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SMS Marketing Hacks To Increase Your Business Revenue

A mobile phone has become more of a necessity than a mere gadget, these days. Its utility has many folds, including as a medium to propagate the benefits of the product or service of a small business. On an estimate, 8.6 trillion text messages are sent on an average every year to promote or subscribe for services. SMS marketing is a powerful tool with a potential to make businesses grow. With a large amount of information being circulated through different media, it is important to channelize this marketing technique for maximum benefit and visibility. The following factors would play a crucial role to determine the rate of success of an SMS marketing campaign:

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1. Identify Target Audience –

It is vital to identify and understand the target group of consumers, for whom the campaign is designed. Statistics show that 70% of mobile searches lead to action on websites within an hour. The target consumers can be identified basis one or a combination of the following criteria such as gender, demographic, age, occupation, affiliation to the product etc. Once the consumer pool is segmented a business can focus on one set at a time. For e.g. a second-hand car dealer can identify that salaried class in the age bracket of 25-35 years is more prone to purchase a second-hand vehicle hence he can target to send messages to potential consumers in this age group.

2. Planning in line with Business Objectives –

An effective SMS campaign has to be in tune with the business objectives. Resources with all organizations are limited, hence the need of the hour is to effectively utilize the available resources to derive maximum profits. Text messages sent to the target consumers should lead to increase in the profit margin by promoting the set business goals. Most businesses aim to increase their brand value and customer base. Send interesting offers or discounts helping in increasing the purchasing power of the potential customers. Also, send push messages of the new releases of your product or services adding to your brand value.

3. Create Visibility –

SMS marketing can help increase visibility and aid in building a brand. Text messages may be a plenty but they compel the consumer to look at it at least once. Statistics say text messages have 98% more open rate than emails. A well-constituted SMS marketing campaign can aide in creating visibility for a business by ensuring that the required information is available at the consumer’s fingertips. For a business unit to grow and prosper, creating and maintaining brand visibility is paramount.

4. Strategic Timing –

An important aspect of a well-planned SMS marketing campaign is its timing. A strategically planned campaign can yield high results and enable a business unit to grow and achieve its objectives. Sending text messages at the appropriate time will increase brand visibility within the target audience. Take for instance a start-up travel agency. Such a business would benefit through an SMS campaign planned during February and March as people start planning vacations tentatively during this period. Timing is crucial to ensure more individuals benefit from the messages sent.

5. Text Content –

Among the sea of information being fed to the consumers, it is the content of the messages which would make a difference to your campaign. The content should be molded in accordance with the grasping power of the targeted consumers. A short and to the point message makes for an effective advertisement. Statistics show that 90% of all SMS text messages are read within 3 Minutes. This means that whatever you send should take less than the said time and also compel the readers to take an action after reading.

A mobile phone is a device which is readily available to maximum individuals most of the time; hence a message would reach a more focused audience. Make sure to send the right message to the right people at the right time.

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How Bulk SMS Publicity Receives Huge User Attention

When you want to reach out to the vast consumer market of Mumbai, there are few avenues of marketing and publicity that receive a huge user attention. A Bulk SMS Service Provider in Mumbai grants you a better access to the people, and a much more effective reach to an intended target market. To study just how the entire mass publicity system works, you would have to understand a number of factors related to this business.

The Basic System

Bulk SMS Service have been used for over a decade, but it is so successful, that it has become the mainstream of almost any advertising campaign. Any Bulk SMS Service Provider in Mumbai, Chennai, or other big cities maintains databases of individual users for a company to do selective publicity and marketing. A reliable vendor will have the personal contacts of individuals who have not activated any kind of “Do Not Disturb” services, and are hence open to marketing and publicity messages. This means that your company does not face a backlash of people who are not interested in your products or services.

