Bulk SMS Markering – Page 5 – Dove Soft- Bulk SMS

Why SMS Marketing Is Perfect For Small Business Owners

– First things first, some of you might be asking: what exactly is SMS marketing ?

Also known as text message marketing, it’s perhaps one of the most affordable and immediate mobile communication methods. When it comes to small business marketing, this solution proves to be quite effective. This is one of the most common examples of text message marketing. So, now that you’re pretty familiar with the actual concept, here’s seven reasons why small business owners should use text marketing.

1. Personalization

While tons of other marketing methods push direct selling and unqualified offers, text message marketing doesn’t. Small business owners can personalize SMS campaigns, even send subscriber’s an offer on their actual birthday. When it comes to mobile marketing in general, personalization is key.

2. The ROI is Undeniable

When testing out new marketing methods, you want to make sure you’re getting a good return on your investment.Now, keep in mind ROI should only be calculated under specific circumstances. For example, don’t measure the effectiveness of your social and mobile campaigns in the same equation. Also, keep it limited to a certain period of time. The more specific you are with this equation, the better.

3. 99 Percent of All Text Messages are Opened

Compared to less than 30 percent of emails, you can’t argue with the engagement or reach of text messaging in general. Think about the last time you had one new text message and didn’t open it. Probably never, right? I personally know I open every single text message that’s sent to my phone, even the most unwelcomed ones.

4. Affordability

Text message marketing costs little to nothing, especially when compared to the monetary reward. When you choose SMS marketing, you partner with a tactic that grows with you. It’s affordable, but at the same time, is never something you can outgrow. Need to send one million messages? Now you can.

5. New Concept

What does this mean for you, the small business owner? You can get ahead of the curve. Rise above the competition, and be an early adopter.Show your customers that staying on top of the latest marketing trends is important. What’s one of the worst things that can happen to a small business owner? Becoming a laggard.

6.Strengthens Customer Relationships

Text marketing enhances brand loyalty by strengthening customer relationships. When you’re consistently making personal connections with your customers via mobile device, they become more reliant on your communication.Never reliant in a bad way, but they look forward to your promotions and announcements. They love being treated like VIPs, and rewarded with consistent offers.

7. SMS Marketing is Here to Stay

Can you picture going one day without your cellphone? How about one week? Based on your answers to those questions, do you really think mobile marketing and mobile communication are going anywhere anytime soon? Probably not. With that said, you should prioritize marketing methods that take advantage of these communication habits.

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Bulk SMS: Growing Demand In The Market

We are living in a world where there is cut throat competition among st everyone in their respective fields. To survive in the market it is important to understand the needs of the customers and keep them satisfied over the period of time so that the business can be sustained in the long term. Connectivity is the most important link between the customer and the business. With this the customer is continuously being aware of the latest offers and discounts which are there.

There are various communication means which are being utilized, out of which SMS service is one of the most used mediums used. This is because SMS marketing is a cost effective and least time consuming tool. With most of the population in India using cell phones, it is safe to say that every person will be having a cell phone to a smart phone. From placement companies to Retail outlets, every industry understands the importance of SMS service. The most important use of this service is that messages can be sent in Bulk SMS to the targeted groups. It infers to that at one go messages can be sent to the masses and the cost which is involved with this service is very low. The opening rate in SMS is high as a compared to Emails which are sent, this is because in sms there it is assured that the message will be delivered elsewhere in email it may land up in spam or junk unlike sms is which is spam free.

Apart from sending updates and offers to the customers SMS is very useful for those people who are in the field of sales as they will get constant updates. This service can be applicable to an event also. If we take the example that there is a concert in Delhi, then Bulk SMS Service in Delhi providers will be sending messages to give updates about the event, from tickets prices to getting notified about the event at one go all the recipients get the message.

Why Bulk SMS

Businesses of all sizes are discovering that they can effectively integrate SMS marketing into a larger marketing strategy. With the help of SMS marketing automation, brands can create, schedule, and automate smart targeting campaigns.

