Dove Soft- Bulk SMS

Essential Tips for Effective Advertising

Brand managers do an awesome job of taking a lot of information and turning it into clear, compelling communications. Don’t make their job and harder by not following these 5 simple tips for creating more effective advertising.Many advertising budgets are only managed by brand managers. The money is owned by the product managers – who are really fighting against one another for their unfair share of the budget. Since dollars are so tight, they are expected to work harder than ever.

Have a goal that sales and finance agree to –

No matter how simple this one sounds, it’s true. The agreement on what you are trying to do has to be a shared and bought- into goal. The CFO has to see a return on investment and the sales team has to believe that you aren’t wasting money that
they’d just as soon like to use to lower prices.

Don’t be afraid to be creative but the goal isn’t to win awards

You’ll find the team is more creative when the problem is focused on delivering against a very specific goal in a simple and compelling way. Don’t mistake this process as being easy. Having a narrow focus and a simple message is difficult and feels
like you are making compromises.

What ONE THING do you want them to do

This is maybe a nice way of saying have a single message in your ad. With a single purpose behind that message. Let’s keep blaming the product manager (and I was one for many years).

Give them a reason to do it with a clear call-to-action

Don’t lose your single-mindedness now, it’s go time. Turn the tables on the product manager. Is there an incentive that can be used to drive sales? A discount on an first purchase, a BOGO, a promotion, a coupon? Even if your goal is to only drive a
lead, create incentives that will not only deliver the greatest numbers, but also the highest qualit Don’t be afraid to be creative but the goal isn’t to win awards.

Know who you are talking to – and why

Remember that product manager trying to drive sales? They now want this ad to be as broad as possible. Here’s an example that building product companies can relate to: having an ad that is written so generically that it “covers” architects, builders,
re modelers, dealers, home centers and any consumers that see it too. Hello – that’s talking to no one.

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What Digital Marketing Includes ?

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc.

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non- paid content. Buzz Feed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

SMS Marketing

SMS marketing entails using text messages for the delivery of marketing messages to customers. Just as important, customers read most texts within seconds, which makes SMS marketing much more effective when compared with other marketing approaches.

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Marketing Strategies In The Digital Age

Bulk SMS sending is a prevalent and practical promoting technique for any business. Though it is effective and enables production of a large database of mobile telephone numbers yet there are reasons why such message strategies can fall flat. Initial one being the way that in many cases the motivating forces given to clients in bulk SMS campaign in India is inadequate and neglects to arouse interest in the brains of the clients to take further action. Furthermore, the SMS is not noticeable to the client owing to its poor position.

1. MASS SMS CAMPAIGN IN INDIA:

The Significance of Incentives. It is a actuality that in current world, just about everyone possesses a mobile phone in this manner in the event that you send messages in mass. It can reach a wide cross-area of population. Nonetheless, in this respect, one must appreciate as to why a client will display enthusiasm for such as SMS.

2. UTILIZATION ELECTRONIC MEDIA IN MARKETING:bulk sms services:

In this point of view, it needs to be said that simple sending bulk SMS and doing promoting is insufficient. The organization need to make an attention to its items and administrations, It needs to place promotions different electronic media, highlight the advertisements out in the open spots where there is sufficient perceivably, pulling in the consideration of greatest individuals. Through such practice, individual come to know about the items and then if they get SMS then they can show.

3. OTHER MARKETING STRATEGIES THAT OF A BUSINESS USE:

Everybody will recognize that there has been a significant advancement in science and innovation. Such mechanical advancement has talented advanced endeavors with new methods, components of marketing. Not just bulk SMS campaign in India, organizations also do email marketing, SEO promoting. They even participate n different re-marketing strategies. It is a actuality that marketing is key yet it is insufficient.

What To Watch Out For Bulk SMS Marketing

Firstly, it’s important to be aware that any SMS campaign needs to conform to strict legal guidelines. In many jurisdictions, unless a recipient has fully opted into a campaign and has an easy way to opt out, it is illegal to send them any messages by
text. You should always check the legal issues in your area to see what concerns might surround SMS as a communication method.

The biggest thing that’s necessary when setting up an SMS system for marketing and communication is the opt-in/opt-out system. When you solicit information, be it in-person, through a written form, over the web or through an app, make sure that
there is plain language explaining how your company will use the information. This explanation should also include a web URL that allows recipients to opt out of the campaign at any time. Also, the agreement to receive messages should always be a
direct accession to the terms. When in doubt, be overly thorough.

Most of your sign-ups are likely to be through a web form. It’s vital that the web form has a clearly visible link that takes visitors to a copy of the privacy policy. You should also always include a clearly visible link that directs customers to the opt-out form.

Always treat your SMS campaign as a form of permission marketing. You send messages to a customer’s phone because it is beneficial to them. Don’t overstep the boundaries of that agreement between your business and the customer. If a particular
campaign or call-to-action feels spam my, take the time to review it. Think about it through the filter of whether you’d really want to receive messages like the one you’re proposing. Not only will this help you avoid running afoul of regulations governing SMS messaging, but it will allow you to reduce the number of subscribers who opt out of a campaign.

