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Why SMS Marketing Makes Sense For Both Large And Small Businesses

According to a survey by SAP, 70% of people feel that SMS marketing is a good way for an organisation to get their attention. In fact, according to research by The Wireless Association, the open rate of text promotions/offers is a whopping 98% while the open rate of emails is a mere 22%! Despite these numbers, when it comes to brands reaching consumers, email marketing is still the more commonly used tactic even though text message marketing — which includes coupons, special offers, and participation in loyalty programs — is redeemed eight or more times frequently than email.

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If you are not leveraging SMS in your marketing mix it might be time to reconsider. Whether you are a small business or a major consumer brand, you can implement successful SMS marketing strategy.

Here are reasons you should take advantage of SMS marketing today:

SMS marketing is more effective than email

As stated earlier the open rate of text is a staggering 98% compared to the email open rate of just 22%. While an email might sit in a customer’s inbox all day, people’s phones will sit in their pockets or even better in their hand. Therefore a text is read within minutes, making it a great channel for flash sales and same-day promotions.

Reach a highly-engaged audience

Consumers opt into mobile programs making a careful decision about which text campaigns they choose. This differs from email campaigns where consumers subscribe more generally to brands they may only be temporarily interested in. Because according to The Wireless Association, users limit themselves to brands they truly care about when opting into SMS promotions, therefore brands are able to market more directly to a captive, and loyal, target audience.

Build your brand conversation

While email communication is a one-way street, people can actually reply to an SMS promotion and engage with the brand through two-way SMS dialogue. By opening the doors of conversation between brand and consumer, and creating customer engagement, marketers ultimately create a stronger relationship and build brand trust.

Sell more and drive awareness

Unlike email, which tends to drive online sales, text promotions drive engagement to bring consumers in-store. Once in-store, the consumer is then more likely to buy other products. According to TimeTrade research on the State of retail 2015, a consumer’s in-store basket size is on average three times larger than if you drove their purchase online.

Measuring ad value

With so many customer acquisition points for SMS programs, brands can easily track where users are texting in to join (via in-store advertising, print advertising, etc.) and measure the relative effectiveness of that advertisement. An example of this was Pepsi Max’s “2015 Field of Dreams” campaign which allowed Pepsi to measure consumer opt in value.

Send highly targeted communication

Long gone are the days when business owners would send out text messages in the hope that the SMS would reach the targeted demographic of their store or business. Today mobile marketing campaigns are much more effective because you can choose which customers to tailor your promotional campaign to base on the marketing information you have previously collected.

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Audience Targeting In Bulk SMS Marketing

Bulk SMS marketing, like normal mobile marketing, gives you the ability to market directly towards your customers’ hands in real time. However, bulk SMS also gives you the ability to segment and target your audiences based on a number of different factors. These factors are usually dependent on their age, whether they are male or female, what their interests are, and where they are located. Of course, you can choose to segment you audience however you feel would be most beneficial to your company. So when you tailor your messages to each of your individual audience segments, your subscribers (your customers have to opt-in to your database f

or legal reasons) will be receiving messages that are geared more towards them and will come across much more personal than if you just blasted your entire database at one time. We already know that a whopping 98% of all text messages are opened and read, so by delivering personalized messages to your customer base you will be virtually guaranteeing yourself a very significant return rate on your investment. In fact, in many studies about 20% of sent text messages get a return in some way shape or form and some have even gotten as high as a 30% rate of return.

1. Geographic targeting: An expert service provider allows you to send your bulk sms to any state, region or area. You can even go to the extent of specifying the pin code of your target area. If your service is region specific sending nationwide sms is just a waste of time and money. So such geographic targeting ensures the maximum ROI for your SMS marketing campaign.

2. Psychographic targeting: This method ensures that the SMS you send reaches the customers only when they prefer to read it. For example if a customer is busy during weekdays and prefers to receive ad messages during weekends when he shops, then your message will reach him right on time.

3. Demographic targeting: Demographics are crucial aspects of any marketing campaign and this targeting is particularly useful for sms marketing. For example if your product is a face cream for 30+ age group women then your Bulk SMS will reach the desired audience through demographic targeting.

