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Why You Should Use Bulk SMS Marketing

SMS is an important and reliable communication tool for business marketing campaign these days. People think that mobile marketing is all about new mobile apps and new handsets in the market. The truth is, Bulk SMS Marketing is the key to mobile marketing is about engagement; and this is an easy way to engage mobile users. Apart from the online method, the other way of advertising is Bulk SMS, if you are thinking how then you must haven’t noticed the promotional SMSes which you get every now and then on your phone. Among the means of communication, the most effective, quick, easy and cheapest means to communicate with the clients is bulk SMS marketing.

Nowadays, almost everyone (adult, teenagers, businessmen etc) have a mobile phone. Messages are opened, with a 98% open rate within 15 minutes of receipt and 90% reply rate within 3 minutes. Sending SMS to people is an excellent strategy because the information is delivered to the client directly. SMS should definitely be integrated as a powerful engaging approach in your overall marketing strategy.

The Big Benefits Of Using Bulk SMS Marketing

High Open Rate

As compared to email marketing, text messaging has an amazing high open rate. Usually, all SMS sent are read while only a number of emails sent are opened. When a customer experiences that vibration on their mobile or hears a message tone, they always see. In some cases, SMS are opened automatically, which is not true in the case of emails.

High Readability

Text messages provide you with utmost readability. It has been found in a recent survey that people have the tendency to immediately read the messages. As a matter of fact, 97% of the messages that you send to your clients are instantly read. This efficiency is something that you cannot achieve if you are using any other tool. So, you can be completely assured of your messages being read with SMS marketing.

Quick Delivery

Bulk Text messaging is lighting fast, actually putting your message into your customer’s’ palm in just seconds after you send the information. The average time for all SMS services or mobile carriers is approximately 7 seconds from sent to received. There are various marketing strategies too that are really fast, but the swiftness of SMS is incomparable.

Easy Reach

Now a day’s even the simplest mobile phone has SMS features. People do not need an internet connection to access the SMS features( that is the best bulk SMS benefits it has very few dependencies). That means you can reach more user with SMS than any other platform.

Effortless

Sending an SMS is not rocket science and not requires any Ph.D. degree. Any person who has a mobile knows how to send SMS. But, if you are looking for Sending bulk SMS to your customer then mobile is not a good choice. You need something more reliable and more effective.

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Bulk SMS In Delhi! 5 SMS Marketing Best Practices To Follow

Delhi is a highly competitive market, however, bulk sms marketing campaigns can help businesses to increase their sales a lot. In order to get the best result from the bulk sms marketing campaigns, businesses need to follow certain sms marketing best practices.

Here are top 5 best bulk sms marketing best practices:

Right message at the right time

The success of your sms campaign greatly depends on the timing of your sms campaign. Sending a great sms with an awesome offer too early in the morning or very late at night will probably reduce your response and ultimately the sale. If you are doing a promotional sms campaign then do create a specific schedule and stick to it because timing is everything.

Keep it Short

No matter how long a message you want to send, it will only be sent out in 160 characters. when you are creating content for your SMS campaign keep in mind don’t try to do too much in each message, keep it simple, use more relevant and valuable texts and try to conclude your message. Remember You can say a lot in 160 characters.

Add Value to your customer

The person who is investing time in reading a text message will look forward to getting something out of it. Make it worth reading for them. show them urgency, use words like the limited period offer, only for you, you are lucky customer etc. Adding value to your messages will give your customers the impression that you are a trustworthy brand.

Exclusive

It is very annoying that you are getting the same content & same offer again and again. Never repeat your content, everytime your content should be relevant and exclusive. No copying of content from any social media or any other medium. Successful campaigns offer something direct and responsive.

Add a simple call to action

After reading the message then what, always add a call to action to make it easy for your customers to respond. You can use short URL of your website and make customers fill the inquiry form. Call to action brings attention from the reader.