Tags: Bulk SMS Marketing, Bulk SMS Service, Bulk SMS

Getting started with bulk SMS

Choose a bulk SMS provider

Most popular CRM systems already include a way to plug in modules to handle SMS campaigns, so the biggest thing you need to get started is to find a capable bulk SMS provider. This means finding a firm that can handle the volume of traffic that you
require at a price that’s appropriate to your needs. You should also ask the provider how much overhead for growth each plan offers and how overages are handled.It’s also important to discuss legal issues with the bulk SMS provider. If a company’s approach sounds sketchy, move along until you find a firm whose methods are appropriate to your situation.

Integrate bulk SMS provider

You’ll also need to see that the system integrates proper
ly with the CRM and website software that you’re using. For CMSes such as Drupal and WordPress, there will usually be a plugin for the major bulk SMS providers. While integrating the SMS
solution with your website is the cleanest solution, even if the SMS provider does not integrate with your website, it might still be possible to use it if it has its own web interface that you log on to and upload your number list to. Always discuss these potential problems in advance and be wary of providers that dismiss your concerns by saying they’ll deal with issues as they come up.

Send bulk SMS

Once you have everything plugged in and tested, it’s time to send that first text! One of the best SMS tips we can pass along is to make sure that first message is polite and explains why the message is being sent. There will be opt-outs, and the important thing is to make sure that everyone who is receiving messages wants to be getting them. Once you and your customers are on the same page, everyone will find that SMS is a great way to keep up-to-date regarding deals, appointments and
critical information.

Tags: Bulk SMS Company, Bulk SMS Provider, Bulk SMS

A General Overview of SMS Marketing

SMS marketing, also known as short message service marketing, is quickly becoming one of the most popular ways to market your business’s products or services to customers. With SMS marketing you can reach customers on their cell phones through text messages. While it might seem invasive to send a text message to a customer, it is certainly less time consuming and easier for both your business and the customer to receive a text rather than a traditional marketing phone call. And because SMS marketing can reach all mobile phones, it can be extremely effective.

SMS marketing is generally supported on a platform called vMail. Another popular way of using SMS is in an application known as Email to SMS. Short message service marketing has been found to be highly effective in business to business or B2B applications. But companies have found a number of ways that SMS marketing can benefit their business.

Cell phone service providers are well known for using SMS to marketing with their customers.Despite the fact that there are people who do not like receiving messages that contain advertisements, there are also many who find it helpful to be made aware of new offers or various promotions right on their mobile phone.

And because of special features like Email to SMS you will be able to get started very quickly by using your existing contact list. If you are looking for a highly effective way to promote your business to a large number of new and existing customers then you should look into using SMS marketing.

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Best Practices For Effective SMS Marketing

SMS marketing has gained in popularity in recent years given the incredible ease with which marketers can develop and deploy campaigns and the power of one-to-one communication with an SMS that can evoke an instant response from a customer. SMS also provides the ability to effectively measure campaign performance through the use of a ‘call-to-action’ from the customer. The flexibility to quickly test different campaigns provides much lower costs and turnaround time compared to many other forms of marketing. For example, an A/B testing on SMS is more viable than say on TV or E-Mail.

We discuss below the top 5 Best Practices for effective SMS campaigns –

Use Proven Mobile Nos. Databases

Databases containing mobile nos. are used for undertaking SMS campaigns. Often Marketers source databases from the grey market and these are mostly overused and can be quite inaccurate with outdated user details. Databases built in-house and
fine-tuned over a period of time are way more reliable in terms of a good delivery percentage and quality of text content.

Keep the Content Simple, and Interesting

The SMS content is one of the largest factors for the success of a campaign. Only a content which is simple, interesting and easy to understand will have the desired impact and elicit the much needed user response. Proper punctuation, grammar and
readability also go a long way in creating the right impression.

Have a Straight-Forward Call-To-Action

An SMS content needs to have a user call-to-action that conveys what is exactly expected of the recipient to show his interest in the product on offer. The call-to-action, more often than not, needs to be kept simple. A long winded call-to-
action will end up blurring what is expected of the respondent and can lead to response errors.

Call-To-Action Must Suit Campaign Objectives

Depending on the breadth and quality of responses required from the campaign, the call-to-action needs to be suitably crafted. For example, a company with limited resources may want to focus on getting responses only from serious buyers. So
the call-to-action needs to convey the same the other hand, a company with a large and experienced sales force may want to get responses even from people just fishing for information.

Choose the Right Day and Time

The ideal time to run campaigns meant for working professionals could be late mornings when they would have settled down at work after the morning rush and have the time to look and respond to SMSes. It is also seen that the response rate is up to 20% lesser during holidays and weekends – likely because the chances of people being physically away from their phones are higher.

