Tips For Bulk SMS Merketing

SMS stands for ‘Short Message Service’ and is a text message which can be sent to or from a mobile phone. Using Bulk SMS as a form of marketing means that a text message can be carefully written to communicate a special offer or company information with a large group of people very quickly and easily from an online platform.Successful Bulk SMS Marketing campaigns send a short, concise message with a very clear call to action. They often personalise the message to include the customer’s first name to increase the chance of a response. A clear call to action could be a website link, phone number or email address.SMS marketing is also required to give an opt out option in every SMS sent. This can be done in a number of ways such as using a keyword or directing your customers to an opt out link.

TIP 1 – SEGMENT YOUR AUDIENCE
Segmentation and focusing means ensuring any individual gets the message most significant to them. It can have the effect between appearing like an informational message and spam.Integrate your CRM with your messaging stage. Ensure you use buy history, demographics and any other information you need to ensure you get the right message to the right people.

TIP 2 – TIMING IS KEY
As they say, timing is everything. There are two critical parts of timing that you should pay attention to if you need your Bulk SMS campaign to be effective.The second aspect of this tip is totally unrelated to the last. You need to ensure your SMS are sent at ideal times. For instance when someone buys a specific item, you could send him or her an SMS message about a related item in hopes of him or her interested.

TIP 3 – THERE’S POWER IN TRIGGERED MESSAGES
The normal email open rate climbs gradually after sending for around 24 hour. The average SMS open rate spikes, with 70% of opens incident in the first 60 minutes.This quickness considers activated SMS messages. For example, if you have a regular client over a period of time, and they quit coming into your store, you can send them a text with deals to get them to come back.

TIP 4 – SHORT, SWEET, AND SIMPLE
This may be the most important tip to follow if you need your SMS campaign to be effective. For one thing, recall that most carriers limit the length of a instant message to 160 characters. Other than that, however, the faster you get to the meat of
your message, the better.

TIP 5 – PRETTIFY YOUR LINKS
Let’s face honest, URLs are unsightly even when they turn out typically. Add in URL tracking extensions and it can get truly terrible. The best way to solve this problem is to utilize a URL shortener like Google’s Goo.gl or Bit.ly. These take your unattractive URL and transform them into a short URL that looks vastly improved.

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Benefits Of Bulk SMS Marketing

We know that SMS is the latest and quickest way to market a business. Many still think that Bulk SMS services are meant for only certain types of businesses. A few people worry that using SMS marketing may seem intrusive and so they are sceptical about using SMS as a tool for marketing. But this is not true. Voodoo SMS offers Bulk SMS marketing for all types of businesses. Listed below are the benefits of Bulk SMS messaging for your business.

  • Rapidity

We all know the speed at which SMS works. SMS messages are quickly sent, read more or less instantly (within 5 seconds on average) and quickly responded to. Once you send it into a bulk SMS gateway, text messages take seconds to be sent out. Bulk SMS works at a much higher pace compared to emails, which are now being considered outdated for marketing. With this in mind, if you want your messages to be read by the highest number of people in your marketing database, choose SMS text marketing.

  • Bang on target

Business owners and marketing managers used to send out marketing messages in the hope that they would land on their target audience. Those days are gone as now. It is essential for a company to make sure that their marketing messages are highly targeted as possible. Bulk SMS marketing is permission based i.e. those who receive your messages will either already have a relationship with you or have previously agreed to receive marketing messages from you.

  • Low Cost and High ROI

For small to medium sized businesses the cost of outdoor advertising like Newspaper ads, commercials etc. is excessive. On the other hand, Bulk SMS services have low set up and running costs. Campaigns can be launched and implemented for a tiny
fraction of cost, yet you can contact 1000 customers in a matter of seconds.

  • Integration with marketing campaigns

One major benefits of Bulk text messaging is the potential it has when it is integrated into marketing campaigns. Social and traditional media are not always the most effective methods to reach your customers on time. Simply incorporate SMS with
other marketing methods and reach your target audience on time ensuring that they know what you are offering.