It’s not spam

SMS messaging follows the rules of permission based marketing. It’s 100 percent opt-in based. Simply put, customers have to give their expressed consent before receiving SMS messages. This can be done in one of three ways. New subscribers can double opt-in via web widget, add their cell number to a compliant sign-up form or text to join. The latter is the most common. After opting in, the new subscriber will receive an auto reply confirming their subscription. If the opt-in was accidental, they can simply reply STOP, and all messaging will cease.

Everyone reads texts

Ok, well almost everyone — 90 percent of all text messages are read within three minutes of being received. This isn’t just a fluffy statistic. Recent research gathered by Dynmark.com also suggests that “almost one third of of those targeted with
SMS advertising campaigns respond to the correspondence; with almost half of this group going on to make a purchase.” This research totally speaks for itself. And yes, U.S. citizens can register with the do not call registry, but this has nothing to do with the sending and receiving of SMS.

Character limitation forces marketers to get right to the point

There is a 160 character limit on text messages. With SMS, it’s simply about providing an irresistible offer. There’s no point in droning on and on with a 300-word marketing message. Subscribers are opting in to receive an exclusive offer, not to hear about how your day is going. Our current digital age rewards simple marketing messages with easy to understand calls to action. The 160 character limit on SMS messages is actually ideal.

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SMS Communication Solution For Your Business

By sending bulk SMSes you can reach and engage any sized group of contacts within seconds, easily communicating with customers, clients and staff. This tool is beneficial for any business size, proving effective that email campaigns.

Promote your business through SMS campaigns

Transactional SMS

Send transactional smses to all your customers. This facility can be used to send OTPs, alerts, transactional codes, etc only to your registered users.

Promotional SMS

Send discount or new offers to a set of potential customer database over the mobile phones. It’s a part of mobile marketing to get more revenue for your business.

– Group SMS
Send alerts, updates and information on behalf of your organization to a list of customers. Shoot SMSes scheduling date and time, ensuring more customer engagement on mobile phones.

– Delivery reports
Get detailed reports of the SMSes sent, delivered and opened. Download these reports to analyse and verify the success rate of your mobile marketing campaigns.

– Mobile marketing
Ensure brand awareness and revenue with promotional and engaging SMSes. Reach out to more people with personalized texts.

Reach out to your target audience

SMS marketing is an important source of revenue for any business. Bulk SMSes help you reach out to a set of target audience in no time. They prove to be very effective for SMS marketing. You also get detailed reports on the open rates of those SMSes, with the help of which you can analyze the success of your SMS marketing campaigns.

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SMS Marketing – An Economical Tool Of Lead Generation

SMS abbreviated from Short Message Service is a service that enables short messages of generally no more than 140-160 characters in length to be sent and transmitted from a mobile or web. Text messaging enables information to be sent to groups of people quickly and conveniently. In case of printed media and other types of marketing such as television or radio, the consumers must for instance, listen to the radio or watch the television for the ad to reach them. Whereas for bulk SMS advertising the mobile handset are normally always switched on to receive a message. The users receive their messages as soon as the phone is in the wireless network. There are three possible ways the mobile communication can happen: mobile to mobile, mobile to web and web 2 mobile.

The major areas where SMS marketing is used are banks, drink firms, entertainment and leisure venues. SMS are even used for the registration, bank transactions, m-commerce or mobile payment and for customer feedback. As a marketing tool, SMS text messages are used in many other ways also. Marketer can also build a brand name by sending the SMS to wider audience by using company name as sender id/name. Also the product keyword as a sender name can be more effective if your company intends to sell something directly.

Short code SMS service which is usually five digit number can be used to record the customer response or gauge the popularity of the product. It can also be used as money making service just like pay per click- PPC in case of internet marketing. Also some SMS marketing website offers free SMS service in which 80 characters are used by site visitor and 80 characters by the advertisers. This is useful for both members as site visitors get the SMS for free whereas advertiser can reach the SMS receiving end effortlessly.

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Essential Tips for Effective Advertising

Brand managers do an awesome job of taking a lot of information and turning it into clear, compelling communications. Don’t make their job and harder by not following these 5 simple tips for creating more effective advertising.Many advertising budgets are only managed by brand managers. The money is owned by the product managers – who are really fighting against one another for their unfair share of the budget. Since dollars are so tight, they are expected to work harder than ever.

