Customers live in a world of options and choices. For businesses to make a difference, they have to stay engaged with the customers round the clock, wherever they may be through different stages of their customer journey. To do this, you need a communications partner that can help you stay in touch with your customers reliably across the globe.
WhatsApp Business API is designed for larger companies to establish their business presence on WhatsApp. Since it is an API, there is no front end interface provided and no app. The idea is businesses take the WhatsApp API endpoint and integrate it into their business software.
Important Benefits of WhatsApp Business API:
Rich Media messaging using WhatsApp
Notify: Send out Notifications, alerts, and reminders.
Communicate: Converse with customers, respond, and communicate.
Support: Help customers with “How to” questions.
Ubiquitous messaging with SMS
Send more than just 160 characters in any language.
Send SMS messages using a personalized sender name.
Reach out to your customers in over 200+ countries.
Share images, videos, music, maps, and more…
Generate brand recall by sharing content featuring your brand’s name, logo, icons and more.
Provide actionable buttons to enable a call to action and much more.
Tags – Whatsapp marketing, WhatsApp business API
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