SMS stands for ‘Short Message Service’ and is a text message which can be sent to or from a mobile phone. Using Bulk SMS as a form of marketing means that a text message can be carefully written to communicate a special offer or company information with a large group of people very quickly and easily from an online platform.Successful Bulk SMS Marketing campaigns send a short, concise message with a very clear call to action. They often personalise the message to include the customer’s first name to increase the chance of a response. A clear call to action could be a website link, phone number or email address.SMS marketing is also required to give an opt out option in every SMS sent. This can be done in a number of ways such as using a keyword or directing your customers to an opt out link.
TIP 1 – SEGMENT YOUR AUDIENCE
Segmentation and focusing means ensuring any individual gets the message most significant to them. It can have the effect between appearing like an informational message and spam.Integrate your CRM with your messaging stage. Ensure you use buy history, demographics and any other information you need to ensure you get the right message to the right people.
TIP 2 – TIMING IS KEY
As they say, timing is everything. There are two critical parts of timing that you should pay attention to if you need your Bulk SMS campaign to be effective.The second aspect of this tip is totally unrelated to the last. You need to ensure your SMS are sent at ideal times. For instance when someone buys a specific item, you could send him or her an SMS message about a related item in hopes of him or her interested.
TIP 3 – THERE’S POWER IN TRIGGERED MESSAGES
The normal email open rate climbs gradually after sending for around 24 hour. The average SMS open rate spikes, with 70% of opens incident in the first 60 minutes.This quickness considers activated SMS messages. For example, if you have a regular client over a period of time, and they quit coming into your store, you can send them a text with deals to get them to come back.
TIP 4 – SHORT, SWEET, AND SIMPLE
This may be the most important tip to follow if you need your SMS campaign to be effective. For one thing, recall that most carriers limit the length of a instant message to 160 characters. Other than that, however, the faster you get to the meat of
your message, the better.
TIP 5 – PRETTIFY YOUR LINKS
Let’s face honest, URLs are unsightly even when they turn out typically. Add in URL tracking extensions and it can get truly terrible. The best way to solve this problem is to utilize a URL shortener like Google’s Goo.gl or Bit.ly. These take your unattractive URL and transform them into a short URL that looks vastly improved.
Tags: Bulk SMS Service, Bulk SMS, Bulk SMS Provider
Dove Soft- Bulk SMS 