

Pick the right time to send SMS campaigns to your customers. If you want to generate an action or response then make sure you leave your customers enough time during the day to do so.

4. Be concise and keep it short

A single SMS message consists of 160 characters. For the most cost-effective campaign you need to choose your words carefully. Get to the point straight away, the benefit or reward to the recipient should be clear.

5. Find the right frequency

Should you send your SMS campaigns daily, weekly or monthly? If you send messages too frequently, customers might get annoyed and unsubscribe from the service. However if you leave it too long between messages, the customer may lose interest and will have forgotten why they subscribed in the first place.

6. Create a sense of urgency

Set an expiry date to your discount coupons and vouchers. Limited time validity creates a sense of urgency for your customers and results in higher conversion rates.

7. Don’t overdo it – less is more

Make sure you manage your contact groups properly, and avoid repeatedly sending the same SMS marketing message to recipients. Keep your communication fresh and engaging.

8. Keep your database clean

It can be costly to continue sending messages to old numbers. Be sure to regularly check and delete the numbers that can’t be reached to save time and money. Three strikes and you’re out is a good principle.

10. Respect the opt-out mechanism

Include a simple opt-out option regularly in your texts. Always ensure you make it clear to your customers that they can stop receiving messages from you at any time.

11. Know your audience

Make sure that the recipient is going to be interested in what you have to offer. It’s likely that each offer or message will need to be tailored to individual customer groups. Age, gender, location and past purchases should all be taken into account when you send out your messages. For example you wouldn’t offer free lipstick to men, because it’s likely the response rate would be next to zero and some of your customers may choose to unsubscribe as a result.

12. Personalise your texts for a better experience

Use our mail merge feature and insert names, appointment times or other customer-specific details into your messages for that personalized message. You can also brand your text by setting the Sender Name on the Bulk SMS message as your company name for maximum impact.

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How Banks are Using SMS to Increase Convenience

As the name suggests, Bulk SMS banking is a service that allows clients to access information from their financial institution via their mobile phone’s push and pull text features. Push messages refer to the messages that the bank sends to the client’s phone without request for the information, while pull messages are those that the client initiates by requesting certain information.Both push and pull messages can be valuable for clients and their banking partners. Clients are able to determine which types of messages they want to sign up for and can always opt out of a particular Bulk SMS Service if they feel it’s unnecessary. Here’s a little more information about both:

Push Messages

An example of a push message would be a bank sending a client an Bulk SMS notification after a large amount was withdrawn from their account. This gives the client a timely warning, should the withdrawal be the result of fraud.Other types of push messages include things like periodic account balancing reporting, successful payment of issued checks, insufficient funds notifications, password authentication, large payments on credit card balances, and other related notices.

Pull Messages

An example of a pull message would be a client sending a text message to the bank asking for an update on their current account balance. The bank would then send an automated message back saying something like, “Your checking account balance is currently $975.36.” Other types of pull messages include things like electronic bill payment, transfer between accounts, stop payment instructions, foreign currency exchange rate request, ATM card suspension, statement request, and more.

Benefits of Text Banking

Convenience for Clients

Perhaps the biggest benefit of text banking is that it provides additional conveniences to clients. When a client can control things like transfers and balance inquiries straight from their mobile phone’s Bulk SMS platform, they’re able to streamline complicated tasks and focus on other important tasks in their personal life. Convenience is a big deal when individuals are searching for a bank. People expect a bank to offer simple, yet safe services.

Time Savings for Institutions

From the institution’s point of view, text banking is a significant time saving technology. Since the majority of phone calls and emails are associated with simple issues and tasks, there’s no reason for a bank to distract employees with these time-consuming tasks.When clients are able to send a simple message and receive automated updates for their requests, this reduces call center volume and frees your customer Bulk SMS Service reps to focus on clients who are physically present in branch locations.

Enhanced Customer Experience

Ask any individual who has used text banking about the underlying benefit of the technology, and most will tell you about how it significantly reduces frustration. Whether it’s a real-time notification that someone has withdrawn money from their checking account or the ability to verify account balances without logging into a cumbersome online account, text banking dramatically enhances the customer experience.

Increased Loyalty

Finally, all of these factors lead to increased loyalty between clients and their banks. By offering convenient service and security, banks find it easier to facilitate relationships and build long-term client loyalty. This loyalty enhances customer lifetime value and enhances the institution’s chances of selling more products and services to clients over time. It’s a win-win situation for everyone involved.

