Bulk SMS Gateway – Page 3 – Dove Soft- Bulk SMS

Bulk SMS – A Friend Of Small & Medium Business

Small and medium businesses can make a great impact with Bulk SMS marketing. You must be getting those SMSes from the local business such as real estate agents, supermarkets, mobile stores etc about. The benefit is primarily because of the low cost and immense reach that bulk SMS marketing can offer small and medium businesses. No wonder, most of the SMS campaigns that we get on our cellular phone is primarily from typical small and mid-sized businesses. The success rate that businesses derive from traditional advertising via print or through the local Radio station is less compared to SMS marketing. For one, an SMS advertisement ‘stays’ with the recipient if it is not deleted. It can be always referred later but a one-time advertisement campaign is not sustainable. No wonder large corporations with deep pockets spend hundreds of thousands of dollars to run sustained print and media campaigns.

There are 2 different types of SMS marketing that businesses can adapt to ensure maximum success. The first is to push marketing and the second one is pull marketing. In push marketing which is more common, advertisers send text content via Bulk SMS to a set of target audience. Another very intelligent way of marketing is to provide free information to a target group possibly related to city traffic, latest rock show information or weather forecast for the day. Those who are interested can ask for additional information and this is a nice way of generating revenue and branding the service. Mobile coupons offer another cost-effective way of discounting your product and at the same time marketing your brand. There is has a good chance of success because if you are offering a 20% discount on a product over the weekend, more people will flood your shop to buy it. The results are instantly visible and you have clocked 20% more sale for that month. Interesting, isn’t it?

SMS marketing campaigns can help establish great brands. Small and medium businesses can build great brands using the viral effects of SMS marketing. If you can send a great message or an image which appeals to your target customer group, there is fair chance that they will forward that image or message to their friends. This can have a tremendous viral marketing effect giving you a fantastic ROI.

The factors that drive the success of Bulk SMS marketing are content, personalization and device technology that is used for the marketing campaign. A personalized message for ‘opt-in’ target groups can have a better effect than a generic message.

Device technology plays an important role in the success of Bulk SMS marketing. A 160 character text may not be as attractive as an image. In some European countries, marketers have no other option than 160 character messages. With many advantages and some challenges, mobile marketers are hopeful that Bulk SMS campaigns will be preferred by small and medium business in the near future.

Bulk SMS Service For Educational Institutions

Bulk SMS for Education Institutes in India is an important aspect of life, ought to be carried out in the most effective way for a relevant feedback to be achieved. The Introduction of Bulk SMS Service for Education Institute was a major breakthrough towards effective communication. The gaps that had crippled information dissemination between school administrators and students have since been filled this service. This venture has been beneficial to schools in various ways.

Bulk SMS for Educational Institutions

Sending out Notifications

Education Bodies in India such as schools, colleagues and universities have students enrolled in large numbers. It would be naive to post important information on the notice board. To add on, students of the new generation rarely even have time for the notice board. This is where bulk SMS services have been effective. As the students are able to receive text notifications in the shortest time possible.

Rescheduling and Cancellation of lectures

Lecturers are able to notify the students in the classes. If there has been a reschedule in the timetable or if the lecture has been foregone. This gives the students a psychological preparation for the next class.

Reminders about

Owing to the large population of students in Indian Institutions, the SMS service gives the examination department an ample time in sending out reminders on examination time and venues to students. This limits the last-minute rush and confusion as witnessed in a poorly managed school system.

Features of Bulk SMS

Organisation

Universally, institutions that have adopted the automated Bulk SMS system have been noted to mark improvements in terms of organization. One would easily tell between a school system that is organized and one that’s not when the SMS system comes into play.

Academic Excellence

Institutions that have embraced the Bulk SMS Service for the educational system have catapulted in terms of students academic performance. Most students have posted a positive deviation in their grades with the introduction of this system. This clearly portrays excellence to be as a result of organization and effective communication between the School administrators and students, bridged by the SMS notifications.

