Bulk SMS Company – Page 4 – Dove Soft- Bulk SMS

Methods Of Targeting Involved In SMS Marketing

We are living in an age where people are addicted to their mobile phones. It is estimated that over 70% of the world’s population have a mobile phone. As the mobile phone users are increasing rapidly, most of the

BLOG 1 12-3 entrepreneurs have already started to use mobile as an effective marketing tool. As the dependence on mobile is growing rapidly, plenty of opportunities are emerging for entrepreneurs to reach potential customers quickly and effectively. SMS marketing today is one of the highly preferred medium for any promotional campaign.

As it is cheap and reliable, even multinational

companies have started to use it for marketing purpose. When it’s up to SMS marketing, you need to choose SMS service providers tactfully because only experienced service providers will be able to provide customized solutions as per your business needs. Nowadays, most of the service providers offer free bulk SMS software to grab the attention of entrepreneurs and multinational companies.

As the bulk SMS software enables you to target your product to specific prospects, you need to choose advanced software that are easy to use and reliable. As the SMS marketing is booming rapidly, different types of targeting techniques are used by entrepreneurs to reach the target audience. Some widely used targeting methods are listed below:

1. Geographic targeting:

An expert service provider allows you to send your bulk SMS to any state, region or area. You can even go to the extent of specifying the pin code of your target area. If your service is region specific sending nationwide SMS is just a waste of time and money. So such geographic targeting ensures the maximum ROI for your SMS marketing campaign.

2. Psychographic targeting:

This method ensures that the business SMS you send reaches the customers only when they prefer to read it. For example, if a customer is busy during weekdays and prefers to receive ad messages during weekends when he shops, then your message will reach him right on time.

3. Demographic targeting:

Demographics are crucial aspects of any marketing campaign and this targeting is particularly useful for SMS marketing. For example, if your product is a face cream for 30+ age group women then your bulk SMS will reach the desired audience through demographic targeting.

4. Mobiliographic

Targeting: If your ad contains video or multimedia content it will be sent only to mobiles which support multimedia content.

5. Contextual Targeting:

This type of targeting ensures your message accompanies a SMS which is in context with your offering.

Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Kolkata.…..

How to Use Bulk SMS Marketing to Diversify Your Traffic

You know the importance of SMS marketing in a well-rounded advertising campaign. Along with social media, SEO, link building and other methods, SMS marketing services has joined the pantheon of indispensable tools for online businesses to promote themselves. Just in case you don’t know SMS – an acronym, which stands for “short message service” – refers to when an advertiser sends short advertising messages to potential or current customer’s mobile devices. These messages can be sent in order to update a customer on a new product line or discount that is being made available. The message can also be sent in order to solicit new business. Usually a recipient has to opt-in to receive such messages on their mobile device.

So with that refresher in mind as to what SMS marketing is, the questions remain: How can you use bulk sms marketing to diversity traffic to your site or product? Also, how do you administer an effective sms marketing campaign?

Diversifying Your SMS Campaign:

SMS marketing can help you to diversify your traffic in several important ways:

For starters, mobile phone users tend to be a more diverse audience than users of older communications technologies. They tend to be younger, more tech savvy and more culturally diverse.
You can tailor you message easily and inexpensively to reach certain markets. This can be done by knowing as much as you can about the demographic group you wish to reach. These things include types of mediathe target group uses.What are their Internet habits?
You can also send the text in the language of the group you wish to reach.
You can send out surveys that can tell you more about the groups you wish to reach and then use that data to reach out to and broaden your customer base.

Having an effective SMS is an important part of your overall marketing strategy and you must keep certain ideas in mind when trying to diversify traffic to your site. The first thing before you seek to buy Bulk SMS sending software or join a site that will send SMS online to mobile devices for you is to configure your campaign. A well thought out SMS should have these components:

Identify your target audience. This will of course influence your message and many other factors.
Find an online SMS marketing agency. SMS is very affordable compared to other forms of mass advertising.
Respect opt-in rules. Everyone hates spammers!
Craft your message. Design your message for your audience, purpose, product, etc.
Be brief. Do not use more than 160 characters.
Start with the offer. Make the offer hard to refuse.
Include a call to action such as “buy now” “visit”, etc.
Mention your brand name. Don’t forget to put your name out there.
Monitor the results. The effectiveness of an advertising campaign cannot be gauged if the results are not monitored.

Tags:- Bulk SMS Service, Bulk SMS Delhi, Bulk SMS Provider…..

