What are the Pillars of Bulk SMS Marketing?

Bulk SMS marketing is an amazing marketing method for the marketers and the results are magnificent in this type of campaign. All you have to do is to put the focus on setting the right campaign. Without the proper delivery method, you will observe failure in your campaign. It is suggested to follow the structure for running a campaign.

CONSIDER BELOW FACTS FOR BULK SMS MARKETING:

1. TEST MARKETING:

Even big marketers don’t want to start placing their products or communications without even testing it. Test Marketing helps you to understand whether your marketing will be effective in the future or not. Similar goes for the Bulk SMS marketing campaigns. You should first do it on a trial basis, evaluate the results and then execute actual marketing for your product or services.

2. COLLECT PHONE NUMBERS:

Collecting the numbers of your potential customers is the next thing that you should consider. But you can’t collect the numbers unethically. The best way to collect the numbers is by taking their permission. You can run a social media signup sheet who would like to engage with your company. You might offer them some free materials that they will enjoy a lot. You can also buy numbers from third-party organizations but you have to be careful which company you are choosing. You don’t want to face any trouble by choosing the wrong organization.

3. SEGMENT YOUR PHONE LIST:

Make no mistake about it, everyone on your phone list doesn’t have the same needs, they don’t respond the same way. So, communicating and marketing to them the same way is a pure waste of resources. You must divvy up your phone list into segments under different categories. Sometimes, the list will segment themselves by their behaviors. Sometimes, you’ll need to poll those using surveys. Another very potent way is to offer highly specialized and targeted free information and see those that respond and those who don’t.

4. DELIVERING ACCURATELY:

You organize systematic things for your campaign but if you don’t deliver it properly, all your efforts will be in vain. You have to hire a suitable SMS gateway provider to schedule perfectly your campaign. You should avoid some words that might be unaccepted by your target audience. It may lose the authenticity of your message and they might avoid the messages sent by you to those audiences.

5. ENGAGE FOR MAXIMUM IMPACT:

The more you engage your subscribers the more they know and like you. And the more they like you, the more they respond to you and ultimately patronize you. You can engage your list by asking them questions and requesting their response. You can send them to your social media pages and ask them to contribute to things that affect them directly. Tell them to ask you questions bothering them.

6. ENGAGEMENT AT A HIGHER LEVEL:

Engagement with your audience should be given topmost priority. Because without engagement, your investment will be in vain. You can send a questionnaire to your target audience and ask them to fill up the questionnaire. Definitely, you have to offer something lucrative with that questionnaire that might grab the attention of that audience.

7.TRACKING:

All your money should be spent wisely. If you don’t track that your message is highly accepted by your audience, then your money will be wasted. You should track how many responses you are receiving from your Bulk SMS marketing campaign. You can use URL shortener Bitly to track your results. You can also evaluate the results from Google Analytics and you should start analyzing your data.

These are the 7 pillars that can bring massive results for your Bulk SMS Marketing.

What are the Latest Trends in Bulk SMS Marketing?

  1. MORE CONTENT TYPES

Whilst many companies have, for the last few years, tended to find a content format that suits them and focus all their efforts on producing consistent, quality content for their chosen approach on a regular basis, this is changing. Customers now expect to see organizations using every channel available and developing tailored content for each. This means specific graphic content for visual channels such as Instagram and Pinterest, quality articles for blogs, mixed media and video content for Facebook, compelling videos for YouTube and more.

There are two key roles that SMS Marketing can play in 2019. Firstly, it can be developed as a direct channel for marketing and secondly, it can be used to support marketing efforts elsewhere online, allowing customers to link directly from an SMS to a website or app.

81.png

  1. CUSTOMERS WANT ‘OFF-SCREEN’ EXPERIENCES

Customers are beginning to demand more experience that takes place off the computer screen, rather than having to use an app or website to control their entire relationship with a brand. One example is the increased use of the Internet of Things (IoT), which enabled devices can connect and share information. However, providing an alternative experience for the customer does not necessarily have to be expensive and technically challenging. Bulk SMS campaign or SMS Marketing is a great example of another approach that, despite taking place within their mobile device, is perceived by customers as being a completely different experience to online sites or apps. Still regarded as a unique and highly personal communications channel, SMS is often seen as an almost ring-fenced element of mobile communication.

