How You Can Boost Your Retail Business With SMS Marketing

In order to build long term relationship and trust among its customers, retailers are making use of SMS marketing service to bring back more and more customers to their stores. It is a need of an hour to associate loyal clientele with

blog 2 29-5.pngutmost care and special attention. Structuring a loyalty program via SMS service is one of the best ways to make customers coming into the stores regularly.Promoting brands, new arrivals, announcing discount offers, special festive rate cards, updates on new launches, product details are few of the services which retailers are using with the help of texting services. Retailers consider SMS marketing as best tool for marketing campaigns. They feel they can have a direct communication channel with their customers, while sending  text message.

1. Try To Get The Mobile Numbers of Customers
Customer’s mobile numbers are the best way to get the desired results. There are some ways through which you can collect their numbers.You can ask people text back to your SMS for a shortcode to get 50% off on your next purchase or getting reward points. Research showed that more than 6000 numbers receive in 24 hours if going by this method.
 
2. Create Relationship with Your Customers
 
After having received the figures, time has come to appreciate them for their doing. This is probably an effective way to gain the loyalty of the customers. Shoot a simple thanking message with the specification of what they are interested in purchasing. This move of yours will build a strong base of a longer and lasting relationship with the customers.
 
3. Regularly Intimate Them About their Order
 
If you are operating an online retailing business then you should know the importance of timely delivery of the products to the customers. More than 90% people feel frustrated by not knowing the arrival date and time of their order. So, this is very crucial for you to keep them inform about the confirmation and order delivery updates to them.
 
4. Send Personal Message for better Connect
 
You have to present you different from the bunch of competitors on the market. Personal messages are the perfect way to move them to your side.You can send these private messages interlinked with your offer to the people. It will increase your rate of success by dividing your numbers based on their activity, age, and gender.
 
5. After Sale SMS
If you want to retain your customers for a longer duration, than, these after purchasing SMS plays a crucial role. You can ask them for their review about the product or send back with their thoughts on the betterment of the quality. This will feel them that they have a value in your eyes and they will surely get back to you with good feedback.
 
6. The timing of Your Messages
Always make sure that your messages only reach them at the appropriate time. You can also schedule your messages to send them on a particular time when the customers are ready to receive and make their response. Do not send any promotional messages too early in the morning or too late in the night.
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Why Your Business Needs A Good Mobile Marketing Strategy

If you want to get more out of mobile marketing, you’ll benefit from developing a mobile marketing strategy that covers all of the bases.These days, more and more entrepreneurs are discovering the power and potential of mobile marketing and they are using this marketing format in order to grab vital market share in their niches.

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As a business owner, you should make use of mobile marketing no matter the kind of service you render or the size of your business. With a good mobile presence, your
business would be able to grow beyond your imagination. Since potential customers do virtually everything on their mobile devices, when they also need the particular products you sell or service you render, they would do a mobile search for it. And if your business has a mobile presence you are can be easily contacted. But when they cannot find your business using a mobile search, you would be missing out on potential customers on a daily basis.

1. You’ll Access the Power of Texting

When you want to add a call-to-action to your mobile marketing campaign, with a mind to accessing lightning-fast engagement (and, hopefully, lots of conversions), using text messaging in order to deliver your brand message will be a wise course of action. Fast results are what every entrepreneur wants from mobile marketing strategies. The truth is that people really enjoy getting texts and most of them read their texts within a minute and a half of getting them.

2. People do most of their shopping on mobile devices

The advent of mobile devices, the internet, and Android app development have made people too lazy to walk into physical stores to buy things. If you can search for an eatery that delivers take out to customers with your mobile device, why would you want to go there physically, especially when you just feel like resting at home? As a business owner, you should invest in mobile marketing to give people the option of buying without visiting the store. You can get an android app development company to help you build your mobile presence, to attract more customers to your business.Even if customers still visit your store physically more than they do online, you still need to take mobile marketing seriously.

3. People spend a lot of time on their mobile devices

A large number of people own some kind of mobile device and are most times glued to it. This is because the mobile device can do almost all they need effortlessly. Why bother to watch TV series on your TV when you can watch it on your mobile device anytime you want and anywhere. You do not have to drag the remote with any family member or go out to order pizza. With the way people spend so much time on their phones, business owners need to realize that, the best way to market their business is through mobile marketing.

4.Mobile marketing reaches more people

Owning a mobile device is not limited to a particular age, it cuts across all age groups. People from the age of 65 and above are making use of mobile devices, making it the one of the largest demographic. With this kind of demographic, you do not have to worry if mobile marketing would get to your potential audience.

Mobile marketing isn’t the whole ball of wax. However, it’s one important branch of web marketing. When you incorporate a more comprehensive mobile marketing strategy into your overall web marketing campaign, you’ll be doing all that you can to grab market share from your competitors. If you don’t take care of your mobile marketing strategy, your business rivals may succeed in taking market share away from you.

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