10 Tips To Create Best Bulk SMS Marketing Campaigns

To support the growing popularity of mobile phone messaging, the point to consider importantly is that there is billions of mobile phone users from all over the world and with that said, more than 7 trillion SMS messages are sent on a yearly basis. Considering the fact, it is easy to understand the massive significance of mobile devices in our day-to-day life.

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Improved CRM (Customer Relationship Management)

Bulk sms messages can enable you to manage and enhance your relationship with all your clients as well as potential ones. This will ensure that you do not just keep your existing clients but also stops them from leaving your company for your competitor. Through sms broadcast software, you can inform your clients when they should expect to receive the products or services ordered or even verify with them how the delivery process was.

Notification of Changes

If your company is adjusting the prices of products or services for instance, you can use online bulk sms service to make this kind of announcement in advance to your clients so they prepare psychologically for the new changes.

Send Reminder to Debtors

Business sms messages provide the best platform and technique of reminding your debtors of the due date to make their payments. This will not just ensure that the payments are made on time but also that your cash flow is greatly improved and thus revenues.

K.I.S.S (Keep It Short and Simple)

You must ensure that the messages you send your clients are precise and simple. In simple terms, hit the nail on the head and avoid long messages that take time to scroll hence can get boring. Therefore, if you want your clients to read the messages to the end, keep them short.

Stick to the Point

When creating a message to send to clients, ensure that you do not stray away from the main purpose of wanting to send the message in the first place. Only include relevant points to the sms through internet before sending them. In fact, read through to ensure that the message passed across is to the point.

Improve Accessibility

Sending bulk SMS to the clients should be easy to open or access and read. There is no point of sending an important message to the clients only for them not to be able to read or access it.

Be prepared and know when your customers respond

Pick the right time to send Bulk SMS campaigns to your customers. If you want to generate an action or response then make sure you leave your customers enough time during the day to do so.

Honesty and Boldness

Mass text messaging must be true and this requires boldness from your part in order to achieve this. It should be able to capture the attention of the client in whatever means possible.

Matching and Compatibility

The content sent to the clients must be very compatible with the device they are sent to and match the requirements of the various clients so that the right client receives the right SMS for business.

Above mentioned information will definitely help you in dealing the complexities that are involved with the business of Best Bulk SMS Marketing. You will also get a better clarity that will help you get involved with the business of bulk SMS.

Tags – Bulk SMS, Best Bulk SMS Service 

How do I increase my business sales?

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The business world is highly competitive in nature; at first one has to establish his or her own business, and then comes survival & then increasing your business sales. If you do not increase your business sales the stagnancy will kill your business one day. However, increasing your business sales is not an easy task; in order to do so you need to be in tandem with the market, be innovative & consistent.

There are various ways that can help increase your business sales including deploying various marketing strategies. It is rightly said that you will not be able to sell your products & services without “visibility”.

It is the main function of marketing to provide the much needed visibility to your products & services. There are various ways in which marketing can be done for your business however as the world is going digital… business marketing with the help of “bulk SMS” cannot be ignored.

Bulk SMS marketing is a form of mass communication that allows business owners to engage with their audience via mobile technology. Put simply, text messages are crafted and sent to a database of numbers containing marketing material, often with a special promotion or timely offer.”

In today’s world of mobile phones bulk SMS marketing is considered to be the most effective medium of increasing business sales as most messages received by users are read immediately. Bulk SMS marketing also accounts for immediate action by the users in the form of leads, which can in turn lead into increasing your business sales. Moreover, bulk SMS marketing is considered to be the most economical medium of business marketing.

Tags-  Bulk SMS, Best Bulk SMS Service

How to Send Bulk SMS messages from your PC?

In Today’s digital age bulk sms messaging has become an integral part of the overall communication system. Businesses and organizations are using bulk sms messaging effectively for marketing their products & services and also to keep their existing Customer informed. There are mainly two modes of sending bulk sms messages.

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* PC To Mobile

 

* Mobile To Mobile

There are also Api’s that are available that can be integrated within the existing applications for sending bulk sms messages.

