Bulk SMS Kolkata – Dove Soft- Bulk SMS

Facts About Bulk SMS Which Will Add Value to Your Business

India happens to be one of the hottest Smart phone market and it is still growing. No wonder why an increasing number of business units have started cashing on bulk SMS for their promotions. Whether it is about promotional offers that can enhance sales or information about the newly launched product or service, need to deliver information on a large scale in a short time period has prompted people seek bulk Sms solutions.

Bulk SMS is a great way to communicate instantly. That apart, it is the simplest, easiest and cost effective way to add value to your business.

Best Way to Market and Advertise: How?

Bulk messaging is an integral part of marketing and advertising. Expressive words have a great impact and sending text is just the right way to spread these messages. Keeping your customers informed is the best way to reach your potential clients. Bulk SMS are delivered instantly, have higher open rate and are very interactive.

Retain the Old Customers and Make New Ones:

If you want to build loyal customers you need to keep them intimated at regular intervals. Bulk SMS is the best way to keep them updated. Also, you can keep clients’ list updated by adding the walk-in-contacts and the new customers referred by the previous ones.

Wide Spread Reach:

No matter where your customers reside, bulk SMS can reach far and wide. Owing to their global reach, they can be sent to your clients residing in any part of the world.

Customized Messages Build Your Brand Loyalty:

Sending personalized wishes to your customers is a great way to show them that you care. You can send messages on their anniversaries, their birthdays and their important festivals. It is a great way to add a pinch of personal touch and make your customers feel special.

In short, both Bulk SMS are the cost effective solution for promotional campaigns. That apart, they have a global reach and can create a strong brand loyalty.

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Improve Your Business Presence With Bulk SMS Marketing

Today’s market is fiercely competitive. Everyone wants to reach on top. Marketing techniques also have been changed according to time. Now marketers using digital technology to reach the people instantly. You can track the growth of promotion or marketing in digital techniques. Some marketers are using web advertising and bring lots of new customers, but it has some limitations you can reach the people who use a computer or laptop, so you can’t reach to everyone.That’s why bulk SMS marketing isgrowing these days.

Why SMS marketing?

The benefits of SMS marketing over other forms of messaging is primarily due to being read and engaged with. With so much media fighting for a person’s attention, there’s no guarantee all the resources, time and effort that goes into creating, say, a slick, beautiful design will pay off. People skip ads, close windows and ignore emails all the time.

Whether it’s individual or marketing material, the brevity and simplicity of SMS make it ideal for both businesses and customers. For businesses, it means simplifying a message, refining what must be conveyed and knowing there’s a high chance people will read the message. The constraints of SMS are not limitations but guarantee they’ll be read. Before customers even have time to decide whether to delete or keep an SMS, they’ve already consumed its content!

As you know everyone keeps their mobile phone with them all the time and most people checks all new incoming text messages. You send the promotional, transactional bulk SMS.

Bulk SMS will help you to introduce your current and potential customers to your new products or special offers. Bulk SMS marketing is very cost effective, You don’t need a huge marketing team because you can send unlimited SMS in just single click. You can schedule your bulk SMS, so you don’t need to spend the whole day for marketing.

Bulk SMS service provider companies provide panel login where you can manage your Bulk SMS campaigns. You can set the audience according to regional, language and age etc… Bulk SMS marketing is very useful and easy way to reach customers. Size of the business doesn’t matter, Mostly businesses are using Bulk SMS Marketing to improve their leads.Everyone should try bulk SMS service to improve your business and generate new leads.

Why SMS Marketing Makes Sense For Both Large And Small Businesses

According to a survey by SAP, 70% of people feel that SMS marketing is a good way for an organisation to get their attention. In fact, according to research by The Wireless Association, the open rate of text promotions/offers is a whopping 98% while the open rate of emails is a mere 22%! Despite these numbers, when it comes to brands reaching consumers, email marketing is still the more commonly used tactic even though text message marketing — which includes coupons, special offers, and participation in loyalty programs — is redeemed eight or more times frequently than email.

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If you are not leveraging SMS in your marketing mix it might be time to reconsider. Whether you are a small business or a major consumer brand, you can implement successful SMS marketing strategy.

