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How To Get Good Response From Bulk SMS Service

Enterprise companies worldwide are turning to bulk SMS messaging as a mass marketing communication tool and business notification solution. With good reason: with over 6 billion people using mobile phones worldwide, the notion of easily texting hundreds of thousands of customers or prospects has great appeal and can achieve real world results. SMS Bulk Messaging provides enterprises, banks, media companies, consumer brands — practically any business in any industry — to reach large numbers of their users instantly. In fact, native SMS enjoys high opt-in rates nearly everywhere.

Having said that, there is some common ground and also some general advice which will help you get good response from Bulk SMS, so here goes

Target audience: What do you want to achieve?

Think about what you actually want to achieve from your Bulk SMS campaign. Is it a text back response, a phone call, an email, a visit to your website, etc. This will help you in writing your message and selecting your target audience. For example if you were texting older people you might want to have a phone number to call rather than a text back response as in all probability the majority of that target market will prefer using the telephone to talk to someone.

Valid phone numbers matter: Ensure messages are being sent to SMS-capable phone numbers.

When running a bulk SMS campaign, it’s conceivable that some of the numbers on your list are landlines or VOIP numbers incapable of receiving SMS. Messages sent to these numbers will not be delivered, but depending on your working agreement, you may be charged for them regardless. Most SMS providers only check if the number has a valid format; they do not check if it is capable of receiving SMS. Find a provider who does.

Automated responses matter: Make sure to manage customer responses.

SMS is such an effective channel for engaging with your customers that it’s important to anticipate, and effectively handle, responses to your messages. One way to do this is to provide a set of keywords in delivered text messages that customers can include in their replies. A keyword makes it easy to build automated response handling. For example, if you’re running a promotion where the first 1,000 customers who respond to a text message get a special deal, ask them to reply with a ‘Y’ if they want to participate. Make certain your provider is able to respond automatically and in real-time.

Compliance matters: Get customer approvals before messaging.

As a rule, you should never initiate an SMS campaign without your customer’s permission. Depending on your geographic location, your company is likely required to comply with wireless carrier compliance rules, industry standards, and applicable local law. One key compliance requirement is to ensure that recipients of your SMS messages have expressly consented or “opted-in” to receiving texts as part of your campaign. It’s recommended to familiarize yourself with compliance standards for opt-in message flow.

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5 High Performing SMS Marketing Strategies

Creating a successful Bulk SMS marketing campaign can be a difficult task when you consider mobile marketing is still relatively new in the ever-shifting digital landscape. And while SMS has been around for a long, long, time, Bulk SMS marketing has never looked more appealing.It’s simplicity. Just because SMS is in relative terms an old technology, and just because SMS is in relative terms a very simple technology, doesn’t mean that it doesn’t pack a punch. In fact, the opposite is true.

Bulk SMS marketing stragerty Take SMS open rates for example. Because Bulk SMS is such a trusted and widely used feature of the mobile device (smartphone or otherwise), it boasts an incredible open rate of 97%, the large majority of which are opened within three minutes of being received. Beyond the open-rates, and unlike other marketing platforms, SMS requires basically no ad copy, design issues will never delay its implementation, it’s easy to track and measure, it’s cheap and is trusted by most mobile users. It has the ability to carve a direct pathway to your target market’s pockets.

The Value Proposition

If you’re thinking, ‘Well isn’t that obvious?’ you’d be right. But it needs to be said. When sending an Bulk SMS to your customers / clients, remember this: you are inviting yourself into people’s personal space. So remember to make your customers’ choice to opt in worth their time. Do—hold a contest with a prize for the winner. Do—a giveaway. Do—offer an exclusive (and awesome!) deal. Don’t, however, make an offer that can be found in other places.

Keep it Personal

You want your customers to look upon your business as they might a trusted friend, not as some faceless entity that treats them like another number. Keep your messages short and sweet. Here’s an example of what we mean: ‘Hi, Sam. Thank you for visiting. We can’t wait to see you again soon. Next time you’re in, show this MSG to receive 20% off your next purchase.’

Consistency Saved the Cat

As a general rule of thumb, people don’t like surprises. People like consistency. And in the case of Bulk SMS marketing, this rule holds truer than ever. First of all, at the time someone chooses to opt in, you want her to know what she’s opting in to. Having a little explaining sentence like ‘Enter your mobile number to receive exclusive updates about new products, clearance sales, and giveaways’ is a great way to make clear what people can expect to receive from you at the time they gives you their personal information.

