How bulk SMS marketing can impact your real estate business

Real estate text marketing is a communications strategy that is quick, reliable, and critical towards maintaining relationships with vendors, buyers, brokers, landlords, and tenants.  As a realtor, you’re aware that everything is time-sensitive. You can’t afford to wait for a buyer to check their emails, and risk losing out on a hot new listing. Equally as important, you can’t afford to spend excessive amounts of your valuable time placing calls to those uninterested. Texting is fast, immediate, has a high response rate and is the most requested form of communication to date.

Everyone has a mobile phone

One of the largest benefits to using Bulk SMS marketing is its penetration in the worldwide market. In general, most people own a mobile phone, which gives companies greater access to the world’s 7.5 billion population. While not all phones are able to access social media or receive emails, every phone, regardless of make or model, is capable of receiving an SMS.  This makes bulk SMS marketing the most robust form of technological marketing available, especially when SMS open-rates are sitting between 98 and 99 percent. With this simple means of communicating, real estate agents are able to reach a far greater range of potential customers, which in turn leads to new sales opportunities.

Prospecting and profiling clients

Using SMS marketing is the most convenient way to contact customers, especially if it is a matter of urgency. By using a customer relations management (CRM) system, and by integrating AI into their websites, real estate agents are able to collect information about customers and the type of properties that they are looking for. This enables the agent to create a profile around the customer for sales and prospecting purposes. When something new is on the market, the agents can use bulk SMS messages to notify all of those with matching criteria to the property.

Using bulk SMS marketing for sales support

When purchasing or renting a property, customers need to be kept up to date every step of the way. This is where bulk SMS marketing tools and CRM software integration come into play. Often, realtors are dealing with several property and customer processes at once. By updating their CRM to state that a bond or lease has been approved, the system can SMS all customers at the same time without any additional legwork. The same can be said for agents that deal with new developments. Bulk SMS marketing tools can be utilized to update clients on the progress of their new homes, or any setbacks that may occur.

Rental management

For agents that manage a large number of rental properties, especially those in the same area or complex, a Bulk SMS management tool becomes indispensable. This is utilized for after-sales service and the day-to-day operations of those properties. For example, if there is a problem with electricity in the area, or buildings are to be re-painted, the agents can create a single SMS and send it out to all of those affected.

Effective Mobile Marketing Strategies

Are you missing out on an important opportunity to capture more leads, engage local consumers, and increase your sales? If you don’t have a mobile marketing strategy, there’s a good chance you are leaving opportunities behind.
Marketing as Mobile and Local as Your Customers Marketing as Mobile and Local as Your Customers Some business owners may think mobile marketing is best left to big businesses. However, you don’t need to have a big budget to see real and lasting results with mobile marketing. There are many affordable ways that mobile can increase visibility and customer engagement.
In fact, if you don’t have a strategy, you may be losing out on significant opportunities for new sales. According to one study from Google, 40% of mobile searches have a local intent. This means that if you’re not utilizing mobile marketing tactics, you may be passing up the chance to reach local consumers.
Here are just four of the best big business mobile marketing strategies that local businesses can use to increase visibility in the local market and bring in more customers.
 
1. Mobile-Friendly Websites
Creating a mobile-friendly website is no longer optional. Many customers will go elsewhere if your website is hard to read or navigate from their mobile device. In fact, one survey shows that 53% of mobile website visitors will leave a webpage if it fails to load within three seconds [3]. Since more consumers are using their mobile devices to search for local products and services while on-the-go, it is vital that you develop a mobile-friendly website that provides a positive mobile user experience.
 
2. Mobile Advertising
Mobile advertising is not just for big businesses. Local businesses can use geo-targeted mobile ads to ensure that their marketing message reaches customers that are likely to convert. Pair this with a carefully crafted marketing message, and your business will boost traffic in no time.
 
3. Branded Mobile Apps
Branded mobile apps are another great mobile marketing strategy that can work for local businesses. Though this may not apply to all types of companies, branded apps can be used for easier mobile shopping, customer loyalty programs, reservation and appointment scheduling, and delivering the latest deals and promotions.
 