To make the most of bulk SMS campaign in 2019, make sure that you develop creative campaigns that are designed exclusively for SMS Marketing to allow them to have a truly native feel.

  1. TRUST AND TRANSPARENCY

There is a significant need for companies to invest in encouraging direct recommendations. And, SMS Marketing is a great channel for this. If, like many organizations, you have developed a reward scheme to incentivize recommendations, then link it up with your bulk SMS campaign and send regular communications by SMS. Remember, it is easy for your customer to share an SMS directly to one or all of their contacts in just a couple of steps, or to reply with details of a contract without having to leave the SMS application. With most people carrying their phone on them almost all of the time, SMS also means that customers are much more likely to offer a direct word of mouth recommendation to those around them.

  1. THE CUSTOMER JOURNEY

The customer journey has always been an important basis for managing the relationship, however there now needs to be more focus than ever on nurturing the customer and establishing a two-way relationship at every stage of that journey. It is not enough to simply put all of your efforts into the conversion then abandon the customer, nor do customers expect to be apprehended with a sales message at their first encounter with your brand. The modern customer relationship follows a process that is typically divided into the stages of awareness, consideration, and decision. It is only at this relatively late stage that a customer will typically convert and only here that they are ready to commit to investing in your product or service.

The awareness stage relies on the customer building familiarity and understanding of who your brand is and what it represents, whilst the second stage is more about familiarization with your product or service. Only in stage three will a customer typically starts to give serious thought to pricing.

Provided it is used appropriately, Bulk SMS Marketing is a great way to nurture and guide the customer through these stages and nudge them towards completing the transaction. Think about how to communicate in the right way at each stage, rather than simply trying to go for the sell-in every SMS.

  1. STRATEGY MATTERS

A well-documented strategy means that your Bulk SMS campaign becomes transferrable – whether you are expanding your team or replacing members. Without having an established and documented strategy, you expose your brand to the risk and also reduce your likelihood of achieving the desired result.

S.M.A.R.T objectives – Specific, Measurable, Achievable, Realistic, Timely – lend themselves well to Bulk SMS marketing and can be a useful starting point for those who are less familiar with strategy development. Also, ensure that all of the departments within your business are able to contribute to your strategy at an early stage, to ensure that there is coherency across all the activities that contribute to your success.

With all these latest trends it proves that Bulk SMS Service is the easiest and convenient way to reach your audience in no time. This service can help you and your business to increase its sales and income.

What are the tips to consider while using Bulk SMS?

Here are some tips to consider while using Bulk SMS.

bsnl-bulk-sms 2222

  1. Include a clear call to action

Ensure that the reason for the SMS is made clear. You want the recipient to act on your SMS, so tell them what they need to do to benefit from the information they have been sent.

  1. Track your campaigns and optimize

Make sure you measure how effective your SMS marketing campaign has been so you can improve it further next time. How many responses did you get? What was your return on investment? Try testing different offers, at various times of the day, days of the week, or target different groups of customers, to find which works best for you.

  1. Be prepared and know when your customers respond

Pick the right time to send SMS campaigns to your customers. If you want to generate an action or response then make sure you leave your customers enough time during the day to do so.

  1. Target, target, and target again

There’s a rule of thumb in direct mail that has proven itself bulletproof over the decades. The list (target market) you use is seven times more important to the success of a campaign than any other element of the campaign. This is, of course, true when it comes to Bulk SMS Marketing. Think about the people on your list. Are there any obvious ‘segments’ you can talk to more specifically? Gender is obvious, but, other things to consider are, age, geography, time since last purchase, product categories, transactions and so on.

  1. Keep it short

A single SMS message consists of 160 characters. For the most cost-effective campaign, you need to choose your words carefully. Get to the point straight away, the benefit or reward to the recipient should be clear.

  1. Test everything

The biggest joy about SMS Marketing is you have the ability to test everything. Don’t be afraid to, it’s how the companies at the top find out what works best.

  1. Create a sense of urgency

Set an expiry date for your discount coupons and vouchers. Limited time validity creates a sense of urgency for your customers and results in higher conversion rates.

