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The business world is highly competitive in nature; at first one has to establish his or her own business, and then comes survival & then increasing your business sales. If you do not increase your business sales the stagnancy will kill your business one day. However, increasing your business sales is not an easy task; in order to do so you need to be in tandem with the market, be innovative & consistent.

There are various ways that can help increase your business sales including deploying various marketing strategies. It is rightly said that you will not be able to sell your products & services without “visibility”.

It is the main function of marketing to provide the much needed visibility to your products & services. There are various ways in which marketing can be done for your business however as the world is going digital… business marketing with the help of “bulk SMS” cannot be ignored.

“Bulk SMS marketing is a form of mass communication that allows business owners to engage with their audience via mobile technology. Put simply, text messages are crafted and sent to a database of numbers containing marketing material, often with a special promotion or timely offer.”

In today’s world of mobile phones bulk SMS marketing is considered to be the most effective medium of increasing business sales as most messages received by users are read immediately. Bulk SMS marketing also accounts for immediate action by the users in the form of leads, which can in turn lead into increasing your business sales. Moreover, bulk SMS marketing is considered to be the most economical medium of business marketing.

Tags-  Bulk SMS, Best Bulk SMS Service

In Today’s digital age bulk sms messaging has become an integral part of the overall communication system. Businesses and organizations are using bulk sms messaging effectively for marketing their products & services and also to keep their existing Customer informed. There are mainly two modes of sending bulk sms messages.

* PC To Mobile

 

* Mobile To Mobile

There are also Api’s that are available that can be integrated within the existing applications for sending bulk sms messages.

Sending bulk sms messages from your PC:

When you purchase bulk sms messages from your vendor they provide you with their online application link. They create your account & logins within this application along with the sms credits purchased by you. You need to login into this application, create an sms message manually or with the help of available templates within the system, then you need to upload the contact list and finally need to send your sms messages to the respective contacts. This is how you send bulk sms messages from your PC.

Tags- Bulk SMS, Best Bulk SMS Service

We are living in a world where there is cut-throat competition among everyone in their respective fields. To survive in the market it is important to understand the needs of the customers and keep them satisfied over the period of time so that the business can be sustained in the long term. Connectivity is the most important link between the customer and the business. With this, the customer is continuously being aware of the latest offers and discounts which are there.

There are various communication means which are being utilized, out of which SMS service is one of the most used medium today. This is because SMS Marketing is a cost-effective and least time-consuming tool. With most of the population in India using cell phones, it is safe to say that every person will be having a cell phone to a Smartphone. From placement companies to Retail outlets, every industry understands the importance of SMS service. The most important use of this service is that messages can be sent in bulk to the targeted groups. It infers to that at one go messages can be sent to the masses and the cost which is involved with this service is very low. The opening rate in SMS is high as a compared to Emails which are sent, this is because in SMS there it is assured that the message will be delivered elsewhere in an email it may land up in spam or junk unlike SMS is which is spam free.

Apart from sending updates and offers to the customers SMS is very useful for those people who are in the field of sales as they will get constant updates. This service can be applicable to an event also. If we take the example that there is a concert in Mumbai, then Bulk SMS Service will be sending messages to give updates about the event, from tickets prices to getting notified about the event at one go all the recipients get the message.

By sending messages at one go it makes bulk SMS service more resourceful and has its uniqueness which no other service can provider can offer.

SMS Sent in bulk quantity is called bulk SMS. The messages are sent simultaneously to all the users at the same time with a click of a button.

Types of bulk SMS –

• Promotional SMS – Promotional SMS is used to send offers, discounts or promotions to new and existing customers.

• Transactional SMS – Transactional SMS is used to send OTPs, informational messages, booking and various alerts to your existing customers. They should not be intended for marketing.

• OTP SMS – OTP SMS is used for your all money transfer, payment operations, Internet Banking & other security purposes. OTPs are one time passwords generated by the system for security purposes.

Benefits of Bulk SMS –

• Economical – Newspaper ads, TV commercials and almost all forms of outdoor advertising are cost prohibitive for most small to medium sized businesses. Bulk SMS marketing on the other hand has such low purchase, set up & running costs that campaigns can be launched and executed for a tiny fraction of costs associated with traditional marketing methods.

• Easy To Send – Sending bulk sms is very easy as a large no. of messages can be sent to the users simultaneously at the same time with a click of a mouse button.

• Instant Result – most text messages are read by the recipients within seconds of receiving it. Also, the sender receives much better response through bulk sms marketing as compared to any other medium of lead generation.

Sending Bulk SMS –

SMSs can be sent through desktop to mobile or mobile to mobile with the help of a bulk SMS application (software) provided by vendors.

Note – In the next article we will be covering the complete process of buying bulk SMS.

Tags – Bulk SMS , Bulk SMS Service

According to a survey by SAP, 70% of people feel that Bulk SMS marketing is a good way for an organisation to get their attention. In fact, according to research by The Wireless Association, the open rate of text promotions/offers is a whopping 98% while the open rate of emails is a mere 22%! Despite these numbers, when it comes to brands reaching consumers, email marketing is still the more commonly used tactic even though text message marketing — which includes coupons, special offers, and participation in loyalty programs — is redeemed eight or more times frequently than email.

If you are not leveraging Bulk SMS in your marketing mix it might be time to reconsider. Whether you are a small business or a major consumer brand, you can implement successful SMS marketing strategy.

