Ways To Market Your Business Through Bulk SMS

Bulk SMS Marketing means sending a large number of short text messages at once to the big group of recipients at the same time. It works similarly as the normal text messages sent from smartphones with the only difference that Bulk SMS is sent from the internet & at the same time to all the recipients, desktop software using a reliable SMS gateway. Bulk SMS provides a two-way communication service directly from internet enabled computer. India has the world’s fastest growing Mobile phone market, Promote Your Business with Bulk SMS Marketing Service, a very cost effective & fast option. SMS campaigns also deliver marketing materials to a rather personal virtual space. It allows you to make new customers and to maintain healthy business relations with the existing ones.

When done right,Bulk SMS Marketing can generate a high volume of revenue for your business. 97% of mobile users reading a text message within 15 minutes of receiving it. This translates into revenue because SMS is compatible with every handset in the world, even when there isn’t an active internet connection. Bulk SMS marketing is the perfect way to reach your customers wherever they are in a fast and inexpensive way. Almost half of Bulk SMS marketing campaigns generate a successful return on investment. Effective SMS Text Marketing enables direct relationships with customers, builds loyalty, whilst ultimately generates revenue.

All of us are aware about the Bulk SMS Service being used for marketing & advertising, we should also know how to use these services more efficiently to retain the existing customers.

Here are some ways of marketing through Bulk SMS:

  • Customer Followups
  • Promotional Marketing
  • Send Special Promo Offers
  • Customer Feedback & Ratings
  • Intimate Customers Of New Product Or Service

So, here it was the key ways in which the large or small business houses can use Bulk SMS to manage, market and promote their business better.

Benefit of Educational Institutions Use Bulk SMS Marketing

When it comes to disseminating important updates or information for these educational institutes, bulk SMS service seems to be the savior. They can use Bulk Messaging service in numerous ways to inform or broadcast urgent updates, improve relationship management and conduct effective communication within the staff. This method of communication has helped schools and colleges to update their messages to parents and students instantly and on regular basis.

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Messaging Services like updating Pupil’s performance, dissemination of dates for an important event, announcing exam result dates, fee payment reminders, updates on any changes regarding time-table or activity schedules are few services that are adapted by schools to inform parents and their students.

Even for working parents, these SMS services seem to be a blessing. Getting SMS information about their child’s conduct and other performance results are on regular swings. Even higher institutions keep track of students’ attendance and other mischief if any, and report it to their parents immediately via SMS service to take necessary action that is required. Important notices, reminders, exam updates, open house dates are easily informed to parents via SMS service.

Educational Institutions also follow Bulk SMS marketing to announce special events or programs that are held in school or college campuses. Intimation about Family Day celebration or Intramural or University fairs date announcement, all schedules and activities are sent through bulk messaging service.

It’s time to modernize. Leverage the excellent Bulk SMS in India these days!

Why SMS Is The Best Next Generation Marketing Tool

ds blog 27-4Bulk SMS is the best way to reach out to millions of people within seconds. Bulk SMS marketing has such a low set up and running costs that campaigns can be launched and executed for a tiny fraction of costs associated with the more traditional marketing methods. With this cost-effectiveness and high return in investment, bulk SMS marketing is an almost essential marketing tool for any modern SME. It serves as the powerful, effective and convenient medium of transferring information. Bulk SMS has become an ideal choice for every marketer.

Reasons why Bulk SMS is a great next-generation tool

It’s a direct, immediate channel

SMS is one of the most immediate channels available; with a read rate of 97% within 15 minutes delivery, you can be reassured that your time-critical messages will be read almost instantly. A significant 45% of SMS campaigns generate a successful ROI, reaching over 50% when combined with other popular channels such as email and social media.

It can support and integrate with other channels

It is important that all channels work well together within the marketing mix and SMS is no exception. SMS is a great standalone channel, however, it also has the ability to enhance and support other marketing mediums, such as social media. As well as being great on its own, SMS is also function to enhance and support other popular mediums among consumers.

You can increase customer engagement

Think of SMS as a way to enhance how your brand engages with your customers across the entire customer lifecycle. Businesses should remember to vary the type of the content they send out – while customers may value updates and news on forthcoming developments within the brand, this information is best delivered via Bulk SMS where longer, more creative messaging is more appropriate.

