Bulk SMS – Page 4 – Dove Soft- Bulk SMS

Challenges Of SMS Marketing

The most important challenge is that sms marketing is not conversational, it is strictly regulated, and it is not as individualized as it ought to be. Learn more some of the core challenges. SMS marketing is powerful, but with great power comes great responsibility. The study also found that over 60% of people feel advertising and marketing are out of control. Here are three challenges of SMS marketing you should think about.

Forgetting personalization

Receiving an SMS message is effortless and convenient for your customers. When using the right platform, SMS marketing is a way to easily maintain a connection with loyal customers while stoking the interest of new patrons—without having to spend time and resources developing an expensive mobile ads campaign.Make sure that consumers are aware that you are using their data for SMS messaging personalization. Be certain that the data you use to develop your SMS marketing plan is accurate and up-to-date.Stay aware from sensitive information, and craft any surveys or questionnaires designed to gather data with this in mind.

Timing is everything

Timing is everything when it comes to sms marketing, if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. If you want to make the most of your posts, you will need to send them out at their preferred times. Of course, this doesn’t guarantee success, but this customer insight does give you a much higher chance of reaching your.

Complicating opt-ins and/or opt-outs

If the end user is opted-in or opted-out of the program using the SMS Campaign Manager, the SMS Campaign Source field does not contain any values.It’s important to note that you’re not allowed to require a user to opt in to your text program as a condition to purchase property, goods, or services.

Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Mumbai….

Guidelines for Successful Bulk SMS Campaign.

Running an SMS Campaign to market a brand or product is a solid and affordable marketing approach. Sending your advertisement messages through SMS to clients, prospects or some other expected beneficiaries give the brand or product the required visibility.

An awesome aspect concerning SMS is that almost 100% of all gadgets available are SMS empowered, making it the mobile channel that offers the most extensive reach possible.

To make the SMS Campaign a success it is necessary to run it according to expert guidelines.

Guidelines for Successful SMS Campaign.

Understand the SMS marketing vision – Goals or the end result the brand aims to achieve should be reflect in the core of the strategy to make the SMS Campaign successful.
Assemble an Ark to incorporate a Cross-functional Team – Having a cross-functional team to help imagine and execute the SMS marketing will be a standout amongst the most essential parts to ensuring ROI with SMS Marketing Services.

A Call-To-Action must be a part of SMS Marketing Services – A standout amongst the most well-known reasons Bulk SMS Marketing fail is that the CTA (Call to action) is not introduced in a way that the customers perceive what to do.

The SMS Campaign must be ROI driven – Treat the most faithful clients with some additional adoration, and an extraordinary approach to do that is incentivize clients to opt-in by offering something of significant worth.

Use Immediacy in your SMS Marketing Services – More than 90% of SMS messages are read within 3 minutes, which makes SMS campaign one of the most prompt channels accessible to connect with prospects.

Consistency should be an important part of SMS Campaign strategy – About informing the clients, one clearly needs to have something of significant value to state within each message, however going months without connecting through Bulk SMS is likely going to cause a high unsubscribe rate with each SMS sent.

Make certain to pay heed upon above-mentioned Guidelines as they are the mantra for successful SMS campaign.

Best Bulk SMS Marketing Hacks For Lead Generation.

In the digital marketing world bulk sms marketing is still the top medium for marketing and every digital marketer agrees to it. Bulk SMS marketing services can be alongside other web marketing tools, for example, online networking, link building, SEO and such other web marketing techniques.

Bulk SMS Marketing is a best technique to succeed their business, whether small business or a big business. Although Bulk SMS advertising has not developed much in our nation but rather, it is extending at a quick rate. There are many Bulk SMS Service suppliers in India who can help you in growing your business through useful techniques. Sending Bulk SMS to enormous people with single click is a cost-efficient way. There are great advantages of using Bulk SMS advertising like, the SMS will immediately reach the receiver and promote your business. Bulk SMS not simply send your SMS to enormous people but as well attracts people towards your services. It is considered more successful as compared to other digital marketing service. You can create more productivity from your business if you are using bulk SMS service in a smart way. Let’s see how you can make lead with bulk SMS marketing campaign:

• Send your best services to target group and categorize their need with age and gender.

• Bulk SMS is extremely reasonable priced than some other media available in the communication service. It is advised to find a reliable and friendly SMS business partner that provides efficient and effective SMS services.

• One more vital aspect in doing Bulk SMS Marketing is that there should in no way be any spamming involved in your SMS Marketing campaigns as such a practice would stop clients from your business.