Have a goal that sales and finance agree to –

No matter how simple this one sounds, it’s true. The agreement on what you are trying to do has to be a shared and bought- into goal. The CFO has to see a return on investment and the sales team has to believe that you aren’t wasting money that
they’d just as soon like to use to lower prices.

Don’t be afraid to be creative but the goal isn’t to win awards

You’ll find the team is more creative when the problem is focused on delivering against a very specific goal in a simple and compelling way. Don’t mistake this process as being easy. Having a narrow focus and a simple message is difficult and feels
like you are making compromises.

What ONE THING do you want them to do

This is maybe a nice way of saying have a single message in your ad. With a single purpose behind that message. Let’s keep blaming the product manager (and I was one for many years).

Give them a reason to do it with a clear call-to-action

Don’t lose your single-mindedness now, it’s go time. Turn the tables on the product manager. Is there an incentive that can be used to drive sales? A discount on an first purchase, a BOGO, a promotion, a coupon? Even if your goal is to only drive a
lead, create incentives that will not only deliver the greatest numbers, but also the highest qualit Don’t be afraid to be creative but the goal isn’t to win awards.

Know who you are talking to – and why

Remember that product manager trying to drive sales? They now want this ad to be as broad as possible. Here’s an example that building product companies can relate to: having an ad that is written so generically that it “covers” architects, builders,
re modelers, dealers, home centers and any consumers that see it too. Hello – that’s talking to no one.

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Marketing Strategies In The Digital Age

Bulk SMS sending is a prevalent and practical promoting technique for any business. Though it is effective and enables production of a large database of mobile telephone numbers yet there are reasons why such message strategies can fall flat. Initial one being the way that in many cases the motivating forces given to clients in bulk SMS campaign in India is inadequate and neglects to arouse interest in the brains of the clients to take further action. Furthermore, the SMS is not noticeable to the client owing to its poor position.

1. MASS SMS CAMPAIGN IN INDIA:

The Significance of Incentives. It is a actuality that in current world, just about everyone possesses a mobile phone in this manner in the event that you send messages in mass. It can reach a wide cross-area of population. Nonetheless, in this respect, one must appreciate as to why a client will display enthusiasm for such as SMS.

2. UTILIZATION ELECTRONIC MEDIA IN MARKETING:bulk sms services:

In this point of view, it needs to be said that simple sending bulk SMS and doing promoting is insufficient. The organization need to make an attention to its items and administrations, It needs to place promotions different electronic media, highlight the advertisements out in the open spots where there is sufficient perceivably, pulling in the consideration of greatest individuals. Through such practice, individual come to know about the items and then if they get SMS then they can show.

3. OTHER MARKETING STRATEGIES THAT OF A BUSINESS USE:

Everybody will recognize that there has been a significant advancement in science and innovation. Such mechanical advancement has talented advanced endeavors with new methods, components of marketing. Not just bulk SMS campaign in India, organizations also do email marketing, SEO promoting. They even participate n different re-marketing strategies. It is a actuality that marketing is key yet it is insufficient.

What To Watch Out For Bulk SMS Marketing

Firstly, it’s important to be aware that any SMS campaign needs to conform to strict legal guidelines. In many jurisdictions, unless a recipient has fully opted into a campaign and has an easy way to opt out, it is illegal to send them any messages by
text. You should always check the legal issues in your area to see what concerns might surround SMS as a communication method.

The biggest thing that’s necessary when setting up an SMS system for marketing and communication is the opt-in/opt-out system. When you solicit information, be it in-person, through a written form, over the web or through an app, make sure that
there is plain language explaining how your company will use the information. This explanation should also include a web URL that allows recipients to opt out of the campaign at any time. Also, the agreement to receive messages should always be a
direct accession to the terms. When in doubt, be overly thorough.

Most of your sign-ups are likely to be through a web form. It’s vital that the web form has a clearly visible link that takes visitors to a copy of the privacy policy. You should also always include a clearly visible link that directs customers to the opt-out form.

Always treat your SMS campaign as a form of permission marketing. You send messages to a customer’s phone because it is beneficial to them. Don’t overstep the boundaries of that agreement between your business and the customer. If a particular
campaign or call-to-action feels spam my, take the time to review it. Think about it through the filter of whether you’d really want to receive messages like the one you’re proposing. Not only will this help you avoid running afoul of regulations governing SMS messaging, but it will allow you to reduce the number of subscribers who opt out of a campaign.