You can learn more about your customers

SMS is a great channel to get feedback from your customers via surveys. Research shows that on average 31% of consumers will respond to a survey via SMS with the average response time for users being just over 5 minutes. Meaning you can get great results in a short period of time.

The key to success with Bulk SMS in sales is having good judgment and carefully considering the scenario and what channel of communication makes the most sense. There is no other marketing tool as effective as Bulk SMS Marketing.

How To Find Most Reliable Bulk SMS Service Provider

Most of the companies are dependent upon the advertisements for reaching to the consumers at large, but the old techniques of advertising are replaced by SMS marketing. It is nowadays getting popular because of its affordability level, and it can be reached to the maximum consumers at large. The Bulk SMS Services are helping the companies to reach out to their potential users but for this, the owners should find the reliable agencies that can provide efficient services to its clientele.

Points to Consider while Finding SMS Service Provider

There are end number of organizations operating in the market and provide the Bulk SMS Services to small, medium and large-scale companies. Many packages are being offered by these companies and can be chosen by the company professionals according to their requirements. This is one of the simplest means of reaching out to a large number of consumers to make them aware of the latest offers and provide the news about the launch of your new products and services.

Here are some of the points that can be considered before sourcing out this service to the reliable Bulk SMS provider:-

  • It is mandatory to conduct thorough research about every SMS provider that is available in the area that is within your reach. You can compare the offers and discounts that are provided under the packages and the suitability according to your organization.
  • The next thing is to contact the reliable service provider who can give the services according to your requirements and ask about their pattern of services before finalizing it.
  • Even an appointment should be fixed with the professional of the particular agency so that they can discuss with you the specific requirements and get a better idea of what the company exactly needs.
  • It is necessary to shortlist three to four companies before assigning the task to a particular company to compare their offers, prices, listing, and packages that suit your business best. From this, the company can go for the final outsourcing agency.
  • The company should also foresee that the Bulk SMS Services organization they have chosen fits best with the nature of their business.
  • It should also provide after-sales services and help the company in carrying out the whole process.

From the above-stated points, it is clear that the companies should research in an advanced manner before finalizing on the most reliable Bulk SMS Provider.

Start Your Own SMS Business With Our Bulk SMS Reseller Program

It is a known fact that no business can grow without marketing efforts; proving that advertising is one of the inevitable tools to boost your business sales. Today, marketing businesses through Bulk SMS Service are the most cost-effective medium. SMS Marketing is very popular due to its ease of reaching a large no. of recipients in one go at highly affordable costs. There are various other reasons as well for the popularity of bulk sms marketing that can not be ignored.

The above reasons make bulk sms marketing a very lucrative business option. If you are also looking to start up your own business then becoming Bulk SMS reseller could be a great opportunity for you. There are various companies that provide bulk sms reseller plans, however, it is worth noting a bulk sms program offered by Dove Soft Pvt Ltd. The company provides numerous bulk SMS resellers plans. The bulk SMS programs designed by Dove Soft for resellers in India are most economical thereby helping Bthe resellers to maximize their profits. Dove Soft has direct tie-ups with major networks in India, thus in a position of offering the best of price rates to resellers interested in reselling bulk SMS in India.

Bulk sms reseller has the least investment to start this business. It is also considered to be the recession free business. The simple things it requires is getting more a number of customers for your industry and start selling off your sms services. 

Features of our Bulk SMS Reseller program

  • White label panel
  • Efficient and Fast
  • Easy to use interface
  • Free SMS API for integration
  • Create unlimited users under your admin account
  • Affordable price, best return on investment (ROI)

Benefits of our Bulk SMS Reseller program

  • It is one of the most economical media of marketing
  • Bulk SMS marketing campaigns can be launched instantly
  • The messages can be sent at ease through a web platform
  • Bulk SMS campaigns carry high open and response
  • Unlike email, SMS doesn’t have to deal with spam filters
  • Short messages of 160 char length is a boon for marketing

How To Effectively Target Potential Customer

Brainstorming an effective marketing strategy is never easy to work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive and often it’s both. However, this time and monetary investment could yield game-changing results for your company. Are you starting to roll out your marketing plan and netting yourself some customers? Follow these steps to be successful.

