Bulk SMS Marketing – Dove Soft- Bulk SMS

Importance of Bulk SMS for All Types of Businesses

Bulk SMS is one of the most important strategies used by all types of businesses these days as it cost minimal as compared to other digital marketing strategies. Those who are dipping their toe for the first time in SMS may use this marketing technique as a promotional tool for creating brand awareness or for promotional offers.

What is Bulk SMS?

Bulk SMS is a marketing strategy used by all the SME’s to grow their brand visibility at a minimal cost. Bulk SMS Service has been proven to be one of the most effective marketing tools which have a conversion rate of above 90% which is still the best old method to drive business.

How Bulk SMS helps business to grow?

When compared to other Marketing tools Bulk SMS has been consistently proving itself among the best technique for customer engagement and Brand Awareness. Bulk SMS Services can be used for different purposes such as Mass SMS Advertising, Sending Notifications, Alerts, Reminders, Safety Checks, News, Product Information, etc. From Bulk SMS, Businesses can target a huge database that needs to be approached in one instance.

Stay Connected with your Customers

As the world is suffering from a huge loss in the form of life which is a very uncertain calamity caused by COVID-19 and people are being more conscious about their health, this is the time when you need to be with your customers by staying connected in their minds with the help of Bulk SMS Service.

What Is The Differences Between Transactional And Promotional Message?

Bulk SMS is an effective tool for an advertisement for business marketing. Various companies such as educational consultants, MNC’s and various companies are using Bulk SMS Service for the advertisement purpose to reach their set goal. It has two major routes from which message would reach target audients. ds blog 13-6

There are two types of messages available to the clients that can help them to fulfill their different objectives and targets. On one hand, there is one type of message that can help clients to pass the necessary information to their customers and on the other hand, there is a second type of message that can help clients to promote their products or services.

These two types of messages are as follows:

1. Transactional

2. Promotional

These two message types will help you to pass your messages in a reliable and cost-effective manner. It helps to target different segments of society. Both message types have different features. The difference between Transactional and Promotional Messages (SMS) are as follows:-

Transactional Messages:

This type of message will help you to pass the necessary information to your existing customers for using your product or service. This will not take any promotional content, this type of message is only used to send important information, reminder or alert to existing customers. Transactional SMS is very helpful for delivering information to existing clients or a set of audience.

Transactional SMS Features

6 Character Sender ID
The service is applicable 24×7
The Message gets delivered to DND & Non-DND Numbers both
It works on a template basis. The templates with 75% of Static Content and 25% Variables

Example: Dear customer, your account balance is Rs xxxxx. Regards, XYZ bank.

Promotional SMS:

This type of message is used to send SMS with an objective to promote your products or services. This is an effective marketing a tool which is considered as one of the quickest, trustworthy and cost-effective marketing tool with the advertising purpose.

Promotional SMS Features

It has very important features such as.
High Priority SMS Gateway and Normal SMS Gateway.
Sender ID will be generated with the Dynamic Numeric Sender ID.
Multiple SMS Gateway which will be assigned to all clients automatically.

Example: Now get 4.5% interest on all your fixed deposit. Regards, XYZ Bank.

So the main difference between transactional and promotional messages are that transactional messages are meant for educating/informing existing customers whereas promotional messages are used to promote products & services.

Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Provider, SMS Marekting

Ways To Market Your Business Through Bulk SMS

Bulk SMS Marketing means sending a large number of short text messages at once to the big group of recipients at the same time. It works similarly as the normal text messages sent from smartphones with the only difference that Bulk SMS is sent from the internet & at the same time to all the recipients, desktop software using a reliable SMS gateway. Bulk SMS provides a two-way communication service directly from internet enabled computer. India has the world’s fastest growing Mobile phone market, Promote Your Business with Bulk SMS Marketing Service, a very cost effective & fast option. SMS campaigns also deliver marketing materials to a rather personal virtual space. It allows you to make new customers and to maintain healthy business relations with the existing ones.

When done right,Bulk SMS Marketing can generate a high volume of revenue for your business. 97% of mobile users reading a text message within 15 minutes of receiving it. This translates into revenue because SMS is compatible with every handset in the world, even when there isn’t an active internet connection. Bulk SMS marketing is the perfect way to reach your customers wherever they are in a fast and inexpensive way. Almost half of Bulk SMS marketing campaigns generate a successful return on investment. Effective SMS Text Marketing enables direct relationships with customers, builds loyalty, whilst ultimately generates revenue.

All of us are aware about the Bulk SMS Service being used for marketing & advertising, we should also know how to use these services more efficiently to retain the existing customers.

Here are some ways of marketing through Bulk SMS:

Customer Followups
Promotional Marketing
Send Special Promo Offers
Customer Feedback & Ratings
Intimate Customers Of New Product Or Service

So, here it was the key ways in which the large or small business houses can use Bulk SMS to manage, market and promote their business better.

Increase Your Online Business Through Bulk SMS Marketing

Mobile marketing is evolving with the time. The smartphone market is booming, As per survey in end of 2019 mobile phone market will cross 810 million users. According to the survey, an average person opens his phone more than 150 times a day.This is the best time to enter into mobile marketing market. SMS is all time favorite medium for a top-level marketer. They know the value of SMS and its ROI. SMS is the only marketing medium that gives you highest CTR as compared to any other marketing medium.

Bulk SMS is also getting very popular as a marketing tool. Many companies are choosing Bulk SMS Marketing to promote their products and offers. Sending Bulk SMS is a great way of marketing as it delivers the right and complete information to the customer. Since, there are no personal calls involved, the message reaches the customer without disturbing him. The receiver can read the message as and when he wants to.

There is not just one advantage of using Bulk SMS as mobile marketing, but there are many. And if you are into an online business, you can surely get benefit out of it. As people are more into the digital world, so with the help of mobile marketing, online businesses have many platforms for promoting their business.One of the traditional ways of mobile marketing is by using the Bulk SMS Service Provider Company. You can send SMS’s to different customers and that too in very less cost. With the help of the Bulk SMS Service Provider, you can get other facilities also like keeping track of delivery of SMS.

Out of all the ways of mobile marketing, the most used way is Bulk SMS from a reliable Bulk SMS Provider. And many online businesses have earned huge profit from it.

Benefit of Educational Institutions Use Bulk SMS Marketing

When it comes to disseminating important updates or information for these educational institutes, bulk SMS service seems to be the savior. They can use Bulk Messaging service in numerous ways to inform or broadcast urgent updates, improve relationship management and conduct effective communication within the staff. This method of communication has helped schools and colleges to update their messages to parents and students instantly and on regular basis.

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Messaging Services like updating Pupil’s performance, dissemination of dates for an important event, announcing exam result dates, fee payment reminders, updates on any changes regarding time-table or activity schedules are few services that are adapted by schools to inform parents and their students.

Even for working parents, these SMS services seem to be a blessing. Getting SMS information about their child’s conduct and other performance results are on regular swings. Even higher institutions keep track of students’ attendance and other mischief if any, and report it to their parents immediately via SMS service to take necessary action that is required. Important notices, reminders, exam updates, open house dates are easily informed to parents via SMS service.

Educational Institutions also follow Bulk SMS marketing to announce special events or programs that are held in school or college campuses. Intimation about Family Day celebration or Intramural or University fairs date announcement, all schedules and activities are sent through bulk messaging service.

It’s time to modernize. Leverage the excellent Bulk SMS in India these days!