
What Can Bulk SMS Do For Your Business?


SMS marketing has literally expanded the business options for many companies all over the world. As a strong tool for reaching out to the target audience and enhancing sales, bulk SMS marketing is nowadays used by both small and large business firms for boosting their sales.
SMS marketing – an inside look
Real estate text marketing is a communications strategy that is quick, reliable, and critical towards maintaining relationships with vendors, buyers, brokers, landlords, and tenants. As a realtor, you’re aware that everything is time-sensitive. You can’t afford to wait for a buyer to check their emails, and risk losing out on a hot new listing. Equally as important, you can’t afford to spend excessive amounts of your valuable time placing calls to those uninterested. Texting is fast, immediate, has a high response rate and is the most requested form of communication to date.
Everyone has a mobile phone
One of the largest benefits to using Bulk SMS marketing is its penetration in the worldwide market. In general, most people own a mobile phone, which gives companies greater access to the world’s 7.5 billion population. While not all phones are able to access social media or receive emails, every phone, regardless of make or model, is capable of receiving an SMS. This makes bulk SMS marketing the most robust form of technological marketing available, especially when SMS open-rates are sitting between 98 and 99 percent. With this simple means of communicating, real estate agents are able to reach a far greater range of potential customers, which in turn leads to new sales opportunities.
Prospecting and profiling clients
Using SMS marketing is the most convenient way to contact customers, especially if it is a matter of urgency. By using a customer relations management (CRM) system, and by integrating AI into their websites, real estate agents are able to collect information about customers and the type of properties that they are looking for. This enables the agent to create a profile around the customer for sales and prospecting purposes. When something new is on the market, the agents can use bulk SMS messages to notify all of those with matching criteria to the property.
Using bulk SMS marketing for sales support
When purchasing or renting a property, customers need to be kept up to date every step of the way. This is where bulk SMS marketing tools and CRM software integration come into play. Often, realtors are dealing with several property and customer processes at once. By updating their CRM to state that a bond or lease has been approved, the system can SMS all customers at the same time without any additional legwork. The same can be said for agents that deal with new developments. Bulk SMS marketing tools can be utilized to update clients on the progress of their new homes, or any setbacks that may occur.
Rental management
For agents that manage a large number of rental properties, especially those in the same area or complex, a Bulk SMS management tool becomes indispensable. This is utilized for after-sales service and the day-to-day operations of those properties. For example, if there is a problem with electricity in the area, or buildings are to be re-painted, the agents can create a single SMS and send it out to all of those affected.
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Nowadays education is the most important for our country. Everywhere the parents are very clear about education, the parents are dreaming about their child and joining/admission to the schools. In this case, the school management has the complete responsibilities of the students and they need to take care of students discipline education and health. For the school management cannot go to everyone’s home but they can communicate with the parents with the Transactional Bulk SMS.
The education sector can greatly benefit from the use of SMS messaging, as it can be a good way to build strong relationships with students, parents and also other members of staff. These are some of the ways to make good use of SMS messaging in the education sector.