4. Bulk SMS Marketing
Bulk SMS or text marketing is another popular strategy that big companies use that also works incredibly well for local businesses. It allows you to send text messages to customers to notify them about special sales, promotions, and other notifications such as shipping updates or reservation confirmations. Two-way SMS messaging can also provide a better customer service experience because it provides quick, on-the-go answers.
Tags:- Bulk SMS Service, Bulk SMS, Bulk SMS Mumbai……

SMS Marketing Hacks To Increase Your Business Revenue

A mobile phone has become more of a necessity than a mere gadget, these days. Its utility has many folds, including as a medium to propagate the benefits of the product or service of a small business. On an estimate, 8.6 trillion text messages are sent on an average every year to promote or subscribe for services. SMS marketing is a powerful tool with a potential to make businesses grow. With a large amount of information being circulated through different media, it is important to channelize this marketing technique for maximum benefit and visibility. The following factors would play a crucial role to determine the rate of success of an SMS marketing campaign:

 

 

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1. Identify Target Audience – 
It is vital to identify and understand the target group of consumers, for whom the campaign is designed. Statistics show that 70% of mobile searches lead to action on websites within an hour. The target consumers can be identified basis one or a combination of the following criteria such as gender, demographic, age, occupation, affiliation to the product etc. Once the consumer pool is segmented a business can focus on one set at a time. For e.g. a second-hand car dealer can identify that salaried class in the age bracket of 25-35 years is more prone to purchase a second-hand vehicle hence he can target to send messages to potential consumers in this age group.
 
2. Planning in line with Business Objectives –
An effective SMS campaign has to be in tune with the business objectives. Resources with all organizations are limited, hence the need of the hour is to effectively utilize the available resources to derive maximum profits. Text messages sent to the target consumers should lead to increase in the profit margin by promoting the set business goals. Most businesses aim to increase their brand value and customer base. Send interesting offers or discounts helping in increasing the purchasing power of the potential customers. Also, send push messages of the new releases of your product or services adding to your brand value.
3. Create Visibility – 
 
SMS marketing can help increase  visibility and aid in building a brand. Text messages may be a plenty but they compel the consumer to look at it at least once. Statistics say text messages have 98% more open rate than emails. A well-constituted SMS marketing campaign can aide in creating visibility for a business by ensuring that the required information is available at the consumer’s fingertips. For a business unit to grow and prosper, creating and maintaining brand visibility is paramount.
 
4. Strategic Timing – 
 
An important aspect of a well-planned SMS marketing campaign is its timing. A strategically planned campaign can yield high results and enable a business unit to grow and achieve its objectives. Sending text messages at the appropriate time will increase brand visibility within the target audience. Take for instance a start-up travel agency. Such a business would benefit through an SMS campaign planned during February and March as people start planning vacations tentatively during this period. Timing is crucial to ensure more individuals benefit from the messages sent.
5. Text Content –
 
Among the sea of information being fed to the consumers, it is the content of the messages which would make a difference to your campaign. The content should be molded in accordance with the grasping power of the targeted consumers. A short and to the point message makes for an effective advertisement. Statistics show that 90% of all SMS text messages are read within 3 Minutes. This means that whatever you send should take less than the said time and also compel the readers to take an action after reading.
A mobile phone is a device which is readily available to maximum individuals most of the time; hence a message would reach a more focused audience. Make sure to send the right message to the right people at the right time.
 
Tags: Bulk SMS, Bulk SMS Mumbai, Bulk SMS Provider….

