Today majority of people are actively using text messaging to stay connected and are highly engaged in the content they receive. According to Juniper Research, 97% of SMS text messages are read by the cell phone owner…and 90% of those SMS text messages are read in the first 4-6 minutes of delivery.
Direct, easy to manage and extremely cost-effective, Bulk SMS services are available 24X7 i.e. any SMS can be sent at any time of the day. Nowadays message timings are of great significance. Investing in bulk SMS marketing gives this crucial advantage of delivery time flexibility. Also the fact that SMS can be sent within seconds is a benefit that cannot go unnoticed.
1) Flexible Platform :-
Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. Create a promotional message or a quick industry update; SMS truly molds itself to whatever the needs are of your business.
2) High Open Rate :-
Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look. In some cases, text messages are automatically opened, where emails aren’t. Subscribers have a choice to open your email.
3) High Conversion Rate :-
With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.
4) Instant Deliverability :-
SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to received. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.
5) Instant Opt-In and Opt-Out :-
With the advent of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS – instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front. In the SMS marketing business, you want to make it as quick and simple to opt out as it is to opt in.
6) Cool Factor :-
A large demographic of consumers have abandoned the email and have turned to text messages. Show your client list that you are keeping up with the technology by sending targeted promotions via text. It will give your company a head start in winning the battle for the next generation of shoppers.
7) Limitless Market Potential :-
Do you even know how many mobile phones are out there? An absolutely ridiculous amount. And since mobile phones and text messaging especially, are the way that people communicate now, there isn’t any reason why you can’t tap into this virtually limitless market potential.
8) Reliable :-
Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.
9) Short Messages :-
Though this is a challenge for some businesses, the 160-character length of SMS is a boon for marketing. It forces you to be clear and concise. Instead of having your subscribers slog through content that isn’t always relevant, SMS gets to the point immediately without anything that is unnecessary.
10) Green :-
Green is in! Though most online marketing strategies are naturally green, it is incredibly important to reiterate. Green is not only great for the environment but for the bottom line.
There are some specialized bulk sms service company’s – Bulk SMS Delhi, Bulk SMS Kolkata, Bulk SMS Mumbai and more…..
Dove Soft- Bulk SMS 