Grow Your Business With Bulk SMS Service

Bulk SMS marketing has emerged rapidly into the business environment, having especially pronounced impacts on the way small, appointment-based businesses operate. Get started with Bulk SMS straight away and increase the number of touch points and quality of service given to existing clients. After all, it is a well-known fact in the business industry that selling more to current clients is far more time and cost effective than trying to draw in new customers. Bulk SMS Service can help you achieve this and promote your business. blog 14-2

What is Bulk SMS Service ?

Bulk SMS Service does exactly what the name suggests, using the Short Message Service to market the business to customers, either through informing them about deals or simply engaging them with notices and reminders. Businesses are using the tool to increase reach and effectiveness of promotions, and to develop interactive, valuable relationships with clients at the same time.

Why is Bulk SMS Service effective?

Bulk SMS Service enables businesses to send timely, targeted offers to current clients. Marketing campaigns have been shown repeatedly to be more effective when targeting a specific group of clients, for example, offering 10% discounts for Seniors who come in on a Thursday or special offers for VIP club members. It is also elicits a positive response as it has the advantage of communicating the message in 120 odd characters so clients don’t feel bombarded and pressured by “advertising”. Once you have the Bulk SMS Service in place, the same tools can also enable more general announcements, such as “Our Salon is flooded and all appointments for today are cancelled!”

How you can get started?

There are a number of tools around that enables businesses that run on appointments to send automatic text message reminders to their clients about upcoming appointments. Taking this further, businesses can create and send text message (SMS) marketing messages to their clients.These tools aim to assist appointment-based businesses, such as hairdressers, salons, therapists or personal trainers (just to name a few), in achieving their maximum marketing and customer service potential. Ultimately, any business that utilizes appointments, wants to save money and increase sales can benefit from Bulk SMS.

Tags:- Bulk SMS, Bulk SMS Mumbai, Bulk SMS Service…..

Tips for a Successful SMS Marketing Campaign

Businesses are driven by profit maximization, it’s a universal tru BLOG 1 31-1 th! In order to achieve this goal business owners/organizations continuously look out for creative and innovative marketing strategies to better market their products and services. Today, there are so many effective mediums to choose from in order to initiate a successful marketing campaign for example; Newspaper, television, internet, radio, billboards etc. the focus of this article is going to be on how to initiate a successful SMS marketing campaign and how to make it more effective.

With all the messaging going on, it’s no wonder marketing teams are finding SMS marketing to be extremely successful. In many industries, mobile messaging provides the most effective direct marketing channel. If you’re running mobile messaging campaigns, or are thinking about starting, here’s some tips from what we’ve seen work well.

Segment Your Audience
I often hear people complain about the SMS or email marketing they receive. Most people report “almost all the marketing messages I get are useless.”But when you dig a bit deeper, you find that when you send the right message to the right customer, they say “I liked that message, but that wasn’t marketing, that was useful!”Segmentation and targeting means ensuring any individual gets the message most relevant to them. It can make the difference between seeming like an informational message and spam.

Timing is Key Message Timing
As they say, timing is everything. There are two important aspects of timing that you should pay attention to if you want your SMS campaign to be successful. First, open-ended messages are less successful than messages that have deals that expire. Create the text of your SMS to portray that the deal is “expires soon” or something similar. The second aspect of this tip is completely unrelated to the last. You want to make sure your SMS messages are sent at opportune times. Marketing emails on Saturdays often produce dire results, but SMS can often have its best day on a Saturday. Experiment with timing.

There’s Power in Triggered Messages
The average email open rate climbs gradually after sending for about 24 hours. The average SMS open rate spikes, with 70% of opens happening in the first 60 minutes. This immediacy allows for triggered SMS messages. For example, if you have a regular customer over a period of time, and they stop coming into your store, you can send them a text with deals to get them to come back. These messages can be triggered by any action (or inaction) by the customer, from not coming to visit your eCommerce shop to buying a particular product.

Short, Sweet, and Simple
This may be the most important tip to follow if you want your SMS campaign to be successful. For one thing, remember that most carriers limit the length of a text message to 160 characters. Besides that, however, the faster you get to the meat of your message, the better.50% off your next order. CLICK HERE. Expires Sunday. That’s a fantastic message, since it gets right to the point, offers easy instructions on what to do, and tells the customer that the deal expires soon. You also want to make sure you’re not sending trivialities to your customers.

