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Customers live in a world of options and choices. For businesses to make a difference, they have to stay engaged with the customers round the clock, wherever they may be through different stages of their customer journey. To do this, you need a communications partner that can help you stay in touch with your customers reliably across the globe.

WhatsApp Business API is designed for larger companies to establish their business presence on WhatsApp. Since it is an API, there is no front end interface provided and no app. The idea is businesses take the WhatsApp API endpoint and integrate it into their business software.

Important Benefits of WhatsApp Business API:

Rich Media messaging using WhatsApp

Notify: Send out Notifications, alerts, and reminders.

Communicate: Converse with customers, respond, and communicate.

Support: Help customers with “How to” questions.

Ubiquitous messaging with SMS

Send more than just 160 characters in any language.

Send SMS messages using a personalized sender name.

Reach out to your customers in over 200+ countries.

Share images, videos, music, maps, and more…

Generate brand recall by sharing content featuring your brand’s name, logo, icons and more.

Provide actionable buttons to enable a call to action and much more.

Tags – Whatsapp marketing, WhatsApp business API

The campaign of Bulk SMS, which is mostly known as mobile marketing, has become the most effective mode for businesses to market their products and services using the technology of mobile phones. SMS refers to the technology of Short Messaging Service.

Earlier bulk SMS had a negative impact because companies used cold database and began spamming to customers. But this scenario has changed. Nowadays, there are a broad set of guidelines stipulated by network providers, which have to be followed by senders of bulk short messages. With this, bulk SMS marketing has evolved into an effective tool for marketing.

Seek Permission

Prior to sending bulk messages in India, you must make sure that clients or customers have agreed to receive messages from you. This can be done by a keyword opt-in or a web-opt-in facility. You can build a reliable bulk SMS database by acquiring permission from your customers. But to do this, you must make this easy for customers to join in your messaging list. You must also let customers know, how often you will be messaging them.

Plan Budget

For this marketing channel, you must begin with a planned budget. This is to avoid unnecessary hassles and regrets in the future. A well planned short message strategy can be managed easily and will help improve your bottom line.

Send Direct Messages

When you are preparing messages, avoid the temptation to add too many details. SMS is limited to 140 characters, and so, ensure you include all vital points within this limit. An effective message is one which contains, ‘what is in there for you, the customer?’ This is what will be the attractive factor to lure customers. Use simple, plain language including most popular texting shortcuts.

Send Relevant Messages

One cannot overemphasize the relevance of a message. Even if your design a highly creative message, you cannot strike a chord with customers, if it is not relevant to their needs. An important role will be played by segmentation and targeting of the audience. So, when you are designing your message, you need to consider your demographics and target group.

Send Personal Message

Bulk messaging is an effective strategy to build up a long term and unique relationship with customers. But this is possible only if you send personalized messages to customers. For instance, use the first name to address the customer in your message. This will make the customer feel special.

Tags – Bulk SMS Technology, Bulk SMS Technology Provider, Best Bulk SMS Technology Provider In Mumbai

With more than 1 billion active users surely each one from the young generation is on WhatsApp. Time has come to unlock new ways of customer communication. WhatsApp has wide acceptance as a secure, private, and direct way of communication, naturally many establishments are exploring the new way of communication with their customers. Many companies are inclined to have a WhatsApp based customer Support center to cater to the needs of their customers. Some even go a few steps further to get a Customized WhatsApp Bot replying to their customer’s standard queries.

Various use cases can be developed around WhatsApp API to integrate with CRM. Like Sending status Updates.(workflow update on whatsApp), Sending Ticket Status on WhatsApp and resolution (Customer Support and Ticketing on whatsApp) , Greeting newly generated leads, Creating new leads on receipt of whatsapp message. (Lead nurturing on whatsApp) , Sending Birthday wishes (Customer Satisfaction on whatsApp), Sending feedback Message (FeedBack on WhatsApp). Providing notifications to your team based on CRM events (Sales Monitoring).

All these actions will go a long way in customer satisfaction, People will love to be contacted on social media platforms like WhatsApp. As they check these applications more frequently than conventional messaging apps.

Advantages of WhatsApp Business API:

1. Most efficient and widely used platform. It is much easy to read a WhatsApp message than to read an Email.

2. In addition to text messages, you can also send images, PDF files & Website Links.

3. You can trigger automated events and reach out to customers on important events.

4. You can also timely remind customers for your service renewal dates.

5. Creates a Brand Image of your services/products as Social media platforms have a heavy influence on customer’s choices.

6. Feedback taken on WhatsApp will give you more response. In fact, delighted customers will give your services/products a higher rating.

Tags – Whatsapp marketing, WhatsApp business API

The World of Communication and fast-moving business through web and internet it becomes very necessary to save time for marketing and promotion of your products and business. So there is an easy solution for all the entrepreneurs to promote their new products over the market with the help of Bulk SMS Technology.