How Bulk SMS Publicity Receives Huge User Attention

When you want to reach out to the vast consumer market of Mumbai, there are few avenues of marketing and publicity that receive a huge user attention. A Bulk SMS Service Provider in Mumbai grants you a better access to the people, and a much more effective reach to an intended target market. To study just how the entire mass publicity system works, you would have to understand a number of factors related to this business.
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  • The Basic System
Bulk SMS Service have been used for over a decade, but it is so successful, that it has become the mainstream of almost any advertising campaign. Any Bulk SMS Service Provider in Mumbai, Chennai, or other big cities maintains databases of individual users for a company to do selective publicity and marketing. A reliable vendor will have the personal contacts of individuals who have not activated any kind of “Do Not Disturb” services, and are hence open to marketing and publicity messages. This means that your company does not face a backlash of people who are not interested in your products or services.
  • Reaching Out
Reaching out to the right people is the key to receiving user attention, but this is also the most difficult factor to ensure. Any business will have to reach out to different target groups, and this is not always about the area concerned. Target customers are selected according to their individual profiles; and set in groups according to their age, preferences, and such consumer patterns which determine their interests and involvement with businesses related to yours. This kind of close selection is one of the key reasons that Bulk SMS receives huge user attention compared to other forms of direct marketing.
  • Choosing a Good Vendor
The key to success with this kind of marketing is to find a reliable vendor with the right data lists. For example, if you are looking for a Bulk SMS Service Provider in India , they should have a number of select lists for various client profiles. These lists also need to be updated from time to time, since people often change their numbers. A good vendor will not only have an extensive database for you to access, but also a dynamic one. Individual contacts must be listed according to changing consumer patterns and this is not as easy as it seems. Since mobile service providers provide limited access to their consumer lists, only a good vendor for Bulk SMSs will provide you effective marketing resources!
Tags:- Bulk SMSBulk SMS Delhi, Bulk SMS Bangalore…..

Why to Choose Bulk SMS For Business

SMS is a creative way to get your promotional messages to your existing and potential customers. SMS marketing has been tested over the last 20 years and has proved its effectiveness in creating awareness and driving customers to outlets. Let us tell you why you should tap on this important marketing channel:
1. It’s Speedy
TIME IS MONEY…. With SMS marketing there is no time wasted on designs, media booking, etc. At JorMall we can guarantee you that your campaign can be broadcasted in less than 10 minutes. This way you can capture the moment and react to market factors in no time.
 
2. Mobile Friendly
Mobile phones are here to stay…SMS messaging is compatible with every mobile phone. No need whatsoever to worry about messages not getting through.
 
3. Eco Friendly
We have to take care of our planet…SMS messages has the least impact on carbon emissions. Use it without feeling any guilt on any environmental impacts.
 
4. Customers Adore It
Customers are always looking for a special deal, discounts, or bargains. Studies proved that 76% of recipients always read their SMS messages, 17% occasionally read it and they have to have a look at it if they want to delete it.
 
5. Direct
Mobile phone owners are within arm’s reach of their handsets 24/7. There can’t be a more direct way to communicate your message.
 
6. Simple
SMS is small and simple and gets across without any other information around. This will provide focus and direct attention.
 
7. Trackable
What you order is what you get. Unlike any other media SMS can give you an accurate count of each campaign delivered quantity. At JorMall our clients can even request an operator report to prove the quantity of SMS delivered.
 
8. Targeted
SMS messaging will go to the right target. Targeting can be segmented by gender, age, profession, area of residence and a lot more. At JorMall we have a database consisting of 5.5 million numbers categorized in a variety of classifications that are designed to ensure that you’re SMS broadcast will go to the right audience.
 
9. Measurable
Users of SMS marketing can easily measure the impact of each campaign and its related costs. At JorMall a big number of our clients have stated that SMS marketing has been their strongest media channel and the most cost effective.
10. Personal
Knowing your customers and communicating with them has proven to be one of the strongest and effective ways to drive sales. At JorMall a variety of solutions and applications are offered to our customers at no cost to do just that. Please feel free to ask for a demo of our services.
11. Inexpensive
SMS campaigns are affordable for all shapes and sizes. That is not all; SMS campaigns have proved to show a healthy return on investments.
 
12. Interactivity
SMS messages can include additional features in the form of a link. Through this feature additional information can be included in the following types:
A. Forms
B. Multimedia
C. Vouchers
D. Geographic Location
 
Tags:- Bulk SMSBulk SMS Service, Bulk SMS Company…..