1. Survey Customers

You won’t be able to connect effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as well as members of your target market, to find out how you can better present your product or service, or what aspects might be missing from what you’re currently offering.

2. Research Your Competitors And Find Out Who Their Customers Are

An easy way to find out which kind of marketing campaign works and which don’t is by researching competitors in your industry. Not only will this inexpensive effort give you some ideas to follow for your own campaigns, but this research will also reveal dark spots in your competitor’s process and present new directions for you to take your own marketing strategy.

3. Target Ads

Far cheaper than most methods of advertising, Facebook and Google targeted ads prove that a little can go a long way. While most advertising in the real world only reaches whoever comes across a billboard, bus stop or commercial, these targeted ads can locate the people who are most likely to need your service based on geographical location, demographics and browsing activity.

4. Smart Social Media

There’s having a presence on social media, and then there’s having a social media presence. When it comes to keeping customers, a little more effort on Facebook, Twitter and Instagram really go the distance.

5. Respond To Every Email, Tweet, Facebook Comment, And Phone Call 

Adjust Yourself As Necessary When Paul English was still presiding over Kayak, one of the most valuable practices he insisted on implementing was to keep an extremely annoying, loud phone in the middle of the office to receive customer complaints.

6. Affiliate Marketing

Affiliate marketing has been around since the early days of the Web, and it’s still an overlooked but highly effective means to raise your brand awareness significantly.

7. Establish Trust In Your Community: Publish User Reviews, Get Likes, Syndicate Articles

With so many new, competing businesses congesting almost every industry, it’s getting increasingly difficult to stand out and grow a decent-sized following. To gain support, companies first have to establish trust. As more than 88 percent of consumers trust online reviews as much as personal recommendations.

8. Connect With The Right Influencers

Engaging with big players in your industry can be an extremely effective way to garner a wider share base. After all, if you can get the attention of a thought leader or an influencer, you have the chance to capture their fans and friends, as well as establish trust and credibility.

9. Post Relevant Content On Blogs

Keeping a practice of continually and diligently publishing relevant and original blog content not only helps keep your company shining in the warm Google sun, but it also helps potential customers truly get to know your company and where it’s coming from. The content doesn’t have to be self-promotional (and shouldn’t be), but it should offer context into why your product or service is important, suggest the best ways to solve industry-related problems.

10. Craft An Engaging Newsletter To Foster Leads

One of the most time-consuming aspects of online marketing is generating leads. Often, that involves analyzing customer demographics and social media activity, putting out ads and online surveys and updating user data from year to year.

Tags:- Bulk SMSBulk SMS Marketing, Bulk SMS India, …..

Identify New Business Opportunities As Bulk SMS Reseller

The Bulk SMS business has been quite popular for quite some time. The unique way to send text messages to millions of people at one click either from a mobile or from a Web application is a brilliant way to reach the consumers immediately and at a very affordable price. The Bulk SMS has got a lot of applications for its unique features and the success rate of Bulk SMS has been very high. Setting a Bulk SMS business is not that difficult. There will be a certain expenditure required to start a Bulk SMS Gateway business which many young aspirants or small-scale business entrepreneurs who are hoping to make some quick money at a significantly low cost. The better way to start a Bulk SMS business is to take up the bulk SMS reseller program.

Bulk SMS Reseller program while brings you all the facilities a Bulk SMS Gateway business is having, the significant difference is that here you do not have to invest any money for setting up the business and the running cost of the business is significantly low. What benefits you can get if you choose a top bulk SMS reseller program will be clear once you go through the contents in the following paragraphs.

The Features Of A Bulk SMS Reseller Program:

Pricing And Customers:

In bulk SMS reseller business, the buyer who intends to start a business purchases Bulk SMS from the Bulk SMS service provider. Thus the SMS credits which are obtained can be sold by him at his own wish and to the selected customers. He can make small groups where the SMS in bulk can be sold for which the price may be suitably decided by the best bulk SMS reseller. Bulk SMS credits having no time frame for expiry can be sold by the bulk sms reseller at a date which may be suitable for him to sell. Even if a slight increase in the SMS being sold to the customers, the bulk SMS reseller stands a bright chance to earn a significant profit.