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5 Interesting Bulk SMS Facts You Probably Didn’t Know

Almost every one of us is using Bulk SMS in our day to day life for communication. From sending informational messages to updates and reminders we use Bulk SMS for a lot of purposes. facts

Bulk SMS has become an important part of our daily lives. Many companies are using Bulk SMS services to reach their target audience, update their clients about products/services status etc. From banks, retails stores, e-Commerce stores, schools, political parties, hospitals to hotels a lot of businesses are using Bulk SMS for notifications, reminders, and alerts.

You might also be using Bulk SMS for personal use or getting it from businesses you are a customer of but have you ever wondered who invented it? OR When was The First SMS sent? OR What was the first SMS? There are even some people who are using SMS but are not aware of what SMS stands for? Yes! It’s not a joke.

So, this time we at Dove-Soft Pvt.ltd. thought of sharing knowledge with all about Bulk SMS. Being a Bulk SMS service provider company in Mumbai Dove-soft Pvt.ltd aims at spreading and sharing knowledge as much as possible with its clients and in general as we believe sharing is caring.

Have you ever used Bulk SMS services for your Business Growth? Share your views in the comments section.

What is SMS?

SMS stands for Short Message Service. SMS commonly refers to “text message,” is a service for sending short messages of up to 160 characters.

Bulk SMS Idea:

In 1984, while enjoying a pizza in Copenhagen he pitched the idea of messaging. He is widely considered as the ‘Father of SMS’
He is widely considered as the ‘Father of SMS’
He never patented his invention and didn’t make a penny on the product.
He thinks he didn’t make a “patentable innovation” but was the first one to notice the need and concept.
He didn’t like to be called as the founder of texting and rarely gave interviews.

World’s First SMS:

The world’s first ever text message was sent on December 3rd, 1992 from a personal computer to Orbital 901 handset.
The message read “Merry Christmas”
Sent by – Engineer Neil Papworth.
Sent to – Richard Jarvis of Vodafone.
Jarvis was attending his office Christmas party at that time.

160 Characters:

In the year 1984, Friedhelm Hillebrand (a German Engineer) & Bernand Ghillebaert developed the concept of SMS in the Franco-German GSM cooperation.
In 1985, Friedhelm Hillebrand conducted experiments to determine the length for a text message and concluded that 160 characters were “Perfectly Sufficient”. Thus it became the standard limit for a single text message.
A single SMS message has a limit of 160 Characters including spaces.
Using emoji in single SMS reduce character limit to 70 because of the format changes to UTF-16 which has a limit of 70 characters.
The maximum length of a text message is 918 characters including spaces.
Twitter’s 140 character limit came from SMS text messaging 160 character limits. However, Twitter expanded the limit for tweets to 280 characters in November 2017.

Bulk SMS Marketing:

Bulk SMS Marketing means using SMS as a marketing channel to reach consumers.
It is a type of Mobile Marketing.
A direct, immediate channel which can be highly effective to increase customer engagement and drive conversions.
Most text messages are read within very few minutes of delivery.
There are different types of Bulk SMS Marketing Campaigns chosen as per business needs.

Bulk SMS Interesting Things:

The iconic Nokia Text Message Tone is Morse Code for “SMS”
In 1993, mobile phones got SMS when Nokia introduced the SMS feature on its handsets.
Some Popular Text Messaging & SMS Abbreviations are :
LOL – Laughing Out Loud, ROFL – Rolling on Floor, Laughing, BTW – By The Way, B4 – Before, AFAIK – As Far As I Know, ASAP- As Soon As Possible. BFF- Best Friend Forever.

How Do I Send Bulk SMS Messaging?

Sending SMS messages to your customers is the perfect way to maintain a connection with them, as well as find new ones. This kind of communication combines cost-effectiveness, small investments, and a high ROI.

Bulk SMS Software

Want to lead your marketing at a higher level? Just install our free program on your PC/laptop/telephone and start messaging. Bulk SMS software sends text messages through the Atomic SMS Sender gateway in order to guarantee the highest delivery rates. The program is created to give your campaigns maximum effect with minimal efforts.