  • To the point

An SMS message is not an essay. Keep it precise, short and meaningful. 1 SMS credit allows you 160 characters in a text, so use it wisely. Extra characters over 160 cost the price of an extra credit. It will be much easier for the customer to read
the message because it’s shorter than most emails.

  • Save time

Time is money, and SMS marketing saves huge amounts of time. By scheduling SMS components, you can organize your SMS marketing campaigns for later dates. This is a great way to manage your time efficiently.

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Ways To Advertise a Product

Successful advertising techniques often use new media forms to promote a product. However, traditional advertising forms
still work, too. Different consumer bases respond differently to particular marketing schemes, so testing your advertising
plan is important. After making an educated prediction about what will attract your consumer base–an ad in the city paper, or
a direct marketing campaign, for instance–test your strategy before investing money and effort.

Press Release
If your product features a notable innovation, or has an unusual feature, write a press release. Alternatively, stage an
event to release your new product and write a news release about the event.

TV Ad
Develop a creative TV ad and run it at a time when your target audience will most likely be watching. Film your own ad,
purchase a pre-made ad and record a voiceover or enlist the help of a commercial production company. Just make sure it’s
entertaining and looks professional.

Radio Ad
Advertise on your local radio station, or a larger station if your budget allows. Make sure your voice captures attention and
presents the type of character you want people to associate with your business. Otherwise, enlist the help of a friend or
professional.

Print Ad
Magazines let you easily target a particular audience – just pick the trade or consumer publication they read most. You’ll
tend to reach a more affluent audience with magazines, too. Newspapers and regional magazines let you reach the audience in
your area. Consider a full-page ad for maximum impact, choosing a design that entertains or makes people pause to think.

Interpersonal Networking
Always carry business cards and brochures for your product and be prepared to pitch your product to any receptive audience.
Attend social events and talk about what you offer, giving a card and brochure to each person you talk with.

Online Networking
Connect with other professionals who serve a similar customer base but aren’t competing with you. Agree to post their link on
your website if they post yours on their site. Connect with friends and acquaintances on social networks after developing a
page for your business or a professional profile. Send notices about sales, your new product and responses to it.

Online Ads
Use online ad placement services such as Google AdSense, which target customers searching for a similar topic. Place ads on
informational websites, such as online magazines, that feature topics related to your business.

Online Content
Develop easy-to-read content for your website, incorporating commonly searched for terms in your writing. Join site
submission networks like Digg, where you submit links to your content. Submit quality links to other sites so you’ll get
higher ratings, too. Consider writing a blog or e-newsletter, doing a podcast or producing instructive YouTube videos.

Direct Mail
Start a direct-mailing campaign by sending letters to clients or potential customers. Consider sending coupons or
highlighting the product feature that your target audience will find most important. As Robert Grede says in his book “Naked
Marketing,” consider sending out different letters that emphasize different aspects of the product, such as price and
quality, to find out what works. The U.S. Postal Service’s website provides tools for launching your campaign.

Events
Attending local, regional and even national events will help you connect with many potential customers. Conduct
demonstrations on how to use the product or perform a related task and talk with as many attendees as possible.

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WHAT MAKES SMS MARKETING AN ECONOMICAL

Bulk SMS Marketing is just a convenient way to chat with friends. It’s also a powerful mobile marketing tool for small businesses.

The vast majority of Americans own a cellphone, and most use their phone to send and receive text messages, also known as Bulk SMS
messages. More important, cellphone users are more engaged with SMS messaging than they are with other mobile marketing
avenues like email or social media. Most cellphone users have programmed their phone to alert them whenever a new Bulk SMS message arrives, and the majority of messages are read within a few minutes of delivery.