The Technical Supports:

The Bulk SMS Reseller can be free of the technical complexities as the technical aspects will be taken care of the provider. Since the bulk SMS reseller will use the facilities provided by the Bulk SMS provider, there is no headache for him to go into details of the technicalities involved in the business.

The SMS Portal:

It will be worth looking for a bulk SMS reseller program which offers a Bulk SMS portal which will be fully functional. The Reseller will get access to the Website for launching his business and he can make it customized as per his requirement. The control panel of the Website is normally given under the control of the Bulk SMS Reseller. The Reseller can fix the online payment apps for receiving online payments. Also, the Bulk SMS Reseller can share the Website with the social networking pages which will further improve the credibility of his business.

How Bulk SMS Marketing Helps Small Businesses

If you’re a savvy small business owner, you’re probably already actively trying to acquire new customers by any means available to you. If you run a small business, I’m sure the idea about sending a bulk text to your customers has crossed your mind. Everyone is texting these days… and it’s one of the hottest methods to communicate with customers. Every business needs to start using bulk text messages, right now. Small businesses can use SMS marketing to tell customers about new products, services, and other important information. However, before you get to that point, you need to collect some phone numbers.

Here are some of the reasons to adopt SMS marketing as part of your marketing strategy if you’re a start-up/small business:

A Wider reach:

SMS marketing offers a large potential audience. According to statistics, 91% of adults keep their mobile within reach, which makes it impossible to ignore the power of a mobile phone. While inboxes are filled with hundreds of never-opened emails, text messages are an almost guaranteed read. On average, the open rate for SMS is 97%. This is three times the average email open rate of 27.2% – giving SMS a very definite edge

Personalized texts:

Customers are probably the most important factor to consider when starting a business. However, getting them on board with you can be one of the most difficult steps. Luckily, small businesses have one huge advantage over big players – many know their customers personally. Small businesses can use personalized SMS-sending discounts, notifications of sales, and invitations to events – this is going to make customers feel valued.

Affordability:

While many might think that SMS marketing is only for big corporations and big budgets, the reality is rather different. The truth is SMS marketing won’t break your budget. The service is affordable and you can send hundreds or even thousands of SMS without breaking the bank.

Short surveys:

Feedback plays a key role in helping a business to become successful and grow. Find out your customers’ opinions about the experience they have with your brand. This information then can be used to adjust your business to fit their needs more accurately.

Cost Effective Marketing Strategy:

In the current digital age most of the people carrying their smart and mobile phones all the time, this is the reason small businesses moving towards the Bulk SMS Marketing service. As compared to other marketing tools such as print media, electronic media, and digital media, Bulk SMS is affordable and easily adopted marketing technique.

Send useful reminders:

In India more than 80% of people are using mobile phones, in today’s busy world everything is available on your fingertips. Bulk SMS can be used to inform your customers about time, location, appointment, schedule, offers and discounts. Text messaging service is very helpful to connect with your customers at any time.

How Bulk SMS Provider Helps You In Increasing Your Business

We are living in the era of mobile revolution, where businesses are trying hard to retain customers and earn maximum profit. In such a scenario using the services of bulk SMS provider can prove to be very fruitful. Often we get confused that which bulk SMS service provider should be undertaken to derive maximum benefit. Bulk SMS business is growing tremendously and is expected to reach great heights in the near future. So using the services of a bulk SMS company for promotion is a good option.

Before selecting a bulk SMS provider make sure that it meets all your expectations. Don’t just go by the name instead believe in your own experience. The best bulk SMS service provider not only will have affordable pricing but it will surely have some extraordinary features which differentiate it from the rest.

There are a lot of factors to be considered before choosing bulk SMS provider.