  1. Find the right frequency

Should you send your SMS campaigns daily, weekly or monthly? If you send messages too frequently, customers might get annoyed and unsubscribe from the service. However, if you leave it too long between messages, the customer may lose interest and will have forgotten why they subscribed in the first place. There’s no fixed amount of messages you should be sending per week or month – the frequency needs to be fine-tuned based on your audience and the purpose of your messages.

  1. Don’t overdo it – less is more

Make sure you manage your contact groups properly and avoid repeatedly sending the same SMS marketing message to recipients. Keep your communication fresh and engaging.

  1. Keep your database clean

It can be costly to continue sending messages to old numbers. Be sure to regularly check and delete the numbers that can’t be reached to save time and money. Three strikes and you’re out is a good principle.

  1. Respect the opt-out mechanism

Include a simple opt-out option regularly in your texts. Always ensure you make it clear to your customers that they can stop receiving messages from you at any time.

  1. Personalize your texts for a better experience

Use mail merge feature and insert names, appointment times or other customer-specific details into your messages for that personalized message. You can also brand your text by setting the Sender Name on the SMS message as your company name for maximum impact.

Using these tips you should be able to achieve excellently response rates to your Bulk SMS Campaigns and because Bulk SMS Marketing is so cost-effective and easy to use.

How to increase revenue with the help of Bulk SMS?

A large variety of company whether big or small are constantly within the seek of boosting their sales. In such conditions, the simplest way to handle any promotional campaign or exposure is by bulk SMS Service. Here are the ways in which Bulk SMS can help a business to increase its revenue.

bloggers

SMS REACHES INSTANTLY

Nothing can match the speed of the text message. You click the ‘Send’ button, and that’s it! The message has landed in the Inbox of the recipient. Call the Bulk SMS marketing company who offers the best deal to you. There is nothing more useful than SMS marketing.

FULL-SCALE ADVERTISING

Introducing a brand new product or service needs a hardcore promotion. For this, Bulk SMS services are the simplest way to initiate a decision to act. Advertising any product with bulk SMS falls very economical and is the easiest way to reach your audience.

SPECIAL OFFERS

Have you seen ‘time-speculated’ restricted special offers? Bulk SMS is the right platform by that you’ll do the same. Introduce restricted offers on your product and send them out to your consumers with these special offers a company can increase its revenue in an easy and economical manner.

EASY FOLLOW-UPS

Following up on your high business cannot recover with bulk messaging. Bulk SMS suppliers change you to automatize and customize the message causing method during a skilled approach and assist you to get a lot of business from your previous customers.

WISH YOU’RE CLIENTS ON SPECIAL OCCASIONS

People would possibly wonder how a simple message will provide a lasting result. By wishing your shoppers on their birthdays, wedding anniversaries or public holidays, you gain their trust and goodwill for extended periods. Most of your happy customers respond completely and stay steadfast in your organization afterward.

ANNOUNCING NEW POLICIES

You can be completely assured of creating a lot of profits whereas asserting new introductions and schemes via bulk SMS in India. Adjusting costs, notifying shoppers regarding changes and at the same time exposing a bigger audience to your services is accomplishable affordably with bulk messaging.

SPECIAL VACATIONS SCHEMES

There are a full ton of festivals celebrated for the duration of the year. Why not create the correct use of bulk messaging services to introduce new vacation schemes for your clients? On vacation, you’ll see fast sales-generating effortlessly, and, bulk SMS is the medium to connect to your audience. Introducing a brand new product or service needs a hardcore promotion. For this, Bulk SMS services are the simplest way to connect customers. Advertising any product with bulk SMS falls very economical and delivers the correct message to the users.

TEXT CONTENT

Among the sea of information being fed to the consumers, it is the content of the messages which would make a difference to your campaign. The content should be molded in accordance with the grasping power of the targeted consumers. A short and to the point message makes for an effective advertisement. Statistics show that 90% of all SMS text messages are read within 3 Minutes. This means that whatever you send should take less than the said time and also compel the readers to take action after reading.

SMS marketing company provides Bulk SMS service that can help you to reach your audience in an effective and efficient manner that can help the business to increase the revenue.

How Bulk SMS Marketing Service Generates Business Leads?

