Bulk SMS Markering – Page 2 – Dove Soft- Bulk SMS

When done right, Bulk SMS Marketing can generate a high volume of revenue for your business. 97% of mobile users reading a text message within 15 minutes of receiving it. This translates into revenue because SMS is compatible with every handset in the world, even when there isn’t an active internet connection. Bulk SMS marketing software is the perfect way to reach your customers wherever they are in a fast and inexpensive way. Almost half of the Bulk SMS marketing campaigns generate a successful return on investment. Effective SMS Text Marketing enables direct relationships with customers, builds loyalty, whilst ultimately generates revenue.

Sending Bulk SMS marketing campaigns can help your business in a variety of ways.

Instantly Generate More Business

There’s no better way to generate revenue quickly than sending Bulk SMS marketing campaigns to customer groups. Timely offers, discounts and promotions sent by text have proven to be six times more effective than email marketing, improving the impact on your bottom line.40% of consumers are very interested in receiving mobile offers, so don’t miss out on the potential of using SMS as a tool to cross and upsell to improve customer loyalty and satisfaction.

Enhance the Customer Experience

Personalisation is the winner when it comes to messaging. Take it to the next level by having your customers make the first step with inbound messaging. This gives the customer the flexibility to interact with your brand’s promotions at any point. In short, Bulk SMS Marketing has the potential to impact your bottom line quickly. It can also enhance a multi-channel marketing campaign – by delivering messages via multiple channels, this will improve your chances of increasing revenue even more.

Improve Performance with Reports

As any good marketer knows, data is king to keep a watchful eye on performance. Mobile campaign management solutions come packed with reports so you can continually improve results. For an example, you can analyse what marketing copy works best to get your customers to convert. With only around 160 characters to play with for a single text message, you can run test campaigns to determine which content generates the highest click-through rate and emulate that to your target customer list. Monitor, track and improve. Learn more about your customer’s behaviours and motivators with real-time SMS reporting to create further campaigns that pack the punch.

Why Mobile Marketing For Your Business

blog 17-7 Marketing is all about reaching your consumers, and, chances are, your potential customers spend large portions of their days immersed in their mobile devices. Whether they can’t get out of bed before swiping through their smart phones or need their tablets to accompany them on commutes, portable technology is likely a huge part of their lives. Because of this, mobile marketing is essential for organizations looking to effectively gain exposure. If you want to get more out of mobile marketing, you’ll benefit from developing a mobile marketing strategy that covers all of the bases.

What is mobile marketing?

Mobile marketing is a fairly new term, having been developed as a result of smartphone and tablet use becoming increasingly ubiquitous in both personal and professional settings. According to Business News Daily, mobile marketing is essentially a continuation of Internet marketing, only more targeted and intimate. Because most users authorize their devices to remain aware of their location and personal information, businesses are able to target potential consumers more effectively with mobile marketing strategies.

Mobile marketing strategies have evolved in accordance with technological advances, and sophisticated mobile usage data, and location-based ad targeting technologies have enabled marketers to reach consumers in more personalized ways than ever before. There are a variety of ways in which to incorporate some level of personalization into your mobile marketing strategy like

Location-Based Advertisements
Gamification Efforts
Customer Loyalty Offers

Why is mobile marketing important?

Because best marketing practices are constantly growing and evolving based on industry trends, it’s important to continuously modernize your organization’s strategies. Mobile devices are currently the most popular methods of communication. Most companies have already recognized that mobile technology presents golden opportunities for brand exposure, so if your business has yet to join the mobile marketing game, it’s already falling behind industry standards.

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Use Bulk SMS For Business Marketing Needs

Currently, there are different modes such as media, radio and social media for promoting products and services, but most of them are not effective as short message service which reaches the target customers quickly and effectively. As 90% of messages are read by customers, it has higher response rate than email and other mobile marketing strategies.

SMS is an effective service through which we can communicate to thousands of people at the same time. We can do this by sending bulk SMS to the server of the service provider. Initially, when we send multiple SMS it stays in the server of the service provider and then it is sent out to different people who receive the messages almost at the same time. People who are out of the mobile network zone will get the message once they enter the zone and those who have their mobile switched off will receive the message when they switch it on.