• SMS is a short message service, the text that you are conveying should also be small and concise and to the point, in a successful and proficient way.

• Request them for a review from your important clients. Try to enhance those services that are not good for your business.

• Send bulk SMS to your clients about your next deal offer so they can appreciate it. It will increase client’s interest.

• At the point When this tactic starts going fine, you will see astounding positive outcomes. Bulk SMS advertising through coupons lies in the crafted planning that is developed on the idea of best services of payment, transport and redemption.

• You can strengthen your connection with your clients by sending those messages on celebrations and occasions to update them about your special offers. This will make them feel unique and important. In turn, they may elevate your business to their friends and relatives.

Therefore, in order to get increased website traffic to your companies, the above ways are very helpful in creating lead with Bulk SMS marketing strategy. It can build a trusted relationship with your prospective clients. A well planned approach of SMS Marketing brings you more clients, as well as helps in building positive relationships with your current customers. A Bulk SMS Service provider in India can help you in sending Bulk SMS and promoting your business easily. There are numerous online websites or you can say third party sites that can help you in leading your business with bulk SMS marketing.

Bulk SMS – An Efficient Way For Small Businesses For Advertising.

When it comes to marketing or advertising of brand or product small businesses generally have a misconception that promotion via Bulk SMS Service only for big corporations with big budgets. This scenario is not completely true, small businesses can and should adopt SMS marketing campaigns to help grow their business and take advantage of SMS’s efficiency and reliability. SMS advertising boasts an impressive 98% open rate with 83% of the text messages being opened within the first three minutes. After the message has been opened, the efforts of SMS advertising result in 8 times more responses than email campaigns. The following points mentioned below highlights how efficient it is to uses Bulk SMS for advertising.

Bulk SMS Campaigns are affordable as compared to other mediums.

Small businesses often have only small marketing budgets. But, here is some good news, SMS marketing is cheap, whereas advertising agencies are expensive, as are snail mail campaigns and even phone calls can be pricey, especially if you’re calling internationally. However, most bulk texting services offer extremely affordable flat rates, allowing you to send hundreds or even thousands of messages without breaking your budget.

So, how can you get the most out of your budget? First, you need to grow your SMS database list. To do this, you should promote your SMS campaign over the rest of your advertising platforms. Include instructions on how to opt-in to receive your email newsletter, and include this on in-store signage, leaflets, your social media pages, website and any other places you advertise.

Engage Interested Customers at the Right Time

While consumers will quickly and nonchalantly opt-in an email marketing campaign, they use more discretion when it comes to mobile text messaging campaigns. Users limit themselves on to the brands that they are genuinely interested in for SMS advertising campaigns.

As with most facets of life, timing is everything. The best practice is to use a little common sense in determining when you should send messages. Instead of sending out text messages in the middle of working hours, you can increase your response by sending the message at a more appropriate time.

Your Customer Service Stands above others with help of bulk SMS

Small businesses have a natural lead over big corporations when it comes to customer service: 80% of Individuals agree that smaller companies place a greater emphasis on customer service than large businesses. And this is important when you consider that 73% Indian consumers say they are willing to spend more with companies they think provide top-notch customer service.

So, how can Bulk SMS help you to maintain excellent customer service?

Texting is great for polling

Tips and advice

Solving problems

Quick updates and any delays in service can be circulated to individuals via SMS.

Personalized and targeted Messages Can be Sent with Help of bulk SMS.

Bulk SMS Marketing VS Email Marketing.

Bulk SMS Marketing Vs Email marketing, one of the most debated marketing techniques topics. In my opinion, nowadays though, it’s unfair for a brand to communicate with their customers just through one single channel, which converts the whole SMS vs Email irrelevant.

So, you must be thinking how you will determine which marketing channel could help you properly to communicate with their customers. It’s actually quite simple. Go through the stats, and check out the numbers created by Message Systems, from a survey of 500 consumers which calculated the statistics of SMS Marketing and Email Marketing.

