DoveSoftBulkSms

Use Bulk SMS For Business Marketing Needs

Currently, there are different modes such as media, radio and social media for promoting products and services, but most of them are not effective as short message service which reaches the target customers quickly and effectively. As 90% of messages are read by customers, it has higher response rate than email and other mobile marketing strategies.

SMS is an effective service through which we can communicate to thousands of people at the same time. We can do this by sending bulk SMS to the server of the service provider. Initially, when we send multiple SMS it stays in the server of the service provider and then it is sent out to different people who receive the messages almost at the same time. People who are out of the mobile network zone will get the message once they enter the zone and those who have their mobile switched off will receive the message when they switch it on.

Staggering open rates with rapid response

99% average open rate for SMS, with 97.5% opens within 5 seconds of being received on handset. (Nielsen Survey 2014015)

Increasing use of mobile phones

India has 937 million mobile subscribers with the number expected to touch 1.4 billion in 2020. (TRAI 2015, IAMAI)

Increased mobile reach

75% of online rural population in India is online via their mobile devices (Octane Research 2015)

A constant source of communication

Indians spend around 3 hours and 18 minutes a day on their smartphones, 25% of the consumers check their phones over 100 times (Ericsson Consumer Lab 2014)

Increased usage of smartphones

The number of smartphones grew 54 percent during 2014, reaching 140 million and the number is expected to grow 4.7-fold between 2014 and 2019, reaching over 650 million (CISCO 2015)

Warmly received

Compared to other forms of communication such as email, mobile messaging involves far lesser spam and so, consumers are more attentive to their text messages. There is only 5% opt-out rates for SMS marketing campaigns. (Nielsen Survey 2014)

The preferred choice

Customers prefer to receive promotions by text message rather than mobile web according to research by the Direct Marketing Association.

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HOW TO PROMOTE OR GENERATE REVENUE BY USING BULK SMS GATEWAY

Selling your marketing message through communication mediums such as email, SMS or even direct mail are good ways to obtain. The key however, is to obtain on a massive basis. You are unable to spend the time and cost to market separately to people whom you are not sure will convert into customers.In such conditions, the best way to handle any promotional campaign or publicity is by bulk SMS. This technique allows you to share ten easy ways which can boost your marketing crusades and create good revenues in the process. The bulk text messaging can be explained as a fairly easy and economical way of communication or advertisement every time a heavy number of people are participating.

As we already know Marketing plays vital role for the business once we launch product in market. Marketing involves different way of promotional activities to boost sales and achieve the targeted revenue and earn profit from products/services. There is number of marketing techniques available in today’s advanced technologies where in all aspects Mobile Marketing / Bulk SMS Marketing plays a vital role in marketing advertisements for any businesses.

SMS Gateway:

Very important while choosing SMS gateway. First do proper analyzing by doing quality testing of their service and select only best Bulk SMS Service. Don’t go only for cheap rate coz they never stand on your expectation after selling the service.

Target your right Audience: SMS campaign can boost your sales into the next level if you segregate your target audience and convey the messages clearly. Text marketing is a best tool to improvise your sales in the areas where you are finding poor performance.

Opt- Ins: To make your sms campaign more successful, integrate URL link or any short code/ long code number in sms content. This is important to get opt-in customers if they are ready to sign up with offered service.

Exclusive offer: Make a list of your loyal and VIP customers and provide them extra exclusive offer, discount coupon code and access which give them more importance.

Campaign Time: As we all know that “Time is Money“. All marketers have to understand about text messaging which is nothing but art of timing. as per survey, 90% of text messages are opened within 3 minutes of being received. Best time for SMS blast depends on the type of Industry you have.

Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Mumbai….

Challenges Of SMS Marketing

The most important challenge is that sms marketing is not conversational, it is strictly regulated, and it is not as individualized as it ought to be. Learn more some of the core challenges. SMS marketing is powerful, but with great power comes great responsibility. The study also found that over 60% of people feel advertising and marketing are out of control. Here are three challenges of SMS marketing you should think about.