#1 Bulk SMS Service. DOVE-SOFT social media_new.jpg

1. It’s opt-in

SMS marketing, on the other hand, relies on consumers to opt in. That means your target audience must first sign up to
receive messages about deals and promotions before receiving them. Opt-in marketing has big benefits for businesses. One is
that consumers who receive your messages are already heavily invested in your brand or product; otherwise, they wouldn’t have
signed up. Another is that the opt-in model also means you won’t waste time or money bothering customers who aren’t
interested. Just like with email marketing, most SMS marketing tools make it fairly easy for users to opt out.

2. It’s engaging

If you’re like most consumers, you probably can’t wait to read a text message when it arrives in your inbox. In fact, the
majority of text messages are read within just a couple of minutes after receipt. Consumers have grown accustomed to their
email inbox being flooded with spam and unwanted advertising. Furthermore, many consumers don’t check their email inbox for
new messages more than once or twice a day. SMS inboxes, by contract, are largely reserved for messages that demand to be
read right now.

3. It’s quick

Much of the appeal of SMS marketing is in its brevity, both for the advertiser and the consumer. Unlike lengthy email
promotions, SMS messages are generally just one or two sentences in length, sometimes including a link to a website with more
details about the promotion. Consumers are very likely to read entire messages, simply because they are so short. SMS
messages can also be read at the consumer’s convenience, so they aren’t as intrusive as Web pop-ups or telephone calls.

4. It’s cheap

Small business owners in particular can benefit from SMS marketing because it is affordable. Sending an SMS message is much
cheaper than placing a full ad in front of a potential consumer. Prices vary, but many platforms allow your business to send
each message for just a few cents. Meanwhile, bulk packages allow you to send hundreds or thousands of messages each month
for a relatively low, flat rate.

5. It’s interactive

Planning an interactive SMS promotion is a good way to make your message fun and engaging, and there are plenty of ways to do
it. Posing your message as part of a questionnaire or poll encourages your target audience to read more closely and become an
active participant. Offering up a toll-free SMS reply option is an extra incentive for users to engage with your brand.

Understanding Basic Of Bulk SMS

Many business now use bulk SMS marketing

Many new entrepreneurs use bulk SMS marketing to market their product Bulk sms marketing or service, but many of them only know very little about it. Generally, businesses end up using this marketing method because have heard about the bulk SMS marketing benefits from a business acquaintance or a friend, but they only have little idea on how it works. Although it is a widely used medium, SMS marketing is still relatively in dark on its exact mechanics and use. Yet, bulk SMS for business might be the easiest and most straightforward marketing medium to master that currently exists for small to medium businesses.First of all, SMS marketing is completely legal and fully regulated. It is widely used and comes with a strict set of best practices that all the best text message marketing agencies stick to. Also, it is very effective, not to mention very straightforward to get up and running. Read on as we talk about how it can be very easy to create a standard SMS marketing program into a richer and more informative format using MMS, feedback requests, mobile coupons and mobile webpages. Let us start by setting out the main points.

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Business SMS Regulations

  1. Before sending a marketing text message to a consumer you must firstly have received permission to do this.
  2. The recipient must have a free and easy way of opting out of receiving further messages at all times.
  3. There are other nuances to the regulations but essentially it boils down to those two main rules. You must first have permission and then you must allow them to end the communications at any time.

 

Business SMS Best Practices

  1. You should never inundate your customers with messages, and the frequency should align itself with the purchase frequency of your product or service. A good rule of thumb is never more than one per week but that may extend up to no more than one per month depending on the industry.
  1. Always offer something of value. Nobody is interested in your opening hours or how great you think you are. They only care about the value that receiving these messages is bringing them. Offer them something of value which they perceive as special treatment and they will stay opted in for a very long time.

 

Business SMS – Effective and Easy to Use

  1. Reach – Everyone has a mobile phone which is SMS enabled.
  2. Open Rates – 98% of SMS messages are opened and the vast majority of them within 5 seconds.
  3. Speed – There is no lead time to developing a campaign and they are delivered within seconds.
  4. Cost – Messages are sent from as little as 3c per message.