Main features of Bulk SMS Software:

Using SMS software, you can send text messages as to small, as to a large group of people right from your PC. Detailed delivery reports.
Balance checking system.
The program starts automatically when your computer boots
The program can be easily carried to any other computer.

Bulk SMS App (Application)

Now it will be easy for you to send online Bulk SMS from mobile. Bulk SMS API, is helping the growing on-demand and sharing economy to reach customers and mobile teams via professional text messages. Bulk SMS messages are quick, engaging and most importantly effective. Whatever the use, your business can deliver a message to a customer, employee, or vendor from your professional business number.

Bulk SMS API India

Send bulk SMS to multiple users with the quality assurance from the best bulk SMS API available in India. It is a common problem in India to face prolonged delays and gaps between message sending and delivery. Reduce this gap and make most of our SMS API India, that provides swift service in very affordable prices. Bulk SMS API service are one of the most successful result-oriented services in India offering the business clients a Bulk SMS gateway API to the most powerful communication channel.

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Effective Bulk SMS Marketing Tips to Strengthen Customer Relationships

In the year 2018, the average mobile phone user spent three hours a day on their phone doing things other than making calls. The mobile phone has become a vital part of our everyday lives and an increasingly essential shopping tool. Whether shopping online or in an actual store, our phones are often integral parts of our shopping experience. Business Insider recently published findings showing that the smartphone has become the retail sector’s most important interface with customers. In fact, 60% of the time that consumers devote to online sellers is on their mobile phones.

The opportunities to take advantage of mobile phones in marketing and loyalty programs have expanded in recent years. This is partially due to mobile advertising, mobile-friendly websites, and apps. Yet the core of mobile marketing is still texting via bulk SMS. In 2017, companies sent 2.1 billion Bulk SMS to customers with marketing, delivery notifications, and other relationship building messages.

Bulk SMS marketing makes communication fast, simple and cost-efficient – and it has an amazing reach. Bulk SMS marketing also has the highest opening rates of all messaging services – 90% of SMS messages are read within three minutes of delivery. The opportunities to take advantage of SMS in marketing and loyalty programs are nearly endless.

Here are nine ways you can take advantage of Bulk SMS messaging for marketing and customer communication.

1 Engage new clients through Bulk SMS

Does your business use print, radio or television ads to attract new customers? Lower the threshold for getting in touch with you by letting customers send text messages to a simple shortcode number. Or link an offer to the short code number to further increase the impact of your other channels. Saving the mobile numbers (with the consumer’s opt-in) creates a foundation for following up with outgoing SMS marketing.

2 Drive traffic and increase conversion rates with SMS marketing

Once costumes have opted in, it’s easy to continue the dialogue directly in their mobile phones. Link an SMS service to your company’s contact directory or CRM system and you can reach hundreds of customers at the same time. SMS marketing offers can drive traffic to physical stores or websites, speed up buying decisions, and increase conversion rates.

3 Simplify purchases and quick confirmations with SMS

SMS can also allow customers to make purchases directly from their phones. This is easier for the consumer, and cost-effective for you as a provider. And this can be useful whether you are selling a physical product or a service. Taxi companies can let riders book trips using SMS and then send a confirmation when their taxi is on the way. Bus and train companies can manage both the sale and the distribution of tickets via SMS. Parking companies can make it easy to pay directly via phone, and then provide purchase confirmations. As the parking expires, helpful SMS reminders can be sent.

4 Send order confirmations and delivery information directly to customers’ mobile phones

Any company that has products in order can use Bulk SMS to easily update customers on the status of their orders. By integrating an SMS service into the order system, automatic messages are sent to confirm orders and to notify a buyer when their product leaves the warehouse. Another SMS lets them know when it is ready for delivery or pickup.

5 Use SMS to confirm and manage appointments

Do you count on people showing up to pre-booked appointments? Any sector that relies on customers showing up on time, from the financial sector to auto repair shops, can use SMS to confirm and remind customers of upcoming appointments. By linking the appointment system to an SMS service, you can offer a valued service to your customers while improving appointment attendance.