4. Mobiliographic Targeting: If your ad contains video or multimedia content it will be sent only to mobiles which support multimedia content.

5. Contextual Targeting: This type of targeting ensures your message accompanies a sms which is in context with your offering.

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Effective Mobile Marketing Strategies

Are you missing out on an important opportunity to capture more leads, engage local consumers, and increase your sales? If you don’t have a mobile marketing strategy, there’s a good chance you are leaving opportunities behind.

Marketing as Mobile and Local as Your Customers Marketing as Mobile and Local as Your Customers Some business owners may think mobile marketing is best left to big businesses. However, you don’t need to have a big budget to see real and lasting results with mobile marketing. There are many affordable ways that mobile can increase visibility and customer engagement.

In fact, if you don’t have a strategy, you may be losing out on significant opportunities for new sales. According to one study from Google, 40% of mobile searches have a local intent. This means that if you’re not utilizing mobile marketing tactics, you may be passing up the chance to reach local consumers.

Here are just four of the best big business mobile marketing strategies that local businesses can use to increase visibility in the local market and bring in more customers.

1. Mobile-Friendly Websites

Creating a mobile-friendly website is no longer optional. Many customers will go elsewhere if your website is hard to read or navigate from their mobile device. In fact, one survey shows that 53% of mobile website visitors will leave a webpage if it fails to load within three seconds [3]. Since more consumers are using their mobile devices to search for local products and services while on-the-go, it is vital that you develop a mobile-friendly website that provides a positive mobile user experience.

2. Mobile Advertising

Mobile advertising is not just for big businesses. Local businesses can use geo-targeted mobile ads to ensure that their marketing message reaches customers that are likely to convert. Pair this with a carefully crafted marketing message, and your business will boost traffic in no time.

3. Branded Mobile Apps

Branded mobile apps are another great mobile marketing strategy that can work for local businesses. Though this may not apply to all types of companies, branded apps can be used for easier mobile shopping, customer loyalty programs, reservation and appointment scheduling, and delivering the latest deals and promotions.

4. Bulk SMS Marketing

Bulk SMS or text marketing is another popular strategy that big companies use that also works incredibly well for local businesses. It allows you to send text messages to customers to notify them about special sales, promotions, and other notifications such as shipping updates or reservation confirmations. Two-way SMS messaging can also provide a better customer service experience because it provides quick, on-the-go answers.

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How to Find a Reliable Bulk SMS Service Provider

Most of the companies are dependent upon the advertisements for reaching to the consumers at large, but the old techniques of advertising are replaced by the SMS marketing. It is nowadays getting popular because of its affordability level, and it can be reached to the maximum consumers at large. The Bulk SMS Services are helping the companies to reach out to their potential users but for this, the owners should find the reliable agencies that can provide efficient services to its clientele.

Points to Consider while Finding SMS Service Provider

There are end number of organizations operating in the market and provide the Bulk SMS Services to the small, medium and large-scale companies. Many packages are being offered by these companies and can be chosen by the company professionals according to their requirements. This is one of the simplest means of reaching out to a large number of consumers to make them aware of the latest offers and provide the news about the launch of your new products and services. Here are some of the points that can be considered before sourcing out this service to the reliable SMS provider:-

It is mandatory to conduct a thorough research about every SMS provider that is available in the area that is within your reach. You can compare the
offers and discounts that are provided under the packages and the suitability according to your organization.
The next thing is to contact the reliable service provider who can give the services according to your requirements and ask about their pattern of services
before finalizing it.
Even an appointment should be fixed with the professional of the particular agency so that they can discuss with you the specific requirements and get
the better idea of what the company exactly needs.
It is necessary to shortlist three to four companies before assigning the task to a particular company as to compare their offers, prices, listing, and
packages that suit your business best. From this, the company can go for the final outsourcing agency.
The company should also foresee that the Bulk SMS Services organization they have chosen fits best with the nature of their business. It should also
provide after-sales services and help the company in carrying out the whole process.
From the above-stated points, it is clear that the companies should research in an advanced manner about the reliable Bulk SMS provider in the particular
area before finally outsourcing their work.

