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5 Interesting Bulk SMS Facts You Probably Didn’t Know

Almost every one of us is using Bulk SMS in our day to day life for communication. From sending informational messages to updates and reminders we use Bulk SMS for a lot of purposes. facts

Bulk SMS has become an important part of our daily lives. Many companies are using Bulk SMS services to reach their target audience, update their clients about products/services status etc. From banks, retails stores, e-Commerce stores, schools, political parties, hospitals to hotels a lot of businesses are using Bulk SMS for notifications, reminders, and alerts.

You might also be using Bulk SMS for personal use or getting it from businesses you are a customer of but have you ever wondered who invented it? OR When was The First SMS sent? OR What was the first SMS? There are even some people who are using SMS but are not aware of what SMS stands for? Yes! It’s not a joke.

So, this time we at Dove-Soft Pvt.ltd. thought of sharing knowledge with all about Bulk SMS. Being a Bulk SMS service provider company in Mumbai Dove-soft Pvt.ltd aims at spreading and sharing knowledge as much as possible with its clients and in general as we believe sharing is caring.

Have you ever used Bulk SMS services for your Business Growth? Share your views in the comments section.

What is SMS?

SMS stands for Short Message Service. SMS commonly refers to “text message,” is a service for sending short messages of up to 160 characters.

Bulk SMS Idea:

In 1984, while enjoying a pizza in Copenhagen he pitched the idea of messaging. He is widely considered as the ‘Father of SMS’
He is widely considered as the ‘Father of SMS’
He never patented his invention and didn’t make a penny on the product.
He thinks he didn’t make a “patentable innovation” but was the first one to notice the need and concept.
He didn’t like to be called as the founder of texting and rarely gave interviews.

World’s First SMS:

The world’s first ever text message was sent on December 3rd, 1992 from a personal computer to Orbital 901 handset.
The message read “Merry Christmas”
Sent by – Engineer Neil Papworth.
Sent to – Richard Jarvis of Vodafone.
Jarvis was attending his office Christmas party at that time.

160 Characters:

In the year 1984, Friedhelm Hillebrand (a German Engineer) & Bernand Ghillebaert developed the concept of SMS in the Franco-German GSM cooperation.
In 1985, Friedhelm Hillebrand conducted experiments to determine the length for a text message and concluded that 160 characters were “Perfectly Sufficient”. Thus it became the standard limit for a single text message.
A single SMS message has a limit of 160 Characters including spaces.
Using emoji in single SMS reduce character limit to 70 because of the format changes to UTF-16 which has a limit of 70 characters.
The maximum length of a text message is 918 characters including spaces.
Twitter’s 140 character limit came from SMS text messaging 160 character limits. However, Twitter expanded the limit for tweets to 280 characters in November 2017.

Bulk SMS Marketing:

Bulk SMS Marketing means using SMS as a marketing channel to reach consumers.
It is a type of Mobile Marketing.
A direct, immediate channel which can be highly effective to increase customer engagement and drive conversions.
Most text messages are read within very few minutes of delivery.
There are different types of Bulk SMS Marketing Campaigns chosen as per business needs.

Bulk SMS Interesting Things:

The iconic Nokia Text Message Tone is Morse Code for “SMS”
In 1993, mobile phones got SMS when Nokia introduced the SMS feature on its handsets.
Some Popular Text Messaging & SMS Abbreviations are :
LOL – Laughing Out Loud, ROFL – Rolling on Floor, Laughing, BTW – By The Way, B4 – Before, AFAIK – As Far As I Know, ASAP- As Soon As Possible. BFF- Best Friend Forever.

How To Use Bulk SMS As Marketing Tool To Increase Your Business

Bulk SMS marketing has garnered huge attention in the recent past due to the increased usage of smartphones and highest open rates when compared to other marketing platforms. On an average, people check their phone more than 90 times. Bulk SMS marketing is a powerful tool with the potential to make businesses grow. Bulk SMS Marketing is the process of sending a single message to a huge audience at the same time to market your services.

Bulk SMS Marketing Best Practices & It’s Features:

1. Identify Target Audience

For any campaign to achieve the desired success, it’s important to identify who their target audience is. Once the target audience is identified, the next step would be to design an SMS marketing campaign according to the consumer. When identifying the target audience, it’s imperative to follow a combination of criteria like age, gender, demographics, occupation, consumer interest in the product etc. This gives businesses a higher chance of reaching the right audience which will end up adding customers and increase revenue.