This communication system has proven to be effective in various school, colleagues, and universities settings and with positive results. Schools are hereby advised to embrace efficient communication channels within their system and Bulk SMS for Schools service is definitely the thing to go for.

How Bulk SMS Service Is Beneficial For The Human Resource(HR) Department.

The human resources (HR) department is one of the most important sections in any company and by embracing technology, especially automated or Bulk SMS, these HR departments can be streamlined. While smaller businesses will have someone to handle all of these tasks as part of their job, bigger companies will have a dedicated department or outsource the responsibility.

HR departments don’t just exist to protect the company and employees. While there is a stigma that HR exists in order to ‘look busy’ or to implement tasks, they handle a range of vital applications. From handling employee contracts to checking on company culture, HR has a massive job to do.

Depending on how many employees may currently be in the company, HR can be bogged down with needless queries and problems that would take an employee second to find out on their own. It is because of this that systems need to be implemented in order to streamline HR, such as automated or Bulk SMS.

Use Of Bulk SMS Service To Check On Company Morale.

Every business needs to keep a positive company morale. If not, soon employee productivity and work ethic will begin to fall, which results in resignations across the board. Employees can be kept happy by listening to them, taking an interest in their work, and implementing fun gatherings where everyone can relax. However, you need to anticipate negativity before it is too late.

Every HR department has their employee’s mobile phone numbers on record. By sending out an automated two-way SMS at regular intervals, HR is able to receive feedback from employees on their well-being. This can include problems with managers, unrealistic deadlines, and if the coffee machine isn’t up to scratch.

The system can collect the information and list it as anonymous to make the employee feel safe. After all, if they are complaining about a manager then they don’t want the person to know. This is easier than sending out a form or Google Doc the employees fill in.

Handling Easy Queries.

Surprisingly, many companies do not implement a system with an employee’s information for their own reference. For example, some businesses will only calculate the amount of leave available when it comes time to create a payslip. This can cause a few problems as staff members need this information throughout the year. And not all HR IT systems are as user-friendly as they should be.

That is why HR departments would benefit from a two-way automated SMS system. An employee would be able to SMS the word “SICK LEAVE” to the system to see how many days they have used and have left in the current cycle. This system would free up many HR employees from looking up basic information and increase time efficiency.

Bulk SMS In Use Of A Reminder System

Many companies have internal calendars, but with the number of meetings that fill these, things may get lost. Instead of just having important company updates and events on the calendar, SMS all employees about them. By having these reminders, it would ensure that no employee forgets about a company update or schedules another appointment for the same time.

The Automated Bulk SMS system can also be used for company updates to keep employees up to date with the general goings-on. Notifications may consist of internet outages, cleaning staff being away, the acquisition of a big client, or staff birthdays, increasing time efficiency without needless meetings.

It’s not just HR departments that will benefit from an automated Bulk SMS implementation. In this recent article, we look at six industries using SMS messaging, such as healthcare, shopping, and financial services.

Dove Soft Private Limited is a trusted and leading Bulk SMS service provider company. The company provides SMS solutions to all types of organizations.

How You Can Boost Your Retail Business With SMS Marketing

In order to build long term relationship and trust among its customers, retailers are making use of SMS marketing service to bring back more and more customers to their stores. It is a need of an hour to associate loyal clientele with

blog 2 29-5.png utmost care and special attention. Structuring a loyalty program via SMS service is one of the best ways to make customers coming into the stores regularly.Promoting brands, new arrivals, announcing discount offers, special festive rate cards, updates on new launches, product details are few of the services which retailers are using with the help of texting services. Retailers consider SMS marketing as best tool for marketing campaigns. They feel they can have a direct communication channel with their customers, while sending text message.

1. Try To Get The Mobile Numbers of Customers

Customer’s mobile numbers are the best way to get the desired results. There are some ways through which you can collect their numbers.You can ask people text back to your SMS for a shortcode to get 50% off on your next purchase or getting reward points. Research showed that more than 6000 numbers receive in 24 hours if going by this method.