Reaching Out

Reaching out to the right people is the key to receiving user attention, but this is also the most difficult factor to ensure. Any business will have to reach out to different target groups, and this is not always about the area concerned. Target customers are selected according to their individual profiles; and set in groups according to their age, preferences, and such consumer patterns which determine their interests and involvement with businesses related to yours. This kind of close selection is one of the key reasons that Bulk SMS receives huge user attention compared to other forms of direct marketing.

Choosing a Good Vendor

The key to success with this kind of marketing is to find a reliable vendor with the right data lists. For example, if you are looking for a Bulk SMS Service Provider in India , they should have a number of select lists for various client profiles. These lists also need to be updated from time to time, since people often change their numbers. A good vendor will not only have an extensive database for you to access, but also a dynamic one. Individual contacts must be listed according to changing consumer patterns and this is not as easy as it seems. Since mobile service providers provide limited access to their consumer lists, only a good vendor for Bulk SMSs will provide you effective marketing resources!

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Why to Choose Bulk SMS For Business

SMS is a creative way to get your promotional messages to your existing and potential customers. SMS marketing has been tested over the last 20 years and has proved its effectiveness in creating awareness and driving customers to outlets. Let us tell you why you should tap on this important marketing channel:

1. It’s Speedy

TIME IS MONEY…. With SMS marketing there is no time wasted on designs, media booking, etc. At JorMall we can guarantee you that your campaign can be broadcasted in less than 10 minutes. This way you can capture the moment and react to market factors in no time.

2. Mobile Friendly

Mobile phones are here to stay…SMS messaging is compatible with every mobile phone. No need whatsoever to worry about messages not getting through.

3. Eco Friendly

We have to take care of our planet…SMS messages has the least impact on carbon emissions. Use it without feeling any guilt on any environmental impacts.

4. Customers Adore It

Customers are always looking for a special deal, discounts, or bargains. Studies proved that 76% of recipients always read their SMS messages, 17% occasionally read it and they have to have a look at it if they want to delete it.

5. Direct

Mobile phone owners are within arm’s reach of their handsets 24/7. There can’t be a more direct way to communicate your message.

6. Simple

SMS is small and simple and gets across without any other information around. This will provide focus and direct attention.

7. Trackable

What you order is what you get. Unlike any other media SMS can give you an accurate count of each campaign delivered quantity. At JorMall our clients can even request an operator report to prove the quantity of SMS delivered.

8. Targeted

SMS messaging will go to the right target. Targeting can be segmented by gender, age, profession, area of residence and a lot more. At JorMall we have a database consisting of 5.5 million numbers categorized in a variety of classifications that are designed to ensure that you’re SMS broadcast will go to the right audience.

9. Measurable

Users of SMS marketing can easily measure the impact of each campaign and its related costs. At JorMall a big number of our clients have stated that SMS marketing has been their strongest media channel and the most cost effective.

10. Personal

Knowing your customers and communicating with them has proven to be one of the strongest and effective ways to drive sales. At JorMall a variety of solutions and applications are offered to our customers at no cost to do just that. Please feel free to ask for a demo of our services.

11. Inexpensive

SMS campaigns are affordable for all shapes and sizes. That is not all; SMS campaigns have proved to show a healthy return on investments.

12. Interactivity

SMS messages can include additional features in the form of a link. Through this feature additional information can be included in the following types:

A. Forms

B. Multimedia

C. Vouchers

D. Geographic Location

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Accomplishing Business Communication With Bulk SMS

Accomplishing Business Communication with Bulk SMS We can all agree unanimously that communication offers a great platform for establishing good relationships, whether professional or personal. This has been supported by the fact that technology has availed to us several ways to enhance communication even further. But the problem still lies, why ideas are not bearing desired results. Perhaps it’s because of lack of a proper strategy or platform to get the desired outcomes.

Bulk messaging service is the easiest way to send notifications to all your clients at the same time. It helps keep them updated with the happenings and new product and service introductions. This service lets you send from hundre

ds to thousands of phone contacts to achieve promotion, product launches, adverts, in

vitations, reminders, wishes, reporting new policies among many others. Here are a number of ways through which bulk SMS can help you accomplish business communication.

