Bulk SMS Mumbai – Page 3 – Dove Soft- Bulk SMS

Challenges Of SMS Marketing

The most important challenge is that sms marketing is not conversational, it is strictly regulated, and it is not as individualized as it ought to be. Learn more some of the core challenges. SMS marketing is powerful, but with great power comes great responsibility. The study also found that over 60% of people feel advertising and marketing are out of control. Here are three challenges of SMS marketing you should think about.

Forgetting personalization

Receiving an SMS message is effortless and convenient for your customers. When using the right platform, SMS marketing is a way to easily maintain a connection with loyal customers while stoking the interest of new patrons—without having to spend time and resources developing an expensive mobile ads campaign.Make sure that consumers are aware that you are using their data for SMS messaging personalization. Be certain that the data you use to develop your SMS marketing plan is accurate and up-to-date.Stay aware from sensitive information, and craft any surveys or questionnaires designed to gather data with this in mind.

Timing is everything

Timing is everything when it comes to sms marketing, if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. If you want to make the most of your posts, you will need to send them out at their preferred times. Of course, this doesn’t guarantee success, but this customer insight does give you a much higher chance of reaching your.

Complicating opt-ins and/or opt-outs

If the end user is opted-in or opted-out of the program using the SMS Campaign Manager, the SMS Campaign Source field does not contain any values.It’s important to note that you’re not allowed to require a user to opt in to your text program as a condition to purchase property, goods, or services.

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Bulk SMS Marketing VS Email Marketing.

Bulk SMS Marketing Vs Email marketing, one of the most debated marketing techniques topics. In my opinion, nowadays though, it’s unfair for a brand to communicate with their customers just through one single channel, which converts the whole SMS vs Email irrelevant.

So, you must be thinking how you will determine which marketing channel could help you properly to communicate with their customers. It’s actually quite simple. Go through the stats, and check out the numbers created by Message Systems, from a survey of 500 consumers which calculated the statistics of SMS Marketing and Email Marketing.

The average retail open rate for email marketing is only 22.54 %. The average open rate for SMS marketing is 99%.
Second, is that email marketing only has a 2.95% click-through rate for retailers. The average retail SMS marketing click-through rate is 36%.
90% of all text messages are read within 3 minutes.
91% of adults have their mobile phones within arms reach 24/7. While 84%of all email traffic remains in spam.
There are 6 billion mobile phones in this world and 3.6 email account in this world.
6% of consumers own a smartphone while 73% of consumers use a laptop.
19% of people will click the URL sent in an SMS while 4.2 % of people click on URL sent on an email.
Over 150 billion texts were sent in the UK in 2017, where there are a whopping 144.8 billion emails sent every day.
Bulk SMS produces engagement rate 6-8% times higher than emails.
Offer and Coupons posted via Bulk SMS are 10X more likely to be redeemed and shared than mail and newspaper coupons.

And We Have A Winner.

No doubt email usage is still higher than SMS, but maybe you are delivering a large number of emails but make sure that these emails are getting opened as your work out for emails have a high probability to result as spam. Smartphones have provided marketing companies the power to reach people on both the channels indirectly their pocket.

It’s not like from now you have to dump your email marketing strategies and have to work up for Bulk SMS Marketing. Both are important If SMS is most personal Emails are more business oriented, both have their own taste. But if you really want a super duper marketing hike I’ll suggest you not to forget any of them. If you are concerned about your emails it’s time now to tie up lace for SMS Marketing as well!

Bulk SMS Marketing – Set Up Your Campaign In Just 4 Steps.

Bulk SMS marketing is a proven and cost-effective, online internet advertising to promote offers and increase sales. Today am going to review simple web SMS software for marketing internet business from Dove Soft. Basically, messaging technology is really fast and effective. Reports claim that email marketing is often ignored and end up in customers spam box in most of the campaigns. Dove Soft assures that 99.7% of messages are read most of the time. You can upload, store and manage total customer base in various groups for several marketing campaigns. For Bulk SMS marketing plans cost wise Dove Soft offers to pay as you go plans without requiring any contracts. Some of the prime features of Dove Soft are that you can send fully customizable & brandable messages for marketing internet business in bulk. Also upload, store & manage your contact lists online in real time. In addition, there is no need to install any software to download and no hardware to set up the API.

It is a simple 1-2-3-4 step to launch a Bulk SMS marketing campaign. First, you have to upload the contacts either individually or in bulk from a CSV file. Then you can categorize the contacts into several groups for different marketing promotions. Just like composing an email, group messaging with Bulk SMS API is simple and easy. If you want to schedule a campaign to be executed on a future date it is possible with this platform.