2. Create Relationship with Your Customers

After having received the figures, time has come to appreciate them for their doing. This is probably an effective way to gain the loyalty of the customers. Shoot a simple thanking message with the specification of what they are interested in purchasing. This move of yours will build a strong base of a longer and lasting relationship with the customers.

3. Regularly Intimate Them About their Order

If you are operating an online retailing business then you should know the importance of timely delivery of the products to the customers. More than 90% people feel frustrated by not knowing the arrival date and time of their order. So, this is very crucial for you to keep them inform about the confirmation and order delivery updates to them.

4. Send Personal Message for better Connect

You have to present you different from the bunch of competitors on the market. Personal messages are the perfect way to move them to your side.You can send these private messages interlinked with your offer to the people. It will increase your rate of success by dividing your numbers based on their activity, age, and gender.

5. After Sale SMS

If you want to retain your customers for a longer duration, than, these after purchasing SMS plays a crucial role. You can ask them for their review about the product or send back with their thoughts on the betterment of the quality. This will feel them that they have a value in your eyes and they will surely get back to you with good feedback.

6. The timing of Your Messages

Always make sure that your messages only reach them at the appropriate time. You can also schedule your messages to send them on a particular time when the customers are ready to receive and make their response. Do not send any promotional messages too early in the morning or too late in the night.

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How To Attract More Clients To Your Business With Bulk SMS

Every business needs quick and easier way to generate quality leads. As a startup it is a biggest challenge, how to get new customers everyday. There are few practices we can opt everyday to get quality leads or say good clients inquiries everyday.For some businesses, their target audience might consider SMS marketing too invasive.Many (other) Bulk SMS Service providers will tell you all you have to do is set up a bulk texting account, advertise a special offer that people can only respond to by SMS, and the new customers will come rolling in. Let your customers be informed time to time with useful stuff that will help them to grow. Always be expressive and try to help your targeted audience with some useful text and visualization details.

Using keywords that are short, familiar, and only use the twenty-six letters of the alphabet, but it is also important to choose which keywords you use carefully. If, for example, you are a beauty salon advertising a discount on “Trim Tuesday” over the radio, you should not use the keyword HAIR. This could be misspelled as HARE or misheard as HERE, HEAR or even HOYA depending on your accent. The same would apply to any word that is frequently misspelled.

You also need to be careful about some vanity dedicated short codes. It may be cool to have a numeric sequence that spells out the name of your business, but there may be other interpretations of that same numeric sequence. For example, if you own the Shintu Health and Fitness Center, the numeric sequence 744688 spells the word SHINTU on a cellphone keypad. However, the numeric sequence 744688 can also spell PIGOUT – not such a great idea for a health and fitness center.

The final tip for attracting new customers with SMS marketing is to keep monitoring your responses, review your spikes in engagement and your churn rate (the percentage at which customers opt out of your service). Then adjust your text message marketing campaign as necessary. It could be that a different keyword would help you acquire new customers with text message marketing. It may be your choice of short code, or you may have to change your incentive for attracting new customers with Bulk SMS.

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Get Business Leads at an Affordable Cost With Bulk SMS

There are many factors which contribute to the growth of the businesses. It is the sales which actually determine the number of products or services being actually purchased by the customers. For increasing the sales, the leads play a vital role. Many of businesses are using various ways to get those leads which can ensure its sales growth. The main problem in generating those quality leads is the cost that is being incurred in it. However, there are many of the ways through which one can get the business leads at an affordable cost.

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Bulk SMS surveys revealed that majority of business owners go for Bulk SMS services to promote their business. This is considered as a beneficial step for the development of organization. With feedback, you can easily improve your business standards effortlessly. Bulk SMS service not only aids in promotion but also provide instant ROI to your services. Let’s see what can help in getting instant ROI with Bulk SMS service:-

1. Keep it simple

It usually happens that we receive a message and start reading it but, at the end, we realize that it is not completed in one thread and we leave it there. To avoid this with your services, try to keep your text simple and short; don’t add a long tale with irrelevant information. Bulk SMS service in Hyderabad is considered as a great tool to promote business.