2. Create Visibility

Bulk SMS can help increase visibility and aid in building a brand. SMS Marketing may be plenty but they compel the consumer to look at it at least once. A-well-a constituted SMS marketing campaign can aide in creating visibility for business by ensuring that the required information is available at the consumer’s fingertips. For a business unit to grow and prosper, creating and maintaining brand visibility is paramount.

3. Creative content

Bulk SMS is an economical option for all businesses, the challenge arises when each business is eyeing to increase revenue through the same channel of marketing to reach customers. With so many brands trying to reach customers inbox, how does how one brand stand out from another? Messages have a character limitation of 160 characters per message and multi-language give you about half of those characters. The content should be moulded in accordance with the grasping power of the targeted consumers. A short and to the point message makes for an effective advertisement.

4. Personalized reach

Customers respond more to materials addressed directly to them, so insert your clients name when you can. Businesses should provide a personal touch while sending messages by customizing the messages, for example adding names instead of a generic “Dear customer.” This shows the customers that you as brand care for your customer and ready to go the extra length to gain their trust. It also makes the customer feel, the offer or promotion sent on their mobile number is exclusive. You can also target your customer with more relevant with the help of Bulk SMS as per their preferences.

5. Strategic Timing

An important aspect of a well-planned SMS marketing campaign is its timing. A strategically planned campaign can yield high results and enable a business unit to grow and achieve its objectives. Sending text messages at the appropriate time will increase brand visibility within the target audience. If you want to make the most of your posts, you will need to send them out at their preferred times. Of course, this doesn’t guarantee success, but this customer insight does give you a much higher chance of reaching yours.

6. Exclusive offers

With the small yet effective window available through Bulk SMS marketing, it’s important to grab customer’s attention by sending exclusive offers. These offers must have multiple uses in terms of whether they are doing online shopping from your app or website or visiting your store. If they are your previous customer who hasn’t made a purchase for quite some time, sending them an exclusive coupon via text message allows you to retarget audience and increase business revenue.

Conclusion

Bulk SMS marketing tool may be simple, but it is one of the best medium to quickly grow your business. Fortunately, any business can implement a Bulk SMS Marketing tool to increase their business easily, which means they can put Bulk SMS Marketing to work for them!

HOW TO PROMOTE YOUR BRAND WITH SMS MARKETING

If you think that the function of SMS was only to make announcements and confirmations, then you might want to rethink that. Several companies use SMS marketing frequently for dealing with the high volume of work for announcements and confirmations, with good reason. Furthermore, everybody has a cell phone and most customers keep it close to them 24 hours a day. An important part of mobile marketing is bulk SMS services that occupy a central role and is almost an inseparable part of mobile marketing. Here is how businesses can promote their brand with SMS marketing. Many mobile marketing strategists prefer to use bulk SMS as a tool for promoting business.

The Information Provided

Messages reach people directly on their personal number, and hence carry critical information about your products and services. If the message concerns a survey or a matter that requires a reply to the text; the information must be even more precise. While the service provider does not generally control the content of the text; a reliable vendor will be able to advise you about the kind of content which is more relatable and effective in the given context.

Customized promotion

Through bulk SMS, business promotions can be customized in the most attractive way. While there is a restriction in the message length, the creators come with intuitive ideas that will make the lead open the message, read through with interest and then take their decision. It helps one’s brand to get into the consumer’s hands quickly and efficiently overpowering all other competitors in the market.

SMS is the most ROI-driven tool of digital marketing

Do you want to send 500 messages or a 1000 or even 5 million within a single minute with just a few clicks of the mouse? You can be assured that the pricing will hardly break the bank.

Highest open rates

Bulk SMS is still the leader in open rates with almost 99% readers reading the messages that land in their inbox. Not many people sift through promotional emails that go to the junk within a few days before even being read, also social media ads and promotions may feel overly intrusive and can be controlled by users to lessen them. With bulk SMS your marketing message will be read by the targeted audience.

