Bulk SMS Marketing is just a convenient way to chat with friends. It’s also a powerful mobile marketing tool for small businesses.
The vast majority of Americans own a cellphone, and most use their phone to send and receive text messages, also known as Bulk SMS
messages. More important, cellphone users are more engaged with SMS messaging than they are with other mobile marketing
avenues like email or social media. Most cellphone users have programmed their phone to alert them whenever a new Bulk SMS message arrives, and the majority of messages are read within a few minutes of delivery.
1. It’s opt-in
SMS marketing, on the other hand, relies on consumers to opt in. That means your target audience must first sign up to
receive messages about deals and promotions before receiving them. Opt-in marketing has big benefits for businesses. One is
that consumers who receive your messages are already heavily invested in your brand or product; otherwise, they wouldn’t have
signed up. Another is that the opt-in model also means you won’t waste time or money bothering customers who aren’t
interested. Just like with email marketing, most SMS marketing tools make it fairly easy for users to opt out.
2. It’s engaging
If you’re like most consumers, you probably can’t wait to read a text message when it arrives in your inbox. In fact, the
majority of text messages are read within just a couple of minutes after receipt. Consumers have grown accustomed to their
email inbox being flooded with spam and unwanted advertising. Furthermore, many consumers don’t check their email inbox for
new messages more than once or twice a day. SMS inboxes, by contract, are largely reserved for messages that demand to be
read right now.
3. It’s quick
Much of the appeal of SMS marketing is in its brevity, both for the advertiser and the consumer. Unlike lengthy email
promotions, SMS messages are generally just one or two sentences in length, sometimes including a link to a website with more
details about the promotion. Consumers are very likely to read entire messages, simply because they are so short. SMS
messages can also be read at the consumer’s convenience, so they aren’t as intrusive as Web pop-ups or telephone calls.
4. It’s cheap
Small business owners in particular can benefit from SMS marketing because it is affordable. Sending an SMS message is much
cheaper than placing a full ad in front of a potential consumer. Prices vary, but many platforms allow your business to send
each message for just a few cents. Meanwhile, bulk packages allow you to send hundreds or thousands of messages each month
for a relatively low, flat rate.
5. It’s interactive
Planning an interactive SMS promotion is a good way to make your message fun and engaging, and there are plenty of ways to do
it. Posing your message as part of a questionnaire or poll encourages your target audience to read more closely and become an
active participant. Offering up a toll-free SMS reply option is an extra incentive for users to engage with your brand.
Dove Soft- Bulk SMS 