Accomplishing Business Communication With Bulk SMS

Accomplishing Business Communication with Bulk SMS We can all agree unanimously that communication offers a great platform for establishing good relationships, whether professional or personal. This has been supported by the fact that technology has availed to us several ways to enhance communication even further. But the problem still lies, why ideas are not bearing desired results. Perhaps it’s because of lack of a proper strategy or platform to get the desired outcomes.
Bulk messaging service is the easiest way to send notifications to all your clients at the same time. It helps keep them updated with the happenings and new product and service introductions. This service lets you send from hundre
ds to thousands of phone contacts to achieve promotion, product launches, adverts, in
vitations, reminders, wishes, reporting new policies among many others. Here are a number of ways through which bulk SMS can help you accomplish business communication.
Advertising and marketing 
 
These two are the essence of any business and bulk messaging has become a crucial part of it. By using expressive words, you have the power at your fingertips to buy over millions of customers and sending bulk SMS to them is the perfect way to make it possible. Irrespective of whether you are doing marketing for your services and products or simply advertising your business to make it known, it can all be achieved by first reaching out to the existing customers and potential clients. Keep them informed about your business proceedings with bulk SMS.
 
It is instant and interactive 
 
Bulk SMSs are instant in that by clicking the send button, the recipients in the other end will receive the message as long as their phones are active. Unlike emails, they don’t have to get online to get notified of the new emails in their inboxes. Most people often open and read messages on receiving them since they do not consume much of the reader’s time and they are also less intrusive.
 
It’s easier to retain existing and acquire new customers
 
Most customers often flee away when they don’t receive any updates about a business they like to associate with. Not because they want to, but because they forget about the business as time goes by. Bulk SMS is the cheapest and easiest way to keep your clients informed and updated about your business’ developments.
 
Reaching to clients globally 
 
Bulk SMS lets you reach your clients in a vast geographical region. You can reach yourclients at any part of the globe as long as they are located in a place where messages can reach to. This way, you can create a global platform that can address audiences that are not within your vicinity.
 
Cost effective 
 
Marketing is actually the most expensive part of doing business. With bulk SMS, you can reach out to your audience at the least expensive costs.
 
Keeping track record 
 
Any business values information and can never know how it is doing without it. Bulk SMS Service enables a business to keep a track record of how customers respond after a marketing effort has been used. This way, you’ll be able to know whether what you are doing is actually working or need to device new strategies.
 
Experimenting and growing
With Bulk SMS, it is easier to experiment on the types of messages that best appeal your audiences. You can create different messages with different themes, send them accordingly and then determine the type of text appeal that your audiences respond positively to.

Bulk SMS Service For Travel & Tourism Industry

Sending an alert via Bulk SMS to Customers is one of the most effective marketing tools around us. The Travel and Tourism industry love text messaging because it is quick, simple and direct. Customers also feel happy whenever they receive alert from their service provider. As 97% of text messaging being read immediately by customers, so this is the best way to keep in touch with customers and stand in market.
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Internet Bulk SMS give an opportunity to fastest & cheapest mode of communication. Internet SMS promotes effectively various Tour & Travel packages like honeymoon, hill station and other picturesque places. Every Tour & Travel agency or agents prefers Bulk SMS to promote own business quickly and cheaply. Bulk SMS provide many packages like Transactional SMS, Promotional SMS, Voice SMS, Mobile Data base etc. Transactional SMS used for sending information or updates to your real customers only. Transactional SMS has an additional advantages, it gives an opportunities to send SMS on both DND & Non DND mobile numbers. Promotional SMS used to promotion and marketing purposes, it is filtered all DND numbers at the time of sending.
 
Benefits for the travel industry using Bulk SMS service:-
  • Booking Reservation Confirmation
  • Delays Notification
  • Special offer alert/ coupon code
  • Wish your customers for Safe Trip
Bulk SMS advertising is useful for tours and travels particularly, as the traveling companies and agencies can advertise about their different tour packages through these Bulk SMS like Honeymoon package, Adventure tours, and country wide trips. Another advantage of Bulk SMS text message marketing is the real time messages. These messages are immediately delivered to their customers and it makes easy to send the information regarding flight time changes, departure information, and other similar information.
Bulk Sms marketing is an easy way to keep in touch with your customers and you can keep them informed about your latest packages. You can create a database of your customers, who are interested in any particular package. This will make things easy for you and your customers.You can take the advantage of Bulk SMS Service for your tours and travels company.