In this time of fast and accurate communication, people want to deliver a message in a discrete manner. Sending instant messages is in vogue and several SMS messengers are now gaining popularity. Bulk SMS messaging is the only medium that enables instantaneous SMS text notification to a targeted group of people that may up to thousands or lacks. But when it has to send in the group in large numbers we call it Bulk SMS Service.

Advantages of Bulk SMS Technology:

1. An effective method of direct communication across all cellular networks.
2. Send messages from your personal computer at home.
3. Easy to use online desktop application
4. The system allows for easy import of number lists
5. Automatic insertion of individual names and surname

The main advantage of this technology is that it takes only several minutes to send thousands of short messages (SMS) over to users. Various Bulk SMS software is also available on the web that can be used directly from your personal computer. There are many sites that are providing bulk SMS gateway and bulk SMS solutions to all the users over the web.

Tags – Bulk SMS Technology, Bulk SMS Technology Provider, Best Bulk SMS Technology Provider In Mumbai

We are living in a world where it is cut-throat competition among everyone in their respective fields. To survive in the market it is important to understand the needs of the customers and keep them satisfied over the period of time so that the business can be sustained in the long term. Connectivity is the most important link between the customer and the business. With this, the customer is continuously being aware of the latest offers and discounts which are there.

WhatsApp Business API gives you a simple and reliable way to reach your users directly in the WhatsApp application.

Meet your users where they are: on WhatsApp

Users increasingly want to talk to businesses the same way they talk with their friends and family. That’s why businesses all over the world have turned to message to send proactive notifications, verification codes, and use it as a channel for customer support. In more than 180 countries and especially across South East Asia, WhatsApp is the messaging app of choice. More than 1.5 billion people use WhatsApp to stay in touch in their personal lives, sending more than 60 billion messages every day. In regions where WhatsApp is dominant, businesses have been so eager to use WhatsApp that in some cases, developers have resorted to improvising the consumer application!

Serving users > Using servers

WhatsApp containers manage encryption keys and messages between the business and users, allowing WhatsApp to deliver end-to-end message encryption. Those containers need to be hosted in multiple regions for high availability and to scale efficiently, as messaging volume grows.

Additionally, regardless of your use case, there are certain capabilities you must build such as managing user opt-ins and honoring an opt-out requests. To ensure critical notifications are always delivered, you need to be able to switch to SMS if the user can’t be reached on WhatsApp due to the app being uninstalled or poor data connectivity.

Tags – Whatsapp marketing, WhatsApp business API

The phone is the easiest and most effective way of reaching out to your customers. Since individual calling can get expensive, bulk SMSing, particularly in Dubai, is a more cost-effective and efficient way of staying in touch with your customers. Bulk SMS is especially helpful if you wish to keep your customers informed about product updates, announcements and new launches.

Bulk SMS engages modern technology and can be used with little human intervention. That makes it quite efficient. A server using Application Programming Interface (API), or a desktop using Web SMS interface can be used to send bulk SMS.

API vs Web SMS

Available as HTTP (Hypertext Transfer Protocol) or HTTPS (HTTP secure), an API connects a website or application with an SMS gateway. SMS gateways are telecommunication channels that are used for sending and receiving Short Message Service (SMS).

Web browsers facilitate Web SMS services. Web SMS users prefer to receive ‘long numbers’ which are essentially the phone numbers of end users instead of using the ‘shortcode’ option; the latter being more expensive as well. Whichever the interface, bulk SMS gateway service is highly specialized and much in demand, and comes with tools to facilitate tracking statuses and generating reports.

The delivery rate of bulk SMS depends on several factors but most importantly on the protocol used by the bulk SMS gateway provider.

SMPP or SMTP

Short message peer-to-peer or SMPP is the most reliable way of sending bulk messages. It typically uses the mobile carrier’s network to transmit the messages to phones. Simply put, it uses the same technology that we use to send messages from one phone to the other; which is why it is also more expensive that SMTP or Simple Mail Transfer Protocol.

SMTP is used for sending emails and can also be used to send text messages, though it is not specifically meant for this purpose. However, while relaying a text message through SMTP, there is no guarantee of the delivery of the message or how it would show up on the customer’s phone. And while there are stats to track the bulk SMS, there is no way to tell for sure if the SMS was delivered in the form it was intended to.

This is also precisely the reason why bulk SMS gateway providers using the SMTP protocol are much cheaper than the ones using SMPP. SMPP is costlier because it pays to use the mobile carrier’s network for each SMS that is send using it.

Tags – Bulk SMS Technology, Bulk SMS Technology Provider, Best Bulk SMS Technology Provider In Mumbai

Short code SMS service offers you with small 5 or 6 digit numbers that are easy to read as well as remember. These numbers are meant to be used nationwide. Short Code SMS is considered as a way to increase the generation of leads for your business by getting detailed information about the customers. The shortcode SMS service also provides you with the chance to establish proper 2-way communication with your customers.

