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What Is The Differences Between Transactional And Promotional Message?

Bulk SMS is an effective tool for an advertisement for business marketing. Various companies such as educational consultants, MNC’s and various companies are using Bulk SMS Service for the advertisement purpose to reach their set goal. It has two major routes from which message would reach target audients. ds blog 13-6

There are two types of messages available to the clients that can help them to fulfill their different objectives and targets. On one hand, there is one type of message that can help clients to pass the necessary information to their customers and on the other hand, there is a second type of message that can help clients to promote their products or services.

These two types of messages are as follows:

1. Transactional

2. Promotional

These two message types will help you to pass your messages in a reliable and cost-effective manner. It helps to target different segments of society. Both message types have different features. The difference between Transactional and Promotional Messages (SMS) are as follows:-

Transactional Messages:

This type of message will help you to pass the necessary information to your existing customers for using your product or service. This will not take any promotional content, this type of message is only used to send important information, reminder or alert to existing customers. Transactional SMS is very helpful for delivering information to existing clients or a set of audience.

Transactional SMS Features

6 Character Sender ID
The service is applicable 24×7
The Message gets delivered to DND & Non-DND Numbers both
It works on a template basis. The templates with 75% of Static Content and 25% Variables

Example: Dear customer, your account balance is Rs xxxxx. Regards, XYZ bank.

Promotional SMS:

This type of message is used to send SMS with an objective to promote your products or services. This is an effective marketing a tool which is considered as one of the quickest, trustworthy and cost-effective marketing tool with the advertising purpose.

Promotional SMS Features

It has very important features such as.
High Priority SMS Gateway and Normal SMS Gateway.
Sender ID will be generated with the Dynamic Numeric Sender ID.
Multiple SMS Gateway which will be assigned to all clients automatically.

Example: Now get 4.5% interest on all your fixed deposit. Regards, XYZ Bank.

So the main difference between transactional and promotional messages are that transactional messages are meant for educating/informing existing customers whereas promotional messages are used to promote products & services.

Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Provider, SMS Marekting

Ways To Market Your Business Through Bulk SMS

Bulk SMS Marketing means sending a large number of short text messages at once to the big group of recipients at the same time. It works similarly as the normal text messages sent from smartphones with the only difference that Bulk SMS is sent from the internet & at the same time to all the recipients, desktop software using a reliable SMS gateway. Bulk SMS provides a two-way communication service directly from internet enabled computer. India has the world’s fastest growing Mobile phone market, Promote Your Business with Bulk SMS Marketing Service, a very cost effective & fast option. SMS campaigns also deliver marketing materials to a rather personal virtual space. It allows you to make new customers and to maintain healthy business relations with the existing ones.

When done right,Bulk SMS Marketing can generate a high volume of revenue for your business. 97% of mobile users reading a text message within 15 minutes of receiving it. This translates into revenue because SMS is compatible with every handset in the world, even when there isn’t an active internet connection. Bulk SMS marketing is the perfect way to reach your customers wherever they are in a fast and inexpensive way. Almost half of Bulk SMS marketing campaigns generate a successful return on investment. Effective SMS Text Marketing enables direct relationships with customers, builds loyalty, whilst ultimately generates revenue.

All of us are aware about the Bulk SMS Service being used for marketing & advertising, we should also know how to use these services more efficiently to retain the existing customers.

Here are some ways of marketing through Bulk SMS:

Customer Followups
Promotional Marketing
Send Special Promo Offers
Customer Feedback & Ratings
Intimate Customers Of New Product Or Service

So, here it was the key ways in which the large or small business houses can use Bulk SMS to manage, market and promote their business better.

What Is Bulk SMS And How It Is Useful For Your Business

Businesses in all aspects of the world need to achieve a wanted target marketing. To achieve this target, they require a marketing gadget. This ought to help them show the characteristics of the products and services that they offer. The best approaches to do that is through Bulk SMS Marketing. Bulk SMS is an affordable and accessible service. We can use bulk SMS service for our customers such as to give the latest information, providing alerts about offers and price-saving deals. Bulk SMS service is sort of technique to captivate customers by giving them valuable services. Bulk SMS is a method for sending instant messages to multiple people with the click of a single button. There are few forms of communication available to a company that is as direct and effective in taking a message and literally putting it right in the hands of the intended consumer.

The benefit of using Bulk Sms option as a marketing tool is that it is extremely budget friendly and cost-effective. Compared to a call, the SMS service is available at a much cheaper rate, thus allowing you to enjoy equal benefits of marketing at low investment cost. Popular brands use this facility to inform customers about various promotional activities and services that help improve sales by leap.

Bulk SMS definitely plays a big role with easy to access options. Not only you can keep your customers updated about all new events and happenings, but also stay in touch with client feedback, reviews, and reports which successfully help in business development and improvement. If you want to convey an urgent piece of information to your clients or customers, SMS plays a crucial role in sending mass messages directly to cell phones.