The average retail open rate for email marketing is only 22.54 %. The average open rate for SMS marketing is 99%.
Second, is that email marketing only has a 2.95% click-through rate for retailers. The average retail SMS marketing click-through rate is 36%.
90% of all text messages are read within 3 minutes.
91% of adults have their mobile phones within arms reach 24/7. While 84%of all email traffic remains in spam.
There are 6 billion mobile phones in this world and 3.6 email account in this world.
6% of consumers own a smartphone while 73% of consumers use a laptop.
19% of people will click the URL sent in an SMS while 4.2 % of people click on URL sent on an email.
Over 150 billion texts were sent in the UK in 2017, where there are a whopping 144.8 billion emails sent every day.
Bulk SMS produces engagement rate 6-8% times higher than emails.
Offer and Coupons posted via Bulk SMS are 10X more likely to be redeemed and shared than mail and newspaper coupons.

And We Have A Winner.

No doubt email usage is still higher than SMS, but maybe you are delivering a large number of emails but make sure that these emails are getting opened as your work out for emails have a high probability to result as spam. Smartphones have provided marketing companies the power to reach people on both the channels indirectly their pocket.

It’s not like from now you have to dump your email marketing strategies and have to work up for Bulk SMS Marketing. Both are important If SMS is most personal Emails are more business oriented, both have their own taste. But if you really want a super duper marketing hike I’ll suggest you not to forget any of them. If you are concerned about your emails it’s time now to tie up lace for SMS Marketing as well!

Bulk SMS Marketing – Set Up Your Campaign In Just 4 Steps.

Bulk SMS marketing is a proven and cost-effective, online internet advertising to promote offers and increase sales. Today am going to review simple web SMS software for marketing internet business from Dove Soft. Basically, messaging technology is really fast and effective. Reports claim that email marketing is often ignored and end up in customers spam box in most of the campaigns. Dove Soft assures that 99.7% of messages are read most of the time. You can upload, store and manage total customer base in various groups for several marketing campaigns. For Bulk SMS marketing plans cost wise Dove Soft offers to pay as you go plans without requiring any contracts. Some of the prime features of Dove Soft are that you can send fully customizable & brandable messages for marketing internet business in bulk. Also upload, store & manage your contact lists online in real time. In addition, there is no need to install any software to download and no hardware to set up the API.

It is a simple 1-2-3-4 step to launch a Bulk SMS marketing campaign. First, you have to upload the contacts either individually or in bulk from a CSV file. Then you can categorize the contacts into several groups for different marketing promotions. Just like composing an email, group messaging with Bulk SMS API is simple and easy. If you want to schedule a campaign to be executed on a future date it is possible with this platform.

Also once the messages are sent, The Bulk SMS API allows tracking the status of each recipient in real time. Hence while marketing internet business; the Bulk SMS marketing program is inevitable for online internet advertising.

Bulk SMS Tips For Brand Awareness.

Whether you belong to a league of marketing giants or if you are just a mere startup – The need to widespread your brand’s core value is the decisive factor. Companies allocate high budgets for the sake of brand management, which may vary from industry to industry. However, brand marketing is one such area where businesses never forget to leave an impression.

The digital era is loaded with quick changing metrics and as businesses, it is important to increase brand awareness within the market and most importantly, within the customers.

What can be the most result oriented practice for increasing brand awareness?

The answer is: Only a channel that is available to all, has a high open rate and possesses a global reach.

MASS TEXTING via Bulk SMS – is the best of all options.

WHY MASS TEXT MESSAGING?

The name itself suggests that mass text messaging is meant for the masses. And nothing can uplift your brand presence more than the channel of mass texting. The battle between various marketing channels is nothing new for the potential marketers. All businesses are aware of the fact that Bulk SMS for businesses not only provides them with cheaper rates, but they also know that no other channel can ever come close to bulk texting.

BRAND AWARENESS – But WHY?

A brand really turns into a brand when it has all the sufficient ingredients to speak about the company’s values.

Brands who do not implement the strategy of Bulk texting tend to get isolated. They cannot compete with their existing market rivals. That means leaving Bulk texting can seriously be a grave mistake for all brands.

Is there any other way.

Despite all current statistics and recent studies, people often ask about better alternatives.

But in reality, there is no alternative of something that is in itself the ‘best’.

Here, we are talking about “Mass Texting”. A brand can opt for a number of Bulk SMS gateway providers, but bulk SMS service remains the same across the board.

MASS TEXT – What’s Required?

Remember that since your brand needs to connect with a large number of customers or users, then it is important to note down that long codes are of no use to you. Mass texting can be messaging only be done by using shortcodes.

Shortcode text messaging is basically another term for text messaging. While using a shortcode, firstly you need to set up a keyword for your campaign. Give your campaign a ‘keyword’ and then move forward to setting up your campaign to send bulk text messages.

