Bulk SMS Gateway – Page 4 – Dove Soft- Bulk SMS

SMS Marketing Hacks To Increase Your Business Revenue

A mobile phone has become more of a necessity than a mere gadget, these days. Its utility has many folds, including as a medium to propagate the benefits of the product or service of a small business. On an estimate, 8.6 trillion text messages are sent on an average every year to promote or subscribe for services. SMS marketing is a powerful tool with a potential to make businesses grow. With a large amount of information being circulated through different media, it is important to channelize this marketing technique for maximum benefit and visibility. The following factors would play a crucial role to determine the rate of success of an SMS marketing campaign:

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1. Identify Target Audience –

It is vital to identify and understand the target group of consumers, for whom the campaign is designed. Statistics show that 70% of mobile searches lead to action on websites within an hour. The target consumers can be identified basis one or a combination of the following criteria such as gender, demographic, age, occupation, affiliation to the product etc. Once the consumer pool is segmented a business can focus on one set at a time. For e.g. a second-hand car dealer can identify that salaried class in the age bracket of 25-35 years is more prone to purchase a second-hand vehicle hence he can target to send messages to potential consumers in this age group.

2. Planning in line with Business Objectives –

An effective SMS campaign has to be in tune with the business objectives. Resources with all organizations are limited, hence the need of the hour is to effectively utilize the available resources to derive maximum profits. Text messages sent to the target consumers should lead to increase in the profit margin by promoting the set business goals. Most businesses aim to increase their brand value and customer base. Send interesting offers or discounts helping in increasing the purchasing power of the potential customers. Also, send push messages of the new releases of your product or services adding to your brand value.

3. Create Visibility –

SMS marketing can help increase visibility and aid in building a brand. Text messages may be a plenty but they compel the consumer to look at it at least once. Statistics say text messages have 98% more open rate than emails. A well-constituted SMS marketing campaign can aide in creating visibility for a business by ensuring that the required information is available at the consumer’s fingertips. For a business unit to grow and prosper, creating and maintaining brand visibility is paramount.

4. Strategic Timing –

An important aspect of a well-planned SMS marketing campaign is its timing. A strategically planned campaign can yield high results and enable a business unit to grow and achieve its objectives. Sending text messages at the appropriate time will increase brand visibility within the target audience. Take for instance a start-up travel agency. Such a business would benefit through an SMS campaign planned during February and March as people start planning vacations tentatively during this period. Timing is crucial to ensure more individuals benefit from the messages sent.

5. Text Content –

Among the sea of information being fed to the consumers, it is the content of the messages which would make a difference to your campaign. The content should be molded in accordance with the grasping power of the targeted consumers. A short and to the point message makes for an effective advertisement. Statistics show that 90% of all SMS text messages are read within 3 Minutes. This means that whatever you send should take less than the said time and also compel the readers to take an action after reading.

A mobile phone is a device which is readily available to maximum individuals most of the time; hence a message would reach a more focused audience. Make sure to send the right message to the right people at the right time.

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Bulk SMS Advertising Is Best Way To Reach Valuable Clients Door To Door

One of the best avenues for publicity in India is with the use of bulk SMS bursts, and business from all industries use these resources. While open advertising campaigns do provide visibility, and print advertisements can be successful to a degree; mass messages have a much deeper market penetration compared to conventional marketing techniques. Any Bulk SMS service provider will provide your brand a selective market reaches because of the way you can select your target customers and reach them in a non-intrusive and impersonal way.

blog 3 29-3 Bulk SMSs are quite flexible in the message they may carry, and companies can use this unique method to reach out to their current consumers, past clients, and prospective markets just as efficiently. The right bulk SMS provider opens up a massive communications channel between your company and consumers by selecting the target audience more efficiently. While a bulk SMS is the most effective way to reach out to a wide audience; it is also important to find a dependable vendor who has the right resources for successful communication.

When investing in a kit for bulk SMS, you should start with understanding the various ways in which such a service can satisfy your business needs. Remember that the system is meant for two way communication, and after you messages have reached the market, you should be prepared to reply just as efficiently! SMS Advertising is the most cost effective Bulk SMS Service that is used by everyone which allows you to reach your target customers in less time. Bulk SMS Broadcast is the type of cheapest marketing service except for paper print and another broadcast.

