There are a number of different terms used to describe this effective marketing channel such as text message marketing, SMS marketing, bulk text, SMS software, business SMS or SMS alerts but they all mean the same thing.
Who can use bulk sms service?
Bulk SMS can be used by business owners, community groups, marketing agencies or anyone wishing to communicate with a large group of people. Bulk SMS allows you to measure the impact of your sent messages, you can track your delivery reports and if you include a link.
And yeah its guarantee to be read as compare to other marketing strategies. that a big plus point.
- An email can be deleted without opening it first, let alone read it.
- A phone call can be rejected while it is ringing.
- Adverts in the newspaper can be ignored by flipping the page.
- Adverts on TV can be ignored simply by pressing a button on the remote control.
- A radio jingle can be ignored simply by changing stations.
- Adverts on the Internet can be ignored by browsing to another site.
Perhaps if there was a way to delete a text message without reading it first, many people will delete them when they see the sender ID without checking out the SMS content. But for now, I’m yet to see a phone with such capability. And that is to your great advantage. For sure with bulk sms, bulk sms service there is guarantee of reading.
Dove Soft- Bulk SMS 