Forgetting personalization

Receiving an SMS message is effortless and convenient for your customers. When using the right platform, SMS marketing is a way to easily maintain a connection with loyal customers while stoking the interest of new patrons—without having to spend time and resources developing an expensive mobile ads campaign.Make sure that consumers are aware that you are using their data for SMS messaging personalization. Be certain that the data you use to develop your SMS marketing plan is accurate and up-to-date.Stay aware from sensitive information, and craft any surveys or questionnaires designed to gather data with this in mind.

Timing is everything

Timing is everything when it comes to sms marketing, if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. If you want to make the most of your posts, you will need to send them out at their preferred times. Of course, this doesn’t guarantee success, but this customer insight does give you a much higher chance of reaching your.

Complicating opt-ins and/or opt-outs

If the end user is opted-in or opted-out of the program using the SMS Campaign Manager, the SMS Campaign Source field does not contain any values.It’s important to note that you’re not allowed to require a user to opt in to your text program as a condition to purchase property, goods, or services.

Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Mumbai….

Guidelines for Successful Bulk SMS Campaign.

Running an SMS Campaign to market a brand or product is a solid and affordable marketing approach. Sending your advertisement messages through SMS to clients, prospects or some other expected beneficiaries give the brand or product the required visibility.

An awesome aspect concerning SMS is that almost 100% of all gadgets available are SMS empowered, making it the mobile channel that offers the most extensive reach possible.

To make the SMS Campaign a success it is necessary to run it according to expert guidelines.

Guidelines for Successful SMS Campaign.

Understand the SMS marketing vision – Goals or the end result the brand aims to achieve should be reflect in the core of the strategy to make the SMS Campaign successful.
Assemble an Ark to incorporate a Cross-functional Team – Having a cross-functional team to help imagine and execute the SMS marketing will be a standout amongst the most essential parts to ensuring ROI with SMS Marketing Services.

A Call-To-Action must be a part of SMS Marketing Services – A standout amongst the most well-known reasons Bulk SMS Marketing fail is that the CTA (Call to action) is not introduced in a way that the customers perceive what to do.

The SMS Campaign must be ROI driven – Treat the most faithful clients with some additional adoration, and an extraordinary approach to do that is incentivize clients to opt-in by offering something of significant worth.

Use Immediacy in your SMS Marketing Services – More than 90% of SMS messages are read within 3 minutes, which makes SMS campaign one of the most prompt channels accessible to connect with prospects.

Consistency should be an important part of SMS Campaign strategy – About informing the clients, one clearly needs to have something of significant value to state within each message, however going months without connecting through Bulk SMS is likely going to cause a high unsubscribe rate with each SMS sent.

Make certain to pay heed upon above-mentioned Guidelines as they are the mantra for successful SMS campaign.

Best Bulk SMS Marketing Hacks For Lead Generation.

In the digital marketing world bulk sms marketing is still the top medium for marketing and every digital marketer agrees to it. Bulk SMS marketing services can be alongside other web marketing tools, for example, online networking, link building, SEO and such other web marketing techniques.

Bulk SMS Marketing is a best technique to succeed their business, whether small business or a big business. Although Bulk SMS advertising has not developed much in our nation but rather, it is extending at a quick rate. There are many Bulk SMS Service suppliers in India who can help you in growing your business through useful techniques. Sending Bulk SMS to enormous people with single click is a cost-efficient way. There are great advantages of using Bulk SMS advertising like, the SMS will immediately reach the receiver and promote your business. Bulk SMS not simply send your SMS to enormous people but as well attracts people towards your services. It is considered more successful as compared to other digital marketing service. You can create more productivity from your business if you are using bulk SMS service in a smart way. Let’s see how you can make lead with bulk SMS marketing campaign:

• Send your best services to target group and categorize their need with age and gender.