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Sending bulk sms messages from your PC:

When you purchase bulk sms messages from your vendor they provide you with their online application link. They create your account & logins within this application along with the sms credits purchased by you. You need to login into this application, create an sms message manually or with the help of available templates within the system, then you need to upload the contact list and finally need to send your sms messages to the respective contacts. This is how you send bulk sms messages from your PC.

Tags- Bulk SMS, Best Bulk SMS Service

Why there is great demand for Bulk SMS in today’s market?

We are living in a world where there is cut-throat competition among everyone in their respective fields. To survive in the market it is important to understand the needs of the customers and keep them satisfied over the period of time so that the business can be sustained in the long term. Connectivity is the most important link between the customer and the business. With this, the customer is continuously being aware of the latest offers and discounts which are there.

There are various communication means which are being utilized, out of which SMS service is one of the most used medium today. This is because SMS Marketing is a cost-effective and least time-consuming tool. With most of the population in India using cell phones, it is safe to say that every person will be having a cell phone to a Smartphone. From placement companies to Retail outlets, every industry understands the importance of SMS service. The most important use of this service is that messages can be sent in bulk to the targeted groups. It infers to that at one go messages can be sent to the masses and the cost which is involved with this service is very low. The opening rate in SMS is high as a compared to Emails which are sent, this is because in SMS there it is assured that the message will be delivered elsewhere in an email it may land up in spam or junk unlike SMS is which is spam free.

Apart from sending updates and offers to the customers SMS is very useful for those people who are in the field of sales as they will get constant updates. This service can be applicable to an event also. If we take the example that there is a concert in Mumbai, then Bulk SMS Service will be sending messages to give updates about the event, from tickets prices to getting notified about the event at one go all the recipients get the message.

By sending messages at one go it makes bulk SMS service more resourceful and has its uniqueness which no other service can provider can offer.

What is Bulk SMS ?

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SMS Sent in bulk quantity is called bulk SMS. The messages are sent simultaneously to all the users at the same time with a click of a button.

Types of bulk SMS –

  • Promotional SMS – Promotional SMS is used to send offers, discounts or promotions to new and existing customers.
  • Transactional SMS – Transactional SMS is used to send OTPs, informational messages, booking and various alerts to your existing customers. They should not be intended for marketing.
  • OTP SMS – OTP SMS is used for your all money transfer, payment operations, Internet Banking & other security purposes. OTPs are one time passwords generated by the system for security purposes.

Benefits of Bulk SMS –

  • Economical – Newspaper ads, TV commercials and almost all forms of outdoor advertising are cost prohibitive for most small to medium sized businesses. Bulk SMS marketing on the other hand has such low purchase, set up & running costs that campaigns can be launched and executed for a tiny fraction of costs associated with traditional marketing methods.
  • Easy To Send – Sending bulk sms is very easy as a large no. of messages can be sent to the users simultaneously at the same time with a click of a mouse button.
  • Instant Result – most text messages are read by the recipients within seconds of receiving it. Also, the sender receives much better response through bulk sms marketing as compared to any other medium of lead generation.

Sending Bulk SMS –

SMSs can be sent through desktop to mobile or mobile to mobile with the help of a bulk SMS application (software) provided by vendors.

Note – In the next article we will be covering the complete process of buying bulk SMS.

Tags – Bulk SMS Bulk SMS Service

Why Bulk SMS marketing makes sense for both large and small businesses?

According to a survey by SAP, 70% of people feel that Bulk SMS marketing is a good way for an organisation to get their attention. In fact, according to research by The Wireless Association, the open rate of text promotions/offers is a whopping 98% while the open rate of emails is a mere 22%! Despite these numbers, when it comes to brands reaching consumers, email marketing is still the more commonly used tactic even though text message marketing — which includes coupons, special offers, and participation in loyalty programs — is redeemed eight or more times frequently than email.

If you are not leveraging Bulk SMS in your marketing mix it might be time to reconsider. Whether you are a small business or a major consumer brand, you can implement successful SMS marketing strategy.

Here are six reasons you should take advantage of Bulk SMS marketing today:

Bulk SMS marketing is more effective than email

As stated earlier the open rate of text is a staggering 98% compared to the email open rate of just 22%. While an email might sit in a customer’s inbox all day, people’s phones will sit in their pockets or even better in their hand. Therefore a text is read within minutes, making it a great channel for flash sales and same-day promotions.