Here are reasons you should take advantage of SMS marketing today:

SMS marketing is more effective than email

As stated earlier the open rate of text is a staggering 98% compared to the email open rate of just 22%. While an email might sit in a customer’s inbox all day, people’s phones will sit in their pockets or even better in their hand. Therefore a text is read within minutes, making it a great channel for flash sales and same-day promotions.

Reach a highly-engaged audience

Consumers opt into mobile programs making a careful decision about which text campaigns they choose. This differs from email campaigns where consumers subscribe more generally to brands they may only be temporarily interested in. Because according to The Wireless Association, users limit themselves to brands they truly care about when opting into SMS promotions, therefore brands are able to market more directly to a captive, and loyal, target audience.

Build your brand conversation

While email communication is a one-way street, people can actually reply to an SMS promotion and engage with the brand through two-way SMS dialogue. By opening the doors of conversation between brand and consumer, and creating customer engagement, marketers ultimately create a stronger relationship and build brand trust.

Sell more and drive awareness

Unlike email, which tends to drive online sales, text promotions drive engagement to bring consumers in-store. Once in-store, the consumer is then more likely to buy other products. According to TimeTrade research on the State of retail 2015, a consumer’s in-store basket size is on average three times larger than if you drove their purchase online.

Measuring ad value

With so many customer acquisition points for SMS programs, brands can easily track where users are texting in to join (via in-store advertising, print advertising, etc.) and measure the relative effectiveness of that advertisement. An example of this was Pepsi Max’s “2015 Field of Dreams” campaign which allowed Pepsi to measure consumer opt in value.

Send highly targeted communication

Long gone are the days when business owners would send out text messages in the hope that the SMS would reach the targeted demographic of their store or business. Today mobile marketing campaigns are much more effective because you can choose which customers to tailor your promotional campaign to base on the marketing information you have previously collected.

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How Bulk SMS Marketing Is Beneficial For Every Business

Bulk SMS, voice calls, these are the things creating big differences in the marketing strategy of various brands. Every business with a large customer
base uses this tool to engage with the consumers and market the products and services.

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For all the business owners who are confused about adding this tool to their marketing strategy, here are a few amazing benefits of having a Bulk SMS
gateway provider.

Fast method to reach your customers

The technology has enhanced the communication system to a great extent. And the bulk message sending further increases the effectiveness of reaching out to the customers for the businesses. Organizations hire the services, so that, they can act on their marketing strategies at the speed of light. It takes 6 to 7 seconds and the company sends the promotional message to all the mobile numbers of the possible buyers.

Better than email marketing

With SMS system, one doesn’t have to worry about the spam or filters. The message reaches directly into the pockets of the consumers. This helps in getting the maximum returns on the investments made in the strategy.

Easy customization

As a single message is sent out to a large target group of people, it requires minimum changes to add updates in the content. This is how a company can frequently add information about the new products or services in the content and send it to all the targeted audience.

Gets better engagement

Mobile is the most personal possession of the people today. Most of the youth generation spends 80 percent of their day going through their mobile. This is why SMS service proves to be a great help in engaging the potential buyer and grab their attention. No other method is as effective as this one when it comes to engaging people.

To the point

The “To the point” approach to this service is a great advantage for marketers to send a clear message to their target consumer. It doesn’t have all the unnecessary clutter that decreases the effectiveness of the core message. It only focuses on the concise.

Covers all demographics

There is no other better method to tap the targeted market. The range of this service has no limit, due to the fact that, there are more mobiles on this
earth than the number people living.

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Get 100% Response Rate with SMS Marketing

So it’s 2018 and as expected, the world of digital marketing has developed in leaps and bounds over the last 365 days. If your current marketing campaign has seen better days and perhaps you are looking for a new flavor, why not take a closer look at SMS Marketing? This unique approach has certainly worked for a myriad of industry sectors and is proving very successful way to get your brand noticed even more than before. Here we run the results rule over some of the reasons why SMS Marketing is justifiably catching the attention it so rightly deserves. SMS not only has incredible open rates of nearly 100%, it also boasts a staggering 45% response rate (as compared to email, which has only a 6% response rate).However, just because something is good doesn’t mean it can’t be better. If your SMS response rates are lagging, or if you want to boost them even higher, here are some actionable tips on how to increase your SMS marketing response rates:

1. Make sure your clients are opted in

This may sound obvious but you’d be surprised how many businesses send texts to customers who haven’t opted in. There are lots of reasons NOT to do this, the main one being it could earn you a big lawsuit.