Bulk SMS Marketing is a great way to succeed in one’s business; be it either a small business or a huge company. Although bulk SMS marketing has not developed much in our country but, it is expanding at a fast rate. There are many bulk SMS Service providers in India who can aid you in framing your business through effective methods. Sending Bulk SMS to a huge population with a single click is a cost-efficient way. There are enormous benefits of using Bulk SMS marketing like, the SMS will instantly reach the receiver and promote your services. Bulk SMS not only send your SMS to a huge population but also attracts people towards your services. It is considered more effective as compared to other online classifieds. You can generate more productivity from your business if you are using bulk SMS service in a wise way. Let’s see how you can generate lead with bulk SMS:-

lead-generation

IDENTIFY YOUR TARGET AUDIENCE

Bulk SMS Marketing Service Generate Business Leads, it is necessary to identify your target audience via Bulk SMS Marketing Service. You should recognize your customers and make them recognize you. This will be possible by sending regular Bulk SMS to the targeted audience. In this way, your customers will be updated with complete important information about your company and products, they need to know.

MOBILE COUPONS

Mobile coupons via Bulk SMS Marketing are a very good option for creating business leads. You can send various types of coupons and vouchers onto the mobile of customers. Mobile coupons will provide various discounts or other offers that will attract a large number of customers. In this way, special treatment will be given to the customers.

STRONG CUSTOMER RELATIONSHIP

You must build a strong relationship with your customers, as you can gain loyalty via this and will make your customer as your permanent customer. Other new customers will also be attracted via strong customer relationships. Hence results in an increase in the company’s revenue. Ultimately, it will result in the generation of business leaders.

FOLLOW UP WITH YOUR CUSTOMERS

It is very important to follow up with your customers in generating business leads. Once you have received the initiative from your customer, it is your responsibility to follow up with them to create a further relationship with your customers. Otherwise, you will not be able to guide your customers into sales to increase future conversions. You should provide an immediate reply to your customer and then you should send messages to your customers at regular times of intervals.

SIMPLE BULK MESSAGES

Bulk SMS is very important for generating business leads. This can be achieved by keeping the messages simple and short. It is advisable to create Bulk SMS Marketing Service Generate Business Leads having alphabets only and uses of numbers and special characters should be avoided. The bulk SMS must contain the URL of your company’s website that makes it easy for your customers to open your website with a single click.

BULK SMS IN DIFFERENT LANGUAGES

It is also a very good way to generate business leads. You should divide the customers according to their region and send them messages in their mother tongue too, i.e. it is very effective to send messages in different Indian languages along with the English language.

PROMOTION

Promotion messages should be sent at regular intervals to your customers. Your promotion messages may include opening a new store of your company or launching your new product or any other deals. Promotion via Bulk SMS usually results in the generation of great business leads.

All this technique can help you in generating business leads. All these services are provided by Best Bulk SMS service provider.

How to boost your business with the help of Bulk SMS Service?

Bulk SMS is the best way to promote your business and as well as helps to boost their sales. Promotional campaigns are the best method to handle any promotion or exposure is by Bulk SMS. Unfortunately, your product or services are good & best. Bulk SMS is a small, yet powerful, marketing tool not to be overlooked. But sometimes, you fail to promote it effectively and your service does not reach your targeted customers. Due to the omission of expected or required action, then your business tends to fail miserably. The given simple ways to boost your marketing crusades and generate revenue are:-

boost your business

Fully Fledged Advertising:

Whenever you launch a new brand, product, offers or service etc, you need a promotion of your product and services. Bulk SMS is a successful marketing strategy because it has a much higher and quick response rate as compared to Bulk E-Mails. Today, a recent survey, 95% of messages are read by the customers and hence they have much higher interest and quick response than other several mobile marketing strategies.

Best Way to Promote Offers:

Bulk SMS is the best way to promote special offers using promotional campaigns. BULK SMS is the right platform for you. With the help of Bulk SMS, you can introduce limited offers on products; you can make them reach to a large number of people with the help of affordable bulk SMS services.

Introduce Your Business to Newer Regions:

Today, E-Commerce helps to increase your business sales but do not have the right exposure. Unfortunately, your business will finish an eventual death. If you can get good leads by introducing your business in the newer regions, you can spread the business in a new community with bulk messaging. It is a cost-effective way to reach the maximum number of people.