2. Ask them

Ask your customers only about those things that help you in fulfilling your business goals. You can ask them about the services which need improvement or any other question that can be advantageous for your business and needs to be changed. Improved services will definitely attract customers to your website and help in instant ROI.

3. Time

If you want high response then, you should keep timing in your mind. Do not send message at irrelevant time like in 3 am in the morning. If you are keeping audience’s need and timing in mind then it can help you in instant ROI. Bulk SMS in Hyderabad is sent keeping the audience need and time in mind.

4. Bonus and Add-On’s

Offer bonus to the customers with different services and offers. Use Bulk SMS Service to inform your customer about the bonus provided by your company. This will definitely bring out customers for you and result in instant ROI.

5. Update

You should update your clients with your new offers and services so that you can gain more audience and hence high ROI. Bulk SMS Mumbai is used by many companies to increase their ROI through third party services. You can also take help from online sites which provide effective services with instant ROI.

How the Education Sector Can Benefit from SMS Messaging

Nowadays education is the most important for our country. Everywhere the parents are very clear about education, the parents are dreaming about their child and joining/admission to the schools. In this case, the school management has the complete responsibilities of the students and they need to take care of students discipline education and health. For the school management cannot go to everyone’s home but they can communicate with the parents with the Transactional Bulk SMS.

The education sector can greatly benefit from the use of SMS messaging, as it can be a good way to build strong relationships with students, parents and also other members of staff. These are some of the ways to make good use of SMS messaging in the education sector.

Weather Alerts

When the winter season starts, there are often weather conditions which can affect travelling and even lead to closures. Quite often, parents and students don’t know about these until they have reached the school grounds, which means a wasted journey and can cause worry if there are no child care arrangements for younger children.

Parent-Teacher Meetings

Parents often lead busy lives and it can be easy to forget about meetings, particularly if they have been sent by letter in advance. With the use of SMS, parents can receive gentle reminders about upcoming parent/teacher meetings, so they don’t miss them.

Exam Dates

Through the use of bulk SMS, schools and universities can also send reminders about exam dates and locations of the exams. It can also be a good way of quickly informing students about any changes to the exams or allowing them to ask questions if there is anything they are unsure of.

Upcoming Events

There are always events going on at schools, universities and nurseries, so much so that it can be very difficult to keep up with them. With online SMS, parents and students can be quickly informed about any new events they may wish to attend and also receive reminders as the date approaches.

Urgent Messages

It can often be difficult to get ahold of parents by phone, especially if they are at work, and sometimes situations occur which require urgent attention – for example, if a child gets sick and needs to be picked up, or if they are involved in an accident. Parents are far more receptive to picking up an SMS alert than they are with a telephone call, so it means you can reach them quickly.

Coursework Deadlines

It is important for students to ensure they don’t miss their deadlines for handing in coursework, but with busy schedules, it can often be difficult to keep track of when work is due in. Of course, many universities have this information on their own online system, but this doesn’t mean that students will look at it.

Non-Uniform Days

It is often the case that students and parents completely forget about non-uniform days until their child lets them know that they were the only one in uniform. This can be embarrassing and can leave parents feeling guilty for making their child feel excluded.

In-Service Days

Parents need to have childcare in place for holidays and in-service days, but often, these are not relayed until the very last minute. In-service day SMS reminders can be set up and sent out in bulk to parents. This can relieve a lot of stress and hassle for parents and can help build good, positive relationships.

Staff Contact

SMS messaging can also be used for a more efficient way of keeping in touch with staff. It can be used to let them know about any events coming up or as a means of filling staff absences quickly.

Special Offers

Campus stores and restaurants can also use SMS effectively to let students know about any special offers they have on or new products as they arrive. Students are always on their phones, so this is the most effective way to keep in touch with them.

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Tips to Optimize Bulk SMS Marketing Campaigns

Bulk SMS help businesses use mobile marketing effectively, whether it is to build prospective customer database, to generate leads with effective campaigns, to convert them with special offers or to retain existing customers through loyalty points and timely feedback process.