Staggering open rates with rapid response

99% average open rate for SMS, with 97.5% opens within 5 seconds of being received on handset. (Nielsen Survey 2014015)

Increasing use of mobile phones

India has 937 million mobile subscribers with the number expected to touch 1.4 billion in 2020. (TRAI 2015, IAMAI)

Increased mobile reach

75% of online rural population in India is online via their mobile devices (Octane Research 2015)

A constant source of communication

Indians spend around 3 hours and 18 minutes a day on their smartphones, 25% of the consumers check their phones over 100 times (Ericsson Consumer Lab 2014)

Increased usage of smartphones

The number of smartphones grew 54 percent during 2014, reaching 140 million and the number is expected to grow 4.7-fold between 2014 and 2019, reaching over 650 million (CISCO 2015)

Warmly received

Compared to other forms of communication such as email, mobile messaging involves far lesser spam and so, consumers are more attentive to their text messages. There is only 5% opt-out rates for SMS marketing campaigns. (Nielsen Survey 2014)

The preferred choice

Customers prefer to receive promotions by text message rather than mobile web according to research by the Direct Marketing Association.

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HOW TO PROMOTE OR GENERATE REVENUE BY USING BULK SMS GATEWAY

Selling your marketing message through communication mediums such as email, SMS or even direct mail are good ways to obtain. The key however, is to obtain on a massive basis. You are unable to spend the time and cost to market separately to people whom you are not sure will convert into customers.In such conditions, the best way to handle any promotional campaign or publicity is by bulk SMS. This technique allows you to share ten easy ways which can boost your marketing crusades and create good revenues in the process. The bulk text messaging can be explained as a fairly easy and economical way of communication or advertisement every time a heavy number of people are participating.

As we already know Marketing plays vital role for the business once we launch product in market. Marketing involves different way of promotional activities to boost sales and achieve the targeted revenue and earn profit from products/services. There is number of marketing techniques available in today’s advanced technologies where in all aspects Mobile Marketing / Bulk SMS Marketing plays a vital role in marketing advertisements for any businesses.

SMS Gateway:

Very important while choosing SMS gateway. First do proper analyzing by doing quality testing of their service and select only best Bulk SMS Service. Don’t go only for cheap rate coz they never stand on your expectation after selling the service.

Target your right Audience: SMS campaign can boost your sales into the next level if you segregate your target audience and convey the messages clearly. Text marketing is a best tool to improvise your sales in the areas where you are finding poor performance.

Opt- Ins: To make your sms campaign more successful, integrate URL link or any short code/ long code number in sms content. This is important to get opt-in customers if they are ready to sign up with offered service.

Exclusive offer: Make a list of your loyal and VIP customers and provide them extra exclusive offer, discount coupon code and access which give them more importance.

Campaign Time: As we all know that “Time is Money“. All marketers have to understand about text messaging which is nothing but art of timing. as per survey, 90% of text messages are opened within 3 minutes of being received. Best time for SMS blast depends on the type of Industry you have.

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Challenges Of SMS Marketing

The most important challenge is that sms marketing is not conversational, it is strictly regulated, and it is not as individualized as it ought to be. Learn more some of the core challenges. SMS marketing is powerful, but with great power comes great responsibility. The study also found that over 60% of people feel advertising and marketing are out of control. Here are three challenges of SMS marketing you should think about.

Forgetting personalization

Receiving an SMS message is effortless and convenient for your customers. When using the right platform, SMS marketing is a way to easily maintain a connection with loyal customers while stoking the interest of new patrons—without having to spend time and resources developing an expensive mobile ads campaign.Make sure that consumers are aware that you are using their data for SMS messaging personalization. Be certain that the data you use to develop your SMS marketing plan is accurate and up-to-date.Stay aware from sensitive information, and craft any surveys or questionnaires designed to gather data with this in mind.

Timing is everything

Timing is everything when it comes to sms marketing, if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. If you want to make the most of your posts, you will need to send them out at their preferred times. Of course, this doesn’t guarantee success, but this customer insight does give you a much higher chance of reaching your.

Complicating opt-ins and/or opt-outs

If the end user is opted-in or opted-out of the program using the SMS Campaign Manager, the SMS Campaign Source field does not contain any values.It’s important to note that you’re not allowed to require a user to opt in to your text program as a condition to purchase property, goods, or services.

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Bulk SMS Marketing VS Email Marketing.

Bulk SMS Marketing Vs Email marketing, one of the most debated marketing techniques topics. In my opinion, nowadays though, it’s unfair for a brand to communicate with their customers just through one single channel, which converts the whole SMS vs Email irrelevant.

So, you must be thinking how you will determine which marketing channel could help you properly to communicate with their customers. It’s actually quite simple. Go through the stats, and check out the numbers created by Message Systems, from a survey of 500 consumers which calculated the statistics of SMS Marketing and Email Marketing.

