We are now living in the cyber age and are constantly being bombarded by new technologies, which change the way we live and make a huge impact on the way we do business. The outlook of clients has changed and it has brought constructive competition to every industry’s marketing sector.
When it comes to marketing, SMS marketing has a great impact on achieving success. Not only does it reaching your clients a lot easier, but it also keeps them engaged with regular notifications and alerts. As of today, sending bulk SMS has become easier thanks to upgraded messaging services and bulk SMS API.
Application Programming Interface or API as it is popularly known as, is the most easiest method of sending automatic messages directly from your own platform. It uses the services of an SMS gateway and act as an interface between the programs.
SMS API provides you with the opportunity to personalize your text messages and includes customer name which makes it even more valued. Bulk SMS service API allows you to send bulk messages in different formats and in various networks.
API SMS services are extensively used in e-commerce portals where they have to regularly update the customers about order updates like when it is shipped, when it will be delivered, invoice number, tracking number, etc. It makes it easy to manage, record and store all the order updates.
An SMS API allows you to integrate SMS services with your website, third-party application or service, mobile app, CRM etc. An API for sending SMS messages is the easiest way to send automated bulk SMS messages directly from your own platform.
Here are a couple of reasons why businesses are choosing to use one-way SMS
Improved customer support
SMS messages can be created and delivered to the recipient’s phone within a matter of minutes.
Improved customer support
Not only are nearly all SMS messages opened, they’re typically read within 90 seconds of being sent.
Low cost
SMS marketing costs significantly less than other advertising options such print, radio, or TV.
Combined with the brilliant open rates, the low cost makes bulk SMS one of the best options for a maximum return on investment (ROI) that you’ll find.
Open rate
SMS enjoys a staggering open rate of 98%. That means that nearly every single text message sent is being opened. In comparison, emails are only opened 22% of the time.
Bulk SMS is not only used for marketing purposes though. Many businesses use one-way SMS messaging to improve internal processes and communication between employees, for example, and financial institutions take advantage of the immediacy of SMS for time sensitive messages like one-time PINs.
Bulk SMS Marketing is an opportunity which corporate should explore in order to maximize their sales. Dove-soft, one of the Best Bulk SMS marketing Company in Mumbai, India has successfully designed and delivered many bulk SMS marketing campaigns to its clients as it’s a great medium to reach out to clients within seconds at prices that meet the budget. The company deploys latest technology to streamline the overall process of bulk SMS marketing
Dove Soft- Bulk SMS 