Also once the messages are sent, The Bulk SMS API allows tracking the status of each recipient in real time. Hence while marketing internet business; the Bulk SMS marketing program is inevitable for online internet advertising.

Bulk SMS Tips For Brand Awareness.

Whether you belong to a league of marketing giants or if you are just a mere startup – The need to widespread your brand’s core value is the decisive factor. Companies allocate high budgets for the sake of brand management, which may vary from industry to industry. However, brand marketing is one such area where businesses never forget to leave an impression.

The digital era is loaded with quick changing metrics and as businesses, it is important to increase brand awareness within the market and most importantly, within the customers.

What can be the most result oriented practice for increasing brand awareness?

The answer is: Only a channel that is available to all, has a high open rate and possesses a global reach.

MASS TEXTING via Bulk SMS – is the best of all options.

WHY MASS TEXT MESSAGING?

The name itself suggests that mass text messaging is meant for the masses. And nothing can uplift your brand presence more than the channel of mass texting. The battle between various marketing channels is nothing new for the potential marketers. All businesses are aware of the fact that Bulk SMS for businesses not only provides them with cheaper rates, but they also know that no other channel can ever come close to bulk texting.

BRAND AWARENESS – But WHY?

A brand really turns into a brand when it has all the sufficient ingredients to speak about the company’s values.

Brands who do not implement the strategy of Bulk texting tend to get isolated. They cannot compete with their existing market rivals. That means leaving Bulk texting can seriously be a grave mistake for all brands.

Is there any other way.

Despite all current statistics and recent studies, people often ask about better alternatives.

But in reality, there is no alternative of something that is in itself the ‘best’.

Here, we are talking about “Mass Texting”. A brand can opt for a number of Bulk SMS gateway providers, but bulk SMS service remains the same across the board.

MASS TEXT – What’s Required?

Remember that since your brand needs to connect with a large number of customers or users, then it is important to note down that long codes are of no use to you. Mass texting can be messaging only be done by using shortcodes.

Shortcode text messaging is basically another term for text messaging. While using a shortcode, firstly you need to set up a keyword for your campaign. Give your campaign a ‘keyword’ and then move forward to setting up your campaign to send bulk text messages.

Sending text messages via shortcodes is an automated process. Once you are done with the keyword and campaign formation, you are ready to employ mass text messaging for brand awareness.

THINGS TO AVOID DURING MASS TEXTING MESSAGING

During mass text messaging, brands should be very careful because spamming is strictly prohibited. Also, there are global regulators that require compliance with their set of rules. Any violation or misuse can result against your will. Always make sure to practice sure communication no matter which channel you are using.

After throwing light on the basic concept of mass texting messaging, it’s time for some handy tips you need to know:

8 TIPS TO INCREASE YOUR BRAND AWARENESS

Say more in less:

In the current fast-forward world, no one really cares how long you write or speak. People don’t have time to listen or read a lengthy piece. Just remain concise and short with your words.

Be genuine:

Drifting away from what you really are can be a negative thing. Make sure to hold firm grounds to your brand’s identity. Always be genuine as a company.

There is no shortcut to success:

We all dream of quick success. However, effective results need time to show up. Patience is the key for all brands to increase their brand presence. Make people aware of your vision – even if takes time.

All customers are equal:

Never treat anyone of your customer as a non-potential customer. You never know if a customer who is not an attraction today might be your biggest buyer later on.

Bulk SMS is the winning mantra:

Speaking of SMS, we mean mass text messaging. If your brand is seeking to outplay all competitors, so only mass texting is the all-in-one solution.

Integration with a Bulk SMS API:

Brands who have their own CRM can get the real-time benefit of integrating their CRM modules or systems with an SMS API. Integration will enable you to expand your reach and increase your brand reputation.

Automation is the future:

The future lies in the technology of automation. Most of the brands have already abandoned using manual strategies. Your brand needs to move accordingly and embrace automated marketing practices such as Bulk SMS or mass text messaging.

Start rolling now

Much has been said already: it’s time to step up and start employing mass text messaging for brand awareness.

Without further ado, integrate your system or go to a Bulk SMS gateway provider and help your brand to increase its presence and spread awareness among the customers.