Improves Loyalty

Mobile marketing strategies are adapted to retain the existing customer base and bring in new customers in plenty to reap the maximum profits from the business. With Bulk SMS Marketing, the business related information reaches the customer 24*7 and improves loyalty among the existing customers. The potential customers become long-time reliable customers thus boosting the business prospects for the company.

Bulk SMS helps to build a brand identity that customers know and trust, as sending well-timed messages relevant to their needs is the best form of sales-flattery any brand worth its salt can do, and that’s what Bulk SMS Service providers help you do!

Improve Your Company Presence Via Bulk SMS Marketing

Today’s market is fiercely competitive. Everyone wants to reach on top. Marketing techniques also have been changed according to time. Now marketers using digital technology to reach the people instantly. You can track the growth of promotion or marketing in digital techniques. That’s why bulk SMS marketing is growing these days because you can reach a mostly audience with the help of bulk SMS marketing. As you know everyone keeps their mobile phone with them all the time and most people checks all new incoming text messages. You send the promotional, transactional bulk SMS. You can create more productivity from your business if you are using bulk SMS service in a smart way.

• Send your best services to the target group and categorize their need with age and gender.

• Bulk SMS is extremely reasonably priced than some other media available in the communication service. It is advised to find a reliable and friendly SMS business partner that provides efficient and effective SMS services.

• One more vital aspect in doing Bulk SMS Marketing is that there should in no way be any spamming involved in your SMS Marketing campaigns as such a practice would stop clients from your business.

• SMS is a short message service, the text that you are conveying should also be small and concise and to the point, in a successful and proficient way.

• Request them for a review from your important clients. Try to enhance those services that are not good for your business.

• Send bulk SMS to your clients about your next deal offer so they can appreciate it. It will increase the client’s interest.

• At the point When this tactic starts going fine, you will see astounding positive outcomes. Bulk SMS advertising through coupons lies in the crafted planning that is developed on the idea of best services of payment, transport and redemption.

• You can strengthen your connection with your clients by sending those messages on celebrations and occasions to update them about your special offers. This will make them feel unique and important. In turn, they may elevate your business to their friends and relatives.

Therefore, in order to get increased website traffic to your companies, the above ways are very helpful in creating a lead with Bulk SMS marketing strategy. It can build a trusted relationship with your prospective clients. A well-planned approach of SMS Marketing brings you more clients, as well as helps in building positive relationships with your current customers. A Bulk SMS service provider in India can help you in sending Bulk SMS and promoting your business easily. There are numerous online websites or you can say third-party sites that can help you in leading your business with Bulk SMS Marketing.

When done right, Bulk SMS Marketing can generate a high volume of revenue for your business. 97% of mobile users reading a text message within 15 minutes of receiving it. This translates into revenue because SMS is compatible with every handset in the world, even when there isn’t an active internet connection. Bulk SMS marketing software is the perfect way to reach your customers wherever they are in a fast and inexpensive way. Almost half of the Bulk SMS marketing campaigns generate a successful return on investment. Effective SMS Text Marketing enables direct relationships with customers, builds loyalty, whilst ultimately generates revenue.

Sending Bulk SMS marketing campaigns can help your business in a variety of ways.

Instantly Generate More Business

There’s no better way to generate revenue quickly than sending Bulk SMS marketing campaigns to customer groups. Timely offers, discounts and promotions sent by text have proven to be six times more effective than email marketing, improving the impact on your bottom line.40% of consumers are very interested in receiving mobile offers, so don’t miss out on the potential of using SMS as a tool to cross and upsell to improve customer loyalty and satisfaction.

Enhance the Customer Experience

Personalisation is the winner when it comes to messaging. Take it to the next level by having your customers make the first step with inbound messaging. This gives the customer the flexibility to interact with your brand’s promotions at any point. In short, Bulk SMS Marketing has the potential to impact your bottom line quickly. It can also enhance a multi-channel marketing campaign – by delivering messages via multiple channels, this will improve your chances of increasing revenue even more.

Improve Performance with Reports

As any good marketer knows, data is king to keep a watchful eye on performance. Mobile campaign management solutions come packed with reports so you can continually improve results. For an example, you can analyse what marketing copy works best to get your customers to convert. With only around 160 characters to play with for a single text message, you can run test campaigns to determine which content generates the highest click-through rate and emulate that to your target customer list. Monitor, track and improve. Learn more about your customer’s behaviours and motivators with real-time SMS reporting to create further campaigns that pack the punch.