Advertising and marketing

These two are the essence of any business and bulk messaging has become a crucial part of it. By using expressive words, you have the power at your fingertips to buy over millions of customers and sending bulk SMS to them is the perfect way to make it possible. Irrespective of whether you are doing marketing for your services and products or simply advertising your business to make it known, it can all be achieved by first reaching out to the existing customers and potential clients. Keep them informed about your business proceedings with bulk SMS.

It is instant and interactive

Bulk SMSs are instant in that by clicking the send button, the recipients in the other end will receive the message as long as their phones are active. Unlike emails, they don’t have to get online to get notified of the new emails in their inboxes. Most people often open and read messages on receiving them since they do not consume much of the reader’s time and they are also less intrusive.

It’s easier to retain existing and acquire new customers

Most customers often flee away when they don’t receive any updates about a business they like to associate with. Not because they want to, but because they forget about the business as time goes by. Bulk SMS is the cheapest and easiest way to keep your clients informed and updated about your business’ developments.

Reaching to clients globally

Bulk SMS lets you reach your clients in a vast geographical region. You can reach yourclients at any part of the globe as long as they are located in a place where messages can reach to. This way, you can create a global platform that can address audiences that are not within your vicinity.

Cost effective

Marketing is actually the most expensive part of doing business. With bulk SMS, you can reach out to your audience at the least expensive costs.

Keeping track record

Any business values information and can never know how it is doing without it. Bulk SMS Service enables a business to keep a track record of how customers respond after a marketing effort has been used. This way, you’ll be able to know whether what you are doing is actually working or need to device new strategies.

Experimenting and growing

With Bulk SMS, it is easier to experiment on the types of messages that best appeal your audiences. You can create different messages with different themes, send them accordingly and then determine the type of text appeal that your audiences respond positively to.

Bulk SMS For Business

Bulk SMS for Business basically refers to an advertising medium where the organizations send single promotional information to numerous individuals at the same time. Bulk SMS reseller can integrate the SMS gateway with your CRM software and database server.

What is so important about Bulk SMS?

It is most important to pick and choose a bulk SMS provider very carefully. With this cost-effective and high perentage of return on investment, bulk SMS marketing is one of the most important and essential marketing tool for any modern SME. There is over more than 4 billion mobile phone users worldwide, bulk SMS strategy was designed to grab the attention of customers. So if you would like to reliably promote your business, then bulk business SMS through online text message software is highly recommended for this use because it makes you grow at a very low investment.

Many businesses and small and large companies are using SMS in the USA for their office communications for example, reports generation, office memorandums, data gathering, and much more. The requirements of Bulk SMS Services refer especially to the causation of the huge variety of SMS messages to the mobile phones of a predetermine of recipients. In a percentage of cases, SMS gateway providers make it necessary for customers to use up the credit within a stipulated time period.

Bulk SMS For Business

Bulk SMS technology has led to an industry-with a wide acceptance in marketing strategies. For businesses that are standing still or just starting out and would like to improve their overall standing by going all in with a marketing or advertising campaign, more often than not their number one consideration would be the cost. Therefore, to increase customer base and sales, SMS marketing has become an efficient and effective tool. Moreover, one can also use this form of messaging to send a single message to millions of people in a few seconds, which is regarded as one of the biggest advantages of bulk SMS. Bulk SMS messaging can sometimes be hampered by heavy traffic on networks. Good communication to customers can now be achieved more cost efficiently and easily with the help of a reliable bulk SMS provider. The increased use of Bulk SMS service has made giant strides all over the world, creating an opportunity for you to tap into. Making sure that your message is clear, friendly, and not imposing, you will most definitely get a positive response from a high percentage of your clients when they receive your message. If you cannot reach your specific target audience or create awareness about your products and services, you will never get a successful response from customers.