How Bulk SMS Marketing Is Beneficial For Every Business

Bulk SMS, voice calls, these are the things creating big differences in the marketing strategy of various brands. Every business with a large customer
base uses this tool to engage with the consumers and market the products and services.

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For all the business owners who are confused about adding this tool to their marketing strategy, here are a few amazing benefits of having a Bulk SMS
gateway provider.

Fast method to reach your customers

The technology has enhanced the communication system to a great extent. And the bulk message sending further increases the effectiveness of reaching out to the customers for the businesses. Organizations hire the services, so that, they can act on their marketing strategies at the speed of light. It takes 6 to 7 seconds and the company sends the promotional message to all the mobile numbers of the possible buyers.

Better than email marketing

With SMS system, one doesn’t have to worry about the spam or filters. The message reaches directly into the pockets of the consumers. This helps in getting the maximum returns on the investments made in the strategy.

Easy customization

As a single message is sent out to a large target group of people, it requires minimum changes to add updates in the content. This is how a company can frequently add information about the new products or services in the content and send it to all the targeted audience.

Gets better engagement

Mobile is the most personal possession of the people today. Most of the youth generation spends 80 percent of their day going through their mobile. This is why SMS service proves to be a great help in engaging the potential buyer and grab their attention. No other method is as effective as this one when it comes to engaging people.

To the point

The “To the point” approach to this service is a great advantage for marketers to send a clear message to their target consumer. It doesn’t have all the unnecessary clutter that decreases the effectiveness of the core message. It only focuses on the concise.

Covers all demographics

There is no other better method to tap the targeted market. The range of this service has no limit, due to the fact that, there are more mobiles on this
earth than the number people living.

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Bulk SMS – Hot Technique To Reach Customers Quickly

Bulk SMS is a method through which Enterprises send out SMSes to their varied client base through suitable partner over a reliable network. These SMS can be promotional, transactional or OTP (one time passwords). SMS relays through various routing methods. Bulk SMS are easy and affordable solution for enterprises that cannot pay heavy amount to tie-up with big telecom players.
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Bulk SMS is a very common, time saving and economical method of communication in today’s business world. From new offers to confirmation of the order, subscription alerts to renewal notifications, all are being covered through one-way or two-way SMS aggregator based connectivity.

With the stiff competition amongst the Bulk SMS customers are always at an advantage of choosing the best route and the cheapest rate to get there SMS delivered.

There are few pointers that need to be considered while choosing Bulk SMS Provider :-

Do check the network coverage for international messaging. If the network coverage is not good then your message might not reach your target
customer in other country.
Do not fall prey to low cost always. Low cost can directly link to low quality. Do take a test call before finalizing on one.
Various bulk SMS gateways supports two-way messaging. For each method a separate protocol is required. Do check the supported protocols of the
aggregator.
Minimum purchase requirement should also be checked. You get better rates for volume its pure economics. The customer can always withdraw if not
satisfied.
Few service providers do not show the entire fees to keep their per SMS cost low. These are later on implied on the customer in form of hidden charges
or additional cost. So fee related conditions should be clearly discussed while signing a contract.

Bulk SMS are SMS delivery companies that tie-up with various enterprises to handle their SMS traffic. They partner with network operators and various
other aggregators to provide Bulk SMS services.

Start Your Own Business – Become a Bulk SMS Reseller

While the success of booming industries and start-up companies around, can be a tempting trigger to start your own business, jumping into a business without a well-thought plan can be a disaster. Apart from investment and thought clarity you also need to define the value your business will add to the consumer.One of the smart ways to start a business to avoid the huge capital investment is to become a Reseller or a Partner of any business. The type of industry you choose would decide the complexity and your involvement.