6 Use SMS marketing to build loyalty and to generate more sales

Customer clubs and loyalty programs are great tools for nurturing and developing relationships with customers. Targeted SMS marketing gives you a fast and cost-effective complement to traditional channels and helps you reinforce current offers and promotions – directly in recipients’ hands. An SMS service integrated with your company’s CRM system makes it easy to both customize promotions to different segments and, with pinpoint accuracy, target loyalty discounts to specific customers.

7 Distribute relevant and up-to-date service information via SMS

As a service company, you can forge closer ties with your customers by offering service information via SMS. Companies in the travel industry can send customers information about hotel reservations, send e-tickets and alert them of new departure times. Mobile operators, Internet providers, and energy companies can send up-to-date usage information via SMS. If something goes wrong, an SMS update can make all the difference between an angry customer and one who feels their needs are being met.

8 Send important reminders by SMS

Bulk SMS can also be used to send information and updates throughout the customer journey. Remind customers when it’s time to bring their car in for service or to make their annual dentist appointment. Remind someone that their insurance or a subscription is about to expire, or when an e-invoice is due. Recipients welcome short notifications when they are a part of a helpful service.

9 Deepen customer insight with mobile market research

To make it in the market, you have to have your ear to the ground. Use Bulk SMS to find out what your customers think. Short questionnaires after a purchase or customer service call help you better understand your customers, their needs, and their wants.

Role Of Bulk Messaging In E-Commerce Industry

The world today is at the peak of a digital revolution. Right from accessing emails, banking, buying movie tickets, connecting with friends, shopping, to ordering food and much more; everything is done through internet. Web has turned into an imperative framework in our daily life. This changing digital ecosystem has given a steady boost to the e-Commerce sector in our country.The business sector in this age is completely service dependent. Customers are attracted to businesses with better products and outstanding customer service.

For any e-Commerce organization, customer interaction plays a vital role in customer satisfaction and business growth. As you need to communicate with your consumers on daily basis, you must choose a marketing policy which is convenient, reasonable and dependable. However, the most important point is, it must be quick and safe.Bulk messages are speedy, secure and a very cheap means of communication, which makes it ideal to establish constant communication between e-commerce companies and potential customers.

Sharing Order Details

For any e-Commerce business, communicating information about an order detail is a very essential component. SMS service can be easily developed for transactional messages, either as a companion or in place of email message.

Shipment and Delivery Updates

After a customer places an order, real-time information about shipment and delivery can be easily shared with the customers via text messages. You can update the buyer about the status of shipment or delivery through text instead of emails as it is easier to access.

Customer Service

Text messages is an invaluable way to engage with your customers. Not only you can easily share information to them, you can also have a service to receive messages from customers. Texting is a much preferred mode of communication compared to emailing because it is easy to access and reply.

Market New Products

Bulk messaging is a great way to communicate with customers when new products are launched. Bulk text messaging can be added to your business marketing portfolio. Whenever there is a product launch, your customers can be easily informed about it.

Promotions

In addition to marketing new products, SMS marketing platform can also be used to send bulk messages during any promotion or offer season. It also provides lucrative space for short-term promotions and flash sales. Moreover, you can offer freebies to entice customers to purchase goods from your portal.

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Bulk SMS – Most Effective For Reaching Your Target Customer

Why using BULK SMS? The question that readily comes to mind is “why not use Radio, Television or newspaper for my advertisement or information source to my clients”. To answer this question for a better decision making, let us take into consideration the following statistics.

advertising in local newspapers, Radio and Television stations daily thinking that their products will be seen by hundreds of thousands of people. Whether you have a product or services you want to market to Nigerians or you have an announcement to make, whatever your needs are, Bulk SMS is the right tool you need to fulfill your communication desire.

