Category: Bulk SMS

Businesses are driven by profit maximization, it’s a universal truth! In order to achieve this goal business owners/organizations continuously look out for creative and innovative marketing strategies to better market their products and services. Today, there are so many effective mediums to choose from in order to initiate a successful marketing campaign for example; Newspaper, television, internet, radio, billboards etc. the focus of this article is going to be on how to initiate a successful SMS marketing campaign and how to make it more effective.

With all the messaging going on, it’s no wonder marketing teams are finding SMS marketing to be extremely successful. In many industries, mobile messaging provides the most effective direct marketing channel. If you’re running mobile messaging campaigns, or are thinking about starting, here’s some tips from what we’ve seen work well.

Segment Your Audience
I often hear people complain about the SMS or email marketing they receive. Most people report “almost all the marketing messages I get are useless.”But when you dig a bit deeper, you find that when you send the right message to the right customer, they say “I liked that message, but that wasn’t marketing, that was useful!”Segmentation and targeting means ensuring any individual gets the message most relevant to them. It can make the difference between seeming like an informational message and spam.

Timing is Key Message Timing
As they say, timing is everything. There are two important aspects of timing that you should pay attention to if you want your SMS campaign to be successful. First, open-ended messages are less successful than messages that have deals that expire. Create the text of your SMS to portray that the deal is “expires soon” or something similar. The second aspect of this tip is completely unrelated to the last. You want to make sure your SMS messages are sent at opportune times. Marketing emails on Saturdays often produce dire results, but SMS can often have its best day on a Saturday. Experiment with timing.

There’s Power in Triggered Messages
The average email open rate climbs gradually after sending for about 24 hours. The average SMS open rate spikes, with 70% of opens happening in the first 60 minutes. This immediacy allows for triggered SMS messages. For example, if you have a regular customer over a period of time, and they stop coming into your store, you can send them a text with deals to get them to come back. These messages can be triggered by any action (or inaction) by the customer, from not coming to visit your eCommerce shop to buying a particular product.

Short, Sweet, and Simple
This may be the most important tip to follow if you want your SMS campaign to be successful. For one thing, remember that most carriers limit the length of a text message to 160 characters. Besides that, however, the faster you get to the meat of your message, the better.50% off your next order. CLICK HERE. Expires Sunday. That’s a fantastic message, since it gets right to the point, offers easy instructions on what to do, and tells the customer that the deal expires soon. You also want to make sure you’re not sending trivialities to your customers.

Prettify Your Links
Let’s face it, URLs are unsightly even when they turn out normally. Add in URL tracking extensions and it can get really ugly. The best way to solve this problem is to use a URL shortener like Google’s Goo.gl or Bit.ly. These take your unsightly URL and transform them into a short URL that looks much better. There’s another benefit to using a URL shortener: It saves you space. We’ve already talked about how important it is for you to keep things short and simple.

Don’t Be a Spammer
Finally, remember that the ability to send an SMS to a potential (or past) customer is a privilege, not a right. If you bother them too often, or send  messages with no point, then you are likely to lose that privilege. Nobody likes spam so don’t send it. Good messages should be anticipated, they should  be personal and they should be relevant. A good marketing message is one your customer will miss if you don’t send. That’s what you should be aiming for.

Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Marketing…..