Firstly, it’s important to be aware that any SMS campaign needs to conform to strict legal guidelines. In many jurisdictions, unless a recipient has fully opted into a campaign and has an easy way to opt out, it is illegal to send them any messages by
text. You should always check the legal issues in your area to see what concerns might surround SMS as a communication method.
The biggest thing that’s necessary when setting up an SMS system for marketing and communication is the opt-in/opt-out system. When you solicit information, be it in-person, through a written form, over the web or through an app, make sure that
there is plain language explaining how your company will use the information. This explanation should also include a web URL that allows recipients to opt out of the campaign at any time. Also, the agreement to receive messages should always be a
direct accession to the terms. When in doubt, be overly thorough.
Most of your sign-ups are likely to be through a web form. It’s vital that the web form has a clearly visible link that takes visitors to a copy of the privacy policy. You should also always include a clearly visible link that directs customers to the opt-out form.
Always treat your SMS campaign as a form of permission marketing. You send messages to a customer’s phone because it is beneficial to them. Don’t overstep the boundaries of that agreement between your business and the customer. If a particular
campaign or call-to-action feels spam my, take the time to review it. Think about it through the filter of whether you’d really want to receive messages like the one you’re proposing. Not only will this help you avoid running afoul of regulations governing SMS messaging, but it will allow you to reduce the number of subscribers who opt out of a campaign.
Tags: Bulk SMS Marketing, Bulk SMS Service, Bulk SMS
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