Also, you can use Bulk SMS to communicates with your targeted customers, employees, and prospective clients. Bulk SMS Services will helps you to grow your Business.To apply this kind of marketing to your business more efficiently, make sure that your bulk SMS provider is a recognized vendor with the right kind of communication resources.

Why SMS Marketing Makes Sense For Both Large And Small Businesses

According to a survey by SAP, 70% of people feel that SMS marketing is a good way for an organisation to get their attention. In fact, according to research by The Wireless Association, the open rate of text promotions/offers is a whopping 98% while the open rate of emails is a mere 22%! Despite these numbers, when it comes to brands reaching consumers, email marketing is still the more commonly used tactic even though text message marketing — which includes coupons, special offers, and participation in loyalty programs — is redeemed eight or more times frequently than email.

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If you are not leveraging SMS in your marketing mix it might be time to reconsider. Whether you are a small business or a major consumer brand, you can implement successful SMS marketing strategy.

Here are reasons you should take advantage of SMS marketing today:

SMS marketing is more effective than email

As stated earlier the open rate of text is a staggering 98% compared to the email open rate of just 22%. While an email might sit in a customer’s inbox all day, people’s phones will sit in their pockets or even better in their hand. Therefore a text is read within minutes, making it a great channel for flash sales and same-day promotions.

Reach a highly-engaged audience

Consumers opt into mobile programs making a careful decision about which text campaigns they choose. This differs from email campaigns where consumers subscribe more generally to brands they may only be temporarily interested in. Because according to The Wireless Association, users limit themselves to brands they truly care about when opting into SMS promotions, therefore brands are able to market more directly to a captive, and loyal, target audience.

Build your brand conversation

While email communication is a one-way street, people can actually reply to an SMS promotion and engage with the brand through two-way SMS dialogue. By opening the doors of conversation between brand and consumer, and creating customer engagement, marketers ultimately create a stronger relationship and build brand trust.

Sell more and drive awareness

Unlike email, which tends to drive online sales, text promotions drive engagement to bring consumers in-store. Once in-store, the consumer is then more likely to buy other products. According to TimeTrade research on the State of retail 2015, a consumer’s in-store basket size is on average three times larger than if you drove their purchase online.

Measuring ad value

With so many customer acquisition points for SMS programs, brands can easily track where users are texting in to join (via in-store advertising, print advertising, etc.) and measure the relative effectiveness of that advertisement. An example of this was Pepsi Max’s “2015 Field of Dreams” campaign which allowed Pepsi to measure consumer opt in value.

Send highly targeted communication

Long gone are the days when business owners would send out text messages in the hope that the SMS would reach the targeted demographic of their store or business. Today mobile marketing campaigns are much more effective because you can choose which customers to tailor your promotional campaign to base on the marketing information you have previously collected.

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Audience Targeting In Bulk SMS Marketing

Bulk SMS marketing, like normal mobile marketing, gives you the ability to market directly towards your customers’ hands in real time. However, bulk SMS also gives you the ability to segment and target your audiences based on a number of different factors. These factors are usually dependent on their age, whether they are male or female, what their interests are, and where they are located. Of course, you can choose to segment you audience however you feel would be most beneficial to your company. So when you tailor your messages to each of your individual audience segments, your subscribers (your customers have to opt-in to your database f

or legal reasons) will be receiving messages that are geared more towards them and will come across much more personal than if you just blasted your entire database at one time. We already know that a whopping 98% of all text messages are opened and read, so by delivering personalized messages to your customer base you will be virtually guaranteeing yourself a very significant return rate on your investment. In fact, in many studies about 20% of sent text messages get a return in some way shape or form and some have even gotten as high as a 30% rate of return.

1. Geographic targeting: An expert service provider allows you to send your bulk sms to any state, region or area. You can even go to the extent of specifying the pin code of your target area. If your service is region specific sending nationwide sms is just a waste of time and money. So such geographic targeting ensures the maximum ROI for your SMS marketing campaign.