The average retail open rate for email marketing is only 22.54 %. The average open rate for SMS marketing is 99%.
Second, is that email marketing only has a 2.95% click-through rate for retailers. The average retail SMS marketing click-through rate is 36%.
90% of all text messages are read within 3 minutes.
91% of adults have their mobile phones within arms reach 24/7. While 84%of all email traffic remains in spam.
There are 6 billion mobile phones in this world and 3.6 email account in this world.
6% of consumers own a smartphone while 73% of consumers use a laptop.
19% of people will click the URL sent in an SMS while 4.2 % of people click on URL sent on an email.
Over 150 billion texts were sent in the UK in 2017, where there are a whopping 144.8 billion emails sent every day.
Bulk SMS produces engagement rate 6-8% times higher than emails.
Offer and Coupons posted via Bulk SMS are 10X more likely to be redeemed and shared than mail and newspaper coupons.

And We Have A Winner.

No doubt email usage is still higher than SMS, but maybe you are delivering a large number of emails but make sure that these emails are getting opened as your work out for emails have a high probability to result as spam. Smartphones have provided marketing companies the power to reach people on both the channels indirectly their pocket.

It’s not like from now you have to dump your email marketing strategies and have to work up for Bulk SMS Marketing. Both are important If SMS is most personal Emails are more business oriented, both have their own taste. But if you really want a super duper marketing hike I’ll suggest you not to forget any of them. If you are concerned about your emails it’s time now to tie up lace for SMS Marketing as well!

Why Is Bulk SMS a Great Marketing Tool

Bulk SMS Service is a great marketing tool which has transformed the way of business for any kind of businesses. If your Message is short & appealing to targeted customers surely it will be read by your customers. Bulk SMS Software is a marketing tool which allows you to send thousands of messages in a single second. If you need to pass on urgent information to your customers or contacts, Bulk SMS is a better option is to send message that is sent directly to the mobile phones of your contacts so you can reach them wherever they are. E- Mail communication is not always effective as Much Bulk SMS.

Bulk SMS is a one of the best marketing tools that has changed the way of entire business model. If your SMS is short, crisp and eye candy to target audience then it would be read by all majority of the people. Bulk messaging allows you to send millions of text SMS in just a single click. If you want to convey an urgent piece of information to your clients or customers, SMS plays a crucial role in sending mass messages directly to the cell phones. Today people are active on mobile: Mobile phones are very important in each and everyone life be it a kid or an adult. Now a days all the major work is done via mobile. So because of more active users on mobile devices, Bulk SMS gives a big platform to reach all the mobile users.

1. Reach More with SMS:

There are more than 5 billion mobile users in 2017(source) and the number is increasing rapidly. That shows that you can reach more consumers with an SMS than any other tool.

2. Connect with Customer:

With SMS Service to connect with your customer is easier now. SMS service allows you to send a personalized text to your customer. So, you can send your greeting message or ask for service feedback and you also send them language based massages also. These are some tactile marketer use to build a relationship with the customers.

3. Cost Effective & reliable:

When it comes to market your business or promote your product, there are many platforms you can go with but when it comes to cost most of the marketing platform are a bit more expensive. But, when it comes to SMS services it is not just affordable but effective & reliable also.

4. Easy & time saving:

It is easy because you just need to add content & your customer number and hit send button that’s it you are done.And its time saving because you don’t have to create a long flyer or draft long newsletter; in SMS you have to just write important stuff about your product in 160 characters and you are all done to start your SMS marketing campaign.

5. High Open Rates:

The best thing about SMS marketing is you will get high Open Rates. Research shows that 90% of all text messages are read within 3 minutes. With high open rates, you get high conversion rates also.

6. Customer Relationship Management:

To maintain relationship with your existing customers Bulk SMS Service provides an attractive marketing tool. Sending alerts from your company as customer’s availed service from you make them happy and make them to go for next purchase.

7. High Response Rate:

Due to high response rate from SMS Service, Companies use this to generate leads and convert it into business. This is the easy way to generate revenue for your business.

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How to Use Bulk SMS Marketing to Diversify Your Traffic

Simply in case, you don’t recognize SMS – an acronym, which stands for “short message service” refers to when an advertiser sends short marketing messages to capacity or modern-day patron’s mobile devices. Those messages can be dispatched a good way to replace a client on a brand new product line or bargain this is being made available. The message also can be sent in purpose to solicit new enterprise commonly a recipient has to decide-in to get hold of such messages on their mobile device.

SMS marketing can help you to diversify your traffic in several important ways

For starters, mobile phone users tend to be a more diverse audience than users of older communications technologies. They tend to be younger, more tech savvy and more culturally diverse.
You can tailor your message easily and inexpensively to reach certain markets. This can be done by knowing as much as you can about the demographic group you wish to reach. These things include types of media the target group uses.What are their Internet habits?
You can also send the text in the language of the group you wish to reach.
You can send out surveys that can tell you more about the groups you wish to reach and then use that data to reach out to and broaden your customer base.