2. Use call-to-action buttons

This is essential to increase responses. You may have sent a great message to a client letting them know about a big sale or promotion, but if you didn’t tell them what to do (click on a link, send a message, etc.), then chances are you won’t be seeing them visiting your event or participating in your contest.

3. Use data to send targeted, personalized messages

Put the data you collect on your customers to good use with your text marketing campaigns. Use purchase history and demographics to send relevant messages to your customers about products and events you know they like. Address them by name, adding a personal touch to your messages, so they know you’re thinking about what benefits you can bring them with your SMS promotions, and not just sending out blanket messages to your entire customer database.

4. Use a customized branded ID

Each day, over 6 billion text messages are sent in the US. Millenials exchange an average of 67 texts per day, so if your text messaging service uses alphanumeric codes to send messages to your clients, those messages can get lost among the other SMS messages.

5. Time it right

One thing to be aware of with SMS is its immediacy. Text messages are usually opened within 3 minutes of being sent, so time your SMS marketing to reflect this. Emails often sit idle in customers’ inboxes and most are never even opened. SMS is different. Businesses that get high response rates with text messaging also know how to time their campaign pushes.

6. Analyse your results

It’s hard to improve something if you haven’t analysed the data. You should have a spreadsheet with the number of opt-ins vs opt-outs and the quit rate (how many people drop out and how soon they opt out after opting in). This information will help you see how well you’re doing with your campaign.

7. Comparisons

Of course, these figures may flatter to deceive for those of us who are not aware of the comparisons garnered when using more traditional methods. One of the most popular flavors of digital marketing to date is the use of mobile banners. Compared to Bulk SMS Service approaches, these simply do not compare thanks to the direct connection made from a brand originated Bulk SMS to potential customers’ mobile devices.

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Reasons SMS Marketing Is Essential to the Modern Marketplace

SMS marketing has been around since the 90s. Until recently, it was viewed as a bit of a niche tool. Now that businesses have realized how powerful it is, SMS marketing has experienced a surge in popularity. The simple fact is that the modern marketplace is changing, and Text has become one of the best ways to reach out to your customers. When executed correctly, SMS marketing is more powerful than any other method of digital outreach.

1) SMS is Mobile

These days, mobile content is king. Traffic from phones and tablets now exceeds that from desktop sources. While PPC marketing, SEO, and web design scramble to catch up to the rapid changes in how we access information, sending and receiving text messages is a reflex that is natural to most consumers. There is no special training or explanation necessary, your audience will know exactly what to do with your message.

2) SMS is Read

Take a look at the stats of your mailing list. Even with a list of engaged readers, you’ll be lucky to hit a 30% open rate. SMS marketing, on the other hand, has an open rate of 90% within 3 minutes of sending the message. Most consumers have their mobile phone on them at all times, and receive notifications whenever a text message is delivered. Plus, SMS is a somewhat uncommon promotional method, so user’s inboxes aren’t flooded with promotional material. For the time being, SMS marketing is the most effective digital marketing technique you can employ.

3)SMS is Reliable

But SMS is incredibly reliable. Users can opt-in and out instantly. This means that when you send out an SMS campaign, you’ll have 100% certainty that every subscriber on your list will receive your message.

4) SMS is Trackable

SMS marketing is an traceable channel. You have the ability to track all of the meaningful metrics of your campaign. You can see, in real time, how many messages have been delivered and how many have been read. You are also able to track customer engagement through responses and conversions. In fact, it’s even possible for you to create targeted campaigns that will allow you to gain a further understanding of your mobile database.

5) SMS is Engaging

Consumers are more willing to engage with businesses through text than through any other medium. According to the Mobile Marketing Association, consumers are five times more likely to respond to a text message than an email. For them, SMS is easy. Responding to a message just takes a few quick taps. Compared with other marketing strategies such as interstitials and pop up advertising, SMS marketing harbors positive feelings with clients instead of frustration.