Bulk SMS – A Friend Of Small & Medium Business

Small and medium businesses can make a great impact with Bulk SMS marketing. You must be getting those SMSes from the local business such as real estate agents, supermarkets, mobile stores etc about. The benefit is primarily because of the low cost and immense reach that bulk SMS marketing can offer small and medium businesses. No wonder, most of the SMS campaigns that we get on our cellular phone is primarily from typical small and mid-sized businesses. The success rate that businesses derive from traditional advertising via print or through the local Radio station is less compared to SMS marketing. For one, an SMS advertisement ‘stays’ with the recipient if it is not deleted. It can be always referred later but a one-time advertisement campaign is not sustainable. No wonder large corporations with deep pockets spend hundreds of thousands of dollars to run sustained print and media campaigns.

There are 2 different types of SMS marketing that businesses can adapt to ensure maximum success. The first is to push marketing and the second one is pull marketing. In push marketing which is more common, advertisers send text content via Bulk SMS to a set of target audience. Another very intelligent way of marketing is to provide free information to a target group possibly related to city traffic, latest rock show information or weather forecast for the day. Those who are interested can ask for additional information and this is a nice way of generating revenue and branding the service. Mobile coupons offer another cost-effective way of discounting your product and at the same time marketing your brand. There is has a good chance of success because if you are offering a 20% discount on a product over the weekend, more people will flood your shop to buy it. The results are instantly visible and you have clocked 20% more sale for that month. Interesting, isn’t it?

SMS marketing campaigns can help establish great brands. Small and medium businesses can build great brands using the viral effects of SMS marketing. If you can send a great message or an image which appeals to your target customer group, there is fair chance that they will forward that image or message to their friends. This can have a tremendous viral marketing effect giving you a fantastic ROI.

The factors that drive the success of Bulk SMS marketing are content, personalization and device technology that is used for the marketing campaign. A personalized message for ‘opt-in’ target groups can have a better effect than a generic message.

Device technology plays an important role in the success of Bulk SMS marketing. A 160 character text may not be as attractive as an image. In some European countries, marketers have no other option than 160 character messages. With many advantages and some challenges, mobile marketers are hopeful that Bulk SMS campaigns will be preferred by small and medium business in the near future.

How Bulk SMS Service Is Beneficial For The Human Resource(HR) Department.

The human resources (HR) department is one of the most important sections in any company and by embracing technology, especially automated or Bulk SMS, these HR departments can be streamlined. While smaller businesses will have someone to handle all of these tasks as part of their job, bigger companies will have a dedicated department or outsource the responsibility.

HR departments don’t just exist to protect the company and employees. While there is a stigma that HR exists in order to ‘look busy’ or to implement tasks, they handle a range of vital applications. From handling employee contracts to checking on company culture, HR has a massive job to do.

Depending on how many employees may currently be in the company, HR can be bogged down with needless queries and problems that would take an employee second to find out on their own. It is because of this that systems need to be implemented in order to streamline HR, such as automated or Bulk SMS.

Use Of Bulk SMS Service To Check On Company Morale.

Every business needs to keep a positive company morale. If not, soon employee productivity and work ethic will begin to fall, which results in resignations across the board. Employees can be kept happy by listening to them, taking an interest in their work, and implementing fun gatherings where everyone can relax. However, you need to anticipate negativity before it is too late.

Every HR department has their employee’s mobile phone numbers on record. By sending out an automated two-way SMS at regular intervals, HR is able to receive feedback from employees on their well-being. This can include problems with managers, unrealistic deadlines, and if the coffee machine isn’t up to scratch.

The system can collect the information and list it as anonymous to make the employee feel safe. After all, if they are complaining about a manager then they don’t want the person to know. This is easier than sending out a form or Google Doc the employees fill in.

Handling Easy Queries.

Surprisingly, many companies do not implement a system with an employee’s information for their own reference. For example, some businesses will only calculate the amount of leave available when it comes time to create a payslip. This can cause a few problems as staff members need this information throughout the year. And not all HR IT systems are as user-friendly as they should be.

That is why HR departments would benefit from a two-way automated SMS system. An employee would be able to SMS the word “SICK LEAVE” to the system to see how many days they have used and have left in the current cycle. This system would free up many HR employees from looking up basic information and increase time efficiency.

Bulk SMS In Use Of A Reminder System

Many companies have internal calendars, but with the number of meetings that fill these, things may get lost. Instead of just having important company updates and events on the calendar, SMS all employees about them. By having these reminders, it would ensure that no employee forgets about a company update or schedules another appointment for the same time.

The Automated Bulk SMS system can also be used for company updates to keep employees up to date with the general goings-on. Notifications may consist of internet outages, cleaning staff being away, the acquisition of a big client, or staff birthdays, increasing time efficiency without needless meetings.