 

Business SMS – Go Beyond 160

To conclude the education of our potential clients we explain how much more is on offer than just the simple 160 characters. Mobile SMS marketing can also be extended into embedded and traceable web-links, feedback requests, two way conversations, mobile coupons and MMS. So that’s it, that’s pretty much the journey we have to take all our clients on. We hope this post helped people in some way to understand mobile SMS marketing and how relatively straight forward it is.

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Bulk SMS Delhi

No one can rule out an importance of better technology when it comes to promote business of any sort. Advance technology has become no less than a boon for businesses as in numerous people are addressed within no time due to the changing pattern of technique. Now days, conventional ways of business promotion are losing its relevance and concerned people are showing their interest towards Bulk SMS. It is just because of an ease as well as impressive outcomes, strategy of addressing concerned matter through text messages is in rage. Since, everyone carries a mobile phone today; it is not surprising that such business promotion via electronic gizmo has become the most sought after way of projection. High client age of our company proves our capabilities towards providing this beneficial service.

 

Give your business the much needed push and boost by employing the services of SMS. This in turn in makes it possible for you to send bulk promotional SMS to multiple users at a short notice, without having to face too many hurdler SMS is designed for the sole purpose of promoting your services and products. Of course, the larger objective is to help you connect with that of your clients and potential customers, thus by increasing your reach and potential.

When you are availing the promotional Bulk SMS Delhi from us, you are then joining hands with a team that is experienced and knows what exactly you are looking for.

 

We also provide you the flexibility thats gives you the freedom to send SMS from anywhere at any time. The entire mechanism is meant to be used with relative ease and you can of course attain the services at very affordable rates. Using very simple steps and at extremely affordable terms, you have a chance to reach out and broaden your horizon. there are various companies providing location based services   like Bulk SMS Delhi,  Bulk SMS Kolkata, Bulk SMS Bangalore and many more…..

TOP 10 Advantages OF Bulk SMS

Today majority of people are actively using text messaging to stay connected and are highly engaged in the content they receive. According to Juniper Research, 97% of SMS text messages are read by the cell phone owner…and 90% of those SMS text messages are read in the first 4-6 minutes of delivery.

Direct, easy to manage and extremely cost-effective, Bulk SMS services are available 24X7 i.e. any SMS can be sent at any time of the day. Nowadays message timings are of great significance. Investing in bulk SMS marketing gives this crucial advantage of delivery time flexibility. Also the fact that SMS can be sent within seconds is a benefit that cannot go unnoticed.

1)  Flexible Platform :-

Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. Create a promotional message or a quick industry update; SMS truly molds itself to whatever the needs are of your business.

 2)  High Open Rate :-

Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look. In some cases, text messages are automatically opened, where emails aren’t. Subscribers have a choice to open your email.

3) High Conversion Rate :-

With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.

4)  Instant Deliverability :-

SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to received. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.

 5)  Instant Opt-In and Opt-Out :-

With the advent of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS – instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front. In the SMS marketing business, you want to make it as quick and simple to opt out as it is to opt in.

6) Cool Factor :-

A large demographic of consumers have abandoned the email and have turned to text messages. Show your client list that you are keeping up with the technology by sending targeted promotions via text. It will give your company a head start in winning the battle for the next generation of shoppers.

7) Limitless Market Potential :-

Do you even know how many mobile phones are out there? An absolutely ridiculous amount. And since mobile phones and text messaging especially, are the way that people communicate now, there isn’t any reason why you can’t tap into this virtually limitless market potential.

8) Reliable :-

 Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.

9) Short Messages :-

 Though this is a challenge for some businesses, the 160-character length of SMS is a boon for marketing. It forces you to be clear and concise. Instead of having your subscribers slog through content that isn’t always relevant, SMS gets to the point immediately without anything that is unnecessary.

 10) Green :-

 Green is in! Though most online marketing strategies are naturally green, it is incredibly important to reiterate. Green is not only great for the environment but for the bottom line.

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