The results you achieve are often based on what you learn from previous campaigns and big data. And that’s why we recommend you to conduct campaigns that can be easily tracked and give you granular analytics. It is imperative that you use this data to make key decisions, gain valuable insights into customer behavior and campaign effectiveness and continuously optimize your mobile marketing campaigns to achieve the best results. Take a look below at our top tips to increase the performance of your next mobile marketing campaign…

1. Include a clear call to action

Ensure that the reason for the SMS is made clear. You want the recipient to act on your SMS, so tell them what they need to do to benefit from the information they have been sent.

2. Track your campaigns and optimize

Make sure you measure how effective your SMS marketing campaign has been so you can improve it further next time. How many responses did you get? What was your return on investment? Try texting different offers, at various times of the day, days of the week, or target different groups of customers.

3. Be prepared and know when your customers respond

Pick the right time to send SMS campaigns to your customers. If you want to generate an action or response then make sure you leave your customers enough time during the day to do so.

4. Be concise and keep it short

A single SMS message consists of 160 characters. For the most cost-effective campaign you need to choose your words carefully. Get to the point straight away, the benefit or reward to the recipient should be clear.

5. Find the right frequency

Should you send your SMS campaigns daily, weekly or monthly? If you send messages too frequently, customers might get annoyed and unsubscribe from the service. However if you leave it too long between messages, the customer may lose interest and will have forgotten why they subscribed in the first place.

6. Create a sense of urgency

Set an expiry date to your discount coupons and vouchers. Limited time validity creates a sense of urgency for your customers and results in higher conversion rates.

7. Don’t overdo it – less is more

Make sure you manage your contact groups properly, and avoid repeatedly sending the same SMS marketing message to recipients. Keep your communication fresh and engaging.

8. Keep your database clean

It can be costly to continue sending messages to old numbers. Be sure to regularly check and delete the numbers that can’t be reached to save time and money. Three strikes and you’re out is a good principle.

10. Respect the opt-out mechanism

Include a simple opt-out option regularly in your texts. Always ensure you make it clear to your customers that they can stop receiving messages from you at any time.

11. Know your audience

Make sure that the recipient is going to be interested in what you have to offer. It’s likely that each offer or message will need to be tailored to individual customer groups. Age, gender, location and past purchases should all be taken into account when you send out your messages. For example you wouldn’t offer free lipstick to men, because it’s likely the response rate would be next to zero and some of your customers may choose to unsubscribe as a result.

12. Personalise your texts for a better experience

Use our mail merge feature and insert names, appointment times or other customer-specific details into your messages for that personalized message. You can also brand your text by setting the Sender Name on the Bulk SMS message as your company name for maximum impact.

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How Banks are Using SMS to Increase Convenience

As the name suggests, Bulk SMS banking is a service that allows clients to access information from their financial institution via their mobile phone’s push and pull text features. Push messages refer to the messages that the bank sends to the client’s phone without request for the information, while pull messages are those that the client initiates by requesting certain information.Both push and pull messages can be valuable for clients and their banking partners. Clients are able to determine which types of messages they want to sign up for and can always opt out of a particular Bulk SMS Service if they feel it’s unnecessary. Here’s a little more information about both:

Push Messages

An example of a push message would be a bank sending a client an Bulk SMS notification after a large amount was withdrawn from their account. This gives the client a timely warning, should the withdrawal be the result of fraud.Other types of push messages include things like periodic account balancing reporting, successful payment of issued checks, insufficient funds notifications, password authentication, large payments on credit card balances, and other related notices.

Pull Messages

An example of a pull message would be a client sending a text message to the bank asking for an update on their current account balance. The bank would then send an automated message back saying something like, “Your checking account balance is currently $975.36.” Other types of pull messages include things like electronic bill payment, transfer between accounts, stop payment instructions, foreign currency exchange rate request, ATM card suspension, statement request, and more.