Prettify Your Links
Let’s face it, URLs are unsightly even when they turn out normally. Add in URL tracking extensions and it can get really ugly. The best way to solve this problem is to use a URL shortener like Google’s Goo.gl or Bit.ly. These take your unsightly URL and transform them into a short URL that looks much better. There’s another benefit to using a URL shortener: It saves you space. We’ve already talked about how important it is for you to keep things short and simple.

Don’t Be a Spammer
Finally, remember that the ability to send an SMS to a potential (or past) customer is a privilege, not a right. If you bother them too often, or send messages with no point, then you are likely to lose that privilege. Nobody likes spam so don’t send it. Good messages should be anticipated, they should be personal and they should be relevant. A good marketing message is one your customer will miss if you don’t send. That’s what you should be aiming for.

Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Marketing…..

Innovative Ways Businesses Are Using Bulk SMS Messaging

What is Bulk SMS?

Bulk SMS stands for bulk messaging. Bulk SMS is used by companies, enterprises, banks, schools, and small businesses. Bulk SMS is used for sending sms (short message service) to mobile no. Bulk SMS is used as promotional sms for sms marketing. It is also used for various alert sms messages like transaction alert sms from bank, train and bus reservation, and order confirmation from website. You can send sms in bulk such as you can send 1 lac sms in just single click. Bulk SMS is the best way to send sms from the web. Web sms help you to send text sms message to mobile. Bulk SMS is the best way to send sms to mobile. It is also called as web to sms.

BLOG 1 28-7

1. SMS polling

Asking your customers for feedback encourages them to participate while giving you valuable feedback. It is an effective method of yielding results and opening two-way communication. Typically, using short codes is the fastest, most direct and efficient way of opening this two-way communication, and it’s cost-effective too. SMS polling is used by everyone from politicians and sports teams to non-profits, restaurants and small business owners to connect with their audience, get feedback and, based on that feedback, adapt to meet their customers’ needs.

2. Two-factor authentication

There are many ways two-factor authentication (2FA) can improve your application security. We’ve seen it become a crucial verification step for internet
banking and ecommerce, but a more contemporary use is transport . In a world where instant messaging is widely used to connect with others, there are numerous social messaging apps.

3. Improving lives

Bulk messaging can literally saves lives. With a worrying decline in global blood donation rates, SMS is used to remind donors of their next appointment and, when there is a severe shortage of blood, ask them to donate again. However, Sweden is taking it to the next level by SMSing donors when their blood is used, thereby notifying them that their blood has potentially saved a life, and encouraging them to donate again in the future. It’s created a dialogue on social media, spreading the word and creating online visibility.

4. Bulk SMS to optimize email marketing

Many companies are integrating SMS marketing into their email campaigns. With SMS open rates at 98%, they have realized the importance of boosting email open rates, and, ultimately, conversion rates, by incorporating bulk messaging. Including URLs promotes website traffic and encourages subscriptions. Total customer views are improved and companies can track customer activity back to the SMS. These campaigns are driven by short codes and keywords, and need to be clear and beneficial to the recipient. Companies need to think of new ideas and keep up with trends to keep their customers engaged.

5. Aiding education

Education facilities around the world are using bulk messaging to simultaneously reach teachers, learners and parents by sending SMS messages when in need of substitute teachers, and initiating parent communication. Ever pressed for time, this method eliminates the arduous task of making phone calls and replaces it with a quick, effective SMS, sent to selected recipients asking who is available as a substitute teacher. Those who are keen to work will reply immediately, knowing that it’s first come, first serve.

Tags:- Bulk SMS Delhi, Bulk SMS Service, Bulk SMS….

Role Of Bulk Messaging In E-Commerce Industry

The world today is at the peak of a digital revolution. Right from accessing emails, banking, buying movie tickets, connecting with friends, shopping, to ordering food and much more; everything is done through internet. Web has turned into an imperative framework in our daily life. This changing digital ecosystem has given a steady boost to the e-Commerce sector in our country.The business sector in this age is completely service dependent. Customers are attracted to businesses with better products and outstanding customer service.

For any e-Commerce organization, customer interaction plays a vital role in customer satisfaction and business growth. As you need to communicate with your consumers on daily basis, you must choose a marketing policy which is convenient, reasonable and dependable. However, the most important point is, it must be quick and safe.Bulk messages are speedy, secure and a very cheap means of communication, which makes it ideal to establish constant communication between e-commerce companies and potential customers.

Sharing Order Details

For any e-Commerce business, communicating information about an order detail is a very essential component. SMS service can be easily developed for transactional messages, either as a companion or in place of email message.

