Bulk SMS: Growing Demand In The Market

We are living in a world where there is cut throat competition among st everyone in their respective fields. To survive in the market it is important to understand the needs of the customers and keep them satisfied over the period of time so that the business can be sustained in the long term. Connectivity is the most important link between the customer and the business. With this the customer is continuously being aware of the latest offers and discounts which are there.

There are various communication means which are being utilized, out of which SMS service is one of the most used mediums used. This is because SMS marketing is a cost effective and least time consuming tool. With most of the population in India using cell phones, it is safe to say that every person will be having a cell phone to a smart phone. From placement companies to Retail outlets, every industry understands the importance of SMS service. The most important use of this service is that messages can be sent in Bulk SMS to the targeted groups. It infers to that at one go messages can be sent to the masses and the cost which is involved with this service is very low. The opening rate in SMS is high as a compared to Emails which are sent, this is because in sms there it is assured that the message will be delivered elsewhere in email it may land up in spam or junk unlike sms is which is spam free.

Apart from sending updates and offers to the customers SMS is very useful for those people who are in the field of sales as they will get constant updates. This service can be applicable to an event also. If we take the example that there is a concert in Delhi, then Bulk SMS Service in Delhi providers will be sending messages to give updates about the event, from tickets prices to getting notified about the event at one go all the recipients get the message.

Why Bulk SMS Is An Effective Marketing Strategy

If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time.One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled, making it the mobile channel that offers the widest reach possible.

When it comes to creating a successful, well-rounded mobile marketing strategy, SMS marketing plays a vital role. This is due to the large number of benefits it carries when compared with similar marketing methods. But what is it exactly that makes
SMS marketing so effective ?

The following points aim to help you discover why :

1. Drastically reduce your overall marketing time: Shrink the amount of time you spend planning, creating and distributing your marketing campaigns using SMS marketing. More traditional methods of marketing require extensive planning before they are put into practice. The ability to get you messages into your customers’ hands instantly, as soon as you have something to tell your audience, is a feature that cannot be matched by other forms of marketing.

2. Enjoy cost-effective results: SMS marketing is one of the cheapest forms of marketing available. You only need to pay out a small sum for the number of text messages you purchase which is minimal when compared to the cost of printed adverts, poster production, TV adverts, etc.

3. Filter out uninterested individuals: Because SMS marketing is an opt-in service you are only targeting the customers who have an actual interested in your product, eliminating the time and money spent contacting individuals who are not willing to
interact with your business.

4. Get straight to the point: The limited characters in a standard text message ensure that the messages you send are precise and contain only the relevant and important information that your customers need to know. This removes the unnecessary waffle
that nobody likes to read.

5. Global marketing reach: With the number of active handsets across the globe now over the billion threshold, you would be crazy not to want to tap into this huge market. Sending text messages is just one of the ways to do this.

Tags: Bulk SMS, Bulk SMS Service, Bulk SMS Company…..

How To Evaluate The Effectiveness Of Bulk SMS Provider

This article is useful for you if you run a small scale business or are trying to promote your business with messages. Mass text messaging is something very common to the businesses these days. Businesses use mass text messaging either to promote business or as an integral part of their business like you might have noticed that when you transact through ATM or by some other method in your bank instantly an informative message comes to your mobile giving you the minutes of the transaction.
This type of mass text messaging is also very popular these days as it adds value to the overall service.

Many text messaging provider claim to have very economical messaging services, Yes they may give as in most of the countries telecommunication service provider charge a very minimum amount for the bulk or mass text messaging which result in very low cost services any text messaging provider may offer to you but it is quite noticeable that it is not the cost but the effectiveness of any such campaign that will bring you the profit. Just assigning your mass sms campaign to any text messaging provider who is charging you on discounted rates cannot serve the desired purpose. Whether your  is Bulk SMS Provider  able to handle such campaign with confidence and effectiveness or there is a doubt.