2. Psychographic targeting: This method ensures that the SMS you send reaches the customers only when they prefer to read it. For example if a customer is busy during weekdays and prefers to receive ad messages during weekends when he shops, then your message will reach him right on time.

3. Demographic targeting: Demographics are crucial aspects of any marketing campaign and this targeting is particularly useful for sms marketing. For example if your product is a face cream for 30+ age group women then your Bulk SMS will reach the desired audience through demographic targeting.

4. Mobiliographic Targeting: If your ad contains video or multimedia content it will be sent only to mobiles which support multimedia content.

5. Contextual Targeting: This type of targeting ensures your message accompanies a sms which is in context with your offering.

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Effective Mobile Marketing Strategies

Are you missing out on an important opportunity to capture more leads, engage local consumers, and increase your sales? If you don’t have a mobile marketing strategy, there’s a good chance you are leaving opportunities behind.

Marketing as Mobile and Local as Your Customers Marketing as Mobile and Local as Your Customers Some business owners may think mobile marketing is best left to big businesses. However, you don’t need to have a big budget to see real and lasting results with mobile marketing. There are many affordable ways that mobile can increase visibility and customer engagement.

In fact, if you don’t have a strategy, you may be losing out on significant opportunities for new sales. According to one study from Google, 40% of mobile searches have a local intent. This means that if you’re not utilizing mobile marketing tactics, you may be passing up the chance to reach local consumers.

Here are just four of the best big business mobile marketing strategies that local businesses can use to increase visibility in the local market and bring in more customers.

1. Mobile-Friendly Websites

Creating a mobile-friendly website is no longer optional. Many customers will go elsewhere if your website is hard to read or navigate from their mobile device. In fact, one survey shows that 53% of mobile website visitors will leave a webpage if it fails to load within three seconds [3]. Since more consumers are using their mobile devices to search for local products and services while on-the-go, it is vital that you develop a mobile-friendly website that provides a positive mobile user experience.

2. Mobile Advertising

Mobile advertising is not just for big businesses. Local businesses can use geo-targeted mobile ads to ensure that their marketing message reaches customers that are likely to convert. Pair this with a carefully crafted marketing message, and your business will boost traffic in no time.

3. Branded Mobile Apps

Branded mobile apps are another great mobile marketing strategy that can work for local businesses. Though this may not apply to all types of companies, branded apps can be used for easier mobile shopping, customer loyalty programs, reservation and appointment scheduling, and delivering the latest deals and promotions.

4. Bulk SMS Marketing

Bulk SMS or text marketing is another popular strategy that big companies use that also works incredibly well for local businesses. It allows you to send text messages to customers to notify them about special sales, promotions, and other notifications such as shipping updates or reservation confirmations. Two-way SMS messaging can also provide a better customer service experience because it provides quick, on-the-go answers.

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How Bulk SMS Marketing Is Beneficial For Every Business

Bulk SMS, voice calls, these are the things creating big differences in the marketing strategy of various brands. Every business with a large customer
base uses this tool to engage with the consumers and market the products and services.

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For all the business owners who are confused about adding this tool to their marketing strategy, here are a few amazing benefits of having a Bulk SMS
gateway provider.

Fast method to reach your customers

The technology has enhanced the communication system to a great extent. And the bulk message sending further increases the effectiveness of reaching out to the customers for the businesses. Organizations hire the services, so that, they can act on their marketing strategies at the speed of light. It takes 6 to 7 seconds and the company sends the promotional message to all the mobile numbers of the possible buyers.

Better than email marketing

With SMS system, one doesn’t have to worry about the spam or filters. The message reaches directly into the pockets of the consumers. This helps in getting the maximum returns on the investments made in the strategy.

Easy customization

As a single message is sent out to a large target group of people, it requires minimum changes to add updates in the content. This is how a company can frequently add information about the new products or services in the content and send it to all the targeted audience.

Gets better engagement

Mobile is the most personal possession of the people today. Most of the youth generation spends 80 percent of their day going through their mobile. This is why SMS service proves to be a great help in engaging the potential buyer and grab their attention. No other method is as effective as this one when it comes to engaging people.