Using bulk SMS reduces the external as well as internal communication costs considerably. Therefore it can easily be said that this is one of the most cost effective ways of modern communication in the present day world.Any type of organization or business requiring to send critical information on to multiple recipients simultaneously can make use of bulk text messaging.Of course, you need the phone numbers to start off with. However, customers might even subscribe to SMS alerts to get information about the latest offers, services, and products. And since the people love text messaging, both to send and receive, it’s grown into one of the most powerful market platforms in the world over the internet. Though the use of direct mail and other forms of direct marketing are still in use, SMS marketing has taken the center stage. Bulk SMS also is known as Bulk Messaging allows a large number of text messages to be delivered through mobile carriers. The advantages of Bulk messaging services are cost-effectiveness, time-saving, instant delivery of messages, the measurable response to the sent Bulk SMS Servicefrom the recipients.

Bulk SMS Advertising Is Best Way To Reach Valuable Clients Door To Door

One of the best avenues for publicity in India is with the use of bulk SMS bursts, and business from all industries use these resources. While open advertising campaigns do provide visibility, and print advertisements can be successful to a degree; mass messages have a much deeper market penetration compared to conventional marketing techniques. Any Bulk SMS service provider will provide your brand a selective market reaches because of the way you can select your target customers and reach them in a non-intrusive and impersonal way.

blog 3 29-3 Bulk SMSs are quite flexible in the message they may carry, and companies can use this unique method to reach out to their current consumers, past clients, and prospective markets just as efficiently. The right bulk SMS provider opens up a massive communications channel between your company and consumers by selecting the target audience more efficiently. While a bulk SMS is the most effective way to reach out to a wide audience; it is also important to find a dependable vendor who has the right resources for successful communication.

When investing in a kit for bulk SMS, you should start with understanding the various ways in which such a service can satisfy your business needs. Remember that the system is meant for two way communication, and after you messages have reached the market, you should be prepared to reply just as efficiently! SMS Advertising is the most cost effective Bulk SMS Service that is used by everyone which allows you to reach your target customers in less time. Bulk SMS Broadcast is the type of cheapest marketing service except for paper print and another broadcast.

Also, you can use Bulk SMS to communicates with your targeted customers, employees, and prospective clients. Bulk SMS Services will helps you to grow your Business.To apply this kind of marketing to your business more efficiently, make sure that your bulk SMS provider is a recognized vendor with the right kind of communication resources.

How To Use Bulk SMS for Business Marketing Purpose

In today’s highly competitive market, traders and business entrepreneurs are always trying to find out new ways that will help them reach out to maximum number of potential customers at the earliest. With modern modes of

blog 2 29-3 communication and interaction within easy access, business owners can promote their trade successfully to a wider spectrum of people within minutes. Bulk SMS is the new age technology that has not only caught the fancy of youngsters but also business organizations to be used as an effective means of marketing.Though there are various types of messaging services provided by telecommunication companies, the concept of Bulk Sms has gained maximum popularity for its simple, reliable and speedy functionalities. It is seen that many times it happens that we cannot contact a person through phone; however with help of a SMS, we can convey our message in a short and precise manner instantly.

Another benefit of using Bulk Sms option as marketing tool is that it is extremely budget friendly and cost effective. Compared to a call, the SMS service is available at a much cheaper rate, thus allowing you to enjoy equal benefits of marketing in low investment cost. Popular brands use this facility to inform customers about various promotional activities and services that help improve the sales by leap.

Let us explore some of the main advantages of Bulk SMS Marketing :-

1: Selective Customer Profiles

One of the primary advantages of using Bulk SMS for Indian companies is that you can select your customer profiles. Service Providers have personal information on customers and can provide a company personal phone numbers according to a specific required target group. However, make sure that you find a best Bulk SMS Service Provider in India with a good reputation to ensure that the sms are being sent to the right people.