• Bulk SMS is extremely reasonable priced than some other media available in the communication service. It is advised to find a reliable and friendly SMS business partner that provides efficient and effective SMS services.

• One more vital aspect in doing Bulk SMS Marketing is that there should in no way be any spamming involved in your SMS Marketing campaigns as such a practice would stop clients from your business.

• SMS is a short message service, the text that you are conveying should also be small and concise and to the point, in a successful and proficient way.

• Request them for a review from your important clients. Try to enhance those services that are not good for your business.

• Send bulk SMS to your clients about your next deal offer so they can appreciate it. It will increase client’s interest.

• At the point When this tactic starts going fine, you will see astounding positive outcomes. Bulk SMS advertising through coupons lies in the crafted planning that is developed on the idea of best services of payment, transport and redemption.

• You can strengthen your connection with your clients by sending those messages on celebrations and occasions to update them about your special offers. This will make them feel unique and important. In turn, they may elevate your business to their friends and relatives.

Therefore, in order to get increased website traffic to your companies, the above ways are very helpful in creating lead with Bulk SMS marketing strategy. It can build a trusted relationship with your prospective clients. A well planned approach of SMS Marketing brings you more clients, as well as helps in building positive relationships with your current customers. A Bulk SMS Service provider in India can help you in sending Bulk SMS and promoting your business easily. There are numerous online websites or you can say third party sites that can help you in leading your business with bulk SMS marketing.

Bulk SMS – An Efficient Way For Small Businesses For Advertising.

When it comes to marketing or advertising of brand or product small businesses generally have a misconception that promotion via Bulk SMS Service only for big corporations with big budgets. This scenario is not completely true, small businesses can and should adopt SMS marketing campaigns to help grow their business and take advantage of SMS’s efficiency and reliability. SMS advertising boasts an impressive 98% open rate with 83% of the text messages being opened within the first three minutes. After the message has been opened, the efforts of SMS advertising result in 8 times more responses than email campaigns. The following points mentioned below highlights how efficient it is to uses Bulk SMS for advertising.

Bulk SMS Campaigns are affordable as compared to other mediums.

Small businesses often have only small marketing budgets. But, here is some good news, SMS marketing is cheap, whereas advertising agencies are expensive, as are snail mail campaigns and even phone calls can be pricey, especially if you’re calling internationally. However, most bulk texting services offer extremely affordable flat rates, allowing you to send hundreds or even thousands of messages without breaking your budget.

So, how can you get the most out of your budget? First, you need to grow your SMS database list. To do this, you should promote your SMS campaign over the rest of your advertising platforms. Include instructions on how to opt-in to receive your email newsletter, and include this on in-store signage, leaflets, your social media pages, website and any other places you advertise.

Engage Interested Customers at the Right Time

While consumers will quickly and nonchalantly opt-in an email marketing campaign, they use more discretion when it comes to mobile text messaging campaigns. Users limit themselves on to the brands that they are genuinely interested in for SMS advertising campaigns.

As with most facets of life, timing is everything. The best practice is to use a little common sense in determining when you should send messages. Instead of sending out text messages in the middle of working hours, you can increase your response by sending the message at a more appropriate time.

Your Customer Service Stands above others with help of bulk SMS

Small businesses have a natural lead over big corporations when it comes to customer service: 80% of Individuals agree that smaller companies place a greater emphasis on customer service than large businesses. And this is important when you consider that 73% Indian consumers say they are willing to spend more with companies they think provide top-notch customer service.

So, how can Bulk SMS help you to maintain excellent customer service?

Texting is great for polling

Tips and advice

Solving problems

Quick updates and any delays in service can be circulated to individuals via SMS.

Personalized and targeted Messages Can be Sent with Help of bulk SMS.

Bulk SMS Marketing VS Email Marketing.