An Integrated Mobile Experience

Bulk SMS marketing essentials It’s important to understand that an Bulk SMS campaign doesn’t exist in isolation from the rest of your mobile marketing efforts (or indeed your general marketing efforts). That being said, if you’re going to direct people to your site, make sure your site is responsive, i.e. mobile friendly. Also keep in mind that the easier you make it for your customers to do a certain thing, the more likely they will do it.

Creating a Sense of Urgency

Even if you’ve sent out an Bulk SMS that is friendly, well phrased, personal, and of great value, there’s no guarantee your customer will actually follow through. Maximize your chances of getting people to do what you want them to do by creating a sense of urgency. If you’re offering a discount coupon, for example, make sure to clearly state that the offer’s only good for a week.

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How To Use Bulk SMS for Business Marketing Purpose

In today’s highly competitive market, traders and business entrepreneurs are always trying to find out new ways that will help them reach out to maximum number of potential customers at the earliest. With modern modes of

blog 2 29-3 communication and interaction within easy access, business owners can promote their trade successfully to a wider spectrum of people within minutes. Bulk SMS is the new age technology that has not only caught the fancy of youngsters but also business organizations to be used as an effective means of marketing.Though there are various types of messaging services provided by telecommunication companies, the concept of Bulk Sms has gained maximum popularity for its simple, reliable and speedy functionalities. It is seen that many times it happens that we cannot contact a person through phone; however with help of a SMS, we can convey our message in a short and precise manner instantly.

Another benefit of using Bulk Sms option as marketing tool is that it is extremely budget friendly and cost effective. Compared to a call, the SMS service is available at a much cheaper rate, thus allowing you to enjoy equal benefits of marketing in low investment cost. Popular brands use this facility to inform customers about various promotional activities and services that help improve the sales by leap.

Let us explore some of the main advantages of Bulk SMS Marketing :-

1: Selective Customer Profiles

One of the primary advantages of using Bulk SMS for Indian companies is that you can select your customer profiles. Service Providers have personal information on customers and can provide a company personal phone numbers according to a specific required target group. However, make sure that you find a best Bulk SMS Service Provider in India with a good reputation to ensure that the sms are being sent to the right people.

2: Non-Intrusive Marketing

It is important for any business to use non-intrusive methods in their marketing approach. Even a general marketing call (telephonic) in the wrong time could mean that a person will hold a negative impression on a brand / company. This is why most companies prefer Bulk sms over telecalling as the initial way to approach prospective customers!

3: Direct Approach

Any Bulk SMS reaches a person’s personal phone, so you can be sure that your brand has been exposed to a person directly. This direct approach is the main reason why businesses in India prefer to use the services of a reliable Bulk SMS Service Provider in India who has the right resources. A resourceful and reputed service provider has personal phone numbers categorized according various target groups. However, remember that there are many smaller companies providing such services, and you need to ensure that you have contacted the right vendor.

Boost up your business successfully with help of Bulk SMS service that makes business marketing a comfortable and relaxing task at hand.

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Improve Your Business Presence With Bulk SMS Marketing

Today’s market is fiercely competitive. Everyone wants to reach on top. Marketing techniques also have been changed according to time. Now marketers using digital technology to reach the people instantly. You can track the growth of promotion or marketing in digital techniques. Some marketers are using web advertising and bring lots of new customers, but it has some limitations you can reach the people who use a computer or laptop, so you can’t reach to everyone.That’s why bulk SMS marketing isgrowing these days.

Why SMS marketing?

The benefits of SMS marketing over other forms of messaging is primarily due to being read and engaged with. With so much media fighting for a person’s attention, there’s no guarantee all the resources, time and effort that goes into creating, say, a slick, beautiful design will pay off. People skip ads, close windows and ignore emails all the time.

Whether it’s individual or marketing material, the brevity and simplicity of SMS make it ideal for both businesses and customers. For businesses, it means simplifying a message, refining what must be conveyed and knowing there’s a high chance people will read the message. The constraints of SMS are not limitations but guarantee they’ll be read. Before customers even have time to decide whether to delete or keep an SMS, they’ve already consumed its content!