High Delivery Rates:-

Choose company has framed a unique presence with 96% SMS Delivery providing customized text solutions by incorporating diversified components in making an SMS communication happen. The Marketers can benefit through varied verticals of Bulk services like Bulk SMS, Long Code, Short URL, and Excel Plug-in with well-framed API integrations, multiple operator connectivity and an intelligently furnished Bulk SMS gateway technology enhancing high SMS deliverability.

Real-Time Reports and Analytics:-

Select a company which provides Real-Time Reports and Analytics directly redeemed from Operator which gets updated in real time in the application based on DLR status (Dynamic Language Runtime) and so the marketers can track their delivery status of each and every SMS that is sent through our UI. For Promotional accounts, we ensure that all the DND numbers are waved off from the contact lists automatically.

Easy SMS API for integration:-

API is always the main factor for any online or e-commerce business. So make sure it has all SMS functionality such as easy integration, fetch deliver reports, customized SMS formats and many more. Also ask your provider for API documentation which contains sample coding of main programming languages such as Java, Php, Dotnet etc. Standard service provider API’s are easy to understand and integrate into your app/software. Also such API’s are free to use which reduces the effort and time also.

Data Security:

Significantly, Data Security plays a major key role in any type of business. We take our clientele data privacy and security measures seriously and enforce them at any cost minimizing risk factor on all levels.

Cost-Effective:-

We are transparent with the prices and there are no differentiating charges with customers. As our application is loaded with wide varied features and those which apply to your business or used alone are charged.

Tags:- Bulk SMSBulk SMS Provider, Bulk SMS Service…

Tips to Run a Bulk SMS Marketing Campaign

A bulk SMS marketing campaign is all about the words; you will not deal bulk SMS marketing benefits with photos, videos or clever graphics, just words. Therefore, you have to take the time to look for the right words to engage the recipient and drive them to do an action, all in just 160 characters. Just like with any marketing campaign, there is no one-size-fits-all; each brand and target audience requires a unique approach.

Using a template has proven to be effective, allowing you to make the most of the advantages of bulk SMS marketing. Each template has an attention-grabbing headline, a clear and concise offer, and a strong call to action. These are the 3 essential components that drive a response from the recipient. Every text also gives a sense of urgency and exclusivity, adding to the conversion rates. If you want to run your own  Bulk SMS Marketing campaign, here are some simple but important tips to follow:-

1. Introduce yourself

Conversations are built on context. You have to introduce context into your text message by telling them who you are. Do this early; do this by changing the sender name so they will know where it is from even before they open the text, or by adding it right into the text copy. Do not assume that your recipient will know who the text is from.

2. Do not use text speak

With just 160 characters to play with, you might be tempted to talk in text speak so you can save on real estate. Although some of your target audience will not mind, many more might be infuriated. Text speak can also confuse your recipients, resulting in the message not correctly understood. Finally, it can project an unprofessional image for your business.

3. Keep it focused

Simplicity is key in marketing. Even when you have more than 160 characters to work with, it is advised that you keep your message simple. Only include one offer per message and ensure that it is succinct and clear. Know your target audience and directly speak to them. Only include those details that matter. If they have to keep and show the SMS to get the offer, tell them; if they need to call, include in the message your phone number.

4. Start with an attention grabber

Look for something that will engage your customer right on and compel them to read the rest of the message. This can be a simple word or phrase. Use capital letters for your headline to give it the highest impact possible. Your attention grabber can read OFFER, MEMBER DEAL, NEWS or BIG DISCOUNT.

5. End with a call to action

The call to action is an important part of your SMS message. It tells the recipient what you want them to do like if you want them to call you, send your email or visit your website. The key to a good call to action is to word it in a way that it is simple, direct and commanding.

6. Promote exclusivity

Your subscribers allowed you to contact them, so reward them and make them feel like they are part of an exclusive club. The language you should promote exclusivity. Use words like ‘member special’ or ‘show this text’ to make your customers think that this promotion is only available to those who subscribed to your text messages.

7. Make it urgent

Leverage that instantaneous nature of text message and add some urgency to your marketing campaign. Add a fixed date on which the promotion will end, or the small number of stocks available or left. This will compel the people to act now, while also ensuring that your business quickly sees results.

Tags:- Bulk SMSBulk SMS Service, Bulk SMS Marketing…

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