Moreover, a huge marketing team is not required to send unlimited SMS in just a click. Bulk SMS can be scheduled as a result of which one does not have to spend the entire day for marketing via Bulk SMS. The companies that provide bulk SMS service also help in managing the SMS campaigns. The audiences can be set according to the language, age, etc. Size of the business does not matter much. Any kind of business can make use of Bulk SMS Service.

Starting Bulk SMS service for your business is just 3 steps away

Choose the best Bulk SMS Provider
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Still Have a Doubt Is SMS Marketing Right for Your Business?

Are you still on the fence about SMS marketing and whether it should be part of your marketing strategy?

Believe it or not, SMS marketing is one of the most effective forms of instant communication. It has a whopping 98% open rate with 90% of the messages being read within 3 minutes. There are many more advantages to using SMS marketing which can benefit any type of business.

SMS marketing is highly proactive as consumers may participate in promos and surveys via SMS response and immediately get answers to their queries by sending a keyword to a short code or number. There are so many ways you can use SMS marketing to expand your customer base and increase profit.

What businesses can make from Bulk SMS Marketing?

there are certain characteristics that make a business a good fit for SMS marketing. Generally, SMS marketing is beneficial to:

Companies that need to send reminders
Companies that need to send timely offers
Companies that need to verify a person’s identity
Businesses where instant communication is essential
Businesses that need an instant response from clients
Organizations that need to send confirmation messages
Businesses that need an instant response from clients
Organizations that need to send confirmation messages
Businesses which run surveys to improve their services
Organizations that run last-minute deals and promotions

Marketing channels are changing and if you are looking for the best way to reach your audience and get the best response, we suggest you give Bulk SMS Marketing a try.

How To Find Most Reliable Bulk SMS Service Provider

Most of the companies are dependent upon the advertisements for reaching to the consumers at large, but the old techniques of advertising are replaced by SMS marketing. It is nowadays getting popular because of its affordability level, and it can be reached to the maximum consumers at large. The Bulk SMS Services are helping the companies to reach out to their potential users but for this, the owners should find the reliable agencies that can provide efficient services to its clientele.

Points to Consider while Finding SMS Service Provider

There are end number of organizations operating in the market and provide the Bulk SMS Services to small, medium and large-scale companies. Many packages are being offered by these companies and can be chosen by the company professionals according to their requirements. This is one of the simplest means of reaching out to a large number of consumers to make them aware of the latest offers and provide the news about the launch of your new products and services.

Here are some of the points that can be considered before sourcing out this service to the reliable Bulk SMS provider:-

It is mandatory to conduct thorough research about every SMS provider that is available in the area that is within your reach. You can compare the offers and discounts that are provided under the packages and the suitability according to your organization.

The next thing is to contact the reliable service provider who can give the services according to your requirements and ask about their pattern of services before finalizing it.

Even an appointment should be fixed with the professional of the particular agency so that they can discuss with you the specific requirements and get a better idea of what the company exactly needs.

It is necessary to shortlist three to four companies before assigning the task to a particular company to compare their offers, prices, listing, and packages that suit your business best. From this, the company can go for the final outsourcing agency.

The company should also foresee that the Bulk SMS Services organization they have chosen fits best with the nature of their business.

It should also provide after-sales services and help the company in carrying out the whole process.

From the above-stated points, it is clear that the companies should research in an advanced manner before finalizing on the most reliable Bulk SMS Provider.

Win New Customers With The Help Of Bulk SMS Service

If you are looking for a simple, creative, and proven technique to reach your customer base, consider a Bulk SMS. for targeting a vast and diverse market in a very short duration of time, no other service can beat Bulk SMS Services. Bulk SMS Service not only sparks the interest of your customers in your services or products but also increases your brand value and thus increases your sales.

Most successful brands are using Bulk SMS Service to reach new audiences and engage existing customers. The simple fact that hundreds of big brands choose to incorporate Bulk SMS Service into their overall strategy should be a pretty good indicator of its success. Bulk SMS campaigns are simple to create, affordable and have response rates that are much higher than most other marketing channels.

Studies have shown that How effective Bulk SMS marketing for incredible results across multiple industries, just have a look:

Texts have a 98% open rate within as little as 5 seconds of receipt.
Text marketing has a significant positive impact on brand awareness.
More than 75% of consumers would like to have offers sent to them via SMS.
Consumers actually prefer text messages to other forms of mobile communication.
64% of consumers are likely to have a positive perception of companies that offer communication via text.
Customers typically respond to a text message in only 90 seconds where they normally take around 90 minutes to respond to an email.

Hundreds of thousands of companies just are already adopting Bulk SMS marketing, so don’t let yourself fall behind the curve.