HOW TO CREATE SUCCESSFUL BRANDING THROUGH BULK SMS SERVICE

Do you own or run a business at any time? Are you promoting it via Bulk SMS in India? If not, you are leaving a lot of money on the table. Bulk SMS is exceptionally popular these days and are now used by more and more companies to promote, market and brand their business. So, how can one create a successful brand name by using the bulk SMS? Here, we have come up with reasons. why you should begin using bulk SMS service are part of your marketing strategy?
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1) It is a sure shot way to grab attention
We live in an over-communicated world. Despite that, attention has become a scarce commodity today. However, attention is something that is highly coveted by the marketers. Only the enterprises and the businesses that are prosperous are able to grab the eyeballs of their potential and existing customers. And they ought to pay for it through the nose. However, today, things are changing or rather, say evolving. Thanks to the Bulk SMS, you can now grab the attention of your target audience, cheaply and certainly. We are so addicted to our mobile phones, that we just cannot stand the sound of a ringing mobile.
2) There is a guarantee of being read
The major struggle that the businesses face with their customers and potential customers is that they have the authority to decide and ignore the marketers’ adverts. However, with the bulk SMS service, it is almost impossible for the customers to ignore the messages without having to read them first. As you know, TV ads can be skipped, phone calls can be ignored, online ads can be blocked, newspapers ads can be jettisoned, but the messages that are sent by the Bulk SMS provider, just can’t be ignored.
3) Bulk SMS service can be automated
If you run a business, you already know that there are several sides to a business and over a hundred good ways to do a thing. But, the time to do these things is very limited. This is the reason why there are several abandoned projects. However, if you opt for bulk SMS in India over the traditional marketing strategies you can free up a lot of your time. How? All you have to do is set up your message and take a walk. After you come back, all your messages would be sent.
4) Bulk SMS are responsive
Going by the statistics, there are 20% people who will respond to your text messages. However, that only does little to help you grasp the actual thing. This is because there are other variables associated with it such as the quality of the database and the effect of the message. Together all of this attribute to the effectiveness of the SMS marketing campaigns.
5) Bulk SMS are immediate
Now, when would you want your clients or customers to see your marketing message? If you want them to see your message at 12 in the afternoon, send the message at 12 and it will reach it to them at that very time. However, this factor does not consider the other aspects that aren’t in control of the Bulk SMS provider such as a phone is off or out of coverage area. In other cases, there is no waiting, no delay, and no traffic jam.
6) Bulk SMS service is cheap, very cheap to say the least
One of the most vital metrics in any business is CPA i.e. the Cost Per Acquisition. What is CPA? CPA is the entire market expense made to win a customer. If you calculate the cost, per advertising method, you’ll understand as to how expensive it gets for a business to acquire a new customer. However, if you compare the Bulk SMS Service, to other marketing strategies, you’ll realize how disbelievingly cheaper it is.
7) Bulk SMS are integrative
Having said all the above, it is crucial for you to know that Bulk SMS do not exist in a vacuum. In order to be able to fetch the true potential of the bulk messages, you have to integrate it with other marketing approaches such as websites, phone calls, pay per click ads, email marketing, and others. However, it goes without saying, that the type of marketing strategy chosen by you, will depend on the kind of product or service that you are selling keeping in view your marketing objectives.

