You can pretty much say anything you want, when you send an SMS message to your customers. And that gives you a powerful platform for marketing to prospects and customers.bigger profits send an sms message. There are tens of thousands of small
businesses that are sending regular SMS messages… but many of them are doing it wrong.
If you’re going to text (or send an SMS) for business reasons, here is a few quick guidelines.
1) Never Send An SMS Message Without Prior Approval
When you build your text message list, you must do it carefully
. You never want to add people to your text message list without their approval. You don’t want to send an SMS message to people without their permission.The text message rules
prohibit blasting text messages to people you don’t have a relationship with.
2) Limit How Frequently You Text
Once you have a list to send sms messages to, you want to be careful how frequently you reach out.Remember, if you text or SMS message someone too many times, they may unsubscribe from your list… and you just lost a potential customer.So reach out
sparingly and only when you have something important to say.
3) When You Do Send An SMS, Keep It Short
Now guideline #3 goes hand in hand with guideline #2. Not only should you limit your frequency of SMS messages… when you do text, you want to get to the point.Do not send out multi-page text messages. Say what you need to say… ask people to take an
action… then get out of the way.The most effective text messages are a sentance or two at the most, and always tell people
what to do next.
4) Keep Your SMS Messages Interesting AND Deliver Quality Content
When you do decided to send a text, make your SMS message interesting and always link out to quality content. You don’t like to get garbage emails in your inbox… nobody wants garbage text messages in their phone.Respect the person you are
communicating with and give them good quality information… and they should stick with you for life!
5) Include A “Call To Action” On Every Text Message
I’m shocked I have to write about this one, but many text messaging beginners forget to put a call to action in their message.What’s a call to action? It’s a simple message to “Click Here” or “Call this Number” or “Download This File” or “Read
This Announcement”.
6) Think Creatively About Your SMS Communications
Texting just doesn’t have to be about new products and news.Keep it interesting… you might let people know about a TV interview you did… Or offer up notes from a conference… share your favorite video…. or a link to a online game.Did you know
you can send Pictures and graphics via text… you can send surveys… you can even use some text message platforms as a loyalty
punch card!
7) Always Give Prospects A Way To Opt-out of SMS Messages
This final guideline is both a practical one, and a required one. Always give people a way to opt-out of your list.It’s as simple as including at the bottom of your SMS message – “Reply STOP to cancel”No matter what system you use, there should be
an automated way to unsubscribe. Just like in email marketing you always want to give people an out. And remember, if they use it, don’t worry, they weren’t the right customer for you.
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