It’s not just HR departments that will benefit from an automated Bulk SMS implementation. In this recent article, we look at six industries using SMS messaging, such as healthcare, shopping, and financial services.

Dove Soft Private Limited is a trusted and leading Bulk SMS service provider company. The company provides SMS solutions to all types of organizations.

Why Is Bulk SMS a Great Marketing Tool

Bulk SMS Service is a great marketing tool which has transformed the way of business for any kind of businesses. If your Message is short & appealing to targeted customers surely it will be read by your customers. Bulk SMS Software is a marketing tool which allows you to send thousands of messages in a single second. If you need to pass on urgent information to your customers or contacts, Bulk SMS is a better option is to send message that is sent directly to the mobile phones of your contacts so you can reach them wherever they are. E- Mail communication is not always effective as Much Bulk SMS.

Bulk SMS is a one of the best marketing tools that has changed the way of entire business model. If your SMS is short, crisp and eye candy to target audience then it would be read by all majority of the people. Bulk messaging allows you to send millions of text SMS in just a single click. If you want to convey an urgent piece of information to your clients or customers, SMS plays a crucial role in sending mass messages directly to the cell phones. Today people are active on mobile: Mobile phones are very important in each and everyone life be it a kid or an adult. Now a days all the major work is done via mobile. So because of more active users on mobile devices, Bulk SMS gives a big platform to reach all the mobile users.

1. Reach More with SMS:

There are more than 5 billion mobile users in 2017(source) and the number is increasing rapidly. That shows that you can reach more consumers with an SMS than any other tool.

2. Connect with Customer:

With SMS Service to connect with your customer is easier now. SMS service allows you to send a personalized text to your customer. So, you can send your greeting message or ask for service feedback and you also send them language based massages also. These are some tactile marketer use to build a relationship with the customers.

3. Cost Effective & reliable:

When it comes to market your business or promote your product, there are many platforms you can go with but when it comes to cost most of the marketing platform are a bit more expensive. But, when it comes to SMS services it is not just affordable but effective & reliable also.

4. Easy & time saving:

It is easy because you just need to add content & your customer number and hit send button that’s it you are done.And its time saving because you don’t have to create a long flyer or draft long newsletter; in SMS you have to just write important stuff about your product in 160 characters and you are all done to start your SMS marketing campaign.

5. High Open Rates:

The best thing about SMS marketing is you will get high Open Rates. Research shows that 90% of all text messages are read within 3 minutes. With high open rates, you get high conversion rates also.

6. Customer Relationship Management:

To maintain relationship with your existing customers Bulk SMS Service provides an attractive marketing tool. Sending alerts from your company as customer’s availed service from you make them happy and make them to go for next purchase.

7. High Response Rate:

Due to high response rate from SMS Service, Companies use this to generate leads and convert it into business. This is the easy way to generate revenue for your business.

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How To Get Good Response From Bulk SMS Service

Enterprise companies worldwide are turning to bulk SMS messaging as a mass marketing communication tool and business notification solution. With good reason: with over 6 billion people using mobile phones worldwide, the notion of easily texting hundreds of thousands of customers or prospects has great appeal and can achieve real world results. SMS Bulk Messaging provides enterprises, banks, media companies, consumer brands — practically any business in any industry — to reach large numbers of their users instantly. In fact, native SMS enjoys high opt-in rates nearly everywhere.

Having said that, there is some common ground and also some general advice which will help you get good response from Bulk SMS, so here goes

Target audience: What do you want to achieve?

Think about what you actually want to achieve from your Bulk SMS campaign. Is it a text back response, a phone call, an email, a visit to your website, etc. This will help you in writing your message and selecting your target audience. For example if you were texting older people you might want to have a phone number to call rather than a text back response as in all probability the majority of that target market will prefer using the telephone to talk to someone.

Valid phone numbers matter: Ensure messages are being sent to SMS-capable phone numbers.

When running a bulk SMS campaign, it’s conceivable that some of the numbers on your list are landlines or VOIP numbers incapable of receiving SMS. Messages sent to these numbers will not be delivered, but depending on your working agreement, you may be charged for them regardless. Most SMS providers only check if the number has a valid format; they do not check if it is capable of receiving SMS. Find a provider who does.

Automated responses matter: Make sure to manage customer responses.

SMS is such an effective channel for engaging with your customers that it’s important to anticipate, and effectively handle, responses to your messages. One way to do this is to provide a set of keywords in delivered text messages that customers can include in their replies. A keyword makes it easy to build automated response handling. For example, if you’re running a promotion where the first 1,000 customers who respond to a text message get a special deal, ask them to reply with a ‘Y’ if they want to participate. Make certain your provider is able to respond automatically and in real-time.