2: Non-Intrusive Marketing

It is important for any business to use non-intrusive methods in their marketing approach. Even a general marketing call (telephonic) in the wrong time could mean that a person will hold a negative impression on a brand / company. This is why most companies prefer Bulk sms over telecalling as the initial way to approach prospective customers!

3: Direct Approach

Any Bulk SMS reaches a person’s personal phone, so you can be sure that your brand has been exposed to a person directly. This direct approach is the main reason why businesses in India prefer to use the services of a reliable Bulk SMS Service Provider in India who has the right resources. A resourceful and reputed service provider has personal phone numbers categorized according various target groups. However, remember that there are many smaller companies providing such services, and you need to ensure that you have contacted the right vendor.

Boost up your business successfully with help of Bulk SMS service that makes business marketing a comfortable and relaxing task at hand.

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Bulk SMS Service For Travel & Tourism Industry

Sending an alert via Bulk SMS to Customers is one of the most effective marketing tools around us. The Travel and Tourism industry love text messaging because it is quick, simple and direct. Customers also feel happy whenever they receive alert from their service provider. As 97% of text messaging being read immediately by customers, so this is the best way to keep in touch with customers and stand in market.

Internet Bulk SMS give an opportunity to fastest & cheapest mode of communication. Internet SMS promotes effectively various Tour & Travel packages like honeymoon, hill station and other picturesque places. Every Tour & Travel agency or agents prefers Bulk SMS to promote own business quickly and cheaply. Bulk SMS provide many packages like Transactional SMS, Promotional SMS, Voice SMS, Mobile Data base etc. Transactional SMS used for sending information or updates to your real customers only. Transactional SMS has an additional advantages, it gives an opportunities to send SMS on both DND & Non DND mobile numbers. Promotional SMS used to promotion and marketing purposes, it is filtered all DND numbers at the time of sending.

Benefits for the travel industry using Bulk SMS service:-

Booking Reservation Confirmation
Delays Notification
Special offer alert/ coupon code
Wish your customers for Safe Trip

Bulk SMS advertising is useful for tours and travels particularly, as the traveling companies and agencies can advertise about their different tour packages through these Bulk SMS like Honeymoon package, Adventure tours, and country wide trips. Another advantage of Bulk SMS text message marketing is the real time messages. These messages are immediately delivered to their customers and it makes easy to send the information regarding flight time changes, departure information, and other similar information.

Bulk Sms marketing is an easy way to keep in touch with your customers and you can keep them informed about your latest packages. You can create a database of your customers, who are interested in any particular package. This will make things easy for you and your customers.You can take the advantage of Bulk SMS Service for your tours and travels company.

HOW TO CREATE SUCCESSFUL BRANDING THROUGH BULK SMS SERVICE

Do you own or run a business at any time? Are you promoting it via Bulk SMS in India? If not, you are leaving a lot of money on the table. Bulk SMS is exceptionally popular these days and are now used by more and more companies to promote, market and brand their business. So, how can one create a successful brand name by using the bulk SMS? Here, we have come up with reasons. why you should begin using bulk SMS service are part of your marketing strategy?

1) It is a sure shot way to grab attention

We live in an over-communicated world. Despite that, attention has become a scarce commodity today. However, attention is something that is highly coveted by the marketers. Only the enterprises and the businesses that are prosperous are able to grab the eyeballs of their potential and existing customers. And they ought to pay for it through the nose. However, today, things are changing or rather, say evolving. Thanks to the Bulk SMS, you can now grab the attention of your target audience, cheaply and certainly. We are so addicted to our mobile phones, that we just cannot stand the sound of a ringing mobile.

2) There is a guarantee of being read

The major struggle that the businesses face with their customers and potential customers is that they have the authority to decide and ignore the marketers’ adverts. However, with the bulk SMS service, it is almost impossible for the customers to ignore the messages without having to read them first. As you know, TV ads can be skipped, phone calls can be ignored, online ads can be blocked, newspapers ads can be jettisoned, but the messages that are sent by the Bulk SMS provider, just can’t be ignored.

