Uncategorized – Page 9 – Dove Soft- Bulk SMS

Bulk SMS: Growing Demand In The Market

We are living in a world where there is cut throat competition among st everyone in their respective fields. To survive in the market it is important to understand the needs of the customers and keep them satisfied over the period of time so that the business can be sustained in the long term. Connectivity is the most important link between the customer and the business. With this the customer is continuously being aware of the latest offers and discounts which are there.

There are various communication means which are being utilized, out of which SMS service is one of the most used mediums used. This is because SMS marketing is a cost effective and least time consuming tool. With most of the population in India using cell phones, it is safe to say that every person will be having a cell phone to a smart phone. From placement companies to Retail outlets, every industry understands the importance of SMS service. The most important use of this service is that messages can be sent in Bulk SMS to the targeted groups. It infers to that at one go messages can be sent to the masses and the cost which is involved with this service is very low. The opening rate in SMS is high as a compared to Emails which are sent, this is because in sms there it is assured that the message will be delivered elsewhere in email it may land up in spam or junk unlike sms is which is spam free.

Apart from sending updates and offers to the customers SMS is very useful for those people who are in the field of sales as they will get constant updates. This service can be applicable to an event also. If we take the example that there is a concert in Delhi, then Bulk SMS Service in Delhi providers will be sending messages to give updates about the event, from tickets prices to getting notified about the event at one go all the recipients get the message.

Why Bulk SMS Is An Effective Marketing Strategy

If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time.One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled, making it the mobile channel that offers the widest reach possible.

When it comes to creating a successful, well-rounded mobile marketing strategy, SMS marketing plays a vital role. This is due to the large number of benefits it carries when compared with similar marketing methods. But what is it exactly that makes
SMS marketing so effective ?

The following points aim to help you discover why :

1. Drastically reduce your overall marketing time: Shrink the amount of time you spend planning, creating and distributing your marketing campaigns using SMS marketing. More traditional methods of marketing require extensive planning before they are put into practice. The ability to get you messages into your customers’ hands instantly, as soon as you have something to tell your audience, is a feature that cannot be matched by other forms of marketing.

2. Enjoy cost-effective results: SMS marketing is one of the cheapest forms of marketing available. You only need to pay out a small sum for the number of text messages you purchase which is minimal when compared to the cost of printed adverts, poster production, TV adverts, etc.

3. Filter out uninterested individuals: Because SMS marketing is an opt-in service you are only targeting the customers who have an actual interested in your product, eliminating the time and money spent contacting individuals who are not willing to
interact with your business.

4. Get straight to the point: The limited characters in a standard text message ensure that the messages you send are precise and contain only the relevant and important information that your customers need to know. This removes the unnecessary waffle
that nobody likes to read.

5. Global marketing reach: With the number of active handsets across the globe now over the billion threshold, you would be crazy not to want to tap into this huge market. Sending text messages is just one of the ways to do this.

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Creative Marketing Strategies With Bulk SMS

It is not all that hard to make use of bulk SMS services to get your marketing message across. It forms part of a very effective marketing strategy that can be implemented with ease by businesses all over. All that is needed is to type in a single marketing message, then send it to as many customers as you have in your database.Making use of creative marketing strategies will ensure you stand out from your competition and attract the attention of people who are already interested in what you have to offer them. Various cell phone companies who offer SMS services would also offer users bulk SMS services that will allow them to send messages in bulk that could be send from your website to a service provider.

Bulk SMS gateways like these consist of various kinds which also allow one to compose messages to two or more recipients and create a group list as well.With a word count of 160 or more, you could easily make the most out of your marketing efforts through using the bulk SMS messaging system. This way your marketing messages are less full of fluff and directly targets the interests of your customers. There would be no need to beat around the bush, which most consumers would appreciate as it shows their time is being valued. For the bulk SMS services to work effectively, you should clearly distinguish between bulk services provided and the SMS aggregate company.

Business people in Australia find that Bulk SMS Service are among the best creative marketing strategies to use when targeting local customers. It is been reported as an intelligent marketing tool that help business owners save time and money, which are both precious commodities in the fast business world we live in.It is the kind of tool that proves to be pretty effective in sending the latest updates about your business and it creates an awareness among your customers about new product launches. Besides, Bulk SMS is great for sending out emergency alerts to your customers about special offers that is about to expire soon, regardless of where they may find themselves.