Advanced Bulk SMS From Dove Soft

Do you want to expand your business, reach customers quickly? Then look no more you have landed your perfect destination. Dove soft provides businesses with a way to reach a wider consumer group instantly in an efficient way. Wondering how? It’s pretty simple we provide Advanced Bulk-SMS services to corporate at highly competitive rates. It’s no doubt that every person these days is glued to their Smartphone; from teenagers, to working population everybody spends at least 4-5 hours on their phones, 8 out of 10 people check their Smartphone every 1 minute during a day. Every second tons of messages are transmitted via satellites.

Digital marketing has taken up the trend these days amongst startups and companies who want to gain significant market share and have limited advertising funds. Associating with your customers on a faster level is through SMS. The data is sent in milliseconds to the customer segment you want to target. GPS enabled devices enhance the way for reaching customers as you can choose to send the SMS to people in a specific geography where your firm is based. In short, SMS marketing is the ideal strategy for your firm to reach thousands of people in one go.

Dove Soft has highly advanced backend technology that aids to streamline the entire Bulk SMS process and leads to shorter lead times in terms of delivering Bulk SMS. At firms, marketing teams and sales team spend hours working in enormous ways to generate leads. They work hard to do that in the 20Th century what the firms really need is not hard work, instead, they should be looking to make employees do smart work. Bulk SMS is a smart way to gain a higher number of leads within a shorter span of time. You can rest assured the Advanced Bulk SMS from Dove Soft is delivered to potential customers within the blink of an eye.

Be it any alert messages from your bank to account holders or a delivery update or an upcoming sale notification for your company, we at Dove Soft are more than happy to help you take the load you’re your shoulders with the help of our Advanced Bulk SMS Service.

Dove Soft is proudly associated in providing Advanced Bulk SMS Services to companies across the globe. We customize Bulk SMS packages and customize plans to suit your requirements. We reach people through 1000+ networks worldwide. One of the key aspects of choosing Dove Soft as your Bulk SMS provider should be that we also send SMS in various regional languages of India to enhance customer understanding and trigger customers attention to the content of the message. Our clients include reputed firms like Reliance, Bonanza, Punjab National Bank, State Bank of India, Eco Homes and many more. Integrate with Dove Soft and help your business achieve its growth objectives without having hindrances to send Promotions to all potential clients.

Send Advanced Bulk SMS with Dove Soft and have a wider reach and generate higher leads to do smart business.

How Do I Send Bulk SMS Messaging?

Sending SMS messages to your customers is the perfect way to maintain a connection with them, as well as find new ones. This kind of communication combines cost-effectiveness, small investments, and a high ROI.

Bulk SMS Software

Want to lead your marketing at a higher level? Just install our free program on your PC/laptop/telephone and start messaging. Bulk SMS software sends text messages through the Atomic SMS Sender gateway in order to guarantee the highest delivery rates. The program is created to give your campaigns maximum effect with minimal efforts.

Main features of Bulk SMS Software:

Using SMS software, you can send text messages as to small, as to a large group of people right from your PC. Detailed delivery reports.
Balance checking system.
The program starts automatically when your computer boots
The program can be easily carried to any other computer.

Bulk SMS App (Application)

Now it will be easy for you to send online Bulk SMS from mobile. Bulk SMS API, is helping the growing on-demand and sharing economy to reach customers and mobile teams via professional text messages. Bulk SMS messages are quick, engaging and most importantly effective. Whatever the use, your business can deliver a message to a customer, employee, or vendor from your professional business number.

Bulk SMS API India

Send bulk SMS to multiple users with the quality assurance from the best bulk SMS API available in India. It is a common problem in India to face prolonged delays and gaps between message sending and delivery. Reduce this gap and make most of our SMS API India, that provides swift service in very affordable prices. Bulk SMS API service are one of the most successful result-oriented services in India offering the business clients a Bulk SMS gateway API to the most powerful communication channel.