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How To Use Bulk SMS In Diffrent Way

Your customers are your most valuable asset you must cherish carefully if you want your business to grow. There are plenty of ways to establish communication with your customers, but once you start, you will soon learn it demands a lot of time and effort to do it the right way. This is why big businesses need help in managing these relations. Customers remember the service a lot longer than they remember the price.

Plenty of companies make frequent use of SMS marketing company for various reasons :-

#1 Marketing Texts

Marketing texts are most effective at getting customers to repeat purchase at a very low cost, once they have opted-in to your contacts list.

#2 Notifications

Notification SMS messages tell your customers when they are required to carry out an action. This can be anything from the time to return a book to the library to you being low on credit for your parking account.

#3 Automated Reminders

Automated reminders are scheduled to prompt customers to carry out regular activities at a set time each day/week/month/year. These will ensure your customers don’t forget. Without them many businesses would lose out on the revenue from this activity time after time.

#4 Appointments

Any business that deals with appointments, from doctors to sports coaches, knows of the lost revenue from missed appointments. They miss out on the revenue from the missed person and don’t have enough time to fill the slot again.

#5 Security Authorization

SMS is a highly effective method of completing quick security checks. Businesses can quickly ensure that they are the owner of the handset or are aware of a potential security threat. This is important for many companies to prevent fraud.

#6 Enquiry Handling

SMS is a two way channel, so both the customer and your business can communicate with each other. It has proved a quick, direct and hassle-free method for customers seeking information or the resolution of issues.

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REACH YOUR TARGET AUDIENCE THROUGH SENDING BULK SMS

Over the past years, technology has not only benefited businesses and organizations but also has brought the world closer. A US-based company is easily able to expand its business into newer customer markets in any city across the world all with the help of digital technology. In order to expand their business, companies need to fully understand their target audience and how to convert them into loyal customers. This can be achieved through a number of marketing techniques, from email marketing to advertisements.

Since businesses are always looking to expand in order to succeed, one such cost-effective and time-efficient strategy that they can adopt is bulk SMS. It is an effective communication and advertisement tool that has proven to be quite successful in the marketing industry. It can be used by start-ups, and small, mid and large entities as a multi-channel strategy to target audiences. Apart from being easy to send, they are also flexible. There are many bulk SMS providers in India to choose from that act as a direct marketing channel.

For E.g., a garment store can send a promotional message for the opening of a new branch in the same city or a garage can send their customers updates about their services. This will ensure that they are attracting new customers and are able to build a loyal customer base.

Here are a few ways to reach your target audience through these bulk SMS.

1-Promotional Message

Hi Jim, we are proud to announce that we have opened a new bookstore near you. First 50 customers will receive best deals on their purchase. Hurry up.

Through this, customers will not only be kept in the loop about the recent developments but also they will be able to enjoy special discounts. You can also allow them an incentive; from referrals to giveaways.

2-Festive Offers

Receive discounts on lunch specials this Diwali. Text “LUNCH” to 8989xx and get a 3% discount on your next order!

The festive season is the time when people love to spend money and for the right reasons. During festivals, bulk SMS companies can help increase sales by up to 150%. Many brands and services use these offers to entice their existing customers and increasing the customer audience by targeting them.

3-Sales

The easiest way to grab the attention of the audience is through sales. This allows the customers to view more of your merchandise and in turn increases the chances of them making a purchase because many people see discounts as a motivation to spend lesser money than the actual price.

4-Subscriptions

A subscription is a request that is sent by a subscriber to their customer which will enable them to receive messages from a relevant topic. When you send a subscription message to any customer, ensure that you also give them the option of unsubscribing to your services whenever they wish to. It will build a relationship with the recipient.

5-SMS polls

By conducting an Bulk SMS poll, companies and businesses can learn about the opinion of their customers, clients and target audience in order to improve their services. It helps build up publicity and increases customer interaction.

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How to Use Bulk SMS for Business Marketing Purpose

In today’s highly competitive market, business entrepreneurs are always trying to find out new ways that will help them reach out to maximum number of potential customers. With modern modes of communication and interaction within easy access, business owners can promote their trade successfully to a wider range of people within minutes. Bulk SMS is the new age technology that has not only caught the fancy of youngsters but also business organizations to be used as an effective means of marketing. For example, with help of bulk SMS Delhi facility, trader can promote discounts, special events, new stocks and freebies to customers within few minutes.