Here are six reasons you should take advantage of Bulk SMS marketing today:

Bulk SMS marketing is more effective than email

As stated earlier the open rate of text is a staggering 98% compared to the email open rate of just 22%. While an email might sit in a customer’s inbox all day, people’s phones will sit in their pockets or even better in their hand. Therefore a text is read within minutes, making it a great channel for flash sales and same-day promotions.

Reach a highly-engaged audience

Consumers opt into mobile programs making a careful decision about which text campaigns they choose. This differs from email campaigns where consumers subscribe more generally to brands they may only be temporarily interested in. Because according to The Wireless Association, users limit themselves to brands they truly care about when opting into SMS promotions, therefore brands are able to market more directly to a captive, and loyal, target audience.

Build your brand conversation

While email communication is a one-way street, people can actually reply to an SMS promotion and engage with the brand through two-way SMS dialogue. By opening the doors of conversation between brand and consumer, and creating customer engagement, marketers ultimately create a stronger relationship and build brand trust.

Sell more and drive awareness

Unlike email, which tends to drive online sales, text promotions drive engagement to bring consumers in-store. Once in-store, the consumer is then more likely to buy other products. According to Time Trade research on the State of retail 2015, a consumer’s in-store basket size is on average three times larger than if you drove their purchase online.

Measuring ad value

With so many customer acquisition points for SMS programs, brands can easily track where users are texting in to join (via in-store advertising, print advertising, etc.) and measure the relative effectiveness of that advertisement. An example of this was Pepsi Max’s “2015 Field of Dreams” campaign which allowed Pepsi to measure consumer opt in value.

Send highly targeted communication

Long gone are the days when business owners would send out text messages in the hope that the Bulk SMS would reach the targeted demographic of their store or business. Today mobile marketing campaigns are much more effective because you can choose which customers to tailor your promotional campaign to base on the marketing information you have previously collected.

#Bulksms #Bulksmsservice 

Businesses in all aspects of the world need to achieve increase in sales from period to period. To achieve this target, they require a marketing gadget. This ought to help them show the characteristics of the products and services that they offer. There are various gadgets or tools to achieve this however “bulk sms marketing” is worth noting.

Bulk SMS is a method for sending instant messages to multiple people with the click of a single button. Business owners who use this tool can save a large number of ad spend. In addition to being a very economical means of marketing, there are several other benefits that bulk SMS delivers.

Various Features:-

One of the primary points of interest of Bulk SMS Marketing is that it has a wide variety of components. These parts give a business benefits in their regular transactions. A portion of the components accessible with these services include the following:-

1 Worldwide Coverage

2 Scheduled Messages

3 Creating & manageable Templates

4 Long Code and Short Codes Services

With these components, a company can send any data they need to pass on to their clients through Bulk SMS. At the same it helps them advance their current promoting effort.

Sending messages through GSM telephones can be unpleasant and expensive. This is especially true when sending messages to many individuals. Companies can set aside to 60 percent utilizing bulk messaging.

At the same time, this method for correspondence helps a company send messages to each system in all over India at a similar cost. They can also be sent to different systems situated outside the India.

An sms aggregator serves as an important link between telecom operators & resellers (or brands). SMS aggregator is an indispensable link in the overall marketing process of digital communication.

One can become bulk sms Aggregator by choosing one of the following options:

Become an owner of an SMS Gateway

Bulk SMS aggregators work through SMS application based access through which they purchase bulk SMS plans and send their customers messages. This is recommended for who have already been in touch with the telecom industry.

Rent an SMS Gateway

Renting is a good alternative to risky investments because these options will give you the time to understand how the Bulk SMS industry works. Eventually, you can decide if you want to switch from renting an SMS gateway to owning it or else become sms aggregator.

Become a white-labeled reseller

With the stiff competition amongst the Bulk SMS Aggregators, Bulk SMS Reseller customers are always at an advantage of choosing the best route and the cheapest rate. It’s easier to become a reseller because technical issues are resolved by external tech support & require smaller initial investments.

So if you see, there are multiple layers in which the SMS industry is divided. Moreover, there can be multiple SMS resellers under each SMS aggregator. In such a scenario, if you are looking for making faster progress and best possible revenue then Become Bulk SMS Aggregator from Dove Soft Pvt Ltd, no. 1 Bulk SMS Aggregator in India.

• For starters, mobile phone users tend to be a more diverse audience than users of older communications technologies. They tend to be younger, more tech-savvy and more culturally diverse.

• You can tailor your message easily and inexpensively to reach certain markets. This can be done by knowing as much as you can about the demographic group you wish to reach. These things include types of media the target group uses.  What are their Internet habits?

• You can also send the text in the language of the group you wish to reach.

• You can send out surveys that can tell you more about the groups you wish to reach and then use that data to reach out to and broaden your customer base.

• Identify your target audience. This will, of course, influence your message and many other factors.
• Find an online SMS marketing agency. SMS is very affordable compared to other forms of mass advertising.
• Respect opt-in rules. Everyone hates spammers!
• Craft your message. Design your message for your audience, purpose, product, etc.
• Be brief. Do not use more than 160 characters.
• Start with the offer. Make the offer hard to refuse.
• Include a call to action such as “buy now” “visit”, etc.
• Mention your brand name. Don’t forget to put your name out there.
• Monitor the results. The effectiveness of an advertising campaign cannot be gauged if the results are not monitored.