Reach a highly-engaged audience

Consumers opt into mobile programs making a careful decision about which text campaigns they choose. This differs from email campaigns where consumers subscribe more generally to brands they may only be temporarily interested in. Because according to The Wireless Association, users limit themselves to brands they truly care about when opting into SMS promotions, therefore brands are able to market more directly to a captive, and loyal, target audience.

Build your brand conversation

While email communication is a one-way street, people can actually reply to an SMS promotion and engage with the brand through two-way SMS dialogue. By opening the doors of conversation between brand and consumer, and creating customer engagement, marketers ultimately create a stronger relationship and build brand trust.

Sell more and drive awareness

Unlike email, which tends to drive online sales, text promotions drive engagement to bring consumers in-store. Once in-store, the consumer is then more likely to buy other products. According to Time Trade research on the State of retail 2015, a consumer’s in-store basket size is on average three times larger than if you drove their purchase online.

Measuring ad value

With so many customer acquisition points for SMS programs, brands can easily track where users are texting in to join (via in-store advertising, print advertising, etc.) and measure the relative effectiveness of that advertisement. An example of this was Pepsi Max’s “2015 Field of Dreams” campaign which allowed Pepsi to measure consumer opt in value.

Send highly targeted communication

Long gone are the days when business owners would send out text messages in the hope that the Bulk SMS would reach the targeted demographic of their store or business. Today mobile marketing campaigns are much more effective because you can choose which customers to tailor your promotional campaign to base on the marketing information you have previously collected.

#Bulksms #Bulksmsservice 

Increase Your Sales With Bulk SMS Marketing

Businesses in all aspects of the world need to achieve increase in sales from period to period. To achieve this target, they require a marketing gadget. This ought to help them show the characteristics of the products and services that they offer. There are various gadgets or tools to achieve this however “bulk sms marketing” is worth noting.

Bulk SMS is a method for sending instant messages to multiple people with the click of a single button. Business owners who use this tool can save a large number of ad spend. In addition to being a very economical means of marketing, there are several other benefits that bulk SMS delivers.

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Various Features:-

One of the primary points of interest of Bulk SMS Marketing is that it has a wide variety of components. These parts give a business benefits in their regular transactions. A portion of the components accessible with these services include the following:-

1 Worldwide Coverage

2 Scheduled Messages

3 Creating & manageable Templates

4 Long Code and Short Codes Services

With these components, a company can send any data they need to pass on to their clients through Bulk SMS. At the same it helps them advance their current promoting effort.

Sending messages through GSM telephones can be unpleasant and expensive. This is especially true when sending messages to many individuals. Companies can set aside to 60 percent utilizing bulk messaging.

At the same time, this method for correspondence helps a company send messages to each system in all over India at a similar cost. They can also be sent to different systems situated outside the India.

What Is The Differences Between Transactional And Promotional Message?

Bulk SMS is an effective tool for an advertisement for business marketing. Various companies such as educational consultants, MNC’s and various companies are using Bulk SMS Service for the advertisement purpose to reach their set goal. It has two major routes from which message would reach target audients.ds blog 13-6

There are two types of messages available to the clients that can help them to fulfill their different objectives and targets. On one hand, there is one type of message that can help clients to pass the necessary information to their customers and on the other hand, there is a second type of message that can help clients to promote their products or services.

These two types of messages are as follows:

1. Transactional

2. Promotional

These two message types will help you to pass your messages in a reliable and cost-effective manner. It helps to target different segments of society. Both message types have different features. The difference between Transactional and Promotional Messages (SMS) are as follows:-

Transactional Messages:

This type of message will help you to pass the necessary information to your existing customers for using your product or service. This will not take any promotional content, this type of message is only used to send important information, reminder or alert to existing customers. Transactional SMS is very helpful for delivering information to existing clients or a set of audience.

Transactional SMS Features

  • 6 Character Sender ID
  • The service is applicable 24×7
  • The Message gets delivered to DND & Non-DND Numbers both
  • It works on a template basis. The templates with 75% of Static Content and 25% Variables

Example: Dear customer, your account balance is Rs xxxxx. Regards, XYZ bank.