Compliance matters: Get customer approvals before messaging.

As a rule, you should never initiate an SMS campaign without your customer’s permission. Depending on your geographic location, your company is likely required to comply with wireless carrier compliance rules, industry standards, and applicable local law. One key compliance requirement is to ensure that recipients of your SMS messages have expressly consented or “opted-in” to receiving texts as part of your campaign. It’s recommended to familiarize yourself with compliance standards for opt-in message flow.

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How to Use Bulk SMS Marketing to Diversify Your Traffic

Simply in case, you don’t recognize SMS – an acronym, which stands for “short message service” refers to when an advertiser sends short marketing messages to capacity or modern-day patron’s mobile devices. Those messages can be dispatched a good way to replace a client on a brand new product line or bargain this is being made available. The message also can be sent in purpose to solicit new enterprise commonly a recipient has to decide-in to get hold of such messages on their mobile device.

SMS marketing can help you to diversify your traffic in several important ways

For starters, mobile phone users tend to be a more diverse audience than users of older communications technologies. They tend to be younger, more tech savvy and more culturally diverse.
You can tailor your message easily and inexpensively to reach certain markets. This can be done by knowing as much as you can about the demographic group you wish to reach. These things include types of media the target group uses.What are their Internet habits?
You can also send the text in the language of the group you wish to reach.
You can send out surveys that can tell you more about the groups you wish to reach and then use that data to reach out to and broaden your customer base.

SMS is an important part of your overall marketing strategy and you must keep certain ideas in mind when trying to diversify traffic to your site.

A well thought out SMS should have these components

Identify your target audience. This will, of course, influence your message and many other factors.
Find an online SMS marketing agency. SMS is very affordable compared to other forms of mass advertising.
Respect opt-in rules. Everyone hates spammers!
Craft your message. Design your message for your audience, purpose, product, etc.
Be brief. Do not use more than 160 characters.
Start with the offer. Make the offer hard to refuse.
Include a call to action such as “buy now” “visit”, etc.
Mention your brand name. Don’t forget to put your name out there.
Monitor the results. The effectiveness of an advertising campaign cannot be gauged if the results are not monitored.

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How You Can Boost Your Retail Business With SMS Marketing

In order to build long term relationship and trust among its customers, retailers are making use of SMS marketing service to bring back more and more customers to their stores. It is a need of an hour to associate loyal clientele with

blog 2 29-5.png utmost care and special attention. Structuring a loyalty program via SMS service is one of the best ways to make customers coming into the stores regularly.Promoting brands, new arrivals, announcing discount offers, special festive rate cards, updates on new launches, product details are few of the services which retailers are using with the help of texting services. Retailers consider SMS marketing as best tool for marketing campaigns. They feel they can have a direct communication channel with their customers, while sending text message.

1. Try To Get The Mobile Numbers of Customers

Customer’s mobile numbers are the best way to get the desired results. There are some ways through which you can collect their numbers.You can ask people text back to your SMS for a shortcode to get 50% off on your next purchase or getting reward points. Research showed that more than 6000 numbers receive in 24 hours if going by this method.

2. Create Relationship with Your Customers

After having received the figures, time has come to appreciate them for their doing. This is probably an effective way to gain the loyalty of the customers. Shoot a simple thanking message with the specification of what they are interested in purchasing. This move of yours will build a strong base of a longer and lasting relationship with the customers.

3. Regularly Intimate Them About their Order

If you are operating an online retailing business then you should know the importance of timely delivery of the products to the customers. More than 90% people feel frustrated by not knowing the arrival date and time of their order. So, this is very crucial for you to keep them inform about the confirmation and order delivery updates to them.

4. Send Personal Message for better Connect

You have to present you different from the bunch of competitors on the market. Personal messages are the perfect way to move them to your side.You can send these private messages interlinked with your offer to the people. It will increase your rate of success by dividing your numbers based on their activity, age, and gender.

5. After Sale SMS

If you want to retain your customers for a longer duration, than, these after purchasing SMS plays a crucial role. You can ask them for their review about the product or send back with their thoughts on the betterment of the quality. This will feel them that they have a value in your eyes and they will surely get back to you with good feedback.

6. The timing of Your Messages

Always make sure that your messages only reach them at the appropriate time. You can also schedule your messages to send them on a particular time when the customers are ready to receive and make their response. Do not send any promotional messages too early in the morning or too late in the night.

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