Any type of business requires marketing aid to flourish and this proves that advertising is one of the preferred tools to boost business scales. Today, marketing businesses through Bulk SMS Service is the cost effective tool that almost all types of businesses benefit by adopting From some time now, SMS Marketing is gaining popularity due to its ease of reaching bulk recipients in one go and enhances organizations relationship with customers. It has become a multi-channel marketing strategy. Businesses at every walk are able to reach their prospective customers with relevant updates and transactional information. Not only Entities, Banks, Educational institutes and Hospitals are using SMS service, but also the Religious organizations, NGO’s, Political leaders or members now use Bulk SMS to keep their members inform special events, announce important messages and to highlight manifestos. The immense benefits of Bulk SMS makes it a must have marketing tool for all companies.

If you are looking to start a business with less capital then SMS Marketing is the one best method through which you can venture into Bulk SMS Reseller service. Becoming a Bulk SMS Reseller can bring in additional income stream into your career path and a smooth transition towards becoming an entrepreneur.With the advent of text feasibility of direct visibility, assured deliver ability and price productive there are enormous Bulk SMS Service Providers. In order to act as a successful Reseller/Partner, one needs to choose the right service provider providing reliable, quality and hassle free service.

Get 100% Response Rate with SMS Marketing

So it’s 2018 and as expected, the world of digital marketing has developed in leaps and bounds over the last 365 days. If your current marketing campaign has seen better days and perhaps you are looking for a new flavor, why not take a closer look at SMS Marketing? This unique approach has certainly worked for a myriad of industry sectors and is proving very successful way to get your brand noticed even more than before. Here we run the results rule over some of the reasons why SMS Marketing is justifiably catching the attention it so rightly deserves. SMS not only has incredible open rates of nearly 100%, it also boasts a staggering 45% response rate (as compared to email, which has only a 6% response rate).However, just because something is good doesn’t mean it can’t be better. If your SMS response rates are lagging, or if you want to boost them even higher, here are some actionable tips on how to increase your SMS marketing response rates:

1. Make sure your clients are opted in

This may sound obvious but you’d be surprised how many businesses send texts to customers who haven’t opted in. There are lots of reasons NOT to do this, the main one being it could earn you a big lawsuit.

2. Use call-to-action buttons

This is essential to increase responses. You may have sent a great message to a client letting them know about a big sale or promotion, but if you didn’t tell them what to do (click on a link, send a message, etc.), then chances are you won’t be seeing them visiting your event or participating in your contest.

3. Use data to send targeted, personalized messages

Put the data you collect on your customers to good use with your text marketing campaigns. Use purchase history and demographics to send relevant messages to your customers about products and events you know they like. Address them by name, adding a personal touch to your messages, so they know you’re thinking about what benefits you can bring them with your SMS promotions, and not just sending out blanket messages to your entire customer database.

4. Use a customized branded ID

Each day, over 6 billion text messages are sent in the US. Millenials exchange an average of 67 texts per day, so if your text messaging service uses alphanumeric codes to send messages to your clients, those messages can get lost among the other SMS messages.

5. Time it right

One thing to be aware of with SMS is its immediacy. Text messages are usually opened within 3 minutes of being sent, so time your SMS marketing to reflect this. Emails often sit idle in customers’ inboxes and most are never even opened. SMS is different. Businesses that get high response rates with text messaging also know how to time their campaign pushes.

6. Analyse your results

It’s hard to improve something if you haven’t analysed the data. You should have a spreadsheet with the number of opt-ins vs opt-outs and the quit rate (how many people drop out and how soon they opt out after opting in). This information will help you see how well you’re doing with your campaign.

7. Comparisons

Of course, these figures may flatter to deceive for those of us who are not aware of the comparisons garnered when using more traditional methods. One of the most popular flavors of digital marketing to date is the use of mobile banners. Compared to Bulk SMS Service approaches, these simply do not compare thanks to the direct connection made from a brand originated Bulk SMS to potential customers’ mobile devices.