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Getting started with bulk SMS

Choose a bulk SMS provider

Most popular CRM systems already include a way to plug in modules to handle SMS campaigns, so the biggest thing you need to get started is to find a capable bulk SMS provider. This means finding a firm that can handle the volume of traffic that you
require at a price that’s appropriate to your needs. You should also ask the provider how much overhead for growth each plan offers and how overages are handled.It’s also important to discuss legal issues with the bulk SMS provider. If a company’s approach sounds sketchy, move along until you find a firm whose methods are appropriate to your situation.

Integrate bulk SMS provider

You’ll also need to see that the system integrates proper
ly with the CRM and website software that you’re using. For CMSes such as Drupal and WordPress, there will usually be a plugin for the major bulk SMS providers. While integrating the SMS
solution with your website is the cleanest solution, even if the SMS provider does not integrate with your website, it might still be possible to use it if it has its own web interface that you log on to and upload your number list to. Always discuss these potential problems in advance and be wary of providers that dismiss your concerns by saying they’ll deal with issues as they come up.

Send bulk SMS

Once you have everything plugged in and tested, it’s time to send that first text! One of the best SMS tips we can pass along is to make sure that first message is polite and explains why the message is being sent. There will be opt-outs, and the important thing is to make sure that everyone who is receiving messages wants to be getting them. Once you and your customers are on the same page, everyone will find that SMS is a great way to keep up-to-date regarding deals, appointments and
critical information.

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The Right Way To Send An SMS Message To Your Customers

You can pretty much say anything you want, when you send an SMS message to your customers. And that gives you a powerful platform for marketing to prospects and customers.bigger profits send an sms message. There are tens of thousands of small
businesses that are sending regular SMS messages… but many of them are doing it wrong.

If you’re going to text (or send an SMS) for business reasons, here is a few quick guidelines.

1) Never Send An SMS Message Without Prior Approval

When you build your text message list, you must do it carefully
. You never want to add people to your text message list without their approval. You don’t want to send an SMS message to people without their permission.The text message rules
prohibit blasting text messages to people you don’t have a relationship with.

2) Limit How Frequently You Text

Once you have a list to send sms messages to, you want to be careful how frequently you reach out.Remember, if you text or SMS message someone too many times, they may unsubscribe from your list… and you just lost a potential customer.So reach out
sparingly and only when you have something important to say.

3) When You Do Send An SMS, Keep It Short

Now guideline #3 goes hand in hand with guideline #2. Not only should you limit your frequency of SMS messages… when you do text, you want to get to the point.Do not send out multi-page text messages. Say what you need to say… ask people to take an
action… then get out of the way.The most effective text messages are a sentance or two at the most, and always tell people
what to do next.4) Keep Your SMS Messages Interesting AND Deliver Quality Content

When you do decided to send a text, make your SMS message interesting and always link out to quality content. You don’t like to get garbage emails in your inbox… nobody wants garbage text messages in their phone.Respect the person you are
communicating with and give them good quality information… and they should stick with you for life!

5) Include A “Call To Action” On Every Text Message

I’m shocked I have to write about this one, but many text messaging beginners forget to put a call to action in their message.What’s a call to action? It’s a simple message to “Click Here” or “Call this Number” or “Download This File” or “Read
This Announcement”.

6) Think Creatively About Your SMS Communications

Texting just doesn’t have to be about new products and news.Keep it interesting… you might let people know about a TV interview you did… Or offer up notes from a conference… share your favorite video…. or a link to a online game.Did you know
you can send Pictures and graphics via text… you can send surveys… you can even use some text message platforms as a loyalty
punch card!

7) Always Give Prospects A Way To Opt-out of SMS Messages

This final guideline is both a practical one, and a required one. Always give people a way to opt-out of your list.It’s as simple as including at the bottom of your SMS message – “Reply STOP to cancel”No matter what system you use, there should be
an automated way to unsubscribe. Just like in email marketing you always want to give people an out. And remember, if they use it, don’t worry, they weren’t the right customer for you.

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