You can easily receive messages from your clientele directly on your online inbox with all the real-time information like mobile number, time and date for every keyword as well as sub-keyword. Most importantly, you will have full control over the process of replying to every sub-keyword or keyword. You can also send an auto-reply to your customers upon receiving the messages.

Where can we use Short Code services?

1) Online Retail-

Shortcode messages can be used for online retail services to drive up customer engagement. Promote your products and inform them about your offers by sending short code messages.

2) Customer Service-

Provide your customers with the best service and answer their queries with the help of Short Code SMS. Get feedback of your products or services and have your messages delivered to their mobile numbers.

3) Transportation and Logistics-

With short code messages, it becomes easy for you to correctly inform the customers when their product is being shipped and send confirmation of the delivery.

4) Online Payment-

Make sure that your customers get to know when a successful payment is made on your website through a well-crafted text message sent from a unique shortcode ID.

Tags – BulkSMS, Short Code SMS Service

Having your own Interactive Voice Response (IVR) system has become a prime necessity in today’s competitive business scenario. Not only it gives your business an edge, but it also reflects that providing quality customer service is your top priority. But to utilize this service to the best of its abilities you need to be fully aware of what it offers and how you can integrate its capabilities into your business. Below is a detailed description of what is IVR, how it works and why should your business adopt this solution in your business.

What is IVR?

IVR in simple terms is a technology that automates the telephony system. It responds to the incoming calls automatically and interacts with the callers through automated voice messages. This communication takes place with the help of numeric inputs entered by the caller.

How does IVR System Work?

When a customer calls on the business phone number, IVR system greets the caller by playing an automated welcome this greeting message includes the name of the company, along with a list of IVR menu options.

These IVR options are customized as per the company’s customer service needs. However, in most of the cases, the IVR options are divided by departments, geography or the service/product company offers. These options are self-explanatory which makes the navigation and query resolution easier for the caller. The two major kinds of IVR options used by companies are self-help options and connect with a customer service representative option. For example,

In the above example, the first three options as mentioned below are self-help options.

Press 1 for Billing Related Queries

Press 2 for Product Enquiries

Press 3 for Sales Related Issues

These options help the customers to resolve queries without the intervention of a live agent.

However, the option with a description “Press 3 to talk with our Sales Representative” connects you with a live customer representative directly. After listening to the options thoroughly, a caller can numerically input their desired response depending upon the type of query they want to inquire about. According to their requirement, the callers can proceed forward with the self-help IVR option or can connect to the customer service representative of the desired department.

Tag – Bulk SMS, IVRSolution

Feedback is one of the best ways for any business to know if their customers are happy or not. Both customer reviews and customer feedback are important for the company to measure its profits. Going to the customer service department is one of the easiest ways to know and keep a track of customer feedback. The customer service department handles all the calls that the company receives. They not only answer the call but also solve the quarries.

A toll-free number is a number that starts with 1-800. It looks different from any ordinary number, making its identification easy. As the name says toll-free, it means whenever a caller calls the number provided by the service provider he does not have to pay for the call. The company pays on the behalf of the caller, making the call free for them.

So, now that you know what is a toll-free number let’s see how to get a toll-free number?

One has to follow these 5 easy steps to know how to get a toll-free number.

1) First, register with any toll-free number provider company

2) After getting your company registered you have to verify your account.

3) After verification, the next step is to submit the company ID & address proof along with the acceptance letter of our Terms of Service.

4) Once all the above steps are done you have to choose a mode of payment to make payment.

5) Then comes the most awaited step that is to select your Toll-Free number.

Tags- Toll-free number service, Bulk SMS

Missed Call services are one of the most effective methods of lead generation as it involves minimal efforts and virtually no costs on the part of the customer. Be it for generating leads or collecting customer feedback, integrating missed call services with marketing campaigns offers time-tested efficiency.

It also enables businesses to conduct polls and surveys for market research, leading to better ROI, and higher customer satisfaction. Moreover, it makes handling start-stop of services a breeze, both for the customers and the company.

Web-based missed call services generate analytics data, record alerts, and works with other IVR services to send automated acknowledgment SMS to the callers.

FEATURES OF MISSED CALL SERVICES

1) Unlimited Call Reporting– Easy integration with other database tools facilitates in-depth filtration and mining of data such as call time, response time, throughput performance, and more.

2) Zero Cost to Callers – Zero cost for callers and the provision of top-grade hassle-free services present the brand as trustworthy and dependable while making it extremely easy to generate

3) Fast and Effective- It generates maximum response and participation in an ongoing poll, survey, or promotional campaign.

4) API Support – Reliable API support, both standalone and integrated, allows businesses to integrate these services with their existing systems easily.

5) Works with Landline – With the ability to register calls made from landline numbers, they widen the campaign reach by including the rural population, as well as, a significant section of senior citizens.

Tag – Missed call number service, Bulk SMS