Any such service provider will send messages using a text messaging gateway. Text messaging gateway is a online gateway by using which any number of messages can be sent by using a computer to any mobile contact number. Telecommunication service
provider offer text messaging gateway so that service providers can send messages from a fixed computer in huge quantities. There is a charge for availing any such gateway but is not very high. Ask your Bulk SMS Provider about the gateway they are
using to send messages. Discuss the quantity of messages that can be pushed through that particular gateway in a day. Where that gateway is available for one way messages or reciprocal messaging can be done by using the same gateway. These questions
will help you to identify the status of your service provider and often good and good companies have all the facilities with their text messaging gateways.

Qualities Of Good Bulk SMS Provider

Bulk SMS gateway or bulk SMS providers are companies that provide efficient software and support required to implement successful marketing campaigns. Bulk SMS providers work as a building bridge between you and the Mobile Network Operators. These companies work with leading Mobile Network Operators to ensure smooth and quick delivery of your SMS locally and globally. They manage delivery of your text messages via numerous routes to ensure delivery in spite of any congestion
problem in networks.

Now, when it comes to choosing a bulk SMS API provider, the task is not as easy as it may seem because there are numerous

companies that provide these services. To make the job easier for you, here we are listing top qualities of the best Bulk SMS service.

  • User-friendly online interface with varied add-ons. Use Excel plugin, Google spreadsheets, java API and more.
  • Multiple connectivity from numerous mobile operators to decrease latency and handover process.
  • Smart tracking that allows you to track anything and everything. From sent SMS logs to delivery time to frequently failed numbers and more.
  • Guaranteed and instant delivery.
  • Competitive pricing.

So when looking for best Bulk SMS Service India keep the above mentioned qualities in mind and ensure great, smooth, streamlined and successful marketing campaigns always.

A Brief Information on Bulk SMS

No matter whether you are a student, a working professional or a business person; to live a successful life in the present world you should follow the rule of the modern world. Since communication plays a pivotal role in the present age, you should give proper attention on this aspect in order to be a winner.Now for the modern organizations promoting business and reaching target people are not the subjects to worry about. The recent boon in the telecommunication technology, named mobile phone, has resulted much smoother communication and introduction of a new advertising medium.

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Yes, now mobile phone has become a popular form of marketing and advertising. As it is one thing that majority of the people in the civilized society own, reaching the masses is not at all difficult now. Bulk SMS is the smartest way to reach thousands of people in the easiest of manner.If you own a company or you are an event organizer then bulk SMS would be the perfect medium for you to reach a large number of your target people. The entire process is absolutely hassle-free and time-effort saving. The companies which offer Bulk SMS Service offer thousands of mobile phone numbers from their database.

Specialized software is used in Bulk SMS system. The tool is connected to the internet and operating the tool for sending SMS is not at all need any expertise knowledge, anybody with basic computer knowledge can use such tool for sending SMS.

Bulk SMS-Guarantee Of Reading

There are a number of different terms used to describe this effective marketing channel such as text message marketing, SMS marketing, bulk text, SMS software, business SMS or SMS alerts but they all mean the same thing.

Who can use bulk sms service?    

Bulk SMS can be used by business owners, community groups, marketing agencies or anyone wishing to communicate with a large group of people. Bulk SMS allows you to measure the impact of your sent messages, you can track your delivery reports and if you include a link.

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And yeah its guarantee to be read as compare to other marketing strategies. that a big plus point.

  • An email can be deleted without opening it first, let alone read it.
  • A phone call can be rejected while it is ringing.
  • Adverts in the newspaper can be ignored by flipping the page.
  • Adverts on TV can be ignored simply by pressing a button on the remote control.
  • A radio jingle can be ignored simply by changing stations.
  • Adverts on the Internet can be ignored by browsing to another site.

Perhaps if there was a way to delete a text message without reading it first, many people will delete them when they see the sender ID without checking out the SMS content. But for now, I’m yet to see a phone with such capability. And that is to your great advantage. For sure with bulk sms, bulk sms service there is guarantee of reading.

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