SMS Marketing:Extremely Affordable Way Of Marketing

SMS Marketing is extremely affordable and offers one of the best return on investments. It directly impacts your profit margin or indirectly earns you money by deepening your customers’ interest in your business. It also boosts loyalty of your
customers to your company and product. Customer loyalty is the single most important driver of growth and profitability’ and yet according to the Indian Chamber of Commerce: ‘73% of customers leave [businesses] because of perceived indifference to them’ SMS Marketing enable the user to have one-to-one and one-to-many communication options to promote and share the business information. Today, marketers are considering the text messaging as a greater deal when it comes to quicker and smarter communication with the target audience.

Researchers say that SMS marketing is an extremely helpful tool for big or small businesses. It can serve a few purposes –

Reach people near-instantly, wherever they’re at
Send SMS to specific individuals or entire lists
Save time & money, compared with phone calls
Schedule SMS to automatically send at a specified time
Send urgent alerts with just the click of a button
Easily reach people all over the world

If you run a business, we can help you out we believe we have great technology and have built a great marketing tool. We also have a depth of SMS and retention marketing knowledge which allows us to find the correct solution for you and to suggest ways the SMS can complement your marketing plans.

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Why Bulk SMS

Businesses of all sizes are discovering that they can effectively integrate SMS marketing into a larger marketing strategy. With the help of SMS marketing automation, brands can create, schedule, and automate smart targeting campaigns.

It’s not spam

SMS messaging follows the rules of permission based marketing. It’s 100 percent opt-in based. Simply put, customers have to give their expressed consent before receiving SMS messages. This can be done in one of three ways. New subscribers can double opt-in via web widget, add their cell number to a compliant sign-up form or text to join. The latter is the most common. After opting in, the new subscriber will receive an auto reply confirming their subscription. If the opt-in was accidental, they can simply reply STOP, and all messaging will cease.

Everyone reads texts

Ok, well almost everyone — 90 percent of all text messages are read within three minutes of being received. This isn’t just a fluffy statistic. Recent research gathered by Dynmark.com also suggests that “almost one third of of those targeted with
SMS advertising campaigns respond to the correspondence; with almost half of this group going on to make a purchase.” This research totally speaks for itself. And yes, U.S. citizens can register with the do not call registry, but this has nothing to do with the sending and receiving of SMS.

Character limitation forces marketers to get right to the point

There is a 160 character limit on text messages. With SMS, it’s simply about providing an irresistible offer. There’s no point in droning on and on with a 300-word marketing message. Subscribers are opting in to receive an exclusive offer, not to hear about how your day is going. Our current digital age rewards simple marketing messages with easy to understand calls to action. The 160 character limit on SMS messages is actually ideal.

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SMS Communication Solution For Your Business

By sending bulk SMSes you can reach and engage any sized group of contacts within seconds, easily communicating with customers, clients and staff. This tool is beneficial for any business size, proving effective that email campaigns.

Promote your business through SMS campaigns

Transactional SMS

Send transactional smses to all your customers. This facility can be used to send OTPs, alerts, transactional codes, etc only to your registered users.

Promotional SMS

Send discount or new offers to a set of potential customer database over the mobile phones. It’s a part of mobile marketing to get more revenue for your business.

– Group SMS
Send alerts, updates and information on behalf of your organization to a list of customers. Shoot SMSes scheduling date and time, ensuring more customer engagement on mobile phones.

– Delivery reports
Get detailed reports of the SMSes sent, delivered and opened. Download these reports to analyse and verify the success rate of your mobile marketing campaigns.

– Mobile marketing
Ensure brand awareness and revenue with promotional and engaging SMSes. Reach out to more people with personalized texts.

Reach out to your target audience

SMS marketing is an important source of revenue for any business. Bulk SMSes help you reach out to a set of target audience in no time. They prove to be very effective for SMS marketing. You also get detailed reports on the open rates of those SMSes, with the help of which you can analyze the success of your SMS marketing campaigns.

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SMS Marketing – An Economical Tool Of Lead Generation

SMS abbreviated from Short Message Service is a service that enables short messages of generally no more than 140-160 characters in length to be sent and transmitted from a mobile or web. Text messaging enables information to be sent to groups of people quickly and conveniently. In case of printed media and other types of marketing such as television or radio, the consumers must for instance, listen to the radio or watch the television for the ad to reach them. Whereas for bulk SMS advertising the mobile handset are normally always switched on to receive a message. The users receive their messages as soon as the phone is in the wireless network. There are three possible ways the mobile communication can happen: mobile to mobile, mobile to web and web 2 mobile.