To the point

The “To the point” approach to this service is a great advantage for marketers to send a clear message to their target consumer. It doesn’t have all the unnecessary clutter that decreases the effectiveness of the core message. It only focuses on the concise.

Covers all demographics

There is no other better method to tap the targeted market. The range of this service has no limit, due to the fact that, there are more mobiles on this
earth than the number people living.

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Get 100% Response Rate with SMS Marketing

So it’s 2018 and as expected, the world of digital marketing has developed in leaps and bounds over the last 365 days. If your current marketing campaign has seen better days and perhaps you are looking for a new flavor, why not take a closer look at SMS Marketing? This unique approach has certainly worked for a myriad of industry sectors and is proving very successful way to get your brand noticed even more than before. Here we run the results rule over some of the reasons why SMS Marketing is justifiably catching the attention it so rightly deserves. SMS not only has incredible open rates of nearly 100%, it also boasts a staggering 45% response rate (as compared to email, which has only a 6% response rate).However, just because something is good doesn’t mean it can’t be better. If your SMS response rates are lagging, or if you want to boost them even higher, here are some actionable tips on how to increase your SMS marketing response rates:

1. Make sure your clients are opted in

This may sound obvious but you’d be surprised how many businesses send texts to customers who haven’t opted in. There are lots of reasons NOT to do this, the main one being it could earn you a big lawsuit.

2. Use call-to-action buttons

This is essential to increase responses. You may have sent a great message to a client letting them know about a big sale or promotion, but if you didn’t tell them what to do (click on a link, send a message, etc.), then chances are you won’t be seeing them visiting your event or participating in your contest.

3. Use data to send targeted, personalized messages

Put the data you collect on your customers to good use with your text marketing campaigns. Use purchase history and demographics to send relevant messages to your customers about products and events you know they like. Address them by name, adding a personal touch to your messages, so they know you’re thinking about what benefits you can bring them with your SMS promotions, and not just sending out blanket messages to your entire customer database.

4. Use a customized branded ID

Each day, over 6 billion text messages are sent in the US. Millenials exchange an average of 67 texts per day, so if your text messaging service uses alphanumeric codes to send messages to your clients, those messages can get lost among the other SMS messages.

5. Time it right

One thing to be aware of with SMS is its immediacy. Text messages are usually opened within 3 minutes of being sent, so time your SMS marketing to reflect this. Emails often sit idle in customers’ inboxes and most are never even opened. SMS is different. Businesses that get high response rates with text messaging also know how to time their campaign pushes.

6. Analyse your results

It’s hard to improve something if you haven’t analysed the data. You should have a spreadsheet with the number of opt-ins vs opt-outs and the quit rate (how many people drop out and how soon they opt out after opting in). This information will help you see how well you’re doing with your campaign.

7. Comparisons

Of course, these figures may flatter to deceive for those of us who are not aware of the comparisons garnered when using more traditional methods. One of the most popular flavors of digital marketing to date is the use of mobile banners. Compared to Bulk SMS Service approaches, these simply do not compare thanks to the direct connection made from a brand originated Bulk SMS to potential customers’ mobile devices.

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Bulk SMS With Reliable SMS Gateway

What Is Bulk SMS –

Bulk SMS is therefore sending an SMS to a large number of recipients at once. SMS messages are purchased in bulk, hence the term, and are considerably cheaper than regular SMS from your mobile phone. In addition Bulk SMS is a considerably cheaper method of mass communication than more traditional forms of marketing.

The uses of bulk SMS messaging is continually evolving as new business or public benefit needs are identified. From large scale businesses to small enterprises, community groups to educational institutions, bulk SMS messaging provides a cost effective solution for managing communications with small or large contact groups.

What Is Bulk SMS Gateway –

An SMS gateway allows a computer to send or receive Short Message Service (SMS) transmissions to or from a telecommunications network. Most messages are eventually routed into the mobile phone networks. Many SMS gateways support media conversion from email and other formats.

While choosing Bulk SMS, it is important to choose one that provides services through reliable SMS gateway.