Shipment and Delivery Updates

After a customer places an order, real-time information about shipment and delivery can be easily shared with the customers via text messages. You can update the buyer about the status of shipment or delivery through text instead of emails as it is easier to access.

Customer Service

Text messages is an invaluable way to engage with your customers. Not only you can easily share information to them, you can also have a service to receive messages from customers. Texting is a much preferred mode of communication compared to emailing because it is easy to access and reply.

Market New Products

Bulk messaging is a great way to communicate with customers when new products are launched. Bulk text messaging can be added to your business marketing portfolio. Whenever there is a product launch, your customers can be easily informed about it.

Promotions

In addition to marketing new products, SMS marketing platform can also be used to send bulk messages during any promotion or offer season. It also provides lucrative space for short-term promotions and flash sales. Moreover, you can offer freebies to entice customers to purchase goods from your portal.

Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Company…….

Bulk SMS – Most Effective For Reaching Your Target Customer

Why using BULK SMS? The question that readily comes to mind is “why not use Radio, Television or newspaper for my advertisement or information source to my clients”. To answer this question for a better decision making, let us take into consideration the following statistics.

advertising in local newspapers, Radio and Television stations daily thinking that their products will be seen by hundreds of thousands of people. Whether you have a product or services you want to market to Nigerians or you have an announcement to make, whatever your needs are, Bulk SMS is the right tool you need to fulfill your communication desire.

Current statistics shows that; 9% of Nigerians watch TV daily; 19% of Nigerians listen to radio daily; 4% of Nigerians read newspapers daily; Less than 2% of Nigerians use the internet daily; 50% of Nigerians use GSM phone daily.From the statistics above you will therefore see the need to always make use of the most used medium (GSM phone) to communicate your information or advertisements for your messages to get to your target audience instantly. This is because people goes about with their cell phones and any information you want your target audience to receive can be achieved by using the services of bulk messaging.

There are many features which makes bulk messaging more advantageous :-

Single and Bulk Text Messaging
Bulk SMS directly from Excel with customizable speed & sender id
Grouping Functionality
Online Address Book
Online Group Management
Fast Delivery to all networks Nationwide
Free Chat/Email/Telephone Support
Long SMS facility available on request (More than 160 Characters).
Unique Excel plugin software to send sms directly from excel sheet
Two way messaging using our Mantra Communicator
Short Code Services available at 56767
Long Code Services available at 56767776
Virtual 10 digit number available for economical 2 way messaging
Premium Support without extra cost
No setup fees, No monthly fees, No hidden costs

Tags :- Bulk SMS, Bulk SMS Service, Bulk SMS Delhi…..

Manage Business Communications With Bulk SMS Provider

Then why are the ideas not converting into results? Maybe because of not using the right platform or not following the right kind of strategy that makes client communication better or not having a widespread reach. If this is the case with your
business then get it right instantly with bulk messaging services.It is one of the simplest and best ways to add value to your business as it’s perfect for instant communication putting your ideas across in just 160 characters and more importantly it is cost effective. It is basically sending texts to all your contacts in one go and keeping them informed and updated with all the happenings.

BLOG1 25-3

Instant and Interactive

They are totally effective as it has almost 100% chance of reaching the target audience and if anyone receives a message on their mobile phones people do open it and read as it tends to be less time-consuming and less intrusive.

Track and Document

You have an option to keep a track record and document them. This in long run helps you to keep a record of the customer response and work accordingly. When you keep a track of things you know what works well and what doesn’t.

Retaining existing and making new customers

Keeping your customers informed from time to time about new developments and happenings through messages is the easiest way to keep in touch with them. You can keep updating your client list by adding walk in contacts or existing customers referring new ones.

Global Reach

They offer a wide spread reach as far as your contacts be they can be reached through SMS in any part of the world. It gives your business a global platform to reach out to audience that are not even in your vicinity putting you on the global map directly with what just a text.

Marketing and Advertising at its best

Marketing and advertising both are the lifeblood of business and bulk messaging has become an integral part of it. Expressive words have the power to reach out to millions and sending text is the perfect way to spread them.

Perfect Timing

Timing plays an important role in any campaign and it changes with the industry. With this service you have an option to send SMS to your patrons at your selected time.

Customized Messages

Sending personalized wishes is a great way to let your customer know you care be it with birthday, anniversary or festivals. It adds a personal touch making the customer feel special and in turn increasing brand loyalty on their part.

Experiment and Grow

With direct communication you have the opportunity to experiment and grow as you can draft several messages and send them accordingly. You can come to know what kind of text appeal what kind of audience and then go forward with it and keep
growing.