Promotional SMS:

This type of message is used to send SMS with an objective to promote your products or services. This is an effective marketing a tool which is considered as one of the quickest, trustworthy and cost-effective marketing tool with the advertising purpose.

Promotional SMS Features

  • It has very important features such as.
  • High Priority SMS Gateway and Normal SMS Gateway.
  • Sender ID will be generated with the Dynamic Numeric Sender ID.
  • Multiple SMS Gateway which will be assigned to all clients automatically.

Example: Now get 4.5% interest on all your fixed deposit. Regards, XYZ Bank.

So the main difference between transactional and promotional messages are that transactional messages are meant for educating/informing existing customers whereas promotional messages are used to promote products & services.

Tags:- Bulk SMSBulk SMS Service, Bulk SMS Provider, SMS Marekting

Ways To Market Your Business Through Bulk SMS

Bulk SMS Marketing means sending a large number of short text messages at once to the big group of recipients at the same time. It works similarly as the normal text messages sent from smartphones with the only difference that Bulk SMS is sent from the internet & at the same time to all the recipients, desktop software using a reliable SMS gateway. Bulk SMS provides a two-way communication service directly from internet enabled computer. India has the world’s fastest growing Mobile phone market, Promote Your Business with Bulk SMS Marketing Service, a very cost effective & fast option. SMS campaigns also deliver marketing materials to a rather personal virtual space. It allows you to make new customers and to maintain healthy business relations with the existing ones.

When done right,Bulk SMS Marketing can generate a high volume of revenue for your business. 97% of mobile users reading a text message within 15 minutes of receiving it. This translates into revenue because SMS is compatible with every handset in the world, even when there isn’t an active internet connection. Bulk SMS marketing is the perfect way to reach your customers wherever they are in a fast and inexpensive way. Almost half of Bulk SMS marketing campaigns generate a successful return on investment. Effective SMS Text Marketing enables direct relationships with customers, builds loyalty, whilst ultimately generates revenue.

All of us are aware about the Bulk SMS Service being used for marketing & advertising, we should also know how to use these services more efficiently to retain the existing customers.

Here are some ways of marketing through Bulk SMS:

  • Customer Followups
  • Promotional Marketing
  • Send Special Promo Offers
  • Customer Feedback & Ratings
  • Intimate Customers Of New Product Or Service

So, here it was the key ways in which the large or small business houses can use Bulk SMS to manage, market and promote their business better.

How to Find Reliable Bulk SMS Service Provider in India?

Earlier days, many companies used to depend on the old method to advertise their newly launched products & offers. But the process was quite difficult & time consuming. In today’s digital age many digital tools are available including bulk sms marketing. Bulk SMS Marketing helps you to save time and cost to a great extent. The subscription of mobile phone users are increasing day by day all over the world. So Bulk SMS services are the best means to market or promote your brand just with in a second.

The best part is that you can get these services at

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affordable prices. With just an SMS, you can directly reach to your clients and deliver them your latest launches offers and schemes. Now days there are many sophisticated ways have come into existence to reach out to the target audience. Bulk SMS marketing is one of them, which is very simple and easy to use which make your clients aware of the latest happenings of what the best business offers they should get.

Now a day’s bulk SMS marketing is becoming more popular, so there is need to find the best bulk SMS service provider which can make your business profit to new extent. Now the question arises how to find a reliable Bulk SMS service provider?

To find the best bulk SMS provider you firstly need to conduct a thorough online research and check out the entire bulk SMS service provider near to your area. Now visit each websites and get what offers or make which type of services they are offering.

Make a list of all the well-known reliable service provider companies and contact them to exactly know that how they are providing their services to their clients.

Now the time is to fix an appointment to with the company representative and discuss all your needs, so you can get the better idea about their services that they are offering. Inquire about the service and state all your requirements.

A good service provider gives you the quick summary what the bulk SMS is and provides you the best option on the types of services that are available which will meet your requirements. The provider will give you the realistic price rate for the volume of the work you required for your business promotion. So it’s very important for you to carefully read the profile of each bulk SMS service provider you come across before patting ways with your hard earn money.

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