Bulk SMS Marketing Vs Email marketing, one of the most debated marketing techniques topics. In my opinion, nowadays though, it’s unfair for a brand to communicate with their customers just through one single channel, which converts the whole SMS vs Email irrelevant.

So, you must be thinking how you will determine which marketing channel could help you properly to communicate with their customers. It’s actually quite simple. Go through the stats, and check out the numbers created by Message Systems, from a survey of 500 consumers which calculated the statistics of SMS Marketing and Email Marketing.

The average retail open rate for email marketing is only 22.54 %. The average open rate for SMS marketing is 99%.
Second, is that email marketing only has a 2.95% click-through rate for retailers. The average retail SMS marketing click-through rate is 36%.
90% of all text messages are read within 3 minutes.
91% of adults have their mobile phones within arms reach 24/7. While 84%of all email traffic remains in spam.
There are 6 billion mobile phones in this world and 3.6 email account in this world.
6% of consumers own a smartphone while 73% of consumers use a laptop.
19% of people will click the URL sent in an SMS while 4.2 % of people click on URL sent on an email.
Over 150 billion texts were sent in the UK in 2017, where there are a whopping 144.8 billion emails sent every day.
Bulk SMS produces engagement rate 6-8% times higher than emails.
Offer and Coupons posted via Bulk SMS are 10X more likely to be redeemed and shared than mail and newspaper coupons.

And We Have A Winner.

No doubt email usage is still higher than SMS, but maybe you are delivering a large number of emails but make sure that these emails are getting opened as your work out for emails have a high probability to result as spam. Smartphones have provided marketing companies the power to reach people on both the channels indirectly their pocket.

It’s not like from now you have to dump your email marketing strategies and have to work up for Bulk SMS Marketing. Both are important If SMS is most personal Emails are more business oriented, both have their own taste. But if you really want a super duper marketing hike I’ll suggest you not to forget any of them. If you are concerned about your emails it’s time now to tie up lace for SMS Marketing as well!

Bulk SMS Marketing – Set Up Your Campaign In Just 4 Steps.

Bulk SMS marketing is a proven and cost-effective, online internet advertising to promote offers and increase sales. Today am going to review simple web SMS software for marketing internet business from Dove Soft. Basically, messaging technology is really fast and effective. Reports claim that email marketing is often ignored and end up in customers spam box in most of the campaigns. Dove Soft assures that 99.7% of messages are read most of the time. You can upload, store and manage total customer base in various groups for several marketing campaigns. For Bulk SMS marketing plans cost wise Dove Soft offers to pay as you go plans without requiring any contracts. Some of the prime features of Dove Soft are that you can send fully customizable & brandable messages for marketing internet business in bulk. Also upload, store & manage your contact lists online in real time. In addition, there is no need to install any software to download and no hardware to set up the API.

It is a simple 1-2-3-4 step to launch a Bulk SMS marketing campaign. First, you have to upload the contacts either individually or in bulk from a CSV file. Then you can categorize the contacts into several groups for different marketing promotions. Just like composing an email, group messaging with Bulk SMS API is simple and easy. If you want to schedule a campaign to be executed on a future date it is possible with this platform.

Also once the messages are sent, The Bulk SMS API allows tracking the status of each recipient in real time. Hence while marketing internet business; the Bulk SMS marketing program is inevitable for online internet advertising.

Effective Bulk SMS Marketing Tips to Strengthen Customer Relationships

In the year 2018, the average mobile phone user spent three hours a day on their phone doing things other than making calls. The mobile phone has become a vital part of our everyday lives and an increasingly essential shopping tool. Whether shopping online or in an actual store, our phones are often integral parts of our shopping experience. Business Insider recently published findings showing that the smartphone has become the retail sector’s most important interface with customers. In fact, 60% of the time that consumers devote to online sellers is on their mobile phones.