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Bulk SMS For Educational Institutes

Bulk SMS provide various opportunities in the field of Education. SMS consumption is very high and Web SMS is the important factor of Education field. Today Education is the important term which has the power of improvement and extreme changes in all fields. School, colleges, education training centers and other educational sectors using Bulk SMS for sending information or updates to guardians and parents. Bulk SMS create a community among teacher, parents and students. Education is important to live better life and it develops your personality and mental standard.

Blog 21-7

In any educational institution, communication will also always be at the center of it all. It is the best way of making sure the message is well relayed to the concerned parties. The messages will be well formatted and with high readability as per your convenience. To ensure things are running better as you want you can contact Bulk SMS company in India and learn more about them. It will surprise you how much you will be enjoying or profiting from this service.

Nowadays, everyone carries their Phone and even almost all the time so you can be sure that your message will be opened. There is several ways in which Schools & Colleges get benefit from this mobile technology:

Reminder Messages for exams
Cancellation of Classes or Lectures
School / Colleges or Educational Institutions announcement message
Parents Teacher meeting messages
Notification message to Parents about website changes or links
Important information at short notice

It is the best way of also making sure things are going on well.It is as easy and simple as that. Choose your options and get in touch with better results.

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Why Mobile Marketing For Your Business

blog 17-7 Marketing is all about reaching your consumers, and, chances are, your potential customers spend large portions of their days immersed in their mobile devices. Whether they can’t get out of bed before swiping through their smart phones or need their tablets to accompany them on commutes, portable technology is likely a huge part of their lives. Because of this, mobile marketing is essential for organizations looking to effectively gain exposure. If you want to get more out of mobile marketing, you’ll benefit from developing a mobile marketing strategy that covers all of the bases.

What is mobile marketing?

Mobile marketing is a fairly new term, having been developed as a result of smartphone and tablet use becoming increasingly ubiquitous in both personal and professional settings. According to Business News Daily, mobile marketing is essentially a continuation of Internet marketing, only more targeted and intimate. Because most users authorize their devices to remain aware of their location and personal information, businesses are able to target potential consumers more effectively with mobile marketing strategies.

Mobile marketing strategies have evolved in accordance with technological advances, and sophisticated mobile usage data, and location-based ad targeting technologies have enabled marketers to reach consumers in more personalized ways than ever before. There are a variety of ways in which to incorporate some level of personalization into your mobile marketing strategy like

Location-Based Advertisements
Gamification Efforts
Customer Loyalty Offers

Why is mobile marketing important?

Because best marketing practices are constantly growing and evolving based on industry trends, it’s important to continuously modernize your organization’s strategies. Mobile devices are currently the most popular methods of communication. Most companies have already recognized that mobile technology presents golden opportunities for brand exposure, so if your business has yet to join the mobile marketing game, it’s already falling behind industry standards.

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Facts About Bulk SMS Which Will Add Value to Your Business

India happens to be one of the hottest Smart phone market and it is still growing. No wonder why an increasing number of business units have started cashing on bulk SMS for their promotions. Whether it is about promotional offers that can enhance sales or information about the newly launched product or service, need to deliver information on a large scale in a short time period has prompted people seek bulk Sms solutions.

Bulk SMS is a great way to communicate instantly. That apart, it is the simplest, easiest and cost effective way to add value to your business.

Best Way to Market and Advertise: How?

Bulk messaging is an integral part of marketing and advertising. Expressive words have a great impact and sending text is just the right way to spread these messages. Keeping your customers informed is the best way to reach your potential clients. Bulk SMS are delivered instantly, have higher open rate and are very interactive.

Retain the Old Customers and Make New Ones:

If you want to build loyal customers you need to keep them intimated at regular intervals. Bulk SMS is the best way to keep them updated. Also, you can keep clients’ list updated by adding the walk-in-contacts and the new customers referred by the previous ones.

Wide Spread Reach:

No matter where your customers reside, bulk SMS can reach far and wide. Owing to their global reach, they can be sent to your clients residing in any part of the world.

Customized Messages Build Your Brand Loyalty:

Sending personalized wishes to your customers is a great way to show them that you care. You can send messages on their anniversaries, their birthdays and their important festivals. It is a great way to add a pinch of personal touch and make your customers feel special.

In short, both Bulk SMS are the cost effective solution for promotional campaigns. That apart, they have a global reach and can create a strong brand loyalty.

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