SMS is an important part of your overall marketing strategy and you must keep certain ideas in mind when trying to diversify traffic to your site.

A well thought out SMS should have these components

Identify your target audience. This will, of course, influence your message and many other factors.
Find an online SMS marketing agency. SMS is very affordable compared to other forms of mass advertising.
Respect opt-in rules. Everyone hates spammers!
Craft your message. Design your message for your audience, purpose, product, etc.
Be brief. Do not use more than 160 characters.
Start with the offer. Make the offer hard to refuse.
Include a call to action such as “buy now” “visit”, etc.
Mention your brand name. Don’t forget to put your name out there.
Monitor the results. The effectiveness of an advertising campaign cannot be gauged if the results are not monitored.

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How To Attract More Clients To Your Business With Bulk SMS

Every business needs quick and easier way to generate quality leads. As a startup it is a biggest challenge, how to get new customers everyday. There are few practices we can opt everyday to get quality leads or say good clients inquiries everyday.For some businesses, their target audience might consider SMS marketing too invasive.Many (other) Bulk SMS Service providers will tell you all you have to do is set up a bulk texting account, advertise a special offer that people can only respond to by SMS, and the new customers will come rolling in. Let your customers be informed time to time with useful stuff that will help them to grow. Always be expressive and try to help your targeted audience with some useful text and visualization details.

Using keywords that are short, familiar, and only use the twenty-six letters of the alphabet, but it is also important to choose which keywords you use carefully. If, for example, you are a beauty salon advertising a discount on “Trim Tuesday” over the radio, you should not use the keyword HAIR. This could be misspelled as HARE or misheard as HERE, HEAR or even HOYA depending on your accent. The same would apply to any word that is frequently misspelled.

You also need to be careful about some vanity dedicated short codes. It may be cool to have a numeric sequence that spells out the name of your business, but there may be other interpretations of that same numeric sequence. For example, if you own the Shintu Health and Fitness Center, the numeric sequence 744688 spells the word SHINTU on a cellphone keypad. However, the numeric sequence 744688 can also spell PIGOUT – not such a great idea for a health and fitness center.

The final tip for attracting new customers with SMS marketing is to keep monitoring your responses, review your spikes in engagement and your churn rate (the percentage at which customers opt out of your service). Then adjust your text message marketing campaign as necessary. It could be that a different keyword would help you acquire new customers with text message marketing. It may be your choice of short code, or you may have to change your incentive for attracting new customers with Bulk SMS.

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How bulk SMS marketing can impact your real estate business

Real estate text marketing is a communications strategy that is quick, reliable, and critical towards maintaining relationships with vendors, buyers, brokers, landlords, and tenants. As a realtor, you’re aware that everything is time-sensitive. You can’t afford to wait for a buyer to check their emails, and risk losing out on a hot new listing. Equally as important, you can’t afford to spend excessive amounts of your valuable time placing calls to those uninterested. Texting is fast, immediate, has a high response rate and is the most requested form of communication to date.

Everyone has a mobile phone

One of the largest benefits to using Bulk SMS marketing is its penetration in the worldwide market. In general, most people own a mobile phone, which gives companies greater access to the world’s 7.5 billion population. While not all phones are able to access social media or receive emails, every phone, regardless of make or model, is capable of receiving an SMS. This makes bulk SMS marketing the most robust form of technological marketing available, especially when SMS open-rates are sitting between 98 and 99 percent. With this simple means of communicating, real estate agents are able to reach a far greater range of potential customers, which in turn leads to new sales opportunities.

Prospecting and profiling clients

Using SMS marketing is the most convenient way to contact customers, especially if it is a matter of urgency. By using a customer relations management (CRM) system, and by integrating AI into their websites, real estate agents are able to collect information about customers and the type of properties that they are looking for. This enables the agent to create a profile around the customer for sales and prospecting purposes. When something new is on the market, the agents can use bulk SMS messages to notify all of those with matching criteria to the property.

Using bulk SMS marketing for sales support

When purchasing or renting a property, customers need to be kept up to date every step of the way. This is where bulk SMS marketing tools and CRM software integration come into play. Often, realtors are dealing with several property and customer processes at once. By updating their CRM to state that a bond or lease has been approved, the system can SMS all customers at the same time without any additional legwork. The same can be said for agents that deal with new developments. Bulk SMS marketing tools can be utilized to update clients on the progress of their new homes, or any setbacks that may occur.

Rental management

For agents that manage a large number of rental properties, especially those in the same area or complex, a Bulk SMS management tool becomes indispensable. This is utilized for after-sales service and the day-to-day operations of those properties. For example, if there is a problem with electricity in the area, or buildings are to be re-painted, the agents can create a single SMS and send it out to all of those affected.

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