As you know everyone keeps their mobile phone with them all the time and most people checks all new incoming text messages. You send the promotional, transactional bulk SMS.

Bulk SMS will help you to introduce your current and potential customers to your new products or special offers. Bulk SMS marketing is very cost effective, You don’t need a huge marketing team because you can send unlimited SMS in just single click. You can schedule your bulk SMS, so you don’t need to spend the whole day for marketing.

Bulk SMS service provider companies provide panel login where you can manage your Bulk SMS campaigns. You can set the audience according to regional, language and age etc… Bulk SMS marketing is very useful and easy way to reach customers. Size of the business doesn’t matter, Mostly businesses are using Bulk SMS Marketing to improve their leads.Everyone should try bulk SMS service to improve your business and generate new leads.

How to Find a Reliable Bulk SMS Service Provider

Most of the companies are dependent upon the advertisements for reaching to the consumers at large, but the old techniques of advertising are replaced by the SMS marketing. It is nowadays getting popular because of its affordability level, and it can be reached to the maximum consumers at large. The Bulk SMS Services are helping the companies to reach out to their potential users but for this, the owners should find the reliable agencies that can provide efficient services to its clientele.

Points to Consider while Finding SMS Service Provider

There are end number of organizations operating in the market and provide the Bulk SMS Services to the small, medium and large-scale companies. Many packages are being offered by these companies and can be chosen by the company professionals according to their requirements. This is one of the simplest means of reaching out to a large number of consumers to make them aware of the latest offers and provide the news about the launch of your new products and services. Here are some of the points that can be considered before sourcing out this service to the reliable SMS provider:-

It is mandatory to conduct a thorough research about every SMS provider that is available in the area that is within your reach. You can compare the
offers and discounts that are provided under the packages and the suitability according to your organization.
The next thing is to contact the reliable service provider who can give the services according to your requirements and ask about their pattern of services
before finalizing it.
Even an appointment should be fixed with the professional of the particular agency so that they can discuss with you the specific requirements and get
the better idea of what the company exactly needs.
It is necessary to shortlist three to four companies before assigning the task to a particular company as to compare their offers, prices, listing, and
packages that suit your business best. From this, the company can go for the final outsourcing agency.
The company should also foresee that the Bulk SMS Services organization they have chosen fits best with the nature of their business. It should also
provide after-sales services and help the company in carrying out the whole process.
From the above-stated points, it is clear that the companies should research in an advanced manner about the reliable Bulk SMS provider in the particular
area before finally outsourcing their work.

Bulk SMS – Hot Technique To Reach Customers Quickly

Bulk SMS is a method through which Enterprises send out SMSes to their varied client base through suitable partner over a reliable network. These SMS can be promotional, transactional or OTP (one time passwords). SMS relays through various routing methods. Bulk SMS are easy and affordable solution for enterprises that cannot pay heavy amount to tie-up with big telecom players.
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Bulk SMS is a very common, time saving and economical method of communication in today’s business world. From new offers to confirmation of the order, subscription alerts to renewal notifications, all are being covered through one-way or two-way SMS aggregator based connectivity.

With the stiff competition amongst the Bulk SMS customers are always at an advantage of choosing the best route and the cheapest rate to get there SMS delivered.

There are few pointers that need to be considered while choosing Bulk SMS Provider :-

Do check the network coverage for international messaging. If the network coverage is not good then your message might not reach your target
customer in other country.
Do not fall prey to low cost always. Low cost can directly link to low quality. Do take a test call before finalizing on one.
Various bulk SMS gateways supports two-way messaging. For each method a separate protocol is required. Do check the supported protocols of the
aggregator.
Minimum purchase requirement should also be checked. You get better rates for volume its pure economics. The customer can always withdraw if not
satisfied.
Few service providers do not show the entire fees to keep their per SMS cost low. These are later on implied on the customer in form of hidden charges
or additional cost. So fee related conditions should be clearly discussed while signing a contract.

Bulk SMS are SMS delivery companies that tie-up with various enterprises to handle their SMS traffic. They partner with network operators and various
other aggregators to provide Bulk SMS services.