3) Bulk SMS service can be automated

If you run a business, you already know that there are several sides to a business and over a hundred good ways to do a thing. But, the time to do these things is very limited. This is the reason why there are several abandoned projects. However, if you opt for bulk SMS in India over the traditional marketing strategies you can free up a lot of your time. How? All you have to do is set up your message and take a walk. After you come back, all your messages would be sent.

4) Bulk SMS are responsive

Going by the statistics, there are 20% people who will respond to your text messages. However, that only does little to help you grasp the actual thing. This is because there are other variables associated with it such as the quality of the database and the effect of the message. Together all of this attribute to the effectiveness of the SMS marketing campaigns.

5) Bulk SMS are immediate

Now, when would you want your clients or customers to see your marketing message? If you want them to see your message at 12 in the afternoon, send the message at 12 and it will reach it to them at that very time. However, this factor does not consider the other aspects that aren’t in control of the Bulk SMS provider such as a phone is off or out of coverage area. In other cases, there is no waiting, no delay, and no traffic jam.

6) Bulk SMS service is cheap, very cheap to say the least

One of the most vital metrics in any business is CPA i.e. the Cost Per Acquisition. What is CPA? CPA is the entire market expense made to win a customer. If you calculate the cost, per advertising method, you’ll understand as to how expensive it gets for a business to acquire a new customer. However, if you compare the Bulk SMS Service, to other marketing strategies, you’ll realize how disbelievingly cheaper it is.

7) Bulk SMS are integrative

Having said all the above, it is crucial for you to know that Bulk SMS do not exist in a vacuum. In order to be able to fetch the true potential of the bulk messages, you have to integrate it with other marketing approaches such as websites, phone calls, pay per click ads, email marketing, and others. However, it goes without saying, that the type of marketing strategy chosen by you, will depend on the kind of product or service that you are selling keeping in view your marketing objectives.

Improve Your Business Presence With Bulk SMS Marketing

Today’s market is fiercely competitive. Everyone wants to reach on top. Marketing techniques also have been changed according to time. Now marketers using digital technology to reach the people instantly. You can track the growth of promotion or marketing in digital techniques. Some marketers are using web advertising and bring lots of new customers, but it has some limitations you can reach the people who use a computer or laptop, so you can’t reach to everyone.That’s why bulk SMS marketing isgrowing these days.

Why SMS marketing?

The benefits of SMS marketing over other forms of messaging is primarily due to being read and engaged with. With so much media fighting for a person’s attention, there’s no guarantee all the resources, time and effort that goes into creating, say, a slick, beautiful design will pay off. People skip ads, close windows and ignore emails all the time.

Whether it’s individual or marketing material, the brevity and simplicity of SMS make it ideal for both businesses and customers. For businesses, it means simplifying a message, refining what must be conveyed and knowing there’s a high chance people will read the message. The constraints of SMS are not limitations but guarantee they’ll be read. Before customers even have time to decide whether to delete or keep an SMS, they’ve already consumed its content!

As you know everyone keeps their mobile phone with them all the time and most people checks all new incoming text messages. You send the promotional, transactional bulk SMS.

Bulk SMS will help you to introduce your current and potential customers to your new products or special offers. Bulk SMS marketing is very cost effective, You don’t need a huge marketing team because you can send unlimited SMS in just single click. You can schedule your bulk SMS, so you don’t need to spend the whole day for marketing.

Bulk SMS service provider companies provide panel login where you can manage your Bulk SMS campaigns. You can set the audience according to regional, language and age etc… Bulk SMS marketing is very useful and easy way to reach customers. Size of the business doesn’t matter, Mostly businesses are using Bulk SMS Marketing to improve their leads.Everyone should try bulk SMS service to improve your business and generate new leads.