Though there are various types of messaging services provided by telecommunication companies, the concept of bulk SMS has gained maximum popularity for its simple, reliable and speedy functionalities. It is seen that many times it happens that we cannot contact a person through phone; however with help of a SMS, we can convey our message in a short and instantly.

Another benefit of using bulk SMS option as marketing tool is that it is extremely budget friendly and cost effective. Compared to a call, the SMS service is available at a much cheaper rate, thus allowing you to enjoy equal benefits of marketing in low investment cost. Popular brands use this facility to inform customers about various promotional activities and services that help improve the sales by leap.

If we go for the statistical review, bulk SMS caters for around 30-40% of promotional purpose. Moreover it has been also observed that in comparison to other modes of messaging, short message service is undoubtedly more effective and useful with a higher rate of flexibility, reliability and benefits.

Interaction with customers makes for an essential part of modern age marketing. Customers prefer brands that maintain a personal communication level with them, thus making them feel important and valued. To achieve this objective, bulk SMS definitely plays a big role with easy to access options. Not only you can keep your customers updated about all new events and happenings, but also stay in touch with client feedback, reviews and reports which successfully help in business development and improvement.

No more do you need to send messages to every customer individually. There are many organizations and software that can help you enjoy the finest of Bulk SMS benefits. With help of advanced and dedicated devices, you can have your message delivered to thousands of people at one go. Not only it acts as a stepping stone towards better customer relationship but also saves lot of time and energy. Boost up your business successfully with help of bulk SMS service that makes business marketing a comfortable and relaxing task at hand.

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Why Is Bulk SMS a Great Marketing Tool

blog 1 24-1 Bulk SMS Service is a great marketing tool which has transformed the way of business for any kind of businesses. If your Message is short & appealing to targeted customers surely it will be read by your customers. Bulk SMS Software is a marketing tool which allows you to send thousands of messages in a single second. If you need to pass on urgent information to your customers or contacts, Bulk SMS is a better option is to send message that is sent directly to the mobile phones of your contacts so you can reach them wherever they are. E- Mail communication is not always effective as much Bulk SMS.

Bulk SMS is a one of the best marketing tools that has changed the way of entire business model. If your SMS is short, crisp and eye candy to target audience then it would be read by all majority of the people. Bulk messaging allows you to send millions of text SMS in just a single click. If you want to convey an urgent piece of information to your clients or customers, SMS plays a crucial role in sending mass messages directly to the cell phones. Today people are active on mobile: Mobile phones are very important in each and everyone life be it a kid or an adult. Now a days all the major work is done via mobile. So because of more active users on mobile deceives, bulk text SMS gives a big platform to reach all the mobile users.

1. Reach More with SMS: There are more than 5 billion mobile users in 2017(source) and the number is increasing rapidly. That shows that you can reach
more consumers with an SMS than any other tool.

2. Connect with Customer: With SMS Service to connect with your customer is easier now. SMS service allows you to send a personalized text to your customer. So, you can send your greeting message or ask for service feedback and you also send them language based massages also. These are some tactile marketer use to build a relationship with the customers.

3. Cost Effective & reliable: When it comes to market your business or promote your product, there are many platforms you can go with but when it comes to cost most of the marketing platform are a bit more expensive. But, when it comes to SMS services it is not just affordable but effective & reliable also.

4. Easy & time saving: It is easy because you just need to add content & your customer number and hit send button that’s it you are done.And its time saving because you don’t have to create a long flyer or draft long newsletter; in SMS you have to just write important stuff about your product in 160 characters and you are all done to start your SMS marketing campaign.

5. High Open Rates: The best thing about SMS marketing is you will get high Open Rates. Research shows that 90% of all text messages are read within 3 minutes. With high open rates, you get high conversion rates also.

6. Customer Relationship Management: To maintain relationship with your existing customers BULK SMS Service provides an attractive marketing tool. Sending alerts from your company as customer’s availed service from you make them happy and make them to go for next purchase.

7. High Response Rate: Due to high response rate from SMS Service, Companies use this to generate leads and convert it into business. This is the easy way to generate revenue for your business.

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