Get 100% Response Rate with SMS Marketing

so it’s 2018 and as expected, the world of digital marketing has developed in leaps and bounds over the last 365 days. If your current marketing campaign has seen better days and perhaps you are looking for a new flavor, why not take a closer look at SMS Marketing? This unique approach has certainly worked for a myriad of industry sectors and is proving very successful way to get your brand noticed even more than before. Here we run the results rule over some of the reasons why SMS Marketing is justifiably catching the attention it so rightly deserves. SMS not only has incredible open rates of nearly 100%, it also boasts a staggering 45% response rate (as compared to email, which has only a 6% response rate).However, just because something is good doesn’t mean it can’t be better. If your SMS response rates are lagging, or if you want to boost them even higher, here are some actionable tips on how to increase your SMS marketing response rates:

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1. Make sure your clients are opted in

This may sound obvious but you’d be surprised how many businesses send texts to customers who haven’t opted in. There are lots of reasons NOT to do this, the main one being it could earn you a big lawsuit.

2. Use call-to-action buttons

This is essential to increase responses. You may have sent a great message to a client letting them know about a big sale or promotion, but if you didn’t tell them what to do (click on a link, send a message, etc.), then chances are you won’t be seeing them visiting your event or participating in your contest.

3. Use data to send targeted, personalized messages

Put the data you collect on your customers to good use with your text marketing campaigns. Use purchase history and demographics to send relevant messages to your customers about products and events you know they like. Address them by name, adding a personal touch to your messages, so they know you’re thinking about what benefits you can bring them with your SMS promotions, and not just sending out blanket messages to your entire customer database.

4. Use a customized branded ID

Each day, over 6 billion text messages are sent in the US. Millenials exchange an average of 67 texts per day, so if your text messaging service uses alphanumeric codes to send messages to your clients, those messages can get lost among the other SMS messages.

5. Time it right

One thing to be aware of with SMS is its immediacy. Text messages are usually opened within 3 minutes of being sent, so time your SMS marketing to reflect this. Emails often sit idle in customers’ inboxes and most are never even opened. SMS is different. Businesses that get high response rates with text messaging also know how to time their campaign pushes.

6. Analyse your results

It’s hard to improve something if you haven’t analysed the data. You should have a spreadsheet with the number of opt-ins vs opt-outs and the quit rate (how many people drop out and how soon they opt out after opting in). This information will help you see how well you’re doing with your campaign. I

7. Comparisons

Of course, these figures may flatter to deceive for those of us who are not aware of the comparisons garnered when using more traditional methods. One of the most popular flavors of digital marketing to date is the use of mobile banners. Compared to Bulk SMS Service approaches, these simply do not compare thanks to the direct connection made from a brand originated Bulk SMS to potential customers’ mobile devices.

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Why Is Bulk SMS a Great Marketing Tool

blog 1 24-1 Bulk SMS Service is a great marketing tool which has transformed the way of business for any kind of businesses. If your Message is short & appealing to targeted customers surely it will be read by your customers. Bulk SMS Software is a marketing tool which allows you to send thousands of messages in a single second. If you need to pass on urgent information to your customers or contacts, Bulk SMS is a better option is to send message that is sent directly to the mobile phones of your contacts so you can reach them wherever they are. E- Mail communication is not always effective as much Bulk SMS.

Bulk SMS is a one of the best marketing tools that has changed the way of entire business model. If your SMS is short, crisp and eye candy to target audience then it would be read by all majority of the people. Bulk messaging allows you to send millions of text SMS in just a single click. If you want to convey an urgent piece of information to your clients or customers, SMS plays a crucial role in sending mass messages directly to the cell phones. Today people are active on mobile: Mobile phones are very important in each and everyone life be it a kid or an adult. Now a days all the major work is done via mobile. So because of more active users on mobile deceives, bulk text SMS gives a big platform to reach all the mobile users.

1. Reach More with SMS: There are more than 5 billion mobile users in 2017(source) and the number is increasing rapidly. That shows that you can reach
more consumers with an SMS than any other tool.

2. Connect with Customer: With SMS Service to connect with your customer is easier now. SMS service allows you to send a personalized text to your customer. So, you can send your greeting message or ask for service feedback and you also send them language based massages also. These are some tactile marketer use to build a relationship with the customers.

3. Cost Effective & reliable: When it comes to market your business or promote your product, there are many platforms you can go with but when it comes to cost most of the marketing platform are a bit more expensive. But, when it comes to SMS services it is not just affordable but effective & reliable also.