Sending text messages via shortcodes is an automated process. Once you are done with the keyword and campaign formation, you are ready to employ mass text messaging for brand awareness.

THINGS TO AVOID DURING MASS TEXTING MESSAGING

During mass text messaging, brands should be very careful because spamming is strictly prohibited. Also, there are global regulators that require compliance with their set of rules. Any violation or misuse can result against your will. Always make sure to practice sure communication no matter which channel you are using.

After throwing light on the basic concept of mass texting messaging, it’s time for some handy tips you need to know:

8 TIPS TO INCREASE YOUR BRAND AWARENESS

Say more in less:

In the current fast-forward world, no one really cares how long you write or speak. People don’t have time to listen or read a lengthy piece. Just remain concise and short with your words.

Be genuine:

Drifting away from what you really are can be a negative thing. Make sure to hold firm grounds to your brand’s identity. Always be genuine as a company.

There is no shortcut to success:

We all dream of quick success. However, effective results need time to show up. Patience is the key for all brands to increase their brand presence. Make people aware of your vision – even if takes time.

All customers are equal:

Never treat anyone of your customer as a non-potential customer. You never know if a customer who is not an attraction today might be your biggest buyer later on.

Bulk SMS is the winning mantra:

Speaking of SMS, we mean mass text messaging. If your brand is seeking to outplay all competitors, so only mass texting is the all-in-one solution.

Integration with a Bulk SMS API:

Brands who have their own CRM can get the real-time benefit of integrating their CRM modules or systems with an SMS API. Integration will enable you to expand your reach and increase your brand reputation.

Automation is the future:

The future lies in the technology of automation. Most of the brands have already abandoned using manual strategies. Your brand needs to move accordingly and embrace automated marketing practices such as Bulk SMS or mass text messaging.

Start rolling now

Much has been said already: it’s time to step up and start employing mass text messaging for brand awareness.

Without further ado, integrate your system or go to a Bulk SMS gateway provider and help your brand to increase its presence and spread awareness among the customers.

Bulk SMS – A Friend Of Small & Medium Business

Small and medium businesses can make a great impact with Bulk SMS marketing. You must be getting those SMSes from the local business such as real estate agents, supermarkets, mobile stores etc about. The benefit is primarily because of the low cost and immense reach that bulk SMS marketing can offer small and medium businesses. No wonder, most of the SMS campaigns that we get on our cellular phone is primarily from typical small and mid-sized businesses. The success rate that businesses derive from traditional advertising via print or through the local Radio station is less compared to SMS marketing. For one, an SMS advertisement ‘stays’ with the recipient if it is not deleted. It can be always referred later but a one-time advertisement campaign is not sustainable. No wonder large corporations with deep pockets spend hundreds of thousands of dollars to run sustained print and media campaigns.

There are 2 different types of SMS marketing that businesses can adapt to ensure maximum success. The first is to push marketing and the second one is pull marketing. In push marketing which is more common, advertisers send text content via Bulk SMS to a set of target audience. Another very intelligent way of marketing is to provide free information to a target group possibly related to city traffic, latest rock show information or weather forecast for the day. Those who are interested can ask for additional information and this is a nice way of generating revenue and branding the service. Mobile coupons offer another cost-effective way of discounting your product and at the same time marketing your brand. There is has a good chance of success because if you are offering a 20% discount on a product over the weekend, more people will flood your shop to buy it. The results are instantly visible and you have clocked 20% more sale for that month. Interesting, isn’t it?

SMS marketing campaigns can help establish great brands. Small and medium businesses can build great brands using the viral effects of SMS marketing. If you can send a great message or an image which appeals to your target customer group, there is fair chance that they will forward that image or message to their friends. This can have a tremendous viral marketing effect giving you a fantastic ROI.

The factors that drive the success of Bulk SMS marketing are content, personalization and device technology that is used for the marketing campaign. A personalized message for ‘opt-in’ target groups can have a better effect than a generic message.

Device technology plays an important role in the success of Bulk SMS marketing. A 160 character text may not be as attractive as an image. In some European countries, marketers have no other option than 160 character messages. With many advantages and some challenges, mobile marketers are hopeful that Bulk SMS campaigns will be preferred by small and medium business in the near future.

Bulk SMS Service For Educational Institutions

Bulk SMS for Education Institutes in India is an important aspect of life, ought to be carried out in the most effective way for a relevant feedback to be achieved. The Introduction of Bulk SMS Service for Education Institute was a major breakthrough towards effective communication. The gaps that had crippled information dissemination between school administrators and students have since been filled this service. This venture has been beneficial to schools in various ways.