Things You Must Know About Bulk SMS

In today’s world, Bulk SMS is one of the most important and common marketing strategies that are used all over the world. With the advancement of technology every individual has now a mobile device on their hand. Marketers have to use all possible channels through which they can gain the attention of the audience. Bulk SMS not only helps in gaining the market presence but also improve the sales and profit of the business. SMS is the only truly universal communication mechanism, which, irrespective of technology, has the ability to reach 7 billion devices and over 5 billion people globally.

SMS Marketing Is a Crucial Part Of Mobile Marketing

When we speak about mobile marketing, we must pay special attention to SMS marketing since SMS has proved to be one of the most effective marketing and sales tools. This small portion of information, delivered to your mobile phone, has a phenomenal 98% open rate within 3 minutes! No other marketing tool can offer such an efficiency rate, making SMS marketing the most convenient way to deliver your business message to your customers and prospects.

Considerations In Choosing Bulk SMS Company

It is not only the cost that you should check when you are selecting Bulk SMS Company but you also have to look after a number of vital factors that will help your business to grow in the most accelerated way. Such as The speed of the SMS, Hidden price, your data protection, Easy to use and many more like this. That is the reason it is always advised to consider all the mentioned factors before you actually choose the bulk SMS Company.

Bulk SMS builds quality customer relationships

Bulk SMS will improve your marketing and customer communication. Why? Because it is fast, cost-effective, it builds meaningful conversation and is a permission-based (opt-in), which customers appreciate a lot. Bulk SMS Service allows businesses of all sizes to send large quantities of SMS messages to various mobile phones through different mobile networks. To say it simply: Bulk SMS enables you to deliver an SMS to a large number of recipients, at once. If used smartly, Bulk SMS Service can even become your perfect business pitch.

Need a Bulk SMS Provider In Your Business

Bulk SMS Provider is the important link between you and Mobile Network Operator. There are several Mobile Network Operators operating across regions. They manage the delivery of your message via various alternative routes to ensure delivery despite traffic at a Network Operator in any particular region. Bulk SMS Providers provide you software to send SMS. This software is also known as ‘SMS Gateway’. Short Messages Service provider can provide you customized SMS Gateways.

How To Effectively Target Potential Customer

Brainstorming an effective marketing strategy is never easy to work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive and often it’s both. However, this time and monetary investment could yield game-changing results for your company. Are you starting to roll out your marketing plan and netting yourself some customers? Follow these steps to be successful.

1. Survey Customers

You won’t be able to connect effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as well as members of your target market, to find out how you can better present your product or service, or what aspects might be missing from what you’re currently offering.

2. Research Your Competitors And Find Out Who Their Customers Are

An easy way to find out which kind of marketing campaign works and which don’t is by researching competitors in your industry. Not only will this inexpensive effort give you some ideas to follow for your own campaigns, but this research will also reveal dark spots in your competitor’s process and present new directions for you to take your own marketing strategy.

3. Target Ads

Far cheaper than most methods of advertising, Facebook and Google targeted ads prove that a little can go a long way. While most advertising in the real world only reaches whoever comes across a billboard, bus stop or commercial, these targeted ads can locate the people who are most likely to need your service based on geographical location, demographics and browsing activity.

4. Smart Social Media

There’s having a presence on social media, and then there’s having a social media presence. When it comes to keeping customers, a little more effort on Facebook, Twitter and Instagram really go the distance.

5. Respond To Every Email, Tweet, Facebook Comment, And Phone Call

Adjust Yourself As Necessary When Paul English was still presiding over Kayak, one of the most valuable practices he insisted on implementing was to keep an extremely annoying, loud phone in the middle of the office to receive customer complaints.

6. Affiliate Marketing

Affiliate marketing has been around since the early days of the Web, and it’s still an overlooked but highly effective means to raise your brand awareness significantly.

7. Establish Trust In Your Community: Publish User Reviews, Get Likes, Syndicate Articles

With so many new, competing businesses congesting almost every industry, it’s getting increasingly difficult to stand out and grow a decent-sized following. To gain support, companies first have to establish trust. As more than 88 percent of consumers trust online reviews as much as personal recommendations.

8. Connect With The Right Influencers

Engaging with big players in your industry can be an extremely effective way to garner a wider share base. After all, if you can get the attention of a thought leader or an influencer, you have the chance to capture their fans and friends, as well as establish trust and credibility.

9. Post Relevant Content On Blogs

Keeping a practice of continually and diligently publishing relevant and original blog content not only helps keep your company shining in the warm Google sun, but it also helps potential customers truly get to know your company and where it’s coming from. The content doesn’t have to be self-promotional (and shouldn’t be), but it should offer context into why your product or service is important, suggest the best ways to solve industry-related problems.