Tags : Bulk SMS Marketing, Bulk SMS Provider, Bulk SMS

Start Your Business With Bulk SMS

Bulk SMS in addition to external communication, also offer you to communicate with our own employees who are generally engaged on field work. Investing in Bulk SMS Service allow you to efficiently maintain contact information database for you future communication. Bulk SMS Service implementation is quite easier than one could imagine. You only need a good internet communication. As this is automated and user-friendly software, you need not require any technical staff, which is the great thing about Bulk SMS. You can promptly send all your SMS in a fraction of minutes.

The factor made necessary for marketing plans to include Bulk SMS Service as to promote and sell the business. Let’s see how Bulk SMS Services play a significant role in boosting your business.

Engaging with Target audience

The first benefits of implementing a Bulk SMS program is being constantly engage with the valuable clients by delivering them back to back your product and service details.Bulk Transactional Sms let your clients to bind with you and even if their mobile phone is switched off they can go through it later.

Cost effective and time saving

Sending vast volume sms is not only cost effective but it saves time that you will waste in calling each person personally on your database.You can send Bulk SMS to your every client and target audience just with in a single click. Since the system is web-based, it allows you to communicate with the international audiences.

Simplicity in implementing and overall communication

Mass messaging made easy for companies to send out valuable information on a newly launched product and service, market campaigns and even pre-invites to business events.

The Right Way To Send An SMS Message To Your Customers

You can pretty much say anything you want, when you send an SMS message to your customers. And that gives you a powerful platform for marketing to prospects and customers.bigger profits send an sms message. There are tens of thousands of small
businesses that are sending regular SMS messages… but many of them are doing it wrong.

If you’re going to text (or send an SMS) for business reasons, here is a few quick guidelines.

1) Never Send An SMS Message Without Prior Approval

When you build your text message list, you must do it carefully
. You never want to add people to your text message list without their approval. You don’t want to send an SMS message to people without their permission.The text message rules
prohibit blasting text messages to people you don’t have a relationship with.

2) Limit How Frequently You Text

Once you have a list to send sms messages to, you want to be careful how frequently you reach out.Remember, if you text or SMS message someone too many times, they may unsubscribe from your list… and you just lost a potential customer.So reach out
sparingly and only when you have something important to say.

3) When You Do Send An SMS, Keep It Short

Now guideline #3 goes hand in hand with guideline #2. Not only should you limit your frequency of SMS messages… when you do text, you want to get to the point.Do not send out multi-page text messages. Say what you need to say… ask people to take an
action… then get out of the way.The most effective text messages are a sentance or two at the most, and always tell people
what to do next.4) Keep Your SMS Messages Interesting AND Deliver Quality Content

When you do decided to send a text, make your SMS message interesting and always link out to quality content. You don’t like to get garbage emails in your inbox… nobody wants garbage text messages in their phone.Respect the person you are
communicating with and give them good quality information… and they should stick with you for life!

5) Include A “Call To Action” On Every Text Message

I’m shocked I have to write about this one, but many text messaging beginners forget to put a call to action in their message.What’s a call to action? It’s a simple message to “Click Here” or “Call this Number” or “Download This File” or “Read
This Announcement”.

6) Think Creatively About Your SMS Communications

Texting just doesn’t have to be about new products and news.Keep it interesting… you might let people know about a TV interview you did… Or offer up notes from a conference… share your favorite video…. or a link to a online game.Did you know
you can send Pictures and graphics via text… you can send surveys… you can even use some text message platforms as a loyalty
punch card!

7) Always Give Prospects A Way To Opt-out of SMS Messages

This final guideline is both a practical one, and a required one. Always give people a way to opt-out of your list.It’s as simple as including at the bottom of your SMS message – “Reply STOP to cancel”No matter what system you use, there should be
an automated way to unsubscribe. Just like in email marketing you always want to give people an out. And remember, if they use it, don’t worry, they weren’t the right customer for you.

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Why You Need To Choose Bulk SMS For Marketing

As an inexperienced entrepreneur, investing a large sum of money in the marketing arena can be a fatal step. So, picking a cost effective, reliable and effective marketing strategy is the key to success. In today’s marketing arena, mobile marketing is proving to be an effective marketing strategy.With mobile phones extending their reach to almost every corner of the earth and text messaging, commonly referred to as SMS (Short Message Service) has become the popular way of communication.

As Short Message Service is gaining popularity, new types of messaging services are emerging to satisfy the expectation of people. At present, Bulk SMS is creating a huge sensation among the entrepreneurs as it lets them to send SMS in bulk quantities to thousands of customers quickly and efficiently. This messaging service is now utilized by various e-marketing companies to reach out to a greater number of people.

Bulk SMS is a process of sending messages to innumerable mobile terminals simultaneously and is done using a computer system. With more than 4 billion mobile users, bulk SMS marketing strategy is proving to be an effective marketing strategy not just for inexperienced entrepreneurs but for multinational companies too.