The opportunities to take advantage of mobile phones in marketing and loyalty programs have expanded in recent years. This is partially due to mobile advertising, mobile-friendly websites, and apps. Yet the core of mobile marketing is still texting via bulk SMS. In 2017, companies sent 2.1 billion Bulk SMS to customers with marketing, delivery notifications, and other relationship building messages.

Bulk SMS marketing makes communication fast, simple and cost-efficient – and it has an amazing reach. Bulk SMS marketing also has the highest opening rates of all messaging services – 90% of SMS messages are read within three minutes of delivery. The opportunities to take advantage of SMS in marketing and loyalty programs are nearly endless.

Here are nine ways you can take advantage of Bulk SMS messaging for marketing and customer communication.

1 Engage new clients through Bulk SMS

Does your business use print, radio or television ads to attract new customers? Lower the threshold for getting in touch with you by letting customers send text messages to a simple shortcode number. Or link an offer to the short code number to further increase the impact of your other channels. Saving the mobile numbers (with the consumer’s opt-in) creates a foundation for following up with outgoing SMS marketing.

2 Drive traffic and increase conversion rates with SMS marketing

Once costumes have opted in, it’s easy to continue the dialogue directly in their mobile phones. Link an SMS service to your company’s contact directory or CRM system and you can reach hundreds of customers at the same time. SMS marketing offers can drive traffic to physical stores or websites, speed up buying decisions, and increase conversion rates.

3 Simplify purchases and quick confirmations with SMS

SMS can also allow customers to make purchases directly from their phones. This is easier for the consumer, and cost-effective for you as a provider. And this can be useful whether you are selling a physical product or a service. Taxi companies can let riders book trips using SMS and then send a confirmation when their taxi is on the way. Bus and train companies can manage both the sale and the distribution of tickets via SMS. Parking companies can make it easy to pay directly via phone, and then provide purchase confirmations. As the parking expires, helpful SMS reminders can be sent.

4 Send order confirmations and delivery information directly to customers’ mobile phones

Any company that has products in order can use Bulk SMS to easily update customers on the status of their orders. By integrating an SMS service into the order system, automatic messages are sent to confirm orders and to notify a buyer when their product leaves the warehouse. Another SMS lets them know when it is ready for delivery or pickup.

5 Use SMS to confirm and manage appointments

Do you count on people showing up to pre-booked appointments? Any sector that relies on customers showing up on time, from the financial sector to auto repair shops, can use SMS to confirm and remind customers of upcoming appointments. By linking the appointment system to an SMS service, you can offer a valued service to your customers while improving appointment attendance.

6 Use SMS marketing to build loyalty and to generate more sales

Customer clubs and loyalty programs are great tools for nurturing and developing relationships with customers. Targeted SMS marketing gives you a fast and cost-effective complement to traditional channels and helps you reinforce current offers and promotions – directly in recipients’ hands. An SMS service integrated with your company’s CRM system makes it easy to both customize promotions to different segments and, with pinpoint accuracy, target loyalty discounts to specific customers.

7 Distribute relevant and up-to-date service information via SMS

As a service company, you can forge closer ties with your customers by offering service information via SMS. Companies in the travel industry can send customers information about hotel reservations, send e-tickets and alert them of new departure times. Mobile operators, Internet providers, and energy companies can send up-to-date usage information via SMS. If something goes wrong, an SMS update can make all the difference between an angry customer and one who feels their needs are being met.

8 Send important reminders by SMS

Bulk SMS can also be used to send information and updates throughout the customer journey. Remind customers when it’s time to bring their car in for service or to make their annual dentist appointment. Remind someone that their insurance or a subscription is about to expire, or when an e-invoice is due. Recipients welcome short notifications when they are a part of a helpful service.

9 Deepen customer insight with mobile market research

To make it in the market, you have to have your ear to the ground. Use Bulk SMS to find out what your customers think. Short questionnaires after a purchase or customer service call help you better understand your customers, their needs, and their wants.

Bulk SMS Tips For Brand Awareness.