Cost-Effective

Keeping it under budget is a challenge most business organizations face especially when it comes to marketing, promotion and advertising. The service proves to be highly cost-effective with instant reach as you can imagine the expenses of making
hundreds of telephonic calls and the time it will take.

Tags : Bulk SMS, Bulk SMS In Delhi, Bulk SMS Provider….

Why SMS Marketing Is Perfect For Small Business Owners

– First things first, some of you might be asking: what exactly is SMS marketing ?

Also known as text message marketing, it’s perhaps one of the most affordable and immediate mobile communication methods. When it comes to small business marketing, this solution proves to be quite effective. This is one of the most common examples of text message marketing. So, now that you’re pretty familiar with the actual concept, here’s seven reasons why small business owners should use text marketing.

1. Personalization

While tons of other marketing methods push direct selling and unqualified offers, text message marketing doesn’t. Small business owners can personalize SMS campaigns, even send subscriber’s an offer on their actual birthday. When it comes to mobile marketing in general, personalization is key.

2. The ROI is Undeniable

When testing out new marketing methods, you want to make sure you’re getting a good return on your investment.Now, keep in mind ROI should only be calculated under specific circumstances. For example, don’t measure the effectiveness of your social and mobile campaigns in the same equation. Also, keep it limited to a certain period of time. The more specific you are with this equation, the better.

3. 99 Percent of All Text Messages are Opened

Compared to less than 30 percent of emails, you can’t argue with the engagement or reach of text messaging in general. Think about the last time you had one new text message and didn’t open it. Probably never, right? I personally know I open every single text message that’s sent to my phone, even the most unwelcomed ones.

4. Affordability

Text message marketing costs little to nothing, especially when compared to the monetary reward. When you choose SMS marketing, you partner with a tactic that grows with you. It’s affordable, but at the same time, is never something you can outgrow. Need to send one million messages? Now you can.

5. New Concept

What does this mean for you, the small business owner? You can get ahead of the curve. Rise above the competition, and be an early adopter.Show your customers that staying on top of the latest marketing trends is important. What’s one of the worst things that can happen to a small business owner? Becoming a laggard.

6.Strengthens Customer Relationships

Text marketing enhances brand loyalty by strengthening customer relationships. When you’re consistently making personal connections with your customers via mobile device, they become more reliant on your communication.Never reliant in a bad way, but they look forward to your promotions and announcements. They love being treated like VIPs, and rewarded with consistent offers.

7. SMS Marketing is Here to Stay

Can you picture going one day without your cellphone? How about one week? Based on your answers to those questions, do you really think mobile marketing and mobile communication are going anywhere anytime soon? Probably not. With that said, you should prioritize marketing methods that take advantage of these communication habits.

Tags:- Bulk SMS, Bulk SMS Provider, Bulk SMS Service, Bulk SMS Company….

Why Bulk SMS Is An Effective Marketing Strategy

If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time.One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled, making it the mobile channel that offers the widest reach possible.

When it comes to creating a successful, well-rounded mobile marketing strategy, SMS marketing plays a vital role. This is due to the large number of benefits it carries when compared with similar marketing methods. But what is it exactly that makes
SMS marketing so effective ?

The following points aim to help you discover why :

1. Drastically reduce your overall marketing time: Shrink the amount of time you spend planning, creating and distributing your marketing campaigns using SMS marketing. More traditional methods of marketing require extensive planning before they are put into practice. The ability to get you messages into your customers’ hands instantly, as soon as you have something to tell your audience, is a feature that cannot be matched by other forms of marketing.

2. Enjoy cost-effective results: SMS marketing is one of the cheapest forms of marketing available. You only need to pay out a small sum for the number of text messages you purchase which is minimal when compared to the cost of printed adverts, poster production, TV adverts, etc.

3. Filter out uninterested individuals: Because SMS marketing is an opt-in service you are only targeting the customers who have an actual interested in your product, eliminating the time and money spent contacting individuals who are not willing to
interact with your business.

4. Get straight to the point: The limited characters in a standard text message ensure that the messages you send are precise and contain only the relevant and important information that your customers need to know. This removes the unnecessary waffle
that nobody likes to read.

5. Global marketing reach: With the number of active handsets across the globe now over the billion threshold, you would be crazy not to want to tap into this huge market. Sending text messages is just one of the ways to do this.

Tags: Bulk SMS, Bulk SMS Service, Bulk SMS Company…..