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Effective Mobile Marketing Strategies

Are you missing out on an important opportunity to capture more leads, engage local consumers, and increase your sales? If you don’t have a mobile marketing strategy, there’s a good chance you are leaving opportunities behind.

Marketing as Mobile and Local as Your Customers Marketing as Mobile and Local as Your Customers Some business owners may think mobile marketing is best left to big businesses. However, you don’t need to have a big budget to see real and lasting results with mobile marketing. There are many affordable ways that mobile can increase visibility and customer engagement.

In fact, if you don’t have a strategy, you may be losing out on significant opportunities for new sales. According to one study from Google, 40% of mobile searches have a local intent. This means that if you’re not utilizing mobile marketing tactics, you may be passing up the chance to reach local consumers.

Here are just four of the best big business mobile marketing strategies that local businesses can use to increase visibility in the local market and bring in more customers.

1. Mobile-Friendly Websites

Creating a mobile-friendly website is no longer optional. Many customers will go elsewhere if your website is hard to read or navigate from their mobile device. In fact, one survey shows that 53% of mobile website visitors will leave a webpage if it fails to load within three seconds [3]. Since more consumers are using their mobile devices to search for local products and services while on-the-go, it is vital that you develop a mobile-friendly website that provides a positive mobile user experience.

2. Mobile Advertising

Mobile advertising is not just for big businesses. Local businesses can use geo-targeted mobile ads to ensure that their marketing message reaches customers that are likely to convert. Pair this with a carefully crafted marketing message, and your business will boost traffic in no time.

3. Branded Mobile Apps

Branded mobile apps are another great mobile marketing strategy that can work for local businesses. Though this may not apply to all types of companies, branded apps can be used for easier mobile shopping, customer loyalty programs, reservation and appointment scheduling, and delivering the latest deals and promotions.

4. Bulk SMS Marketing

Bulk SMS or text marketing is another popular strategy that big companies use that also works incredibly well for local businesses. It allows you to send text messages to customers to notify them about special sales, promotions, and other notifications such as shipping updates or reservation confirmations. Two-way SMS messaging can also provide a better customer service experience because it provides quick, on-the-go answers.

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Why Mobile Marketing is Great For Your Business

Businesses of all sizes are discovering that they can effectively integrate Bulk SMS marketing into a larger marketing strategy. With the help

Bulk SMS marketing automation, brands can create, schedule, and automate smart p of targeting campaigns. As a business owner, you wouldn’t be alone if you were skeptical of Bulk SMS marketing. The two major objections to SMS are that it’s a dated marketing technique and that it’s too intrusive. The refreshing truth paints an entirely different story. Bulk SMS is an extremely powerful, efficient and effective way of communicating with your customers and it’s high time that businesses took note of it.

Speed and flexibility

Your business will need to adapt to the day-to-day fluidity of the modern business world. Flexibility is key to these constant adaptations. Bulk SMS marketing has virtually zero lead-time, allowing communication to be created and delivered to the target audience within a matter of minutes. This can be used to drive footfall on a slow day or clear old stock ahead of imminent new arrivals. Clickatell Platform allows businesses to instantly respond to the events of the day or to a competitor’s promotion. It allows you to stay one step ahead of the game, and that’s a vital advantage to keep.

Unmatched personalized communication

Bulk SMS marketing messages can be personalized to your customer base and delivered to their pockets within seconds. This personalization is built around anything from their name to their buying behavior or demographic. They can even be location-based, crafting a message based on different stores or different regions of the country. And make no mistake, personalized messages are powerful.

Quick Feedback from Customers

Research shows that 31 percent of consumers will respond to a survey via smartphone. Brands can initiate surveys via Bulk SMS and receive results in relatively short amount of time. The average response time is less than six minutes. Customer feedback is valuable information for businesses. This data helps the company improve its products.

High Conversion Rate

Bulk SMS has a very high conversion rate. Mobile users respond to call-to-actions in text messages more than any other marketing channel. Time Warner has used Bulk SMS to boost late bill collections by 49 percent and Kiehl’s saw over 73 percent of their opted-in customers make a purchase as a result of receiving Bulk SMS product alerts. The reason conversion rates are higher in SMS is the simplicity of the marketing message.

Highly targeted SMS marketing communication

The more traditional methods of marketing are also at a disadvantage when it comes to who sees and reads them. For any savvy business owner, it’s essential that every marketing message that’s put out is as targeted as possible. This keeps the costs of the communication down. As Bulk SMS marketing is mostly permission based, you’re most likely to be reaching out to people that you already have a relationship with and have agreed to receive marketing messages from you.

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