Whether you belong to a league of marketing giants or if you are just a mere startup – The need to widespread your brand’s core value is the decisive factor. Companies allocate high budgets for the sake of brand management, which may vary from industry to industry. However, brand marketing is one such area where businesses never forget to leave an impression.

The digital era is loaded with quick changing metrics and as businesses, it is important to increase brand awareness within the market and most importantly, within the customers.

What can be the most result oriented practice for increasing brand awareness?

The answer is: Only a channel that is available to all, has a high open rate and possesses a global reach.

MASS TEXTING via Bulk SMS – is the best of all options.

WHY MASS TEXT MESSAGING?

The name itself suggests that mass text messaging is meant for the masses. And nothing can uplift your brand presence more than the channel of mass texting. The battle between various marketing channels is nothing new for the potential marketers. All businesses are aware of the fact that Bulk SMS for businesses not only provides them with cheaper rates, but they also know that no other channel can ever come close to bulk texting.

BRAND AWARENESS – But WHY?

A brand really turns into a brand when it has all the sufficient ingredients to speak about the company’s values.

Brands who do not implement the strategy of Bulk texting tend to get isolated. They cannot compete with their existing market rivals. That means leaving Bulk texting can seriously be a grave mistake for all brands.

Is there any other way.

Despite all current statistics and recent studies, people often ask about better alternatives.

But in reality, there is no alternative of something that is in itself the ‘best’.

Here, we are talking about “Mass Texting”. A brand can opt for a number of Bulk SMS gateway providers, but bulk SMS service remains the same across the board.

MASS TEXT – What’s Required?

Remember that since your brand needs to connect with a large number of customers or users, then it is important to note down that long codes are of no use to you. Mass texting can be messaging only be done by using shortcodes.

Shortcode text messaging is basically another term for text messaging. While using a shortcode, firstly you need to set up a keyword for your campaign. Give your campaign a ‘keyword’ and then move forward to setting up your campaign to send bulk text messages.

Sending text messages via shortcodes is an automated process. Once you are done with the keyword and campaign formation, you are ready to employ mass text messaging for brand awareness.

THINGS TO AVOID DURING MASS TEXTING MESSAGING

During mass text messaging, brands should be very careful because spamming is strictly prohibited. Also, there are global regulators that require compliance with their set of rules. Any violation or misuse can result against your will. Always make sure to practice sure communication no matter which channel you are using.

After throwing light on the basic concept of mass texting messaging, it’s time for some handy tips you need to know:

8 TIPS TO INCREASE YOUR BRAND AWARENESS

Say more in less:

In the current fast-forward world, no one really cares how long you write or speak. People don’t have time to listen or read a lengthy piece. Just remain concise and short with your words.

Be genuine:

Drifting away from what you really are can be a negative thing. Make sure to hold firm grounds to your brand’s identity. Always be genuine as a company.

There is no shortcut to success:

We all dream of quick success. However, effective results need time to show up. Patience is the key for all brands to increase their brand presence. Make people aware of your vision – even if takes time.

All customers are equal:

Never treat anyone of your customer as a non-potential customer. You never know if a customer who is not an attraction today might be your biggest buyer later on.

Bulk SMS is the winning mantra:

Speaking of SMS, we mean mass text messaging. If your brand is seeking to outplay all competitors, so only mass texting is the all-in-one solution.

Integration with a Bulk SMS API:

Brands who have their own CRM can get the real-time benefit of integrating their CRM modules or systems with an SMS API. Integration will enable you to expand your reach and increase your brand reputation.

Automation is the future:

The future lies in the technology of automation. Most of the brands have already abandoned using manual strategies. Your brand needs to move accordingly and embrace automated marketing practices such as Bulk SMS or mass text messaging.

Start rolling now

Much has been said already: it’s time to step up and start employing mass text messaging for brand awareness.

Without further ado, integrate your system or go to a Bulk SMS gateway provider and help your brand to increase its presence and spread awareness among the customers.