How To Pick The Best Bulk SMS Gateway?

Some components are to be checked before selecting a Bulk SMS gateway:

To dissect the viability of the service provider and risk inside the procedure, it is wiser to pick a bulk SMS provider that gives free trial before the real method begins.
To fasten the delivery time of the SMS, gateway ought to add the short code.
Search for the organizations those give advanced arrangements like challenges, surveys and messages on a regular basis.
The service that gurantees max delivery of sms

Bulk SMS could be a capable instrument for advancing and business development hence essential to settle on a right gateway.

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How To Use Bulk SMS In Diffrent Way

Your customers are your most valuable asset you must cherish carefully if you want your business to grow. There are plenty of ways to establish communication with your customers, but once you start, you will soon learn it demands a lot of time and effort to do it the right way. This is why big businesses need help in managing these relations. Customers remember the service a lot longer than they remember the price.

Plenty of companies make frequent use of SMS marketing company for various reasons :-

#1 Marketing Texts

Marketing texts are most effective at getting customers to repeat purchase at a very low cost, once they have opted-in to your contacts list.

#2 Notifications

Notification SMS messages tell your customers when they are required to carry out an action. This can be anything from the time to return a book to the library to you being low on credit for your parking account.

#3 Automated Reminders

Automated reminders are scheduled to prompt customers to carry out regular activities at a set time each day/week/month/year. These will ensure your customers don’t forget. Without them many businesses would lose out on the revenue from this activity time after time.

#4 Appointments

Any business that deals with appointments, from doctors to sports coaches, knows of the lost revenue from missed appointments. They miss out on the revenue from the missed person and don’t have enough time to fill the slot again.

#5 Security Authorization

SMS is a highly effective method of completing quick security checks. Businesses can quickly ensure that they are the owner of the handset or are aware of a potential security threat. This is important for many companies to prevent fraud.

#6 Enquiry Handling

SMS is a two way channel, so both the customer and your business can communicate with each other. It has proved a quick, direct and hassle-free method for customers seeking information or the resolution of issues.

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3 Ways To Effectively Use SMS Advertising

A lot of small business owners make the mistake of thinking that text message marketing is only for big corporations with big budgets. However, small businesses can and should adopt SMS marketing campaigns to help grow their business and take advantage of SMS’s efficiency and reliability. SMS advertising boasts an impressive 98% open rate with 83% of the text messages being opened within the first three minutes. After the message has been opened, the efforts from SMS advertising result in 8 times more responses than email campaigns. The following information explains 3 ways you can effectively use SMS for advertising.

1. SMS is affordable

Small businesses often have only small marketing budgets. But, here is some good news, SMS marketing is cheap, whereas advertising agencies are expensive, as are snail mail campaigns and even phone calls can be pricey, especially if you’re calling internationally. However, most bulk texting services offer extremely affordable flat rates, allowing you to send hundreds or even thousands of messages without breaking your budget.

So, how can you get the most out of your budget? First, you need to grow your SMS database list. To do this, you should promote your SMS campaign over the rest of your advertising platforms. Include instructions on how to opt in to receive your email newsletter, and include this on in-store signage, leaflets, your social media pages, website and any other places you advertise.

2. Engage Interested Customers at the Right Time

While consumers will quickly and nonchalantly opt-in an email marketing campaign, they use more discretion when it comes to mobile text messaging campaigns. Users limit themselves on to the brands that they are genuinely interested in for SMS advertising campaigns.

As with most facets of life, timing is everything. The best practice is to use a little common sense in determining when you should send messages. Instead of sending out text messages in the middle of working hours, you can increase your response by sending the message at a more appropriate time.

3. It’s good for customer service

Small businesses have a natural lead over big corporations when it comes to customer service: 80% of Americans agree that smaller companies place a greater emphasis on customer service than large businesses. And this is important when you consider that 7 in 10 Americans say they are willing to spend more with companies they think provide top-notch customer service.

So, how can texting help you to maintain excellent customer service?

Texting is great for polling
Tips and advice
Solving problems
Delays or cancellations
Personalized and targeted texts

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