Easier Follow ups:

With the help of Bulk Messaging, you can get easy follow-ups. Today best service providers enable you to customize and automate the message sending process and help you get more business from your previous customers and help you retain them.

Better Management of Clients:

If we are retaining our customers, this is not a difficult task. Today, with the help of bulk messages business can be made easier. When you use bulk SMS, they help to inform them about offers and deals on the very least rate and reach the information within seconds of seconds to all customers. It is cost-effective. Bulk SMS Services is the return of investment from Bulk SMS Marketing. You can reach to your right target customers. It helps you in boosting your sales also improving your communication like increasing your customer list. There are other ways also by which bulk SMS services help you manage your customers and business better. You can wish them on several occasions, announce the new policies, give referrals to your website, and announce holiday schemes and a lot more.

Affordable

Bulk SMS has the nature of being sent to so many pinpointed audiences at a cost any businesses can afford if they have a far-sighted aim and readily available fund for a low cost yet highly effective marketing. All these messages can be sent which the help of bulk SMS service.

These are the reasons why Bulk SMS can boost your business.

What are the reasons that Business use Bulk SMS Services & when?

Bulk SMS is a very useful and effective marketing channel that should be an integral part of any mobile a marketing strategy that tends to achieve real success in today’s mobile world. Mobiles are ruling our digital world, so mobile-focused marketing has become a focal point of every strategic marketing planning. Mobile marketing is a huge must for every business that wants to keep a competitive edge over their competitors and maintain advantage within the industry.

download 2

Bulk SMS marketing is a crucial part of mobile marketing

When we speak about mobile marketing, we must pay special attention to SMS since SMS has proved to be one of the most effective marketing and sales tools. This small portion of information, delivered to your mobile phone, has a phenomenal 98% open rate within 3 minutes! No other marketing tool can offer such an efficiency rate, making SMS marketing the most convenient way to deliver your business message to your customers and prospects. This service can be provided by the best bulk SMS Service. Bulk SMS is a service that allows businesses of all sizes to send large quantities of SMS messages to various mobile phones through different mobile networks. If used smartly, Bulk SMS service can even become your perfect business pitch. Bulk SMS enables its users to send mass text messages nationally and internationally. This is the reason why this type of SMS delivery is one of the best solutions for businesses aiming to reach a specific audience, locally or globally. All this kind of services can be provided by a Bulk SMS service provider.

Why use Bulk SMS?

Some company has a large base of users and clients that need to be reached at once with certain information. Whether it is a reminder, alert or some news, all these businesses need an efficient way to deliver these messages to their audience. But, Bulk messaging is not limited to big companies only. In SMS marketing, messages are coming directly to a device people are so attached to, and they don’t require the Internet to be opened and read, this risk pays off. And the fact that even 98% of SMS are opened and read proves that this type of communication is the best if you want to engage consumers and stay on their agenda. You should think of mass messaging as your additional business offer that can increase sales and revenue because it empowers you to reach customers when it’s most suitable for them, with the most critical information or service they need from you. You can lead them through the sales funnel to reach macro (purchase) conversions or entice small, micro engagements, depending on the type of business you’re in and your business goals.

Bulk SMS is a perfect platform to be used for organizing entertaining mobile marketing campaigns that can not only help you raise additional revenue but also make people remember your brand and stick to it. Engaging winning games, interesting voting campaigns or Q&A sessions can all be organized using different apps and realized through mass messaging service. Such marketing campaigns will attract new clients to your business.

When to use Bulk SMS?

Businesses use Bulk SMS messaging when they want:

To send reminders – today’s customers are always on the move and need fast and reliable information from businesses and services they interact with. Sending quick reminders can help you improve customers’ perception of your company.

To boost sales – market new products and services directly through SMS and increase purchase rate.

To keep customers up to date – keep your loyal customers in the loop and make them feel important.

To send alerts to their clients – in case of customer’s service issue that can have a direct impact on your clients, you can quickly inform them to avoid possible inconveniences. People will appreciate such information since they are helpful and prevent misunderstandings.

Bulk SMS is not a service that is limited by the size of one’s business. Bulk SMS service can help you and your business to reach its daily customers as well as let you know about their daily requirement.

Why Bulk SMS is Important for Your Business?