Bulk SMS for Educational Institutions

Sending out Notifications

Education Bodies in India such as schools, colleagues and universities have students enrolled in large numbers. It would be naive to post important information on the notice board. To add on, students of the new generation rarely even have time for the notice board. This is where bulk SMS services have been effective. As the students are able to receive text notifications in the shortest time possible.

Rescheduling and Cancellation of lectures

Lecturers are able to notify the students in the classes. If there has been a reschedule in the timetable or if the lecture has been foregone. This gives the students a psychological preparation for the next class.

Reminders about

Owing to the large population of students in Indian Institutions, the SMS service gives the examination department an ample time in sending out reminders on examination time and venues to students. This limits the last-minute rush and confusion as witnessed in a poorly managed school system.

Features of Bulk SMS

Organisation

Universally, institutions that have adopted the automated Bulk SMS system have been noted to mark improvements in terms of organization. One would easily tell between a school system that is organized and one that’s not when the SMS system comes into play.

Academic Excellence

Institutions that have embraced the Bulk SMS Service for the educational system have catapulted in terms of students academic performance. Most students have posted a positive deviation in their grades with the introduction of this system. This clearly portrays excellence to be as a result of organization and effective communication between the School administrators and students, bridged by the SMS notifications.

This communication system has proven to be effective in various school, colleagues, and universities settings and with positive results. Schools are hereby advised to embrace efficient communication channels within their system and Bulk SMS for Schools service is definitely the thing to go for.

How Bulk SMS Service Is Beneficial For The Human Resource(HR) Department.

The human resources (HR) department is one of the most important sections in any company and by embracing technology, especially automated or Bulk SMS, these HR departments can be streamlined. While smaller businesses will have someone to handle all of these tasks as part of their job, bigger companies will have a dedicated department or outsource the responsibility.

HR departments don’t just exist to protect the company and employees. While there is a stigma that HR exists in order to ‘look busy’ or to implement tasks, they handle a range of vital applications. From handling employee contracts to checking on company culture, HR has a massive job to do.

Depending on how many employees may currently be in the company, HR can be bogged down with needless queries and problems that would take an employee second to find out on their own. It is because of this that systems need to be implemented in order to streamline HR, such as automated or Bulk SMS.

Use Of Bulk SMS Service To Check On Company Morale.

Every business needs to keep a positive company morale. If not, soon employee productivity and work ethic will begin to fall, which results in resignations across the board. Employees can be kept happy by listening to them, taking an interest in their work, and implementing fun gatherings where everyone can relax. However, you need to anticipate negativity before it is too late.

Every HR department has their employee’s mobile phone numbers on record. By sending out an automated two-way SMS at regular intervals, HR is able to receive feedback from employees on their well-being. This can include problems with managers, unrealistic deadlines, and if the coffee machine isn’t up to scratch.

The system can collect the information and list it as anonymous to make the employee feel safe. After all, if they are complaining about a manager then they don’t want the person to know. This is easier than sending out a form or Google Doc the employees fill in.

Handling Easy Queries.

Surprisingly, many companies do not implement a system with an employee’s information for their own reference. For example, some businesses will only calculate the amount of leave available when it comes time to create a payslip. This can cause a few problems as staff members need this information throughout the year. And not all HR IT systems are as user-friendly as they should be.

That is why HR departments would benefit from a two-way automated SMS system. An employee would be able to SMS the word “SICK LEAVE” to the system to see how many days they have used and have left in the current cycle. This system would free up many HR employees from looking up basic information and increase time efficiency.

Bulk SMS In Use Of A Reminder System

Many companies have internal calendars, but with the number of meetings that fill these, things may get lost. Instead of just having important company updates and events on the calendar, SMS all employees about them. By having these reminders, it would ensure that no employee forgets about a company update or schedules another appointment for the same time.

The Automated Bulk SMS system can also be used for company updates to keep employees up to date with the general goings-on. Notifications may consist of internet outages, cleaning staff being away, the acquisition of a big client, or staff birthdays, increasing time efficiency without needless meetings.

It’s not just HR departments that will benefit from an automated Bulk SMS implementation. In this recent article, we look at six industries using SMS messaging, such as healthcare, shopping, and financial services.

Dove Soft Private Limited is a trusted and leading Bulk SMS service provider company. The company provides SMS solutions to all types of organizations.