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Reasons SMS Marketing Is Essential to the Modern Marketplace

SMS marketing has been around since the 90s. Until recently, it was viewed as a bit of a niche tool. Now that businesses have realized how powerful it is, SMS marketing has experienced a surge in popularity. The simple fact is that the modern marketplace is changing, and Text has become one of the best ways to reach out to your customers. When executed correctly, SMS marketing is more powerful than any other method of digital outreach.

1) SMS is Mobile

These days, mobile content is king. Traffic from phones and tablets now exceeds that from desktop sources. While PPC marketing, SEO, and web design scramble to catch up to the rapid changes in how we access information, sending and receiving text messages is a reflex that is natural to most consumers. There is no special training or explanation necessary, your audience will know exactly what to do with your message.

2) SMS is Read

Take a look at the stats of your mailing list. Even with a list of engaged readers, you’ll be lucky to hit a 30% open rate. SMS marketing, on the other hand, has an open rate of 90% within 3 minutes of sending the message. Most consumers have their mobile phone on them at all times, and receive notifications whenever a text message is delivered. Plus, SMS is a somewhat uncommon promotional method, so user’s inboxes aren’t flooded with promotional material. For the time being, SMS marketing is the most effective digital marketing technique you can employ.

3)SMS is Reliable

But SMS is incredibly reliable. Users can opt-in and out instantly. This means that when you send out an SMS campaign, you’ll have 100% certainty that every subscriber on your list will receive your message.

4) SMS is Trackable

SMS marketing is an traceable channel. You have the ability to track all of the meaningful metrics of your campaign. You can see, in real time, how many messages have been delivered and how many have been read. You are also able to track customer engagement through responses and conversions. In fact, it’s even possible for you to create targeted campaigns that will allow you to gain a further understanding of your mobile database.

5) SMS is Engaging

Consumers are more willing to engage with businesses through text than through any other medium. According to the Mobile Marketing Association, consumers are five times more likely to respond to a text message than an email. For them, SMS is easy. Responding to a message just takes a few quick taps. Compared with other marketing strategies such as interstitials and pop up advertising, SMS marketing harbors positive feelings with clients instead of frustration.

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Methods Of Targeting Involved In SMS Marketing

We are living in an age where people are addicted to their mobile phones. It is estimated that over 70% of the world’s population have a mobile phone. As the mobile phone users are increasing rapidly, most of the

BLOG 1 12-3 entrepreneurs have already started to use mobile as an effective marketing tool. As the dependence on mobile is growing rapidly, plenty of opportunities are emerging for entrepreneurs to reach potential customers quickly and effectively. SMS marketing today is one of the highly preferred medium for any promotional campaign.

As it is cheap and reliable, even multinational

companies have started to use it for marketing purpose. When it’s up to SMS marketing, you need to choose SMS service providers tactfully because only experienced service providers will be able to provide customized solutions as per your business needs. Nowadays, most of the service providers offer free bulk SMS software to grab the attention of entrepreneurs and multinational companies.

As the bulk SMS software enables you to target your product to specific prospects, you need to choose advanced software that are easy to use and reliable. As the SMS marketing is booming rapidly, different types of targeting techniques are used by entrepreneurs to reach the target audience. Some widely used targeting methods are listed below:

1. Geographic targeting:

An expert service provider allows you to send your bulk SMS to any state, region or area. You can even go to the extent of specifying the pin code of your target area. If your service is region specific sending nationwide SMS is just a waste of time and money. So such geographic targeting ensures the maximum ROI for your SMS marketing campaign.

2. Psychographic targeting:

This method ensures that the business SMS you send reaches the customers only when they prefer to read it. For example, if a customer is busy during weekdays and prefers to receive ad messages during weekends when he shops, then your message will reach him right on time.

3. Demographic targeting:

Demographics are crucial aspects of any marketing campaign and this targeting is particularly useful for SMS marketing. For example, if your product is a face cream for 30+ age group women then your bulk SMS will reach the desired audience through demographic targeting.

4. Mobiliographic

Targeting: If your ad contains video or multimedia content it will be sent only to mobiles which support multimedia content.

5. Contextual Targeting:

This type of targeting ensures your message accompanies a SMS which is in context with your offering.

Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Kolkata.…..