Current statistics shows that; 9% of Nigerians watch TV daily; 19% of Nigerians listen to radio daily; 4% of Nigerians read newspapers daily; Less than 2% of Nigerians use the internet daily; 50% of Nigerians use GSM phone daily.From the statistics above you will therefore see the need to always make use of the most used medium (GSM phone) to communicate your information or advertisements for your messages to get to your target audience instantly. This is because people goes about with their cell phones and any information you want your target audience to receive can be achieved by using the services of bulk messaging.

There are many features which makes bulk messaging more advantageous :-

Single and Bulk Text Messaging
Bulk SMS directly from Excel with customizable speed & sender id
Grouping Functionality
Online Address Book
Online Group Management
Fast Delivery to all networks Nationwide
Free Chat/Email/Telephone Support
Long SMS facility available on request (More than 160 Characters).
Unique Excel plugin software to send sms directly from excel sheet
Two way messaging using our Mantra Communicator
Short Code Services available at 56767
Long Code Services available at 56767776
Virtual 10 digit number available for economical 2 way messaging
Premium Support without extra cost
No setup fees, No monthly fees, No hidden costs

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Manage Business Communications With Bulk SMS Provider

Then why are the ideas not converting into results? Maybe because of not using the right platform or not following the right kind of strategy that makes client communication better or not having a widespread reach. If this is the case with your
business then get it right instantly with bulk messaging services.It is one of the simplest and best ways to add value to your business as it’s perfect for instant communication putting your ideas across in just 160 characters and more importantly it is cost effective. It is basically sending texts to all your contacts in one go and keeping them informed and updated with all the happenings.

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Instant and Interactive

They are totally effective as it has almost 100% chance of reaching the target audience and if anyone receives a message on their mobile phones people do open it and read as it tends to be less time-consuming and less intrusive.

Track and Document

You have an option to keep a track record and document them. This in long run helps you to keep a record of the customer response and work accordingly. When you keep a track of things you know what works well and what doesn’t.

Retaining existing and making new customers

Keeping your customers informed from time to time about new developments and happenings through messages is the easiest way to keep in touch with them. You can keep updating your client list by adding walk in contacts or existing customers referring new ones.

Global Reach

They offer a wide spread reach as far as your contacts be they can be reached through SMS in any part of the world. It gives your business a global platform to reach out to audience that are not even in your vicinity putting you on the global map directly with what just a text.

Marketing and Advertising at its best

Marketing and advertising both are the lifeblood of business and bulk messaging has become an integral part of it. Expressive words have the power to reach out to millions and sending text is the perfect way to spread them.

Perfect Timing

Timing plays an important role in any campaign and it changes with the industry. With this service you have an option to send SMS to your patrons at your selected time.

Customized Messages

Sending personalized wishes is a great way to let your customer know you care be it with birthday, anniversary or festivals. It adds a personal touch making the customer feel special and in turn increasing brand loyalty on their part.

Experiment and Grow

With direct communication you have the opportunity to experiment and grow as you can draft several messages and send them accordingly. You can come to know what kind of text appeal what kind of audience and then go forward with it and keep
growing.

Cost-Effective

Keeping it under budget is a challenge most business organizations face especially when it comes to marketing, promotion and advertising. The service proves to be highly cost-effective with instant reach as you can imagine the expenses of making
hundreds of telephonic calls and the time it will take.

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Top 10 SMS Marketing Tips

If you’re trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices.Short Message Service (SMS) marketing is another one of these methods. It’s a low-cost, high-return marketing system that uses text messaging to convey content or offer it to customers. When used successfully, it creates an effective platform for communicating with mobile customers. Below are some of the most effective SMS tactics I have seen that can help boost response rates.

1. Offer incentives.

Tempt your customers by offering coupons or deals through texts for those who subscribe to your SMS business. This makes customers feel like they are a part of a secret club or community.

2. Keep your message short and sweet.

Over 90 percent of all SMS messages are read within 3 minutes, making it an intimate way to connect with your customers. With only 160 characters to use, ensure your message is to-the-point and delivers high value so your customer is motivated to respond positively.