Get 100% Response Rate with SMS Marketing

So it’s 2018 and as expected, the world of digital marketing has developed in leaps and bounds over the last 365 days. If your current marketing campaign has seen better days and perhaps you are looking for a new flavor, why not take a closer look at SMS Marketing? This unique approach has certainly worked for a myriad of industry sectors and is proving very successful way to get your brand noticed even more than before. Here we run the results rule over some of the reasons why SMS Marketing is justifiably catching the attention it so rightly deserves. SMS not only has incredible open rates of nearly 100%, it also boasts a staggering 45% response rate (as compared to email, which has only a 6% response rate).However, just because something is good doesn’t mean it can’t be better. If your SMS response rates are lagging, or if you want to boost them even higher, here are some actionable tips on how to increase your SMS marketing response rates:
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1. Make sure your clients are opted in
This may sound obvious but you’d be surprised how many businesses send texts to customers who haven’t opted in. There are lots of reasons NOT to do this, the main one being it could earn you a big lawsuit.
2. Use call-to-action buttons
This is essential to increase responses. You may have sent a great message to a client letting them know about a big sale or promotion, but if you didn’t tell them what to do (click on a link, send a message, etc.), then chances are you won’t be seeing them visiting your event or participating in your contest.
3. Use data to send targeted, personalized messages
Put the data you collect on your customers to good use with your text marketing campaigns. Use purchase history and demographics to send relevant messages to your customers about products and events you know they like. Address them by name, adding a personal touch to your messages, so they know you’re thinking about what benefits you can bring them with your SMS promotions, and not just sending out blanket messages to your entire customer database.
4. Use a customized branded ID
Each day, over 6 billion text messages are sent in the US. Millenials exchange an average of 67 texts per day, so if your text messaging service uses alphanumeric codes to send messages to your clients, those messages can get lost among the other SMS messages.
5. Time it right
One thing to be aware of with SMS is its immediacy. Text messages are usually opened within 3 minutes of being sent, so time your SMS marketing to reflect this. Emails often sit idle in customers’ inboxes and most are never even opened. SMS is different. Businesses that get high response rates with text messaging also know how to time their campaign pushes.
6. Analyse your results
It’s hard to improve something if you haven’t analysed the data. You should have a spreadsheet with the number of opt-ins vs opt-outs and the quit rate (how many people drop out and how soon they opt out after opting in). This information will help you see how well you’re doing with your campaign.
7. Comparisons
Of course, these figures may flatter to deceive for those of us who are not aware of the comparisons garnered when using more traditional methods. One of the most popular flavors of digital marketing to date is the use of mobile banners. Compared to Bulk SMS Service approaches, these simply do not compare thanks to the direct connection made from a brand originated Bulk SMS to potential customers’ mobile devices.
Tags:- Bulk SMS, Bulk SMS Mumbai, Bulk SMS Service…..

Reasons SMS Marketing Is Essential to the Modern Marketplace

SMS marketing has been around since the 90s. Until recently, it was viewed as a bit of a niche tool. Now that businesses have realized how powerful it is, SMS marketing has experienced a surge in popularity. The simple fact is that the modern marketplace is changing, and Text has become one of the best ways to reach out to your customers. When executed correctly, SMS marketing is more powerful than any other method of digital outreach.
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1) SMS is Mobile
These days, mobile content is king. Traffic from phones and tablets now exceeds that from desktop sources. While PPC marketing, SEO, and web design scramble to catch up to the rapid changes in how we access information, sending and receiving text messages is a reflex that is natural to most consumers. There is no special training or explanation necessary, your audience will know exactly what to do with your message.
 
2) SMS is Read
Take a look at the stats of your mailing list. Even with a list of engaged readers, you’ll be lucky to hit a 30% open rate. SMS marketing, on the other hand, has an open rate of 90% within 3 minutes of sending the message. Most consumers have their mobile phone on them at all times, and receive notifications whenever a text message is delivered. Plus, SMS is a somewhat uncommon promotional method, so user’s inboxes aren’t flooded with promotional material. For the time being, SMS marketing is the most effective digital marketing technique you can employ.
 
3)SMS is Reliable
But SMS is incredibly reliable. Users can opt-in and out instantly. This means that when you send out an SMS campaign, you’ll have 100% certainty that every subscriber on your list will receive your message.
 
4) SMS is Trackable
 SMS marketing is an traceable channel. You have the ability to track all of the meaningful metrics of your campaign. You can see, in real time, how many messages have been delivered and how many have been read. You are also able to track customer engagement through responses and conversions. In fact, it’s even possible for you to create targeted campaigns that will allow you to gain a further understanding of your mobile database.
 
5) SMS is Engaging
Consumers are more willing to engage with businesses through text than through any other medium. According to the Mobile Marketing Association, consumers are five times more likely to respond to a text message than an email. For them, SMS is easy. Responding to a message just takes a few quick taps. Compared with other marketing strategies such as interstitials and pop up advertising, SMS marketing harbors positive feelings with clients instead of frustration.
Tags:- Bulk SMS, Bulk SMS Kolkata, Bulk SMS Service….
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