In today’s world, there is a very tough competition for everyone in different fields respectively. Bulk SMS Marketing is Important for Your Business and fulfills the requirements of all the customers so that you can survive in this competitive market. After understanding the customer’s needs, it is the responsibility of the company to keep their customer’s satisfied, only then you will be able to exist in the market for long-term. The answer to all the questions is a connection with customers. There are numerous sources to maintain the connection between customers and business and one of the best sources is BULK SMS.

bulk sms

Bulk SMS Marketing is Important for Your Business and very effective way to attract customers and to increase customer’s loyalty. In this, messages can be sent to a large number of mobile handsets at any-place and at any-time. It is an add-on technology to the existing marketing campaigns with outstanding results. This technology results in a drastic rise in sales of the company as well as provides the company with many new customers. It is the best technology used in mobile marketing. The message may include offers, promo codes or any other important information of your choice. This is the first and foremost choice of every company because of very good responses that further results in an increase in the company’s revenue.

Benefits of Bulk SMS

  1. PERSONALIZATION:

Bulk SMS is important for your Business and tool provides the feature that the text of a message can contain the name of the recipient or name of their company. This feature can be provided with the help of modern technologies.

 

  1. COST-EFFECTIVE:

It is one of the cheapest Mobile Marketing tools. The cost of other advertising media is very high in TV Advertising, Outdoor Advertising, etc. But in Bulk SMS the marketing is done in no time and with a very small cost that allows you to reach lakhs of people immediately.

 

  1. NO-BOUNCES:

In some of the marketing campaigns, there is bounce back problem. But in Bulk SMS, there are no bounces. Sometimes, the customer may be unavailable at a time; even then they will receive the message as soon as the customer turns on the phone. So we can say that this marketing technique is very effective.

 

  1. FASTER DELIVERY:

Messages are delivered quickly. In a survey, it was found that 90% of the customers read the messages in 4 to 6 minutes after the message is delivered. So we can say that Bulk SMS Marketing provides rapidity feature that can provide large benefits to the company.

 

  1. FIXED DESTINATION:

In Bulk SMS the message will be delivered to the particular mobile handsets. There is no chance of mistake in this. Also, it is driven by the permission basis, i.e. the customer will receive your messages only if they are open to such messages.

 

  1. SINGLE-HANDED:

This marketing campaign can be handled by the single person. There is no need of hiring special staff to handle this.

 

  1. RELIABLE:

Bulk SMS does not have to fight against SPAM or other such filters as available in E-Mail Marketing. We can say that there are not any barriers in this field, it is a direct connection with your customer and hence this technology is much more reliable than others.

 

  1. NO LIMITS:

Bulk SMS can be sent to each and every person having a mobile phone. Bulk SMS Marketing is best for marketing as it can be done in easy manner as it has no limits. A business can reach to remote areas as nowadays each and every person has a mobile phone.

These all points prove why Bulk SMS is important to a business.

Increase Your Customer Retention with Bulk SMS Service

Finding ways to engage with your audience is one of the toughest problems you face as a company. The key is to truly listen to and talk to your customers – share news, tell a story, listen to them, reward and delight them, and keep them coming back for more. Bulk SMS is an incredibly effective means to send all of this to your current and potential customers. About 78% of the customers are comfortable texting messages rather than making calls to businesses because text messages are answered instantly as opposed to voice calls that are put on hold almost always.

Customer-retention-min

Marketing professionals say that there are four aspects that impact buying choices. These four

Aspects are recognized as the marketing assortment:

Product: What are you going to trade?

Price: How much cost you decide on your product?

Place: Where will the public purchase your product?

Promotion: How will the public know about your product?

Image title

Here are some Ways to Improve Customer Retention with Bulk SMS Marketing

Customer Service and Support

As it goes, there are several factors that make customer service experience a success for your business. The two most important factors being:- One it should be instant. Second, it should be mobile, which means messages could be read and exchanged almost anytime.

Ongoing Customer Relationship Engagement

As per a study conducted a 5% increase in customer retention propels profits by almost 25-95%. Bulk SMS helps your business stay connected with your existing customers. That is by offering ongoing service, helping them whenever there is a need, and more importantly, creating up selling opportunities. No matter what, nothing could beat the effectiveness of text messages.

