Bulk SMS is a new age digital marketing service, helping organizations to send a large number of SMS messages at the same time to the target audience. In couple of minutes thousands of messages can be sent to the audience. The process of sending the messages is very simple and economical in nature. The organizations use bulk sms messaging for varied purposes may be promotional or transactional.
As per statistical analysis, marketing through Bulk SMS improves deliverance rate from 20% to 70%. In Comparison to TV, radio and direct mail, Short Message Service deliverance rate is much higher. Over 90% of Customers are liable to open SMS and the reason is that mobile has become a trusted companion for customers and it is always with them.
In today’s competitive business arena, you need to have a regular interaction with the customers to avoid losing potential customers. Bulk SMS service serves this purpose by conveying customers about the launch of new products, services, special offers and other important updates on regular basis. There by also helping customer retention other than lead generation.
Dove Soft- Bulk SMS 