The major areas where SMS marketing is used are banks, drink firms, entertainment and leisure venues. SMS are even used for the registration, bank transactions, m-commerce or mobile payment and for customer feedback. As a marketing tool, SMS text messages are used in many other ways also. Marketer can also build a brand name by sending the SMS to wider audience by using company name as sender id/name. Also the product keyword as a sender name can be more effective if your company intends to sell something directly.

Short code SMS service which is usually five digit number can be used to record the customer response or gauge the popularity of the product. It can also be used as money making service just like pay per click- PPC in case of internet marketing. Also some SMS marketing website offers free SMS service in which 80 characters are used by site visitor and 80 characters by the advertisers. This is useful for both members as site visitors get the SMS for free whereas advertiser can reach the SMS receiving end effortlessly.

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Essential Tips for Effective Advertising

Brand managers do an awesome job of taking a lot of information and turning it into clear, compelling communications. Don’t make their job and harder by not following these 5 simple tips for creating more effective advertising.Many advertising budgets are only managed by brand managers. The money is owned by the product managers – who are really fighting against one another for their unfair share of the budget. Since dollars are so tight, they are expected to work harder than ever.

Have a goal that sales and finance agree to –

No matter how simple this one sounds, it’s true. The agreement on what you are trying to do has to be a shared and bought- into goal. The CFO has to see a return on investment and the sales team has to believe that you aren’t wasting money that
they’d just as soon like to use to lower prices.

Don’t be afraid to be creative but the goal isn’t to win awards

You’ll find the team is more creative when the problem is focused on delivering against a very specific goal in a simple and compelling way. Don’t mistake this process as being easy. Having a narrow focus and a simple message is difficult and feels
like you are making compromises.

What ONE THING do you want them to do

This is maybe a nice way of saying have a single message in your ad. With a single purpose behind that message. Let’s keep blaming the product manager (and I was one for many years).

Give them a reason to do it with a clear call-to-action

Don’t lose your single-mindedness now, it’s go time. Turn the tables on the product manager. Is there an incentive that can be used to drive sales? A discount on an first purchase, a BOGO, a promotion, a coupon? Even if your goal is to only drive a
lead, create incentives that will not only deliver the greatest numbers, but also the highest qualit Don’t be afraid to be creative but the goal isn’t to win awards.

Know who you are talking to – and why

Remember that product manager trying to drive sales? They now want this ad to be as broad as possible. Here’s an example that building product companies can relate to: having an ad that is written so generically that it “covers” architects, builders,
re modelers, dealers, home centers and any consumers that see it too. Hello – that’s talking to no one.

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What Digital Marketing Includes ?

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc.

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non- paid content. Buzz Feed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

SMS Marketing

SMS marketing entails using text messages for the delivery of marketing messages to customers. Just as important, customers read most texts within seconds, which makes SMS marketing much more effective when compared with other marketing approaches.

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Marketing Strategies In The Digital Age

Bulk SMS sending is a prevalent and practical promoting technique for any business. Though it is effective and enables production of a large database of mobile telephone numbers yet there are reasons why such message strategies can fall flat. Initial one being the way that in many cases the motivating forces given to clients in bulk SMS campaign in India is inadequate and neglects to arouse interest in the brains of the clients to take further action. Furthermore, the SMS is not noticeable to the client owing to its poor position.

1. MASS SMS CAMPAIGN IN INDIA:

The Significance of Incentives. It is a actuality that in current world, just about everyone possesses a mobile phone in this manner in the event that you send messages in mass. It can reach a wide cross-area of population. Nonetheless, in this respect, one must appreciate as to why a client will display enthusiasm for such as SMS.

2. UTILIZATION ELECTRONIC MEDIA IN MARKETING:bulk sms services:

In this point of view, it needs to be said that simple sending bulk SMS and doing promoting is insufficient. The organization need to make an attention to its items and administrations, It needs to place promotions different electronic media, highlight the advertisements out in the open spots where there is sufficient perceivably, pulling in the consideration of greatest individuals. Through such practice, individual come to know about the items and then if they get SMS then they can show.

3. OTHER MARKETING STRATEGIES THAT OF A BUSINESS USE:

Everybody will recognize that there has been a significant advancement in science and innovation. Such mechanical advancement has talented advanced endeavors with new methods, components of marketing. Not just bulk SMS campaign in India, organizations also do email marketing, SEO promoting. They even participate n different re-marketing strategies. It is a actuality that marketing is key yet it is insufficient.