Send New Schemes and ideas

One need to catch on the existing customer a long time to improve profit limits. This means one needs to come up with significant marketing plans and approaches, like calls, emails, podcasts, web seminars and many more. This will make the customer accord and stay with the service provider for the longer period.

Context-based Marketing

Sure, the kind of targeting an SMS offers to businesses is simply unparalleled. Customers very often fall for this bait considering the context in which they received it. However, you could do a notch better by sending messages in the right context, because the context is something that could inspire your customers to keep coming back for more and more.

Running Cost Effective Campaigns

Bulk SMS text messaging is an affordable strategy that helps you send bulk SMSes to a targeted group of people that get read in a matter of seconds. Going by its cost-effective nature, businesses can easily run campaigns and even support their campaigns with incentives and offers.

Permission-based Targeting

Permission-based messaging makes sure that your messages are sent to the targeted audience only and not to any random person. Personalizing your marketing messages help build long-term loyalty. Customers are more likely to buy from your business if the messaging is pertinent and personal.

Target your customers in the heat of the moment

The most effective way to get subscriptions is to attract their attention when soon-to-be-customers move around your brand. A perfect example is restaurants with the call to action to send a text so they can receive discounts. Customers can send a text to that short code and start receiving special loyalty discounts. Right there, on the spot.

Show Them Urgency

Texts are opened and seen almost instantly. This means that add the urgency that requires the customer to take action immediately can increase the chance of conversion substantially. Give a limited offer with a great incentive that will leave the customer wanting even more. Message with a clearly stated limited offer is something that a receiver either reacts to or not without postponing it for later.

With Bulk SMS on your side, you can expect a boost in customer retention rates from the moment you begin using Transactional Bulk SMS Service.

Tags – Bulk SMS, Best Bulk SMS Service 

Why Bulk SMS Marketing Is Better Than Other Marketing Tools?

Bulk SMS Marketing is better than any other mode of marketing? This might seem like a hot topic among marketers all around the world. Most of the marketing mediums have been available since decades, but the widespread of mobile devices has definitely changed the way every marketer treat these options in the marketing plans.

Bulk SMS Marketing is known to come as a reliable option to reach out to end users with precise and targeted messages. Mentioned below is a complied data that compares SMS marketing with the other modes of marketing to give you an overview of their current standing as an effective marketing tool.

ok

1) Open Rate

– Open Rate of Bulk SMS Marketing – 90%

– Open Rate of other modes of marketing – 30 to 35%

These numbers do not leave anything for us to debate on as your customer is bound to read your message sent via SMS.

2) Quantity matters

– Number of text messages; the lesser, the better

– Number of emails or ads, the more the better

We do not need to think about this twice. Just think about how you treat your messages and emails. If you keep receiving an email from the same address, there is a probability you might just open it once. With messages, nobody is tolerant towards unnecessary disturbance. The point of a text message is just to give out the required information in a precise manner and that’s what people expect from marketing messages.

3) Nature of Campaign/SMS

The nature of the message is very vital for text messages and any other mode of marketing. For instance, if you have an offer or discount to offer to your customers, Bulk SMS Marketing is the perfect mode. No other medium of marketing will create an impact as text messages when discounts and offers are considered.

4) High Returns, Low Cost- 

The cost of outside promoting, TV publicizing or other such costly structures can be ‘out of spending plan’ or ‘too high’ for private companies. While SMS arrangements offer high ROI with ease included. Bulk SMS promoting efforts can be put to activity in the blink of an eye with little cost, enabling you to achieve a large number of individuals rapidly and successfully.

5) Click – Through – Rate

– The CTR of SMS Marketing – 40%

– The CTR of other modes of marketing – 7 to 10%

The reason why every marketer is taking Bulk SMS Marketing seriously is because of the wide penetration of mobile phones in the market. Mobile phones are affordable and within everybody’s reach and so are the data packages.

And so, the possibility of the end-user opening the link sent via message, provided it is of their given interests, is much higher now than ever. Regardless to say, an SMS will always find a way in your customer’s inbox. Finally, it is safe to say that Bulk SMS marketing is a more effective tool than any other.

Tags – Bulk SMS, Best Bulk SMS Provider In Mumbai 

Design a site like this with WordPress.com
Get started