Benefits of Text Banking

Convenience for Clients

Perhaps the biggest benefit of text banking is that it provides additional conveniences to clients. When a client can control things like transfers and balance inquiries straight from their mobile phone’s Bulk SMS platform, they’re able to streamline complicated tasks and focus on other important tasks in their personal life. Convenience is a big deal when individuals are searching for a bank. People expect a bank to offer simple, yet safe services.

Time Savings for Institutions

From the institution’s point of view, text banking is a significant time saving technology. Since the majority of phone calls and emails are associated with simple issues and tasks, there’s no reason for a bank to distract employees with these time-consuming tasks.When clients are able to send a simple message and receive automated updates for their requests, this reduces call center volume and frees your customer Bulk SMS Service reps to focus on clients who are physically present in branch locations.

Enhanced Customer Experience

Ask any individual who has used text banking about the underlying benefit of the technology, and most will tell you about how it significantly reduces frustration. Whether it’s a real-time notification that someone has withdrawn money from their checking account or the ability to verify account balances without logging into a cumbersome online account, text banking dramatically enhances the customer experience.

Increased Loyalty

Finally, all of these factors lead to increased loyalty between clients and their banks. By offering convenient service and security, banks find it easier to facilitate relationships and build long-term client loyalty. This loyalty enhances customer lifetime value and enhances the institution’s chances of selling more products and services to clients over time. It’s a win-win situation for everyone involved.

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Why Businesses Shouldn’t Ignore SMS Marketing

Our phones are a vital part of our daily lives – whether it’s messaging friends, checking social media, sending emails, watching videos, finding directions, listening to music, playing games or a host of other functions.

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Our smart phones have overtaken television when it comes to the amount of time we spend on them and it seems their use is only set to rise further as they become a great part of our lives. It’s impossible to ignore the phone and so it shouldn’t be ignored as a marketing opportunity. You should always aim to catch your customers
where they are and, most likely, they’ll be on their phone.

But, besides reaching customers where they are most likely to be, how else can you benefit from SMS marketing?

It’s Good To Text
People prefer receiving text messages to an email fired into their inbox or a leaflet stuffed through their door. Unlike the other two, an SMS is not seen as being such a throwaway commodity – it’s not a natural reaction to simply delete it. From a businesses point of view this is your chance to address a customer directly and personally. You can find a tone and a voice that your audience appreciates and use it effectively. The recipient will welcome a message that shows you know and understand their tastes – especially if it contains a juicy offer or early news of a new product or service. For this reason, texts work not only to drum up business but also to make your customers feel wanted and encourage them to stay loyal.

Targeted
The personal nature of a text also means your marketing campaign is guaranteed to be reaching the right people. Not only can you target a set group of people but you can also aim to get in contact with them at the most effective time of the day. Think about when your customers are most likely to be searching for your product. They’re not going to book a holiday during the morning rush hour, for example.

Flexible
SMS marketing is an effective way of tackling a number of different marketing goals. Want to announce a new product or service? Text your customers, send them a link to more details and get the word out there. Want to boost custom? Sent out a coupon orvoucher code and get your loyal followers to part with their cash. Want feedback
on your business? Launch a mobile survey, which also allows you to send questions based on the replies you get, making for an effective and valuable experience.

Cost
An SMS campaign can be a really cost effective way of reaching a large number of people in double-quick time. Global Messaging packages start from just 2.4p per text message and can see hundreds or thousands of messages going out in a flash. The speed and cost make it a financially sensible option – especially compared to the time and cost of printing and delivering the same amount of messages!

Traceable
An SMS campaign can be monitored and effectively analysed by Global Messaging, with rich data to be pored over. You can also track feedback with mobile surveys – getting vital insight into your campaigns that help you greater understand your target market and shape future marketing messages.

Wearable
If you think SMS is important now, wait until wearable tech takes off. With the Apple Watch blazing the trail, devices on our wrist will soon be buzzing to give us a preview of our text messages – making it easier and more effective than ever to reach customers.

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