10. Craft An Engaging Newsletter To Foster Leads

One of the most time-consuming aspects of online marketing is generating leads. Often, that involves analyzing customer demographics and social media activity, putting out ads and online surveys and updating user data from year to year.

Tags:- Bulk SMS, Bulk SMS Marketing, Bulk SMS India, …..

Identify New Business Opportunities As Bulk SMS Reseller

The Bulk SMS business has been quite popular for quite some time. The unique way to send text messages to millions of people at one click either from a mobile or from a Web application is a brilliant way to reach the consumers immediately and at a very affordable price. The Bulk SMS has got a lot of applications for its unique features and the success rate of Bulk SMS has been very high. Setting a Bulk SMS business is not that difficult. There will be a certain expenditure required to start a Bulk SMS Gateway business which many young aspirants or small-scale business entrepreneurs who are hoping to make some quick money at a significantly low cost. The better way to start a Bulk SMS business is to take up the bulk SMS reseller program.

Bulk SMS Reseller program while brings you all the facilities a Bulk SMS Gateway business is having, the significant difference is that here you do not have to invest any money for setting up the business and the running cost of the business is significantly low. What benefits you can get if you choose a top bulk SMS reseller program will be clear once you go through the contents in the following paragraphs.

The Features Of A Bulk SMS Reseller Program:

Pricing And Customers:

In bulk SMS reseller business, the buyer who intends to start a business purchases Bulk SMS from the Bulk SMS service provider. Thus the SMS credits which are obtained can be sold by him at his own wish and to the selected customers. He can make small groups where the SMS in bulk can be sold for which the price may be suitably decided by the best bulk SMS reseller. Bulk SMS credits having no time frame for expiry can be sold by the bulk sms reseller at a date which may be suitable for him to sell. Even if a slight increase in the SMS being sold to the customers, the bulk SMS reseller stands a bright chance to earn a significant profit.

The Technical Supports:

The Bulk SMS Reseller can be free of the technical complexities as the technical aspects will be taken care of the provider. Since the bulk SMS reseller will use the facilities provided by the Bulk SMS provider, there is no headache for him to go into details of the technicalities involved in the business.

The SMS Portal:

It will be worth looking for a bulk SMS reseller program which offers a Bulk SMS portal which will be fully functional. The Reseller will get access to the Website for launching his business and he can make it customized as per his requirement. The control panel of the Website is normally given under the control of the Bulk SMS Reseller. The Reseller can fix the online payment apps for receiving online payments. Also, the Bulk SMS Reseller can share the Website with the social networking pages which will further improve the credibility of his business.

How Bulk SMS Marketing Helps Small Businesses

If you’re a savvy small business owner, you’re probably already actively trying to acquire new customers by any means available to you. If you run a small business, I’m sure the idea about sending a bulk text to your customers has crossed your mind. Everyone is texting these days… and it’s one of the hottest methods to communicate with customers. Every business needs to start using bulk text messages, right now. Small businesses can use SMS marketing to tell customers about new products, services, and other important information. However, before you get to that point, you need to collect some phone numbers.

Here are some of the reasons to adopt SMS marketing as part of your marketing strategy if you’re a start-up/small business:

A Wider reach:

SMS marketing offers a large potential audience. According to statistics, 91% of adults keep their mobile within reach, which makes it impossible to ignore the power of a mobile phone. While inboxes are filled with hundreds of never-opened emails, text messages are an almost guaranteed read. On average, the open rate for SMS is 97%. This is three times the average email open rate of 27.2% – giving SMS a very definite edge

Personalized texts:

Customers are probably the most important factor to consider when starting a business. However, getting them on board with you can be one of the most difficult steps. Luckily, small businesses have one huge advantage over big players – many know their customers personally. Small businesses can use personalized SMS-sending discounts, notifications of sales, and invitations to events – this is going to make customers feel valued.

Affordability:

While many might think that SMS marketing is only for big corporations and big budgets, the reality is rather different. The truth is SMS marketing won’t break your budget. The service is affordable and you can send hundreds or even thousands of SMS without breaking the bank.

Short surveys:

Feedback plays a key role in helping a business to become successful and grow. Find out your customers’ opinions about the experience they have with your brand. This information then can be used to adjust your business to fit their needs more accurately.

Cost Effective Marketing Strategy:

In the current digital age most of the people carrying their smart and mobile phones all the time, this is the reason small businesses moving towards the Bulk SMS Marketing service. As compared to other marketing tools such as print media, electronic media, and digital media, Bulk SMS is affordable and easily adopted marketing technique.

Send useful reminders:

In India more than 80% of people are using mobile phones, in today’s busy world everything is available on your fingertips. Bulk SMS can be used to inform your customers about time, location, appointment, schedule, offers and discounts. Text messaging service is very helpful to connect with your customers at any time.