Weather Alerts
When the winter season starts, there are often weather conditions which can affect travelling and even lead to closures. Quite often, parents and students don’t know about these until they have reached the school grounds, which means a wasted journey and can cause worry if there are no child care arrangements for younger children.
Parent-Teacher Meetings
Parents often lead busy lives and it can be easy to forget about meetings, particularly if they have been sent by letter in advance. With the use of SMS, parents can receive gentle reminders about upcoming parent/teacher meetings, so they don’t miss them.
Exam Dates
Through the use of bulk SMS, schools and universities can also send reminders about exam dates and locations of the exams. It can also be a good way of quickly informing students about any changes to the exams or allowing them to ask questions if there is anything they are unsure of.
Upcoming Events
There are always events going on at schools, universities and nurseries, so much so that it can be very difficult to keep up with them. With online SMS, parents and students can be quickly informed about any new events they may wish to attend and also receive reminders as the date approaches.
Urgent Messages
It can often be difficult to get ahold of parents by phone, especially if they are at work, and sometimes situations occur which require urgent attention – for example, if a child gets sick and needs to be picked up, or if they are involved in an accident. Parents are far more receptive to picking up an SMS alert than they are with a telephone call, so it means you can reach them quickly.
Coursework Deadlines
It is important for students to ensure they don’t miss their deadlines for handing in coursework, but with busy schedules, it can often be difficult to keep track of when work is due in. Of course, many universities have this information on their own online system, but this doesn’t mean that students will look at it.
Non-Uniform Days
It is often the case that students and parents completely forget about non-uniform days until their child lets them know that they were the only one in uniform. This can be embarrassing and can leave parents feeling guilty for making their child feel excluded.
In-Service Days
Parents need to have childcare in place for holidays and in-service days, but often, these are not relayed until the very last minute. In-service day SMS reminders can be set up and sent out in bulk to parents. This can relieve a lot of stress and hassle for parents and can help build good, positive relationships.
Staff Contact
SMS messaging can also be used for a more efficient way of keeping in touch with staff. It can be used to let them know about any events coming up or as a means of filling staff absences quickly.
Special Offers
Campus stores and restaurants can also use SMS effectively to let students know about any special offers they have on or new products as they arrive. Students are always on their phones, so this is the most effective way to keep in touch with them.
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Bulk SMS marketing automation, brands can create, schedule, and automate smart p of targeting campaigns. As a business owner, you wouldn’t be alone if you were skeptical of Bulk SMS marketing. The two major objections to SMS are that it’s a dated marketing technique and that it’s too intrusive. The refreshing truth paints an entirely different story. Bulk SMS is an extremely powerful, efficient and effective way of communicating with your customers and it’s high time that businesses took note of it.

Our phones are a vital part of our daily lives – whether it’s messaging friends, checking social media, sending emails, watching videos, finding directions, listening to music, playing games or a host of other functions.

Our smart phones have overtaken television when it comes to the amount of time we spend on them and it seems their use is only set to rise further as they become a great part of our lives. It’s impossible to ignore the phone and so it shouldn’t be ignored as a marketing opportunity. You should always aim to catch your customers
where they are and, most likely, they’ll be on their phone.
But, besides reaching customers where they are most likely to be, how else can you benefit from SMS marketing?
It’s Good To Text
People prefer receiving text messages to an email fired into their inbox or a leaflet stuffed through their door. Unlike the other two, an SMS is not seen as being such a throwaway commodity – it’s not a natural reaction to simply delete it. From a businesses point of view this is your chance to address a customer directly and personally. You can find a tone and a voice that your audience appreciates and use it effectively. The recipient will welcome a message that shows you know and understand their tastes – especially if it contains a juicy offer or early news of a new product or service. For this reason, texts work not only to drum up business but also to make your customers feel wanted and encourage them to stay loyal.
Targeted
The personal nature of a text also means your marketing campaign is guaranteed to be reaching the right people. Not only can you target a set group of people but you can also aim to get in contact with them at the most effective time of the day. Think about when your customers are most likely to be searching for your product. They’re not going to book a holiday during the morning rush hour, for example.
Flexible
SMS marketing is an effective way of tackling a number of different marketing goals. Want to announce a new product or service? Text your customers, send them a link to more details and get the word out there. Want to boost custom? Sent out a coupon orvoucher code and get your loyal followers to part with their cash. Want feedback
on your business? Launch a mobile survey, which also allows you to send questions based on the replies you get, making for an effective and valuable experience.
Cost
An SMS campaign can be a really cost effective way of reaching a large number of people in double-quick time. Global Messaging packages start from just 2.4p per text message and can see hundreds or thousands of messages going out in a flash. The speed and cost make it a financially sensible option – especially compared to the time and cost of printing and delivering the same amount of messages!
Traceable
An SMS campaign can be monitored and effectively analysed by Global Messaging, with rich data to be pored over. You can also track feedback with mobile surveys – getting vital insight into your campaigns that help you greater understand your target market and shape future marketing messages.
Wearable
If you think SMS is important now, wait until wearable tech takes off. With the Apple Watch blazing the trail, devices on our wrist will soon be buzzing to give us a preview of our text messages – making it easier and more effective than ever to reach customers.
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