4. Easy & time saving: It is easy because you just need to add content & your customer number and hit send button that’s it you are done.And its time saving because you don’t have to create a long flyer or draft long newsletter; in SMS you have to just write important stuff about your product in 160 characters and you are all done to start your SMS marketing campaign.

5. High Open Rates: The best thing about SMS marketing is you will get high Open Rates. Research shows that 90% of all text messages are read within 3 minutes. With high open rates, you get high conversion rates also.

6. Customer Relationship Management: To maintain relationship with your existing customers BULK SMS Service provides an attractive marketing tool. Sending alerts from your company as customer’s availed service from you make them happy and make them to go for next purchase.

7. High Response Rate: Due to high response rate from SMS Service, Companies use this to generate leads and convert it into business. This is the easy way to generate revenue for your business.

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Bulk SMS Delhi

No one can rule out an importance of better technology when it comes to promote business of any sort. Advance technology has become no less than a boon for businesses as in numerous people are addressed within no time due to the changing pattern of technique. Now days, conventional ways of business promotion are losing its relevance and concerned people are showing their interest towards Bulk SMS. It is just because of an ease as well as impressive outcomes, strategy of addressing concerned matter through text messages is in rage. Since, everyone carries a mobile phone today; it is not surprising that such business promotion via electronic gizmo has become the most sought after way of projection. High client age of our company proves our capabilities towards providing this beneficial service.

Give your business the much needed push and boost by employing the services of SMS. This in turn in makes it possible for you to send bulk promotional SMS to multiple users at a short notice, without having to face too many hurdler SMS is designed for the sole purpose of promoting your services and products. Of course, the larger objective is to help you connect with that of your clients and potential customers, thus by increasing your reach and potential.

When you are availing the promotional Bulk SMS Delhi from us, you are then joining hands with a team that is experienced and knows what exactly you are looking for.

We also provide you the flexibility thats gives you the freedom to send SMS from anywhere at any time. The entire mechanism is meant to be used with relative ease and you can of course attain the services at very affordable rates. Using very simple steps and at extremely affordable terms, you have a chance to reach out and broaden your horizon. there are various companies providing location based services like Bulk SMS Delhi, Bulk SMS Kolkata, Bulk SMS Bangalore and many more…..

TOP 10 Advantages OF Bulk SMS

Today majority of people are actively using text messaging to stay connected and are highly engaged in the content they receive. According to Juniper Research, 97% of SMS text messages are read by the cell phone owner…and 90% of those SMS text messages are read in the first 4-6 minutes of delivery.

Direct, easy to manage and extremely cost-effective, Bulk SMS services are available 24X7 i.e. any SMS can be sent at any time of the day. Nowadays message timings are of great significance. Investing in bulk SMS marketing gives this crucial advantage of delivery time flexibility. Also the fact that SMS can be sent within seconds is a benefit that cannot go unnoticed.

1) Flexible Platform :-

Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. Create a promotional message or a quick industry update; SMS truly molds itself to whatever the needs are of your business.

2) High Open Rate :-

Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look. In some cases, text messages are automatically opened, where emails aren’t. Subscribers have a choice to open your email.

3) High Conversion Rate :-

With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.

4) Instant Deliverability :-

SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to received. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.

5) Instant Opt-In and Opt-Out :-

With the advent of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS – instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front. In the SMS marketing business, you want to make it as quick and simple to opt out as it is to opt in.

6) Cool Factor :-

A large demographic of consumers have abandoned the email and have turned to text messages. Show your client list that you are keeping up with the technology by sending targeted promotions via text. It will give your company a head start in winning the battle for the next generation of shoppers.

7) Limitless Market Potential :-

Do you even know how many mobile phones are out there? An absolutely ridiculous amount. And since mobile phones and text messaging especially, are the way that people communicate now, there isn’t any reason why you can’t tap into this virtually limitless market potential.

8) Reliable :-

Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.

9) Short Messages :-

Though this is a challenge for some businesses, the 160-character length of SMS is a boon for marketing. It forces you to be clear and concise. Instead of having your subscribers slog through content that isn’t always relevant, SMS gets to the point immediately without anything that is unnecessary.

10) Green :-

Green is in! Though most online marketing strategies are naturally green, it is incredibly important to reiterate. Green is not only great for the environment but for the bottom line.

There are some specialized bulk sms service company’s – Bulk SMS Delhi, Bulk SMS Kolkata, Bulk SMS Mumbai and more…..