3. Have a clear call-to-action.

Two factors drive an SMS campaign: the keyword and a short code. If you want customers to take part in a campaign that has them text your keyword to a five digit number (your short code) make sure those two items stand out and aren’t buried in the message.

4. Integrate MMS (Multimedia Messaging Service)

If you have a hard time with the 160-character limit, use MMS to send video clips or images to your customers. You can even include YouTube URLs, giving your customers a visual about your business.

5. Make contests interactive.

When customers enter a contest or opt in, include your website or social media links in your automated reply. It’s a simple and quick way to connect customers to your various pages, enticing them to click on the links.

6. Encourage your customers via texts.

Text messages can prod your users to share your social media links. The best advertising is by word of mouth, and award your top referrers with a special deal or freebie product.

7. Create a sense of urgency.
Including some sort of expiration date encourages customers to respond faster, helping you achieve results or gain information as quickly as possible.

8. If texting an offer to your customers, make it exclusive.

Include the fact that the deal is being offered to all VIP text customers and make them feel like they are a part of something special. If the offer were available to anyone, then being a subscriber becomes less appealing.

9. Use your texts as hooks to your social media.

Promote any contests or sweepstakes you’re offering on your social media pages through the texts you send your customers. You can engage them further through those pages, but use your texts to direct them there.

10. Ask questions or send surveys.

Ask customers their opinion on a product or idea, or even if you should launch a business page on a new social media platform. Once you have results, text them to your customers or post the results on one of your social media pages and direct your subscribers to it.

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Why SMS Marketing Is Perfect For Small Business Owners

– First things first, some of you might be asking: what exactly is SMS marketing ?

Also known as text message marketing, it’s perhaps one of the most affordable and immediate mobile communication methods. When it comes to small business marketing, this solution proves to be quite effective. This is one of the most common examples of text message marketing. So, now that you’re pretty familiar with the actual concept, here’s seven reasons why small business owners should use text marketing.

1. Personalization

While tons of other marketing methods push direct selling and unqualified offers, text message marketing doesn’t. Small business owners can personalize SMS campaigns, even send subscriber’s an offer on their actual birthday. When it comes to mobile marketing in general, personalization is key.

2. The ROI is Undeniable

When testing out new marketing methods, you want to make sure you’re getting a good return on your investment.Now, keep in mind ROI should only be calculated under specific circumstances. For example, don’t measure the effectiveness of your social and mobile campaigns in the same equation. Also, keep it limited to a certain period of time. The more specific you are with this equation, the better.

3. 99 Percent of All Text Messages are Opened

Compared to less than 30 percent of emails, you can’t argue with the engagement or reach of text messaging in general. Think about the last time you had one new text message and didn’t open it. Probably never, right? I personally know I open every single text message that’s sent to my phone, even the most unwelcomed ones.

4. Affordability

Text message marketing costs little to nothing, especially when compared to the monetary reward. When you choose SMS marketing, you partner with a tactic that grows with you. It’s affordable, but at the same time, is never something you can outgrow. Need to send one million messages? Now you can.

5. New Concept

What does this mean for you, the small business owner? You can get ahead of the curve. Rise above the competition, and be an early adopter.Show your customers that staying on top of the latest marketing trends is important. What’s one of the worst things that can happen to a small business owner? Becoming a laggard.

6.Strengthens Customer Relationships

Text marketing enhances brand loyalty by strengthening customer relationships. When you’re consistently making personal connections with your customers via mobile device, they become more reliant on your communication.Never reliant in a bad way, but they look forward to your promotions and announcements. They love being treated like VIPs, and rewarded with consistent offers.

7. SMS Marketing is Here to Stay

Can you picture going one day without your cellphone? How about one week? Based on your answers to those questions, do you really think mobile marketing and mobile communication are going anywhere anytime soon? Probably not. With that said, you should prioritize marketing methods that take advantage of these communication habits.

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